Roubix & Ollie King painted the night in neon euphoria with their definitively 80s synthpop track, In Your Head

Roubix & Ollie King’s latest collaboration, ‘In Your Head’, is a vibrant homage to the golden era of 80s synthpop, masterfully blending our collective appetite for nostalgia with contemporary production. Following the viral success of ‘Atlantis‘, this dynamic duo continues to captivate the European disco scene, and ‘In Your Head’ is poised to be their next chart-topper.

The track is a kaleidoscope of upbeat, synth-carved rhythms that instantly transport listeners back to the neon-lit dancefloors of the 80s. Fans of Erasure, Gary Numan, and The Human League will find themselves in familiar territory, yet there’s a freshness to Roubix & Ollie King’s approach that prevents the song from being a mere pastiche.

The way the duo embrace their pop roots is completely unapologetic. Rather than reinventing the wheel, the single unadulteratedly nods to the 80s era of pop as it professes to be head over heels under the reflections of a disco ball. The harmonies are sticky-sweet, the lyricism impassioned, and the instrumentals perfectly calibrated to evoke both memory and emotion. This isn’t just an earworm; it’s a track that transcends time, offering an exhilarating escape into a world of neon euphoria.

With Spotify already confirming its inclusion in one of their official playlists and an impressive line-up of gigs across Europe, Roubix & Ollie King are poised to reign synthpop supreme throughout 2024.

In Your Head will be available to stream on all major platforms from April 11; stream it on SoundCloud.

Review by Amelia Vandergast

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