Browsing Tag

Synth Pop

The Music Architect unchained their originality in their alt-pop tour de force, MINE

The lead title track from The Music Architect’s double A-side release, MINE, pulsates with organic originality through a myriad of transgressions in aural aesthetics, making the earworm impossible to pigeonhole.

Attempting to scribe the artist’s sonic signature in words is no simple task; it’s all about the vibe; the vibe that allows you to sink into a seductively cinematic panorama of unfeigned emotion, painted with alt-electro pop motifs, rare lashings of funk flirtations, drips of disco, and the neon-lit synaesthesia of synthwave.

In a music landscape often saturated with formulaic compositions, The Music Architect blazes their own trail by favouring expression over commercial appeal yet manages to hit a home run in both ballparks. The palpable urgency in the vocal performance, which is as chameleonic as the instrumental arrangement, sweeps you up with the force of a riptide in its visceral embodiment of desire.

The 19-year-old New Zealand-based producer and artist has been crafting and releasing music since the age of 14. Their debut album, Depressed But Well Dressed, dropped on Spotify in 2022. Since then, they’ve explored a spectrum of genres—from the indie rock tones of Garden of Mind to the dance and RnB vibes of the 2023 album MetanoiaNow ephemerally nestled in the alt-pop arena with MINE, the Avant-Gardist is becoming increasingly harder to ignore.

Stream MINE on all major platforms, including Spotify.

Review by Amelia Vandergast

Illuminating Longing: Red Vinci’s alt-electro allegory of disillusionment ‘Sunset’ Casts Shadows in Light

After a four-year hiatus, Stas Kurkou’s solo project, Red Vinci, has resurfaced with the emotionally electrified EP Where The Heart Is. In the spotlight is the single Sunset, an alt-electro embodiment of longing with cinematic depth and pseudo-industrial intensity. Red Vinci’s knack for blending lo-fi production with vivid synthetic textures remains as potent as ever, delivering a soundscape that fans of Covenant and Apoptygma Berzerk will revel in.

With Sunset, Kurkou builds on his thematic legacy, which began with Year Of The 9 and its exploration of identity, and Psycho, drenched in the neon-lit disillusionment of a GTA Vice City dreamscape. The latest release, the third instalment in this poignant chronology, dives into the emotional terrain of anxiety, belonging, and nurturing the inner child.

The track’s phasers burst like fragmented starlight through the tension-heavy production, visually representing the longing for luminosity as the synth-driven arrangement finds balance in Kurkou’s reverberated vocals, their softness a striking juxtaposition to the gritty textures, creating an emotional contrast that is as haunting as it is hypnotic.

The Where is the Heart EP was officially released on November 22; stream the EP on Spotify now.

Review by Amelia Vandergast

JC Call lit up the airwaves with the neon RnB synthpop grooves in his single, confident

San Diego’s own JC Call is defining his space in the pop landscape with his fusions of synth-pop and RnB. At 19, the self-taught artist is already a force in music production, having immersed himself in EQs since he was just 12, making his latest track, all the more of an impressive feat.

‘confident’ is as much a manifesto of personal resilience as it is a musical innovation. With strobing neon synths and kinetic grooves, the track demands physical and emotional movement, tapping directly into the listener’s rhythmic pulses. His vivid blend of modernised synth-pop and soul-stirring R&B is both canvas and narrative, painting a vivid tableau of introspective vulnerability.

His voice, an instrument wielded with the precision of a seasoned storyteller, navigates through the emotional core of the track which reflects the desire for emotional safety, resonating with universal truth and echoing the sentiments of anyone who has faced turmoil in this tumultuous world while seeking sanctuary within an external soul.

As JC Call prepares to unveil his debut album by the year’s end, ‘confident’ stands as a bold prelude to his journey.

confident was officially released on November 13; check out the single on all major streaming platforms, including Apple Music and YouTube.

