Putting aside the argument that all contemporary music is electronic, to a degree, the origins of electronic music started with the artists producing with digital, electronic and analog instruments such as synths and software.
Electronica started to thrive in the 70s as European artists embraced the new sonic opportunities, and prog-rock artists such as Genesis and Pink Floyd added digital layers to their sound. The common consensus usually finds Kraftwerk as the undeniable inventors of electronica; when they took us down the Autobahn with their ground-breaking album, they started a new chapter in electronic music.
Vangelis, Tangerine Dream and Eno became big names in the 70s before electronica took the world by storm in the 80s as synth-pop, electropop and dance-pop reigned supreme. Soft Cell, Pet Shop Boys, Erasure and Tears for Fears became names that we would never forget, even as house and techno started to take over and acid house, jungle and drum n bass sprung up, giving birth to the rave age in the 90s.
Today, creating a new signature sound is difficult for electronic artists – whatever the subgenre – but plenty of future pioneers are committed to their journey of sonic discovery. If your music revives and reconstructs the familiar while carrying authenticity, we want to hear from you.
A&R is one of the most well-respected A&R blogs in the UK; we’ve been supporting electronica artists of all inclinations since 2012 and helping industry professionals from across the globe to find new talent. If you’ve got what it takes to move a crowd like Avicii or guide listeners to serenity like Nils Frahm, we want to celebrate your sound.
Recently, we have worked with London’s synth-pop artist Oliver Marson; after his successful solo debut, he joined synth-pop powerhouse Empathy Test who continue to accrue millions of streams and tour the globe. We have also featured multiple viral music videos from Wisconsin-based EDM artist, ZacTomRob as he continues to dominate the airwaves with his galvanising sound.
What we are looking for
We are always looking to feature and work alongside artists and producers who are unafraid to explore new ground with their sound while keeping accessibility at the essence.
If you’re serious about exposure, climbing the charts or simply just making a positive difference with your music, submit your track, and we will expand your reach.