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A&R Factory Interviews

A&R Factory conducts exclusive interviews with independent bands, musicians, and artists from around the world. We converse with musicians about their upcoming releases, planned tour dates, and other topics that make them unique and stand out from the crowd!

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In Conversation: Frostbyt3 Breaks Down ‘OUTCHA MOUTH’ and Talks New Horizons

This week, we explored the defiance and high-energy expression in Frostbyt3’s latest track, “OUTCHA MOUTH,” featuring Juice Box and ETHNL. Released on April 12th, this single marks a significant shift from Frostbyt3’s earlier pop and R&B influences, diving into a realm of gritty, experimental rap with a live-performance feel designed to rally the crowd.

In this interview with A&R Factory, Frostbyt3 reveals the inspiration behind the creation of an anthem that not only challenges the negativity from others and self-doubt but also sets the stage for a much-anticipated album. Dive into the conversation as Frostbyt3 discusses the transformative journey from SoundCloud experiments to major stage ambitions, offering insights into collaboration dynamics, creative processes, and long-term visions

Frostbyt3, welcome to A&R Factory! Thanks for the opportunity to sit down with you and discuss your latest single, OUTCHA MOUTH, featuring Juice Box and ETHNL which dropped on April 12th. We love how you brought your high-vibe energy to a track that asserts boundaries with maximum conviction in the bars and beats; what inspired you to create this track and run with this infectiously expressive style?

Thank you so much for having me! I am super excited to talk about my music! I would say coming off of my last album, “EMOTIONALLY UNAVAILABLE”, that was very pop and R&B based. I wanted to create something that sounded different from what I usually make. I wanted to create an anthem that was show-ready and had a hook that was easy to memorize. Recently, I have been watching a lot of rap performances and seeing what artists have brought to the table with that type of energy. That is exactly what I wanted to bring out with this new single. A fresh new take on how I want everyone to turn up when they listen to the song.

What inspired you to create the track?

The track idea came at a time when I noticed not only with myself but with the media in general how people like to try and drag others down once they see they are making something good out of their own life. Not only that, but it also plays a role in how we sometimes talk down about ourselves and we might not even realize it. There have been moments in my own life where I was like “Am I even built for this?” or “Am I good enough for this?” when I know I am and have proven myself time and time again. I would say this single is a commentary on negative talk in general, whether it’s from others or yourself. Keep any sort of negativity out of your mouth. As far as the production on this track, in the car, I listen to tracks like “FE!N” by Travis Scott and Playboi Carti. I did take huge inspiration from the album, “TESTING” by A$AP Rocky. That album is so amazing and the energy on that album is incredible. If you’re a fan of grundy and experimental rap, check that album out.

Could you walk us through your creative process for writing and producing a track like “OUTCHA MOUTH”? Where do you usually start, and how do you know when a song is ready to be released?

It’s honestly been trial and error. I usually either have a hook already in mind and create the production around the hook and verses, or I’ll start from scratch and make the beat and then add the lyrics of what I believe the song should be about afterwards. I think, this time around, the beat was finished and I had demo lyrics. In my mind, I was like, “ETHNL would go crazy on this!”. Two weeks after sending it to ETHNL, I told myself “No. ETHNL and Juice Box would be an insane combo!”. The rest is history.

How did the collaboration with Juice Box and ETHNL come about, and what was it like working in the studio with them?

I have worked with both artists before. ETHNL and I have worked numerous times to a point where we know what works and doesn’t work. Juice Box I worked with a lot behind the scenes and we have one song out called “Honorable Mentions”. I thought this was the perfect time to have both of them back and they delivered.

From your early days on SoundCloud to now, how have you evolved as an artist? In what ways have your initial influences shaped your current music style?

As a music artist, I’m always learning. I’m always listening. I have learned so much from not only learning what my fanbase is like, but also tuning in to other musicians and understanding how they operate in the music realm. I’m always asking questions. How do you engage the crowd on stage? How do you get the fans asking for more? How did they create certain songs? I feel like these are the key concepts that, over the years, have helped shape my sound and who I want to be as an artist.

Does OUTCHA MOUTH set the tone for your upcoming album?

I would say OUTCHA MOUTH is just one piece to an entire theme-driven album. The album itself has a bunch of different tones. I’d like to think of each song on the album as having its personality. It’s cool because OUTCHA MOUTH as a single can stand on its own, but on the album, it brings life to the album listening experience.

Engaging with your fanbase seems integral to your approach. How do you hope your music, especially the new single and upcoming album, will resonate with your listeners, both old and new?

I want this album to give people hope. I don’t want to spoil a lot, but this album has been a reminder to me of why I wanted to make music in the first place. It has so many different feels and vibes, but it all has that Frostbyt3 feel that fans know and love. It truly has a lot to offer for familiar listeners, as well as people listening to my music for the first time. I encourage people to listen to some of my recent work to get a good feel of the genres I have worked with so far.

Beyond the upcoming album, what are your long-term goals for your music career? How do you see your sound and artistic identity evolving in the future?

I have some big plans in the works. I am currently planning on doing live shows. That is what has been important to me. People love and need live music. The last two home studio albums I dropped, “WHINTER SEEZYN” and “EMOTIONALLY UNAVAILABLE”, I call “quarantine albums”, because they were released during the middle of the pandemic. At that point, musicians and artists weren’t able to do much. Live music was in a weird place. Now, I feel like this is the time to go hard! I want to give people that Frostbyt3 experience live! I would love to do a mini-tour! As far as my sound and artistic identity, I see myself pushing myself further with my music. I’m always making music every day. My music and creativity are always evolving and changing. I can’t wait for the world to hear more from me.

Stream OUTCHA MOUTH on Spotify now.

Follow Frostbyt3 on Instagram.

Interview by Amelia Vandergast

Crafting His Own Creed: Sareem on His Album ‘YOU MADE ME YOU’ and Personal Evolution

 This week, rap luminary Sareem sat down with us to delve into his latest album, ‘YOU MADE ME YOU,’ an infectious blend of sharp rap flows and dynamic beats that trace his journey from hustle to redemption. In this candid discussion, he reveals the profound personal stakes involved in the album’s creation, reflecting on his emotional highs and lows and the introspective process behind his music. His narrative weaves between personal accountability and empowerment, all set against the backdrop of challenging industry relationships and intense self-discovery. Join us as Sareem unpacks the layers of his latest work, offering a glimpse into the mind of an artist who not only embraces but celebrates his complexities.

Sareem, thanks for sitting down with us to discuss your new album, YOU MADE ME YOU! First things first, we would love to hear the story behind the intriguing LP title and how it encompasses the 13 tracks contained within. 

Hi Amelia, thank you for having me! The title YOU MADE ME YOU is a way to take responsibility for my actions. The only person standing on every decision I make is myself. Throughout the album it’s responsible for my hustle, degeneracy, coming to terms with reality, and eventual redemption. It’s a mantra that alternates between blame and empowerment. I came up with it when I wrote a draft of BURN IT DOWN but I scrapped that verse for the final version you hear today.

We love the juxtapositions between the sharp rap flows and the experimentally dynamic beats; is there a particular artist who acted as the foundation of your influence or is your style a result of a broad range of inspirations? 

Broad range for sure. I made a playlist of who I was listening to as I made the album and it’s got everyone from Danny Brown to Master of Puppets, Mac Miller, The Weeknd, Kendrick, Nirvana, etc., if you name somebody there’s a chance they had an influence. I leaned towards albums based around people who are cool having a 360 view of themselves. The Weeknd especially is a beast at doing this – his shittiness is on display and he doesn’t really care if you love it or hate it, it just exists. He’s not trying to boast either and I really took that page from him and put it on here – I can’t sing like him but that 360 view of me is very prevalent throughout the album.

Now that the album is out in the world, can you share the highs and the lows of creating the release? 

The highs were performing throughout the state for sure. I previewed this album in San Francisco, LA, San Diego and Vegas. Being on the road really puts in perspective how delicate the whole process is and I’m glad I thugged out a 9-hour drive up to SF with my DJ Yungwatercycle aka MalikTalking. I got to rap on Chuck Inglish’s beats and he let me have a ton of freedom of creating through them. David really came in clutch and we found a consistent sound by just thuggin out the recordings – I think we laid down 9 songs in a day to start it. It made me step up my game for sure.

The lows, however, shit where do I even begin! I fucked up a ton of good relationships during the process of it. The album is a 2 year biography of my time in LA and I fell in and out of love multiple times, had to get in a fucked up state of mind to write a solid amount of it, just dealing with myself. I’m a very high and low person and it turns off people who don’t know me as well. I became somewhat isolated because I didn’t like people getting the wrong idea of me if they didn’t see me daily or weekly. It plays heavily into songs like Protect my Soul, Who Was Down or Let Go. Then Burn it Down is me getting over me and everyone else’s shit.

What did you learn about yourself while creating the album?

I’m an emotional motherfucker man! I really wrote this shit from the soul instead of tryna sound clever 24/7 and it made a ton of difference. I learned that I’ve stayed consistent from my thoughts like 3-4 years ago too – I reread something that I wrote about the 360 view from 2020 – and I read it after I submitted the album lol. So that was cool to know that I’ve kept it true to myself in a way. I’ve learned how invested I have to be to make it in music and how much of a journey it’ll continue to be. But the further I get the more intense I become and the more consistency I maintain. We are who we choose to be – not who others say we are. Last thing I learned was how to be cool with being hated and not conforming to those who don’t deserve to be conformed to. I’ll elaborate on that next album!!!!!

Some of the singles have already made their way onto Spotify’s official Alternative Rap Playlists, how does it feel to sit among rap royalty with your hits ALL NATURAL and DIP SMOKE?

It feels great but it feels like it’s only a start. I need to leverage it into real work, and get onto On the Radar or XXL. A playlist isn’t the end all be all but I’ll always be thankful for what I have. Chuck produced 9 of the songs but I feel like DIP SMOKE and ALL NATURAL will be the biggest off the tape. Shoutout Relaye.