Review by Amelia Vandergast

Jonathan Jaynes – Angels & Devils: An Ethereal EDM Dance of Duality

Jonathan Jaynes’ new single, ‘Angels & Devils (Club Version)‘, hits with big beats and a honed-to-the-nines production, enveloping listeners in a vulnerably immersive slice of etherealism. The melancholy embedded within the track is its strongest magnetic pull, drawing you into the 8-bit dreamy textures, while the rhythmic punctuations turn the earworm into an installation of danceable kinetic momentum.

‘Angels & Devils’ is a devilishly arcane invitation to lose yourself within a cinematic sonic sphere, reminding you that you are never alone in the moves you make even when it feels like the ache of disconnection is all-consuming. Even if you don’t subscribe to any particular faith, it is impossible not to find comfort in the lyrical mantras that light up the track, which is one of the most affecting exhibitions of Jaynes’ ‘happysad’ signature sound that lays catchy melodies over melancholic confessions.

This club version of ‘Angels & Devils’, originally a sad self-destructive ballad about leaving a relationship to save oneself from getting hurt, marks a new direction in his career, pursuing an EDM legacy that won’t easily be lost to history.

Stream the Club Version of Angels & Devils on SoundCloud now.

Review by Amelia Vandergast

SonicFluxx – Nomad: The Ultimate Synthscape for the New Generation of Wanderers

Blazing the same trail as Depeche Mode, The Human League and Pet Shop Boys, the independent breakthrough artist SonicFluxx exhibited his ability to craft neon-lit melodic hooks that pierce euphoria straight into the soul with his latest single and music video, Nomad.

With the 80s aesthetic incorporated into the synthscape and official video, Nomad is a retro-future odyssey of pure euphony; just one hit and you’ll be hooked on the earworm which celebrates the freedom of unchaining yourself from geographical anchors and giving into wanderlust.

By allowing his listeners to live vicariously through the eyes of a wanderer, SonicFluxx didn’t just explore the phenomenon of nomadic culture, he imbued it within every strobing synth-driven progression, attesting to the beauty of living by your own liberty.

Stream the official music video for Nomad on YouTube now.

Review by Amelia Vandergast

SonicFluxx Interview: Cosmic Inspiration and Artistic Evolution on Florida’s East Coast

In this A&R Factory interview, we speak with SonicFluxx, an artist shaped by a childhood amid the unique cultural and natural landscapes of Florida’s East Coast. SonicFluxx shares how experiences such as witnessing shuttle launches, growing up near Disney World, and being surrounded by 80s and 90s pop icons like Depeche Mode, Madonna, and Pet Shop Boys influenced his sound and vision. He reflects on his path from DJing to full-time music production in Los Angeles, alongside the challenges of adapting to social media in the modern music world. With new music on the horizon, SonicFluxx reveals a vision dedicated to using music as a healing force, ready to connect with listeners globally.

SonicFluxx, welcome to A&R Factory! Thanks for sitting down with us to discuss your career and your future ambitions. We’d love to know how your upbringing on Florida’s East Coast, among such iconic figures, influenced your sonic signature. 

Growing up in Central Florida in the 80’s and 90’s was a special time in our American history and I feel lucky to have experienced many things that most didn’t during that era.  Growing up next to Disney World taught me that music holds messages and meaning and that music can be the language that unites all.

I watched the Space Shuttle program firsthand and watched many shuttle launches from my backyard.  I learned at a young age that there was more than this world we are on and I found love in the stars and the universe.  I questioned my existence of this planet at a pretty young age and what my role was.  I grew up living five minutes from the beach – walking through the sand and understanding the concept that a speck of sand doesn’t make much, but a whole bunch of it creates a beautiful beach.

When you grow up and live in such a magical and inspirational place, I think it tends and fuels the creative fire within and ignites the spark that so many musicians and artists before me have experienced.

What was it about Depeche Mode, Madonna, and Pet Shop Boys that inspired you to light your own creative spark? 

I found deep inspiration with these three artists particularly because through their music, I learned that songs can have a message to invoke positive change in society.  Many artists feel a duty to use their voice as a platform to invoke political, cultural and societal change in the world and this is also what I wanted out of my own music and songwriting.  Aligning with the same beliefs as an artist also made me feel connected to the artist themselves in a way and I found this connection to be very special.

How has your relationship with music changed over the years?

I was born in a Southern Baptist Church, so I grew up singing traditional hymns on Sundays. I grew up extremely sheltered from what is called secular media in the religious tone.  My introduction to pop and dance music did not occur until my rebellious teen era, in which I would spend hours in FYE at the mall and listen to CDs.  I consumed every bit of pop culture I could at this point in my life.  I connected with dance music in a spiritual way that spiritual music never gave me.

I began to study and analyze what made a great song at this age.  I would have a knack for knowing what songs on an album would be the next single before it was released.  I turned this talent into songwriting.  I was a DJ in my early 20s and began producing remixes myself with Sony Acid Music Studio on a laptop I rented from Rent-A-Center.

I am a self-proclaimed pop and dance music lover.  I took pride in sharing new tracks with people and seeing their reactions when they loved it.  After many years of no music interaction other than consumption, I quit my job, quit college and moved to Los Angeles to pursue a music career full time.  I find myself enjoying creating music more than I enjoy listening to it myself.  However, don’t get me wrong, I still stan for a few artists new music!

Creatively, what came most easily to you, and what did you have to work hard to hone?

Melodies, hooks and songwriting came the easiest.  Most of my songs have been written in about three days – one song I wrote in 15 minutes.  I have a knack for hearing a beat and immediately hearing a melody in my head.  Then words come after that.  It’s a chaotic process I will admit, but it works for me.

Half of my lyrics aren’t even written down anywhere because songs are written so quickly.  ‘Nomad’, for example, was half written and I made up the rest of the lyrics in the studio on the spot.  My songs come from my life, my struggles and my heartache – it’s pretty easy to spill out currently.

What is challenging for me is creating social media content.  I am not good at picture taking, not quick to take pictures in settings and I find creating and thinking of social content does not come easy at all.  I am from the MySpace generation, so the new era of social media has definitely been the biggest challenge to overcome for me.

You mentioned a period of depression after focusing on your vocation as an astronomer; do you believe a lack of creative output is to blame for a lot of existential suffering in others?

Short answer: yes.  I believe that many people do not use the right side of their brain enough and invoke creativity in their lives.  I love that book reading and crocheting has made comebacks these days.  I think more people need to find that creative output to truly find peace.  As a child, we use this side of our brain so naturally and it’s a beautiful thing.  When we lose our sense of imagination and wonder, we can lose who we are and where we are going – Walt Disney taught me that and I still firmly believe in it.

Could you tell us more about your vision for your music going forward and any new directions you are exploring in your artistic journey?

When I started my music career full time, I said that if my music reached just one person and helped them, I’ve done my job.  Music is healing.  Music can be your remedy, as I sing in my song ‘Remedy’, which is a love letter to all my fans.  I have achieved this and now my goal is to take the same concept but go worldwide.

I am always writing new music and do have new music ready to go and am planning to release a deluxe edition of the album around February 2025.

Stream SonicFluxx on Spotify and discover more about the artist via their official website.

Interview by Amelia Vandergast

Unveiling Layers of Reflection: An Interview with Gemma Felicity on ‘AM I TOXIC’ and the ‘Baggage’ EP

In our conversation with Gemma Felicity, we sink into the introspective depths of her recent single ‘AM I TOXIC’ and the overarching themes within her emotionally charged EP ‘Baggage’. Gemma opens up about the process of creating music that not only reflects personal accountability but also challenges the listener to confront their own roles in relationships. With her raw and reflective approach, she reveals how personal experiences have fuelled her songwriting, transforming pain into powerful lyrical narratives. 

Welcome to A&R Factory, Gemma! Thanks for sitting down with us to discuss your latest single, ‘AM I TOXIC’, and the incredible work you’ve been doing with your EP ‘Baggage’. AM I TOXIC is such a powerfully candid tour de force which brings to light how accountability is such a scarcity in relationships and much of life. How did it feel to bring such an intense track to fruition?

Yes, it is so true that accountability can be so rare nowadays, in relationships and in life generally. Many people prefer to put the blame on others so that they do not have to look at themselves and take responsibility for their own behaviours and actions. I think I am quite an intense person and I think deeply about things, so I didn’t even realise it was an intense track. But thank you! And I feel proud to have brought this track into the world, as it has come from such a personal place.