How did you hook up with the legendary producer Chuck Inglish, and what was it like working with him on this release?

I opened for Chuck when he got added to a line-up featuring Joey Purp and myself in 2022. He was DJing and I told my DJ that I had to get his number or something. So I did. Chuck is super cool and we worked out a deal for a beat tape that eventually became the album. He gave me complete freedom over everything and he’s the fuckin homie. I hope we work more in the future, he’s a great producer and an even better person.

Leading up to the release, you opened for some massive names – Ghostface Killah and Raekwon to name a few – how did those shows go down and do you have any tales from the road? 

Ghostface and Raekwon was a hell of a show – for whatever reason I was bumping Only Built 4 Cuban Linx that entire summer. Read Tao of Wu. Manifested that shit without really thinking about it? Anyways we got a ton of my homies to kick it after the show and we were just getting tossed in the green room – you know what? I tend to set up everything with my shows so I’m tame until afterwards, anything I’ve done I’ll show you off camera because I want to keep getting invited to shit lmao. Just know my songs are all based off mostly true stories 😉

What’s next for Sareem?

I will be dropping singles and waterfalling my songs for the rest of the year. I believe I have 40 songs that are unreleased that were made during this album – they will see the light of day this year. Might fuck around and go on a run wit this shit.  Thank you again for having me!! REEM TEAM OUT

Stream YOU MADE ME YOU on Spotify now.

Interview by Amelia Vandergast

Igniting the Creative Flame: An Insightful Dialogue with the multi-faceted innovator, Nikhail

This week, we sat down with Nikhail, an artist whose work traverses the realms of filmmaking, acting, music, and more. A&R Factory explored the sparks that ignited his multifaceted creativity. Nikhail shares his evolution from a budding writer to a versatile creator, discussing how phases of his life, from unrequited love to personal challenges, have fuelled his artistic expression. This interview delves into how his experiences and the transformative power of art have shaped his career, revealing the depth behind his pursuit of understanding and expression through the arts.

Nikhail, welcome to A&R Factory! Thank you for the opportunity to sit down with you and discuss your uniquely expansive career, which spans multiple creative fields including acting, filmmaking, light painting, and music. Is there one spark that ignites all of your creative modes of expression?

It’s sort of been an evolution I would say. Initially – when I started being creative, I was a writer and I spent many years, until now, writing feature after feature, though I was stuck in this inspiration box where my life and work were being turned into some very acclaimed movies, and a lot of that in the beginning was finding my voice. I remember when I started, I would try to develop a style similar to films I liked, which were older films when I was younger, and as I developed through my twenties, I felt a little stiff with my work but I was always told I had a knack for good ideas. A lot of that was because of the environment, because of the long-term experience of gaslighting, and my own immaturity. Then when I got to grad school, I started to dig much deeper and process these old and at the time current feelings of unrequited love. And that became my creative spark for a while. ‘Something Round’, my short, is the classic example of that. And a lot of the time, it wasn’t this feeling of just sad helplessness. I mean, in shorts I made, people might’ve assumed that, but if you were to read the features, there was a lot more, you could say, angry creative protest at mistreatment. There’s something about thinking about love at school, as opposed to in a working life situation. At school, you have the chance to be creative and there’s a lot more play you could say and there’s more time to think and explore emotions and such — so it was an environment that fed into creativity and I guess I had not much choice but to continue this artistic play environment even after finishing grad school for years after — till now. It is unfortunate that this unrequited love aspect — was a starting spark — because it was a situation of being gaslit, misled, and manipulated, and other negative things by people online — and I used to blame myself a lot for that — but I realize now so much of the neglect I’ve had played into me being quite naive when I was in more of a community setting — but it did ignite this start for music, I made my first song ‘One Way Road’ in grad school about the pain of my journey, feeling like this one-way road, and along the way having experienced a lot of struggle and at times trauma that I didn’t see any of the other people in society around me experience at all. It was a very cathartic expression of the loneliness and isolation I felt in my journey as an artist and how people didn’t seem to care which made it harder. And it was kind of like the unrequited love caused me to want to express in whatever manner — what I had been through in the hope of gaining some understanding.

Eventually, I grew up a little more, and I started expressing different variations in films and such — of gaslighting because that was what I was experiencing but I didn’t even know what it was — it’s funny for example like in ‘My Boyfriend the Boogeyman’, I’m holding a lighter and I didn’t even think about how that was a metaphor, I was just trying to express how this toxic relationship resulted in me sort of hurting/burning in a way.

So for a large time a lot of my music, light paintings, writing, films were sparked in response to how I was experiencing the world, like how people were treating me, and my response to that, and how I was trying to protest it or explain myself, always feeling this slight guilt knowing there was something wrong with many situations but not quite understanding why, and then expressing the feelings in my creativity allowed me to understand what was wrong.

As we move through life, our creative spark changes, and after some difficult experiences in LA, a mixture between for me extremely disheartening but also embarrassing – I would create out of ways to manifest I guess. Hoping the art was like a way of me pushing into the world some desire for change or for help and just putting out there my feelings of things not being right and along with that came some protest art as well regarding my personal situation with love and creative exploitation and being stuck in this box etc. There was a lot of sadness given my situation and many times that also ignited into cool work. It pushed me at times for this desire for connection and while I had this doublespeak connection with many celebs, it reached a point where I was like I’m just going to reach out and I made my voicemail feature the Invite as a result.

Then much later again – I encountered another phase of heightened emotion which inspired a bunch of music and made me want to be creative again. Heightened emotion throughout the past year, in positive and negative ways. Usually, there’s definitely more negative instances unfortunately than positive ones – but I moved on from this artistic drive of being inspired by feelings for a person, into being inspired by my story, and what I want and how I feel more so. I learnt from experiences with guys that I didn’t want to make art where a person would get this greater esteem out of their exploitation of me in a sense. So I started to focus on myself instead. And even, then yeah, still love tends to be the strongest drive, though it also is the most embarrassing and scary and can be painful and the one thing I’m still learning to be much more chill about. But I always catch myself falling into that bad cycle like in the past, then I stop and I’m like okay — you’re a pro now — you need to express your story and things you want and your perspective and what is more personal to you. At least that’s how I feel for now – and in the past year all of my work has been about — attempting to be a hero or anti-hero in one’s life and trying to make sense of difficulty and stand up to injustice at times. So recently most of my art has not been about unrequited love at all – it’s been about you could say self-love but not in that I’m super confident etc. way, self-love in the sense of this is who I am, this is what I want to do, this is what I’m good at, this is me, and this is my soul. And as I developed a stronger sense of myself, not saying I won’t be inspired by things in love again, but when I started focusing on me, my work started teaching me how expansive and non-limited I could be as an artist – though it has been much more draining and lonely in a sense – but it also taught me vital lessons in independence and now it’s not even like one spark will ignite my expression – it’s become a way of nature where – I can just get to it and create – if I wasn’t taking it a little slow now because of being tired with the exploitation and an unexpected situation in my mom’s house, where my helper left because of cancer so I’ve been allowing the dog to sleep on the floor of my room, and it keeps me up all night so it’s a bit of a stressful time.

Another small thing that ignites my creativity – is I guess kind of a strange odd thing – which is circles – I guess since being isolated for so long and just having dealt with many stresses emotionally and psychologically and as a human so forth being in this ‘box’ I started to get obsessed with circles as a theme in a lot of my creativity, and I’m not really sure how to stop it but it’s become a part of my brand and I call it spotting, and ‘Something Round’ was a large moon and about unrequited love and in the end spotting I guess is really this question you ask – what ignites your creativity – and for me, I’d ask — what do you spot? To spot is to be creative, what is that thing that makes you go out of your way to be creative, that gets you obsessed, right.

Having transitioned from being ‘put in a box’ to directing your own films and shows, how do you ensure your unique voice and vision remain intact when navigating the commercial pressures of the industry?

I wouldn’t say I’ve transitioned from being in a box, I’m definitely still in it – however, it is a little different than it used to be. I’m no longer, that I know of, medically gaslit as much, at the same time I am experiencing the most isolation and silence that I ever have and because of the injustice, I do complain a lot, and the box is so much bigger than before it takes places in various cities that I travel to.

But — going back to your question, regarding directing, because I’m still in this box, I can’t ensure my voice and vision remain intact – navigating the commercial pressures is not something I’m quite dealing with — its as if big artists that take from me etc., are the ones that navigating the commercial pressure, and they use my work or style or whatever and I don’t have a say to how my voice or vision is done, I will see some art taken from my life or work and it will look so so cool, and other times it may not, and there is a varying level, obviously depending on the artist, the really great artists we all love always do amazing work. At the same time — I’m trying to get out of this box, and I’m using right now my one-man shows as a way to keep fighting and holding on for hope and not turning into a vegetable, but I am extremely exhausted, not at the work but at the futility of how everything feels. But I do desperately want to get out this box and navigate these commercial pressures myself. When my work is remade or used or whatever – firstly I don’t receive money or credit directly in my name, I’ll see credits in similar names to mine, and that does bother me a lot as I do struggle and suffer — and that is a huge pressure on me as an artist in terms of survival and my existence and my career and my future and my being as a human. And at times, when you see for example a film remade of mine or a song influencing another, making a ton of money or being critically acclaimed, there is a small part of me that does get this vicarious success at the same time the commercial pressure is for the others to deal with and in a sense, I’m protected from that. But I definitely want to get my freedom and I know it’s weird to say I want to deal with this pressure, but I want to make great things and I want to have more control over my voice and vision and I want to work with others in a proper collaborative space and a more in the real world artistic life. Also adding to this, as a writer/director, with my own films I’ve always had autonomy over most of the project so I’ve never had to worry about my voice so much with that — there was a big script I was writing a while back ‘Boogeyman: The Crossing’ and working with the studio for that — was a challenge and yeah there were times I would have disagreements regarding my voice and such — they wanted me to write a line with a person using a diaphragm for example and I was like no one uses a diaphragm these days! And it can be frustrating — I think in the end from what I’ve heard it depends on the studio you work with and a unique, fresh and exciting creative voice will always stand out.

In your film ‘The Foal’, what personal experiences did you draw from, and how did these influence the narrative and thematic elements of the movie?

So I would say ‘The Foal’ — which is about a miscarriage — was a story I developed from hearing of my mother’s experience. Honestly, I was in grad school at Chapman and I wanted to make a drama and I was torn between this miscarriage story which actually evolved from the story of a girl being afraid to go in the pool during a party because of her period, however, I didn’t have access to a pool and safety regarding equipment so the story evolved into a much smaller environment and I was deciding between that, or doing a vampire tale — and my roommate suggested combining my ideas. And with regards to that — I based this miscarriage tale off the slightly abusive relationship my parents had — and there were these really old-fashioned elements to the film such as the costumes but also combining that with a more modern sensibility of the hangover and involving the fantastic genre and the colors. I enjoy making you could say modern classic fantastic films. That kind of summarized all the films I made in grad school. And the horse was a metaphor at the same time for the child and the playfulness of that. Personally I have experienced a sort of condescending overbearing relationship with many guys, who till now, take this online boogeyman aspect and make it seem like it’s okay to take advantage of me, so there was this relationship metaphor I have experienced as well where you like someone and you don’t want to upset them, but at some point, you have to stand up for yourself, which I think is a very relatable thing for many people.

Your work in light painting is both unique and visually captivating. Could you elaborate on how this medium allows you to express themes or emotions that might be more challenging to convey through music, traditional filmmaking, or acting?

Light Painting allows me to express emotions and concepts through illustration in light with my body and my performance much quicker than the other forms. Usually, I think of a concept or theme or title that’s only a few words long and then I draw out what that means to me. An example being recently, my Reset series where I had a bunch of different characters hit a reset button as a way of my expressing how throughout this past year, I have sent A LOT of emails, complaining about A LOT, and sometimes I said things I shouldn’t have and so forth, especially if I get too drunk and get too carried away on my phone, so it was kind of like how I wish there was a button after making a mistake you could reset, right, and thinking about that for example it’s weird because I realize in the year, it seems whether or not I made these email mistakes, I don’t think anything would’ve changed with my situation as of now, I don’t know. So the light painting is a way to pose with expression, or use colors and lines in abstract ways to express a moment or thought where you don’t have 3 minutes like a song or a much longer time like a movie to explain. And I actually hope one day I can combine both my light paintings with music, and create more of an interactive experience for people at a gallery or something.

With songs like ‘Lonely Island Star’, you touch on deep personal struggles and desires. How do you balance the vulnerability of sharing such personal experiences with the public expectation of your artistic persona?

I think, I don’t know because I’m kind of isolated and a little in silence, but I think I’ve already expressed so much vulnerability that I don’t think anyone is surprised at this point. In fact, how so much of my life and work has been exposed to so much of the industry, and when I go online I see so many references to things in my life, that it’s almost as if I’m used to being overexposed, and yeah sometimes it’s not very nice and it can be embarrassing, but if you look at my films again referring to one like ‘Something Round’ or ‘Flu’ or ‘The Check In’ you see very personal aspects of me… so because of that it’s not really a balance for me regarding sharing because so much of my life has been shared without choice — and regarding the public expectation, I don’t really know what that is yet, because my social media is oppressed and there’s all the silence. I can go out in public and people may act a certain way towards me, but right now it’s all very hard to rely on or judge because this boogeyman stuff goes on if I go out on a Friday night, and I get messed with a lot, I get picked on, I’m not perfect at all but there are lots of times people take advantage of this ‘box’ situation and exaggerate or make up stories to hurt me – then I get confused and a little angry and then I don’t act the best in public such as insulting a stranger purposely cosplaying as an aspect of all this — then I hide in my room for the next few weeks. So regarding the public expectation – it seems like it’s quite a mess – and I think an artist like me can be looked at quite differently by different people, there’ll be people who seem like huge fans, and there’ll be others who will call me homophobic slurs. And without anyone talking to me or more, all I can do is what I know how to do. With songs there is an even more vulnerable aspect, because of the singing that’s required — that takes even more guts — especially without professional equipment or editing etc. And I just try to share aspects of my soul and emotion – and I tend to be a very honest person, at times it does allow me to get in trouble, but I struggle lying so if I end up for example with ‘Lonely Island Star’ being very vulnerable and honest, I will likely find other ways to compensate with either some comedic or edgy work — I think part of why I do so many facets of art is also as a way of compensating, a way of compensating of being too much or too little with one, or too emotional or too stoic – and I should probably find a way to make all the artistic aspects more complementary of each other — but I do think ironically because of this box, there is an ongoing theme with so much of my work and because of the isolation, these aspects of loneliness and love and come out in various ways – so in a way the vulnerability is sticking to theme.

Also this song — I wrote it one night – quite quickly — a person I thought was going to be my friend, ended up not, and I was sad one night and I made this song and I think it’s important when you feel a wave of inspiration to create to go with it, whether it’s too vulnerable or not, and then regarding your artistic persona or what — you can work with that later, but any moment you get a desire to create that is just like it needs to come out, you have to do it, and sometimes when that’s the case you come up with the most vulnerable stuff. Not to mention – my first song was ‘One Way Road’ and after this exploration in the arts over a few years – to return to a similarly themed song in ‘Lonely Island Star’ – it just was an ongoing of the same vulnerability I felt for so long – in a sense it rounded off so much experience and it’s weird because it does mention difficulty and struggle and it makes me think about where I was years ago and despite so many achievements where I am now – and just the injustice of this ‘box’, how I feel so helpless in life because nothing I do seems to make a difference and just that ongoing pain of inequality, and how many people have watched it and known for so long but chose to remain either silent or bystanders, and here I am just taking one step forward after another step in this direction of my life and work and it feels a little like my body is so tired and I’m dragging myself and I look around and people are watching but no one’s really doing anything, some are contributing to the narrative artistically, some are taking advantage — and I just keep going even though it’s not helping and it’s kind of hurting me at this point because I don’t know where else to go or what else to make of life when there’s no actual direction it seems I’m allowed to head towards or a destination I can see in sight because of the futility.

Having worked extensively in both the U.S. and Hong Kong, how have these diverse cultural environments influenced your creative process and storytelling techniques?

Well in terms of creative process and storytelling – it’s definitely been an interesting journey because people in different countries make art differently. After my undergrad in the States when I started writing stories, it was comedic, it was less stilted, dialogue was more important for me, and its just the culture of America, it’s more talky. It’s more witty, more liberal. However, I returned to Hong Kong after a few months at NYFA, and due to the effects of gaslighting and trauma, my writing became more stilted. However I was able to work on being more visual, I watched more films and learned more about what films I liked and I took some classes with Gordy Hoffman and he was very less is more, be more visual, and that is def. the type of work that wins more awards, but more streaming services have more a commercial line-up of films — so I spent a lot of time learning with my storytelling not to say too much, and then when I got to the States, everything became about adding more, so all my scripts became more talky, the culture of the community, at least around me, enjoyed films that were more safe, less controversial – I was told once even that a really popular script of mine ‘Ripe’ – the title in relation to fruit, that later won the Big Apple Film Festival, would never get made, because it was too edgy, however in fact there are parts of it that were remade into Babylon and Saltburn. But as I stayed longer in the states, I got more talky as well than I was in Asia because of the culture and the people, and increased freedom. And I was writing these films that had more wit. Also being in the US was exposed to such a stronger talent pool, that I improved so much with my directing, people were so much more creatively brave which is part of how I started doing so many other creative things as well – I could work with actors that were more trained, I learned a lot more about visuals so it was like everything I wanted to do but missed out in Asia because of limited opportunity and language barriers, I was able to spend time to make up for and learn when I was in the states. And it made me enjoy so many more aspects of film, from costumes to cinematography to acting. And when you enjoy what you do – the work is much better hopefully. And the states was like this huge breath of fresh air, and my creativity was like able to finally be free because in Asia I felt so oppressed and unable to properly think beyond. Then at the same time, coming back here, so a while after lots of time in the US — my storytelling changed again, obviously in ways as I’ve done many more one-man shows and I’ve had to be limited in that regard, but also I started to trust myself much more. So after a lot of mentorship, in school then for many years after, I started to storytell again and it was weird because it was as if I forgot all the lessons I learned, and I was just able to completely express myself without thinking too much about it — and I started to remember more of myself again — the films I liked, the styles of filmmakers I like, and I feel like in the states it’s easy to get caught up on what others or the media or what is popular– American runs on popular culture– and so being away for a while it’s nice to be able to storytell in a way where I’m not trying to do it to fit in with the crowd in a sense — and its nice to remember what I think is good art because I was def. influenced by that popular culture of cinema in the US — however with my resource limitations abroad and other issues, it does feel like I’m getting a bit of cabin fever and I do need new inspiration.

Your one-man shows such as ‘My Boyfriend the Boogeyman’ and ‘The Check In’ are intensely personal. What drives you to this format, and how do you prepare mentally and emotionally for these performances?

I guess these two films I made as one-man shows because I wanted to act and make films and no one would cast me and I don’t have the resources to spend much on everything. ‘My Boyfriend the Boogeyman’ started as a web pilot pitch, as I was trying to turn it into a show and series. I took a difficult situation I was dealing with, made a metaphor out of it, with a fantastic element and it was really cool and cathartic. It wasn’t hard preparing for this mentally or emotionally. In fact, when it comes to acting on everything I’ve acted in, not talking about Instagram fun videos because I don’t prepare for those because I don’t really place importance on them, but with film acting, I’m quite fast. I learn the lines and then I do the scene over a few times, and usually, I just get into it. Sometimes I worry I may blink a bit much or my hand used to make this weird shape – but now that’s stopped which is great — but otherwise emotionally – I’m quite good at getting into it very quickly — though I am making these films alone so the preparation is not like on a set where I see actors in films I’ve directed needing a little more time because they’re in front of so many — I would like to be able to perform with more people personally because I do want to get better and I can’t keep doing that on my own.