You’ve mentioned that much of your songwriting is self-reflective, and this track certainly showcases that. What was it like to collaborate with Alex Rossiter and Louis Takooree for this single, and how did they help bring your vision to life?

Both Alex and Louis are always amazing to work with. They are both the complete opposite to the type of men that I wrote the song about. I came up with the idea of the song back in January 2022, just after I had been ghosted by a guy who had treated me like a piece of crap for months. I was really upset about this, and thinking to myself, wondering why it was that I always got treated this way. I started to really ask myself why I thought this might be. Did I not think that I was worthy of more than this? I started to put it into a song. I didn’t finish the song, but I just left what I had written on my phone in a voice note for months and months.

I was then lucky enough to meet Alex, my guitarist, in June 2022 of that year. He asked me in around September 2022, if I would like to work on some of my original songs with him. So, we spent a couple of days writing together in a park, taking the clips I had recorded on my phone and turning them into full songs. I was so happy that he was helping me to finally bring my song ideas to life, as it was what I had wanted to do for so long.

When it came to AM I TOXIC, I remember him saying “This is such a banger”, and we made a full demo of it together at his place. He told me he knew the perfect person to work on it in the studio with me. He then introduced me to Louis, and Louis made the songs really pop in the studio. He was just the perfect person to bring it all to life. I am so happy with how AM I TOXIC turned out in particular. It was such a beautiful process of turning the song into what it is today, and I have the boys to thank for that.

How did you approach translating such an introspective song into a visual format for the official music video? 

I worked on the music video with an amazing team called Grizzly Productions. We first brainstormed ideas together – I knew I wanted it to be quite different to any of my previous music videos. I wanted this one to be more performance-based and visually very exciting, rather than storyline-based (which is what my previous music videos were like). I think the music video does a great job of making an extremely introspective song also very exciting and fun.

What led you to centre your EP around the theme of emotional weight being carried into relationships, and how did your personal experiences shape the stories told in each track?

I guess it was just something I was going through and struggling with at the time. I think relationships are great teachers for us, and they can reflect back to us things we need to learn about ourselves. Through every relationship I had, I would realise and learn more about myself, and I would always observe what the experience I had attracted, was teaching me about myself and how I felt within myself, and I found this very interesting. I started seeing a therapist and we worked through some of these issues, and that is when I started writing lots of music about it. I guess all the self-reflection gave me a lot of songwriting content.

You recently headlined at The Troubadour for the second time. How does performing your songs live compare to the process of writing and recording them, especially with such emotionally charged material?

I won’t lie, I find singing my songs live very challenging because they are so vulnerable and personal. As someone who is fairly introverted, I would say, I find it pretty uncomfortable to be so open about myself in front of a huge room of people like that. The songs can often make me feel quite emotional too when I am singing them. But I have learnt how to try to connect to the emotions of the song, whilst still slightly separating myself from the emotional charge that the song has on me naturally.

When I was writing and recording these songs, I let myself be as emotional as I wished to be. But performing is a bit of a different process, as you don’t want to start crying in front of the audience really, so you have to learn how to feel the emotion of the song without getting overly emotional. I find this challenging because I am a very emotional person.

You have started paving the path to international stardom this year with performances in the US and India, what did you take away from these experiences?

Thank you so much for saying that. The performances I did this year in the US and India were so amazing for my confidence in terms of performing and getting out of my comfort zone. The songs we sang in the performances were much more upbeat and party vibes compared to the original songs that I usually sing. It was a completely new vibe for me, and an amazing experience. We also had to dance and truly perform them confidently to the audience, which really put me out of my comfort zone but definitely has helped me to grow. I think you can’t really grow without a certain level of discomfort.

Your lyrics often explore vulnerability and complex emotions. How important is it for you to write from a place of raw honesty, and do you ever feel exposed putting such personal themes into your music?