For The Check In – well I was in Mexico, it was during COVID, I thought I was going to die, I was there for three weeks and I decided I was going to write and direct a film. I didn’t have much time, I just jumped right into it. So much in that film — came from my actual fear and sadness at the current moment, I do wish I didn’t have to wear a mask at times — but it was scary — I thought I was going to die and actually almost did one night as I got lost and stumbled into a compound where these guys with guns and dogs screamed at me, and I felt trapped, and I had much to say about the injustice of life and work exploitation so I just went into it. I actually wish with that film I had more time to prepare, certain scenes if I prepared a little more could’ve been even cooler. But that was hard because there was a time limit, at the same time, I didn’t know the area, I was just at this hotel, and I was alone – so it was like it’s now or never, and again these reactions to the gaslighting which was a theme in the movie — came out of very personal experiences.

I think when it comes to mentally and emotionally preparing for these one-man shows — its really just getting up and being motivated to do the show — Obviously each performance is different, when I do horror the expressions are different to when I do dramas and I don’t have formal training except from A levels (which is basically an in-depth study for the last two years of high school) so I try to think about how I walk, how I sit, the cadence of speech, the deeper study of character motivations isn’t something I focus on because I’m only acting in my projects and I’ve never acted a big part in someone else’s work, when I direct I do talk to the actors about that, but when I act I try to make each role unique but I do look young so making things more realistic I do tend to play younger roles – and once the camera is in place — you just have to perform. And this format became something I had to force myself to do if I wanted to continue working in film because of a lack of investment, the silence and isolation, the lack of money and everything literally. Right now I have one show I have to make and it’s set at night and I keep falling asleep too soon and lacking motivation also because of a difficult situation recently — so for this one — I def have to find ways to mentally and emotionally prepare — but it’s not about the role I’m preparing for, it’s about preparing to maintain a certain amount of energy during the shoot and preparing to go for it and set a goal and achieve –

sometimes with these one-man shows it feels so much harder than the bigger sets – even though more work is def put into the bigger sets – these one-man shows — feel tiring, because it’s fun when you get to set and you have your role whatever that is, as an actor or director or with camera team and for me to do it all — is just you have to think in so many stages – and there’s no real calm – it’s like okay camera, okay now act, okay check to make sure it worked, okay fix the set, okay costume change, okay next camera shot… so it’s a lot you have to individually do and plan without support. I think you prepare for that you just have to believe in your project and go for it.

You’ve inspired and been inspired by big names in the music industry. How does this circle of creative influence and recognition impact your approach to new projects?

It is this weird double-edged sword – on one hand, it’s a huge privilege and honor and so cool. It’s not just my music it’s like my light paintings, films/scripts and life. And it does sort of give me this feeling of belonging to a group even if for now it’s from such a far distance. At times it’s very hard to keep up as well – these guys are always on the move, always doing something, always busy. So it’s a lot. And there’s a lot of people, and I can’t pay attention to it all. At the same time, I do feel a little demotivated with new projects — it’s just inspired is a little bit of a euphemism for it all – after so long at least — and there is an exploitive element because of the fact I get nothing and they all get so much — so I do feel a little tired, like I have done a lot for my age in terms of work — but it does get a little tedious in the sense of like is this going to continue for how long and what happens to me and where or how do I get equality justice and freedom right. And there are definitely times the creative circle inspires me to suddenly take on a new creative project, like my song ‘Let Me In’ was inspired by after Britney did ‘Mind your business bitch’, and it was a way for me to explain the other side of that in a sense — and then for example it seems to be implied with Billie Eilish’s upcoming album she has a song called ‘Open the Door’ – or like my filmatic surgery film – I’ll see that sort of costume on the stage of certain singers like Beyonce, then Britney did such a dance as well, then Billie will have an Egyptian sounding song with a video corresponding to the end of that film… so it’s all this weird circle stuff… and I’m just listing a few examples out of the many — at times when I go out because I have no one to really talk about it all with — or acclimatize with the situation or get excited about it all — like I’m still waiting to get free and have that one friend where I can finally be in an environment where I can share in excitement all the cool art music film stuff — when I go out I end up just listing so much, I’ll be like Kylie did this and this person did this and so forth — and usually people get weird and I’m just waiting for that breath of air to experience some joy in all this.

I find a sense of strength in myself and in my one-man shows — I find a sense of independence when I see how many are inspired —

it’s just hard for example when no one that is in direct contact with me in my life — like my immediate family — none of them want to see any of my films or read my work or support my art. In my mom’s house or with my sister, I’m not allowed to talk about Hollywood or the music or my art and how it’s used. But the creative contributions of others give me a strength to remember who I am even when people around me, purposely make it hard, and that encourages me to keep going at times and ignore the negativity of some of those around me, but also harbor a little anger and look down on them a little bit.

— at the same time I would do more if I was getting more than just inspiring from a distance while I essentially suffer — I think if things were equal I would’ve gotten my green card so many years ago, I’d be independent, I’d have a much happier and healthier life — and as I age and this continues I worry – I worry about the future a lot — I worry if the last 16 years were all a waste —

Also, I’m so tired because I see how they all are inspired but they get to go places and they get to experience all the wonderful things of being a known successful artist so I’m a little like it’s unfair because I’ve been in this position – however my art evolved – I’ve been in this position for 16 years and I don’t get to do any fun stuff, I still have this very limited experience of life and have to deal with many equality and rights struggles.

But I definitely learn also from some of it — coz when it relates to your work you’re like oh that’s a really cool sound or you’re like oh that’s a really cool way to have looked at something or that’s a really powerful way to have interpreted something. And as I learn it does impact how I work, like with music it may affect the style of the next song I might make, like whether it’s dance or trip hop or will I once again use 80’s synths. Or with films — I start to really push myself with creative ideas because I feel this privilege where I don’t have to rely anymore on something too small and simple (though I actually very early on started writing some quite high budget ideas) — though once in a while I will still write something easy to do — at the same time — this isn’t a privilege, it’s kind of a weird exploitive curse because I witness bits of my work but I don’t seem to get anything apart from being forced to go along with being in this ‘box’ situation that gives me a lot of emotional, psychological and socio-economic difficulty.

Though the circle of creative influence has also helped me plan for new projects in a healthier way. A lot of times growing up, I would get influenced or swayed creatively by people I liked at the time, and literally with each person, they had a more lowbrow sense of art than what I enjoy. So, there have been moments when I have, in a sense, weakened or dumbed down my art to appease certain people, stupidly. And the more successful circle of people are good at encouraging and reminding me what better art is and not to stray too far from good taste.

With your background in both traditional and new media, where do you see the future of filmmaking heading, especially considering the rapid advancements in digital technology and online platforms?

When it comes to filmmaking, I do think A.I. with tech can be quite useful. Now, I know there were protests and such, and I do think there should be limitations. For example, artificial intelligence shouldn’t replace artists—whether they are writers, singers, directors, or actors. I think the human race needs humans to continue making art. In my opinion, if you were to find the meaning of life for you, or the purpose of humanity or whatever deep, meaningful philosophical things you want to learn about—art is the bridge, I believe, between people’s souls and the world around us. I can’t think of anything else really that is that bridge, in a sense. So, humans need to be allowed to continue to make art and be rewarded for it properly. At the same time, recently I was making a poster for a new film, and I went online and for the background image, I discovered this site where you could just type into the text box a description of the image you want, select a style, and A.I. would make that image for you, and you don’t have to pay a stock photo fee or anything, and I was like, wow, for a person with very limited money, this is going to change how I make movie posters. So, there are definitely some advantages, and I think A.I. will assist aspects of visuals in films and things like that. But, funnily enough, I was reading something that was like, we need A.I. to be able to do things like chores so that we can focus on being creative, rather than A.I. doing the creative stuff so we have to do more chores—which is very true. As for online platforms—if you’re talking about social platforms like Twitter, I’m not sure as I don’t use that, only Instagram and mine is oppressed—but streaming platforms are very vital for filmmakers. They allow people to see our work and I honestly think there should be more, especially some catering to low-budget stuff, but also at the same time, I do wonder how many people subscribe to all the platforms, like there are so many, and I do think it makes films more accessible. I do wish there was some combination of both where there was an online platform that allowed you make films with the help of A.I.

I also think when you hear interviews from older famous directors, they always talk about how shooting on film is best, but obviously time and budgets these days, digital tends to be more accommodating, and I do think because of that there’s this historical aspect to the craft that is dying out, and I find it tragic. I do wish I had learned more on film, actually when I attended my first film class at New York Film Academy in 2009—we had to make our first film with an actual film roll and it was black and white and it was very cool. I do wish I had stuck it out and made things more exciting with film roll back then. Anyway, as digital comes to the forefront, there is a whole aspect of cinema that might be forgotten and I think it’s up to schools and filmmakers to prevent that.

You’ve expressed a hope for freedom and equality through your art. Can you discuss a project where you intentionally addressed these themes, and what impact do you feel it had?

Many of the films I made since 2022 express that. My script Miracle chips about an exploited potato chip maker is the ideal example. With my music Looking For Earth, Cali Sand, Needed a Break, Lonely Island Star, Let Me In, all have lines with a hope for more in life, with trying to find understanding, with trying to show a sense of humanity and display the need for change amongst this hardship. With The Larvae I talk about wanting to rejoin nature. With The Check In, I show a difficult situation of being trapped and gaslit. With Seed I show how a witch exploits a teen to grow her garden. With the Invite I showed the desire to connect and see people. With Lobster Tongue I show a person searching for their love whos in a dark place. With UV I showed a flower buried that wants to get up. With Filmatic Surgery, I show a complicated mummy who feels trapped. With Floaters I show a situation of family loss as a result of these mysterious floaters. With Housefly I show a sense of loss through gaslighting. With Present I showed a desire to regain control of ones life, with Pocket Dog I showed a desire to escape. So – those are a lot of films where I try to express a hope for freedom and equality by demonstrating the difficulties, horrors, comedic tragedies and pain of the protagonist. I hoped people would understand and my situation would improve however, instead, people have been using these situations to in a sense re-enact them around me – so I experience a lot of difficult actually as a result and for many around it seems to be just like a game, like there’s a clear lack of empathy or understanding for some reason – maybe because it’s a movie — I don’t know — people’s reactions to this box really show a lot of their humanity , and most of the time I’ve been disappointed with how human beings have been, but also maybe Im just always looking at the wrong ones or am at the wrong places. Also, I feel like because I do these one man shows then people see the remakes etc – they assume I’m well and fine — when that’s not really the case — I think these projects had an impact on perhaps certain directors or producers or writers or actors, clearly not in the way I wanted but they see something that they want to get involved in that relates to my work. So — I was hoping some people would see how far I tried to go for freedom, how much I deserve such things like equality and so forth — but also I think it’s also kind of isolated me because people don’t know how to relate, in one way to my situation and in a second way to the creative circle that is part of so much of my work. So I don’t know. I do think it made people realize aspects about me as a person, that even though Im not perfect that I am more capable than how many initially thought of me and I do hope all of these efforts give me freedom and a future more equal just and so forth. But I don’t know to be honest. Oh but there was one moment in Italy where I screened filmatic Surgery and there is a very soulful moment in the end, and afterwards, it was the first time, an audience member came up to me and said they really enjoyed the film and took a photo with me and so in that moment I felt like that film made an impact.

How do your philosophical beliefs influence your artistic decisions and the themes you choose to explore in your work?

I’m not very sure, to be honest about philosophical beliefs—I like to explore themes of things I’ve experienced or want, from unrequited love, to obsession, to body insecurity, to gaslighting, to relationship hope, to connection, to alcoholism, to women’s rights, to LGBTQ rights, to mental health, to socio-economic struggles, to generational differences, to immigration.

I mean, it’s a long list of themes, to be honest—I mean, in my portfolio, I could list twenty more themes because the work is so widespread. I try to approach my films and exploration of complicated situations with a sense of love for characters that are flawed. I have this huge desire for escape and as a result, a lot of my work is magical realism. I like projects that have a reminder of my reality but also take me to another time or place or personality. Grief is a recurrent theme in lots of my work, and I think as each year passes, it’s a reflection of how I grieve about life. I used to also write or make work that was a little more disturbing—I once believed good art makes the comfortable uncomfortable and the uncomfortable comfortable. However, after everything I’ve experienced and the last years or so—and I’ve experienced a bunch of real-life horror—I don’t believe in that quote anymore because I want to feel more joy in life, I still believe good art should make people think and question and challenge the status quo norms, but also as I get older, I feel like to find peace you need to be peace, so maybe to find more joy, you need to be joy and that will therefore mean influencing my artistic choices to not bring me down emotionally—and it’s not that any artistic decisions should cause me to feel extra negative but there are many aspects of this box where my work, replays in a sense against me in real life which doesn’t happen to others—and it can be painful or scary at times and I suffer—so I do want to find a place where that doesn’t happen anymore and I can pursue any genre of film without the fear of story in the film affecting my life—because naturally as an artist I do like to explore different genres.

Listen to Nikhail on Spotify. Follow his work on Instagram. Discover more on his official website.

Interview by Amelia Vandergast

Navigating the Waters of Change: An Intimate Dive into Strange Tides’ EP ‘Differentiation

In an evocative conversation with Strange Tides, the artist delves into the profound themes encapsulated in their latest EP, ‘Differentiation’. This collection of songs emerges from a decade of transformative experiences, reflecting on personal growth, familial roles, and spiritual introspection. With a candid exploration of breaking away from past influences to forge a unique identity, Strange Tides discusses the intricate process of songwriting that mirrors their journey towards self-definition. This interview not only reveals the artist’s struggle with faith and identity but also showcases their commitment to authentic expression through genre-fluid music.

Strange Tides, thank you for the opportunity to sit down with you and discuss your recent EP, Differentiation; the thematic undercurrents in the lyrical poetry are beyond compelling; can you tell us a little bit about the concept of the release and what inspired its creation?

Thank you so much for the opportunity to talk with you! I’m so grateful to have the chance to dig a little deeper into this little packet of songs.

“Differentiation” came out of a process of perpetual disorientation and reorientation that unfolded through my twenties. At the surface, this included a lot of adulthood firsts: first bereavement (Ides of March) and first experience of doubt as a person of faith (Out of Deep Waters, Father of my Father) being the clearest. More abstractly, I also found myself reassessing a lot of assumptions for the first time. In particular, this stage of life saw me examining my role in my family as an adult, my role as a person of faith, and God’s own attitude towards me and humanity at large. While examining these ideas, I spent a lot of time contrasting myself against those around me, or against my past self…. But I continually bumped up against the wonderful reality that, despite all our differences, we are unavoidably shaped by others. These tensions: connectedness in the presence of difference, and the new and old self, were soil from which this record grew.

There’s a strong lyrical emphasis on autonomously determining your own values and goals; how hard do you think it is to separate yourself from social and familial conditioning to know what you truly want and need? 

I suspect the answer to that is some combination of a person’s personality and the dynamic of their family or community of origin. I must admit, with some embarrassment, that I am easily influenced by others, so it is fortunate for me that my parents encouraged me to move away so that I could gain some autonomy and perspective. If not given that freedom externally, I think I would have found it exceptionally difficult to grasp. Even so, the experience of thinking differently from people I love or admire was still painful. There is a core group of people with whom I will always belong, even as my convictions and outlooks shift, but these changes still upset the existing balance of relationships. As I change, there’s a bit of effort required of my loved ones to stay curious about me, and also to stay rooted in their own values, while still being willing to be shaken up every now and again. And I owe them that same effort in return. Indeed, in Father of my Father, you see me in the midst of a battle between my own disappointment with other people’s changes in belief, and my desire to keep my mind and heart wholly open to those people.

Your advocacy for authenticity is made all the more convincing through your distinctive songwriting and genre-fluidity, was this intentional, or did it just happen naturally? 

Thank you! I pride myself on my intentionality in stepping out of my usual habits and matching musical to emotional tone, but there are certainly genres I gravitate to. Breaking out of those requires some effort. I’m not sure I can quite assert that I’ve succeeded in doing this, but I’m certainly taking steps in that direction in songs like “Out of Deep Waters”. This is an example of a song for which I put a great deal of thought into breaking my usual patterns: the verses and bridge employ different chord progressions than I usually go for, and I had to push myself toward a higher tempo than I ever naturally land on. However, the choruses in that song include a major key walk-down that is very instinctive for me (and which shows up again in full force in “Lighthouse”).

We love how your releases can meld grandiosity and intimacy simultaneously, how was this achieved with singles such as Out of Deep Waters? 

I think the answer here is simple: I have a lot of feelings. Conveying these many feelings in the context of a single song creates a lot of drama!

“Out of Deep Waters” specifically took me a long time to get around to writing. I wrote “Lighthouse” in 2018, which I knew would serve as a resolution to some kind of tension; this meant I needed to write a song that would lead into Lighthouse, and which would put across some heavier emotions. I had in mind the idea of using gritty instrumentation and fast pacing, as heard in the verses. But it wasn’t until I was properly writing the song in the summer of 2023 that the lighter choruses bubbled out of me. I felt that the switches between the heavy verses and the lighter choruses could effectively capture that which I had been struggling to convey: joy and despair were both living in my chest, and the frequency with which I bounced between them was dizzying! Even as I was totally dismayed in the face of my own intellectual unbelief, a sense of kinship with the divine, and a connection which seemed to remain through no effort of my own, was a source of joy.

Can we delve deeper into the emotional themes of Out of Deep Waters and the final single on the EP, Lighthouse, and how the instrumentals visualise metaphors for disorientation and resolution? 

“Out of Deep Waters” feels increasingly like the manic creation of somebody who has given up on trying to make sense of things, and perhaps that’s what it is.

This song is first and foremost about the loss (and rediscovery) of my faith, which is why it employs so much resurrection imagery. The experience of letting go of faith is different for different people – towards the end of the song you hear me refer to a friend who was relieved to find herself in a place of unbelief. But for me, it was a profound loss, and you can see me processing that loss in the song’s verses.

The verses describe everything from those early, defensive emotions (e.g. disgruntlement, denial of the situation) to later, deeper ones (grief and loneliness). Musically, they hit hard and fast, because that is how unbelief came to me. Both verses also contain a church organ moment: an obvious nod to the theme at hand and intended to sound a little unnerving. Furthermore, The predictability of the three-beat shots we hear in verse one is broken in verse two, where one beat is missing from each set of shots, creating a sense of confusion.

And yet, hope lies beneath the chaos: the choruses come in with major chords, clean guitar tones, and some charming pizzicato work on the cello to give voice to the uplifting moments that were peppered through an otherwise dark season. In the second chorus, a background voice enters (“Yoohoo! Where are you?”) with an absurd playfulness, as though all I am doing is playing “Hide and Seek” with the divine. Godself echoes this sentiment in the bridge, where a couple of phrases of steady but light baroque piano provides the backbone for a message of assurance in God’s voice.