Yes, I find it extremely difficult and very exposing writing about such personal themes. It is challenging, to say the least, and often feels way too vulnerable. But I always remind myself that there is beauty in vulnerability and expressing the things you don’t find easy to express. As a songwriter, your words will resonate with other people, and you have the ability to really comfort people and make them realise that they aren’t alone in all of life’s complexities. I think there is beauty in music that is so raw and real. I don’t really like superficial surface level music unfortunately – I always tend to go in at the deep end. Sometimes I really wish I could write about superficial stuff, as I wonder if I might be happier if I were to be more of a happy-go-lucky person. I’m a deep thinker though through and through.

Stream AM I TOXIC on Spotify now, and follow Gemma on Instagram.

Interview by Amelia Vandergast

Jaco Painted a Pop Portrait of Love’s Duality in His Latest Single, ‘Gioconda’

https://open.spotify.com/track/3CctyAL91CcSEQyTQVkHxz?si=80f1b3cf01594b6e

In his third single and first Italian release, ‘Gioconda’ the electro-pop icon in the making, Jaco, tracked the highs and lows of love, painting a sonic picture as ambiguous and complex as the Mona Lisa’s smile. As the bass kicks momentum into the disco-funk-tinged indietronica beats, the pop production draws you into an intoxicating kaleidoscope of emotion which shimmers with reflections of love’s beauty and inevitable fragility.

Having made waves across the UK and Italy, Jaco’s latest release ensures nothing is lost in translation. Even if you don’t speak the language, the sticky-sweet melodies and euphoric reverberations will resonate. The warm tones offer a sense of familiarity, while the layered production reveals a depth that lingers beneath the fresh, summery exterior.

Prior to introducing his latest single to his staunch fanbase, Jaco hit international stages, brushed shoulders with Eurovision and X Factor alumni, and found a distinct way to maintain a unique sonic signature by channelling his classical training and Italian roots into British pop sensibilities.

Gioconda was officially released on October 11; stream the single via all major platforms via this link.

Review by Amelia Vandergast

Get your synth-pop serotonin fix with Skinny G Radio’s Sophomore LP, Skinny Mini Opus

Skinny G Radio’s sound always kicks straight into the soul. His latest project, his Skinny Mini Opus LP, delivers everything we have come to love about the Connecticut-born and raised singer, songwriter and performer while exhibiting the extent of his artistic evolution since his debut single in 2016.

The cheeky, cerebral and cleverly cultivated standout single, Unravel Me, is a rapturous riot of unfeigned euphoria. With all the grandeur of a synth-rock opera, all the grit of an 80s rock anthem and more pop hooks than your average earworm can carry, the single subverts pop tropes to unravel as an explosion of high-vibe energy.

Between the horn stabs, sticky-sweet synth lines and vocals, which buzz with eccentrically infectious charisma, there are plenty of ways to get your sonically intravenous serotonin fix with this hit which pays tribute to classic pop-rock songwriting while playing all of the melodic wild cards.

Skinny Mini Opus was officially released on September 20; stream the album in full on Spotify.

Review by Amelia Vandergast

Atrionix painted a neon-lit skyline in his synthwave score, Nights

Sinking into Atrionix’s, standout single, Nights, is so much more than hitting play on an instrumental score; it is diving headfirst into a neon-drenched skyline after dusk.

Short, yet undeniably affecting, the retro-futurist single sets a high bar for anticipation of what’s next from the promising artist. With just over a minute of runtime, Atrionix, the stage name of 19-year-old Londoner Rahul Dasgupta, proves that brevity can indeed be the soul of wit—and of intrigue.

Nights sweeps you up in a rush of synth waves, echoing the energy of a city that never sleeps, each note painting streaks of light across the dark canvas of the listener’s imagination.

After earning his stripes as a pianist, violinist and guitarist at a young age, Rahul had naturally progressed into electronic production by 12; his creative ambitions and passion for sound palettes have never faltered. With his sights now set on becoming a hitmaker and his production style as honed as Empathy Test’s, his career path is going to be paved in gold.

Don’t mistake Nights as a short and sweet instrumental, recognise it as a bold statement of what’s to come from one of the most promising up-and-coming artists on the scene today.

Stream Nights on YouTube now.

Review by Amelia Vandergast