However, the tension which characterises this song is not yet resolved. Instead, it reaches its apex during the transition into “Lighthouse”, where ever-changing chord progressions, an increasing tempo, and increasingly crowded instrumentation bring about a sense of urgency reflective of my own deepening desperation and confusion. In the climactic moment, a variety of loved ones pull me from the body of water in which I did not realise I was drowning. The baptism metaphor, which was opened with the line “[I] was laid in the sea as they lifted him up” is brought to a close with, “this baptism isn’t quite what I’d imagined \ I break through the surface, and see I’ve been drowning”, leaving the song to resolve with a peaceful bass melody, before flowing into “Lighthouse”.

Where “Out of Deep Waters” is jam-packed with different instrumentation, chord progressions, and emotional tone; “Lighthouse” is a picture of musical predictability, with warm, major chords carrying the listener gently to the end of the album. The voice of God shows up one last time, in the form of a call to rely on loved ones for wisdom and strength (and to provide the same in return, when the time comes). The steady rhythm thumped out on the floor tom and bass guitar during this section provides a sense of confidence and assurance that was conspicuously absent through most of “Out of Deep Waters”. The piano, cello, and lead guitar team up to build to an ending which I hope evokes similar emotions to the experience of receiving kindness from someone during a moment of need.

How did your artistic journey start, and where has it taken you so far? 

My musical journey started at the age of six, in the basement of my first piano teacher’s house. I began learning songs using the Suzuki Method (by ear), before learning to read music and moving through Canada’s Royal Conservatory of Music for piano and theory. I expanded to other instruments around the age of ten when I first began to play the guitar and write songs. From there, I was lucky to be a part of a church where my musical gifts were intentionally fostered by leaders and fellow congregants; this is the context in which I first learned to drum and play the bass. I’ve since developed these skills further through lessons and by playing in bands in which I’m held to a high standard!

As I honed more instruments, my at-home recordings of the songs I was writing became more sophisticated, and I began to develop an instinct for production. To this day, creating a dialogue between many musical voices is my favourite part of songwriting.

During my undergraduate years, I picked up the occasional coffee house gig, but it wasn’t until I met my former bandmate, Victoria, that I began gigging on a regular basis. It was at a pub gig together that we met Sound Engineer and Producer, Dan Ponich, who has recorded all of Strange Tides’ songs but one. With Dan’s help, I was able to grow into a co-producer role for this most recent EP: an experience that has shaped my vision for future projects.

How has your songwriting style evolved for this EP? 

This EP marked quite a few shifts for Strange Tides. This is the first Strange Tides record since Victoria’s departure, and for me, it was a return to the practice of writing on my own. I took the opportunity to re-examine some old songs that I had written, but not recorded, and saw the “differentiation” theme tying them together. This motivated me to create a record whose sole purpose was to examine this theme and helped me to crystalise my vision for future EPs. Furthermore, having made a couple of meaningful connections in the music world over the last few years, I had access to musicians capable of doing things I could only dream of doing, so I was able to write with other people’s skill sets in mind. The presence of cello and upright bass on this record is a real treat!

Is it hard to find the balance between following your experimental muse and releasing music that will resonate with your new and existing fans? 

I think this is probably a problem that most musicians grapple with. I profess that the best art comes from whatever is truly within (cheesy, I know), but then I find myself wondering where I should bend to the tastes of the masses so that perhaps reveals a paradox within me. That being said, there is a Venn diagram of that which is marketable, and that in which I find joy and meaning in creating. So perhaps my goal is to find the area of overlap when that which naturally pours out of me can connect well with the listeners.

What’s next for Strange Tides? 

If only I had endless time and money to devote to this project; I have so many ideas I’d like to execute. For the foreseeable future, I plan to continue releasing 4-6 song EPs that each explore a single theme, and I have themes in mind for the next two or three of those EPs, with the themes informing their musical shape. My plan for the remainder of 2024 is to play some gigs (likely more intimate ones), write lots, and create a few demos so that I can record the next record in 2025.

Listen to Strange Tides’ EP Differentiation on Spotify.

Interview by Amelia Vandergast

Spiralling into Success: A Candid Encounter with Dream State Empire

This week, we sat with the members of Dream State Empire, a band that’s been carving a unique path through New Zealand’s underground and surfacing with their award-winning live performances and air-played hits. As they gear up for the release of their latest single, “Spirals,” on April 12th, our conversation took us through the labyrinth of their recent successes, the creative fervour behind their upcoming track, and the ambitious horizons they aim to reach.

Dream State Empire, thank you for the opportunity to sit down with you and discuss your upcoming single, Spirals which will reach the airwaves on April 12th. Which lyrical themes does this single explore and what inspired its creation?

The lyrics were written to be an abstract depiction of a panic attack. It’s chaotic, introspective and a little nonsensical. The ambiguity is on purpose, to reflect the warped perception that comes with them.

It’s not a story-based song, it’s an attempt to describe the mindset of someone experiencing a panic attack. The focus isn’t so much on the ‘fear’ aspect, but the sense of disorganized thought and inability to interpret reality clearly – this is what is intended by the word spiral.

The song is basically a frenzied attempt to regain mental control during a panic attack. The ending is defeat, the acceptance of madness – something while not true of a panic attack, certainly feels like it during the experience if not contained.

Has your songwriting style and your sound evolved for this single?

Our band started with the intention to jam around some blues but has warped into an entirely different beast over time that is much heavier and peppered with funk. This single has arisen from this formula and features some verse grooves, big choruses, and a hectic breakdown.

During the songwriting process, we consciously tried to create a song with enough energy to wake bar punters up and get them to the stage as a set opener. Spirals fits that criteria, and dislodged one of our long-time favorites it is set to become the tune we love to blast open shows with.

What does your collective creative process look like?

We have a pretty open/collaborative approach to writing. Usually, someone brings a tasty riff or two to share at Sunday practice, or sometimes the bones of a complete song. From there, we bounce around ideas until we’re all happy with how the different sections and instruments mesh together.

This system works great when everything gels, but we also have a whole stable of cool riffs that we haven’t managed to quite find the right puzzle pieces to yet. Hopefully, one day soon they’ll blossom into proper songs.

You’ve had your fair share of successes in recent years, including playing at RnV, and winning BOTB, has this added more fuel to the DSE fire?

We’ve been blazing through the Wellington circuit of four or five bars for several years now, so hitting big milestones like winning BOTB has definitely added fuel to our fire! Mainly it’s been a great way to network with other bands and score some invites to play outside of the local scene and see what the rest of the country has to offer.

Getting to record this single at the legendary Lab Studios in Auckland was also a big highlight. Olly is a production wizard and has recorded a huge number of Kiwi heavyweights, ranging from Blindspott to Dave Dobbyn.

How did you secure the win at the Battle of the Bands competition?

It was actually our third year entering BOTB, so part of the win may have come down to dogged persistence. By the finals, we were feeling pretty comfy on that stage and also got to play to a home crowd of rowdy mates in Wellington, rather than making the punishing drive up to Auckland.

We also noticed energy waning in the crowd during a few of our slower songs during the earlier rounds, so ended up axing those tunes in favor of putting our foot down for 25 minutes and blasting out what was probably our highest tempo set to date.

How did it feel to make your national radio debut?

It was exciting and a bit surreal to hear our tune on the airways for the first time on The Rock. It was a big surprise, considering we hadn’t even debuted on student radio before that point. We were pretty chuffed by their enthusiasm and had a few phone calls from relatives working in Australia letting us know they were digging it too.

We’d love to hear your take on the New Zealand music scene and your experiences with it.

The New Zealand music scene is bursting with talent. We’re mates with a ton of multi-instrumentalist maestros who can play just about anything and play in 5 plus bands each, looking to crack into the scene.

We have friends who have transitioned to roots/reggae style bands who have rapidly gained a big following and hit the festival circuit. These bands have been king in NZ for a long time but there are also healthy underground scenes for just about every genre from metal to industrial techno.

While you don’t get to play the big stages too often (think sticky-floored dive bars over open-air stages), the rock scene is super friendly and supportive and manages to sustain itself by putting on multi-band gigs. Hire/ soundy costs are usually covered by 15 bucks on the door, so it’s definitely a passion project, rather than a money maker. Most bars at least treat the thirsty band members to a free jug of skippers.

What’s next for Dream State Empire?

Our first goal is to get this single released, then with a bit of luck, ride the momentum to open some venue doors in other parts of the country. We’re also super hyped for our next gig, Porirua Rocks! This will feature some crushing bands including Shepherds Reign and All I Seek, with a backdrop of pro wrestling and a huge selection of the regions’ best craft breweries. We’re always down for a big gig, so feel free to hit us up if you like what you hear.

Stream Spirals on all major platforms, including Spotify, from April 12th.

Stay up to date with all new releases from Dream State Empire on Facebook.

Interview by Amelia Vandergast

Harmonising Art and Ambition: Deshon Washington’s Exclusive Interview with A&R Factory

In an intimate sit-down with A&R Factory, Deshon Washington, the soulful voice behind the upcoming single ‘Work of Art’, shares the essence of his growing musical legacy. As he recounts his start in the music industry, from karaoke bars in Conway, Arkansas, to the global stage of Carnival Cruise Lines, Washington’s narrative is a testament to growth, resilience, and the power of staying true to one’s artistic vision. His experiences, including a pivotal appearance on Netflix’s ‘Sing On!’, have shaped his unique sonic signature, turning challenges into stepping stones towards greater heights.

This interview is a deep dive into the heart of an artist who sees rejection as a catalyst for reinvention, and who dreams of one day conquering Madison Square Garden. Join us as we explore the highs and lows of a life dedicated to music, and the ambitious journey of a voice that refuses to be confined by the sea.

Thank you for the opportunity to sit down with you ahead of the release of your next single, Work of Art, what’s the story behind the single?

 “The story behind this single is that I could always look at a painting or any piece of art and seem infatuated by it, but one day I saw a woman who surpassed everything from my past, and it seemed the future, that I ever seen. I knew that the only way I could explain it was through song.”

How do the instrumentals in your upcoming single complement the emotional themes?

The single gives a very free and funky vibe. The song is filled with love and happiness (shout out to Al Green, an inspiration to me).

How and when did you start cutting your teeth in the music industry?

I started in 2018 when I released my first single “Little Time”. I was singing karaoke for 2 years prior in a bar called Kings Live Music, in Conway, Arkansas. I tried to find my voice and my own style before putting my own thoughts and visions into the public eye. Ever since then I’ve been growing and learning more about myself and the music industry. I still have a lot to learn, and I want to make it bigger than I’ve ever imagined.

How have your experiences in the music industry shaped your sonic signature?

A lot of people will see rejection as a sign of failure and let their vision dim. But I have seen it as the torch that lights my way to a brighter future. My experience in the industry hasn’t been all amazing, but the parts that have been, have completely overshadowed the bad parts. I have seen myself in a bigger venue than I already have been and only see myself getting bigger. Getting told no, and being rejected has made me redefine myself and mold myself into a better artist today than I was yesterday.

Your Netflix debut seems to have been a pivotal moment in your career; how did you land a spot on ‘Sing On!’, and what other doors did this opportunity open?

I landed it after competing in the KWC, Karaoke World Championships in Las Vegas in 2019. I made it on the National tryouts after making it past state, and once I made it, I got contacted by a casting director about trying out for a new singing show that would be on Netflix. It has opened a few doors for me, not as much as I thought, but I know the cause of why it hasn’t. I had to get out of my comfort zone, that being my home town, to see what other doors were out there for me to open. One of those doors was Carnival. I’ve had more success and growth in Carnival in the span of 2 years than I’ve ever done at home.

Can you give us an insight into the highs and lows of working as a singer for Carnival Cruise Lines?

The highs of being a singer on Carnival are the consistent work, the opportunity to sing songs outside of your comfort zone and to be able to expand on your artistic abilities. Being around so many different nationalities has its amazing parts as well. You grow as a person on the outside and inside, getting to know and understand the other nations. The lows are mostly being away from home and missing family and friends. It can take a huge toll on you, especially when a family emergency happens, and you can’t get home.

What is it like to release music at sea?

It can be very daunting. It’s a difficult step to get through because of internet issues on the ship and not always being in the same time frame as your producer/engineer. But it has its own rewards as well, because once you release it, you have thousands of people that you can promote your song to, every cruise.

Where do you see your talent taking you next?

My main goal is to sell out Madison Square Garden one day.  I feel like I am in the beginning years of the new and final me. Like I have found myself, my sound, my style, and I’m ready to take it to the world and take it over.

Thank you for your time!

Stream Deshon Washington on Spotify, discover more about the artist on his official website and follow him via Instagram and Facebook.

Interview by Amelia Vandergast

Unveiling the Multicultural Beats: An Exclusive Interview with Stuee Singh at A&R Factory

In conversation with A&R Factory, Stuee Singh, the multifaceted artist behind the culturally rich single ‘Spiritual Sharabi’, unveils the layers of his creative universe. From intertwining his Sikh heritage with contemporary pop dance to embedding profound spirituality in mainstream music, Singh’s journey is a kaleidoscope of cultural, linguistic, and philosophical dimensions. His transition from a corporate titan to a music maestro is a tale of bold choices and authentic self-expression. This interview not only explores Singh’s multilingual prowess in English, Punjabi, Hindi, Danish, and Thai but also dives into his aspirations to infuse spirituality into hip-hop and pop. As we traverse through his experiences from Bangkok to Copenhagen, Singh shares insights on his upcoming projects and collaborations, promising a future rich with diverse musical explorations.

Stuee Singh, welcome to A&R Factory, we discovered you through your multi-cultural harmony of a single, Spiritual Sharabi, what was the creative inspiration behind this release, and which emotional themes underpin it? 

“Hi A&R Factory, honoured to be interviewed. Hello World. I’m Stuee Singh!

There are 3 creative inspirations for this song. the first is my cultural heritage, I wanted to make a song with a current vibe with Pop Dance and cultural elements. My second inspiration is my own story, being an international Sikh from a business background, I wanted to represent my culture in a cool way with intellectual and thought-provoking lyrics. My third inspiration is spirituality, I am spiritual and love to add a sprinkle of it to pop mainstream music.”

Rapping in English, Punjabi, Hindi, Danish, and Thai is no small feat. Could you share how your multilingual abilities influence your songwriting process and the way you connect with diverse audiences?

“Well I grew up hearing English, Hindi and Punjabi, So those 3 languages are very easy for me to think and rap in, Danish came later when I lived in Denmark for 6 years, and Thai I picked up by growing up in Thailand.  I am curious by nature and enjoy discovering new cultures, I find it inherently easy to connect with people from all cultures and backgrounds.

So it’s easier than it seems to feel my lyrics and write and sing in these different languages. I’m also adding Spanish in my next release. :)”

What is it about spirituality that inspires you? 

“Spirituality for me is about self-discovery and being fully present in a moment, I think it helps me be calm, creative and wise. I love it.”

Transitioning from a successful corporate career to pursuing music full-time is a bold move. What was the turning point that propelled you to follow your passion for music?

“It sure is! I’m quite proud of myself for taking this leap of faith and following my dreams and being my true self.

I think the turning point or should I say. The realisation point was on my 37th Birthday, I thought to myself, I’ll be turning 40 soon, it’s now or never. I’m not getting any younger so Carpe Diem!”

You aim to sprinkle spirituality and more positive vibes into mainstream hip-hop. Can you elaborate on how you amplify these elements in your lyrics and rhythms?

“Yes, so Pop and Hip Hop have had artists that sing about spirituality such as Pentatonix who high songs from the bible in a pop dance way, also MC Yogi who sings about uplifting topics. I am inspired by them and want to do a bit of that for my music with my own culture.”

Having lived in Copenhagen and been born in Bangkok, how have these diverse experiences shaped your musical style and the messages you want to convey through your art?

“Copenhagen is a great city, friendly people who live a healthy lifestyle and celebrate diversity. I also worked for a Global Danish Biotech and did an MBA when I was there. So, this gives me more thought-provoking and knowledge themes in my lyrics, also my passion for excellence and attention to detail was brought out more by being in Denmark where people have similar values.”

You’ve mentioned your goal to change the game of mainstream hip-hop and pop. What do you believe is missing in today’s pop and hip-hop scene?

“I think mainstream Pop and Hip Hop is missing me! haha 🙂

Well, I don’t know of many multi-lingual artists with a business background, that too with a Sikh cultural background.”

Looking ahead, what new themes or musical experiments can your fans expect? Are there any upcoming projects or collaborations that you’re particularly excited about?

“I’m officially going to launch my first album this year! I’m super excited about it, also I have been selected to be a part of Rishi Rich’s mentorship program. He is an iconic music producer and in my teenage years inspired the world by bringing UK Punjabi music to the world with his hits and songs with Jay Sean. I’m very grateful and excited to be mentored by him and collaborate in the near future!”-

Stream Stuee Singh on Spotify and never miss a new release by following the spiritual visionary on Instagram.

Interview by Amelia Vandergast

The Grunge Father Let His Demons Out to Play in an Exclusive A&R Factory Interview

In an evocative interview with A&R Factory, The Grunge Father delves into the soul-stirring depths of his debut album, ‘Demons‘, which unravels as a raw, introspective journey through the labyrinth of personal struggles and the relentless pursuit of clarity amidst life’s chaos.

With a nod to the gritty essence of Seattle’s grunge era, The Grunge Father weaves a tapestry of emotive narratives, each track a chapter in a larger story of battling and acknowledging one’s inner demons. His unique blend of melodic grunge, infused with introspective lyrics and acoustic warmth, offers a fresh perspective on the genre.

As he discusses the creative process, inspirations, and the cathartic experience of bringing ‘Demons’ to life, readers are invited to delve into a world where darkness is met with the resilience of the human spirit, a theme that resonates universally.

The Grunge Father, thanks for sitting down with us to discuss your debut album, Demons, what are the emotional themes which underpin this release?

Thank you for having me. With ‘Demons’ I wanted to create a strong theme throughout the album which all tied together. The album is mostly about my own personal Demons and the life experiences I have had with them. I try to shine some light on the darkness and mazes of life and our constant search for clarity among the chaos.

I am aware that everyone has their own Demons and I hope they can relate in some way. I think anyone of age has gone through some kind of personal struggle with their inner Demons. Whether it be with addiction, low points, vices etc. There will be voices in your head which have conflicting views trying to pull you one way and then the other. The Demon is always there lurking in the shadows but you always have a choice in what to do? Will you give in to the Demon or fight it and battle through? This is how I see life. It is a constant fight against the creatures which live inside you.

I wrote the songs and put them on the album in that specific order to tell the story that I have personally been through and tried to cover all the different angles from which I see life. Although the album is quite dark, I do hope people can take a lot of positivity from it with the main theme being ‘acknowledge that your Demons are there and then do your best to slay them or keep them at bay.

We love how the Seattle sound resounds through your uniquely melodic grungy sonic signature, what is it about the era that continues to inspire you? 

Grunge music and the bands which came out of Seattle in the early ’90s had a rawness which instantly resonated with me from the age of 8. I was hooked instantly and listened to cassette tapes on repeat. I don’t know if it’s because I listened to Grunge music so much growing up but whenever I write songs where I am trying to express an emotion through the lyrics, the songs have a gungey vibe and that is completely unconscious. I was in metal bands for years and also have played and written a lot of Jazz and Blues music but I find Grunge is the best way to convey an emotion or tell a story.

For your new listeners, where would you say your sound fits in the grunge genre?

I would like to say I take a unique approach to the genre while keeping the foundations as a baseline. Out of the big grunge bands, my music is definitely more in line with Nirvana and Silverchair than any of the other big Grunge bands. I don’t think I quite fit in with the ‘Post Grunge’ category that much, as I feel the bands which are labelled as this have more of a nu-metal sound.

The acoustic fingerpicked guitars bring swathes of warmth to juxtapose the evocative vocal performance of the lyrics, was this an easy stylistic choice to make? 

Yes to refer back to your previous question this is hopefully where my own style cuts through. Especially on this unplugged album where I felt it needed more depth. My approach here was slightly different to other music I have written previously because your standard power chords don’t round out the sound enough and get lost in the mix. There are a lot of fuller and melodic chords used to fill the space where the distorted guitars would normally sit and the guitar picking parts are opened up to interact melodically with vocals.

How long has the LP been in the making?

I spent a bit of time writing the songs with no real set period and just waited until it all came together organically before going into the studio. As I write and play everything myself, it does take a bit of time because the last thing you want to do is rush it. When I finished recording all the parts I took about a month or so to let it sink in and see if there were any parts not working. I then went back into the studio to mix and master it. All in all, it took about a year.

What was the most rewarding part of bringing Demons to fruition? 

This is my first unplugged/acoustic album to be released and that within itself is really rewarding to me. It was a challenge and a different recording process, but I feel the hard work has paid off. I am also glad that the story of the inner demons seems to have come through and resonated with people.

What’s next for The Grunge Father? 

So for the next few weeks, I will continue to promote the album and my first single ‘Seesaw’ then it will be straight onto the next album which is written with guide tracks ready to go.

While I get things sorted for the next album, I will continue to record some grunge classics. These will go up on my YouTube and social media platforms. I will also start to document and film more behind-the-scenes footage from the writing and recording process.

Stream Demons (Unplugged) on Spotify now.

Interview by Amelia Vandergast

Harmonising Gems: Nick Cody’s Journey Through ‘Covering These Tracks Vol II’

Nick Cody

This week, A&R Factory had the privilege of sitting down with Nick Cody, a maestro in the art of musical reinvention. We explored the intricate layers of his latest masterpiece, ‘Covering These Tracks Vol II‘. This album is a mosaic of musical exploration, blending classic hits with lesser-known treasures. Cody’s approach to this project was akin to a musical alchemist, transforming and transcending genres with a simple yet profound setup: a guitar, a violin, and the harmonious interplay of two distinct voices. As we delved deeper, Cody revealed the nuances of his creative process, the challenges of embodying other artists’ universes, and the exhilarating journey of bringing this ambitious project to life, both in the studio and on the stage.

Nick Cody, thanks for sitting down with us to discuss your latest release. Could you share the creative spark behind the conception of your second ‘Covering These Tracks’ album? 

Originally the plan was to create an EP with my Californian friends Towse and Corwin Zekley with Harry Orme from the UK. This EP idea became a mini album ‘Covering these tracks volume I” and we had so many ideas and magical moments, I decided to do a second album.

My rule of thumb was that we would only have two instruments, guitar, and violin and two vocals from Towse and myself. Covering these tracks volume II is even more ambitious than the first album.

As well as recording classics like Joni Mitchell’s “Case of you” and Nick Cave’s “Nobody’s baby now” I also chose some hidden gems like “Gold” from Peter Blegvad and “Name Hoppin” from Ray Wylie Hubbard, two fantastic songs that deserve to be heard. So, the creative spark was finding well known and hidden gems that have great melodies and sharp lyrics, transporting the listener to a new space of magic and fascination.

How does it differ from your previous projects? 

This project is more ambitious in that when you step into another artist’s universe when recording and that’s a very different experience than simply listening to their songs. A good example is one of the verses on Bruce Springsteen’s “Atlantic City” . This is where on the second line Bruce adds a huge number of words that all need to fit with the melody.

The first part – “Now I been looking for a job, but it’s hard to find” is simple enough, BUT the next line is –

Down here, it’s just winners and losers and “Don’t get caught on the wrong side of that line”.

This requires the singer to really focus in articulating every word and delivering it all in the same bar.

Bruce is mostly about telling stories and the lyrics are invaluable in every song with no waste. I first came across him with the brilliant Born to Run album and have been listening ever since.

With Joni Mitchell it’s a very different style, but also with killer lyrics including the following first verse of “Case of you

“Just before our love got lost you said,

“I am as constant as a northern star,”

And I said, “Constantly in the darkness,

Where’s that at?

If you want me, I’ll be in the bar.”

This project is about travelling to and inhabiting other artist’s universes in creating new versions of their songs. This is both equally fascinating and challenging. I’m really pleased with the final results and can’t wat to play these tracks live.

How did the collaboration with Towse, Corwin Zekley, and Harry Orme shape the sound and direction of this album? What unique elements did each artist bring to the table?

On this album, Harry Orme plays all the guitar parts. Harry is a truly gifted player and quite brilliant at 100% nailing the sound. If he were a chef, he’d have three Michelin stars, without doubt. Once I have the guitar parts, I’ll lay down my vocals. The mix then goes to Towse, and I will say “Do what you think works best, I trust your musical instincts”.

This is our third album, and this has always been my approach. Towse always knocks it out of the park and Carl Rosamond (my producer) and I love to receive those parts. It’s like Xmas day opening a great present when those files land.

Once we do the mix with towse, the file then goes to Corwin who has a unique sound unlike anyone else. Corwin and Towse are like creatures from another dimension and the result is to my ears pure magic. I played Jon Gomm a couple of the new tracks “Gold” and “Crashing and Burning” by Fred Eaglesmith and his response told me we really had something with this collaboration.

With the live showcase in Leeds on the horizon, how are you feeling about bringing this album to life on stage? What can your fans expect from this performance?

Leeds April 26th will be a special album launch with sets by Harry, Towse and Corwin as well as all of us playing together with other members of the expanded Heartache ensemble that include David Bowie Jnr on bass, Rich Ferdi on percussion, Jon Burr on Harmonica. I’ll also be doing a set with my Caravan of Dreams ensemble that includes the brilliant vocalist “Agi” who I have been working with for many years.

This new album is more challenging, so we are rehearsing hard to deliver the very best performance. At times there will be up to eight of us on stage, so that’s a lot of moving parts! We’ll be playing many of these tracks for the very first time, so are rehearsing hard in the forthcoming weeks.

How does the dynamic of your fluid band line-up influence your creative process and the final output? 

My producer Carl calls this way of working “The Steely Dan model” where I surround myself with a tapestry of great musicians who can be brought in as and when needed on several projects. This fluid band line-up allows for a huge number of sonic possibilities and of course, I’m often working on a number of projects simultaneously.

Really excellent musicians are of course always busy and not sitting at home waiting for calls. I have a 12 – 18-month timeline for projects and I often choose songs and write with specific musicians in mind. With the Covering these tracks albums, I deliberately chose to work with three other musicians from the core group and the results have been so good, we’ve kept going with releasing a second album as well as more material “in the vault” for future release.

Rich Ferdi and Dave Bowie Jnr are my live ensemble choices for bass and percussion and of course, I’ve been working with these guys for years, so the dynamic works well. On the April 26 launch at times all eight of us will be playing live, so it’s going to be one of those “I was there!” nights I’m always on the lookout for exceptional talent to add to the growing ensemble and recently joined a choir as a side project where I’ve already spotted some gifted artists…

With performances planned from Leeds to Osaka, how do you approach adapting your music to resonate with such diverse audiences?

I’m choosing to only play very specific live dates these days and after the album launch, the Osaka date will be with my good friend Brian Cullen. Brian is an excellent mandolin and guitar player as well as a great vocalist. My experience is that most audiences love something that is performed really well and engages them both musically and lyrically. This is universally true regardless of whether I’m in New York, or at The Lagoa Guitar Festival in Portugal.

The Lagoa Guitar Festival main stage in Portugal was only my third-ever live performance back in 2016, a baptism of fire, equally (at the time) terrifying and inspiring! Since then, I have had a lot more experience and doing support for artists like Jon Gomm and Martin Simpson has really helped me develop my skills when playing live. 

How has working with Carl Rosamond influenced the production of your music? Can you share any insights into this creative partnership?

Carl Rosamond is like my “George Martin”, the hub of the sonic wheel in all my projects. We’ve worked together now for many years, and I’ve always had a policy of sitting in with him throughout the whole mixing and mastering process. He’s massively in demand, so I block book studio time for projects, and we’ve always got something on the go. We also work in a very relaxed manner and since COVID I’m doing all my vocal parts in my own studio with the excellent Austrian Audio mics. The Covering These Tracks project is the most stripped-down work I have done to date, with two instruments and two vocals, but it’s a huge sound. The press feedback increasingly highlights just how great the production is and of course that helps massively with radio plays.

We have our recording ritual where we start at 10 am on a weekday. We have all the raw tracks ready to be mixed and I turn up with vegetarian sushi made that day by my wife Sue, for the session. We then go to work and the rule of thumb is that we’ll work straight through until 6 pm to mix a track. I estimate we’ve worked on around 80 – 90 tracks to date and I’m proud of what we’ve achieved.

Is there an element of your music that you feel is best captured in a live setting?

The live setting is unlike any other experience. I spend a lot of time designing a set to make sure like a movie, there’s a beginning, middle and conclusion. I really like to stretch out and improvise with some songs and am reminded of the many years when I saw The Allman Brothers at the Beacon Theatre in New York. They would invite special guests and have great sections of improvisation in songs that are sonically pure magic.

I’m interested in creating the same dynamic and when you have access to artists of the calibre of Corwin, Towse, Laurent Zeller from France, Michael Ross from Nashville, and Jon Burr, live performances can be pure magic. Some of my original tracks like “Slow News Day” and “Perfect Place” are great for showcasing fantastic improvisational passages and letting these great artists really go for it!

Looking beyond the release of ‘Covering These Tracks’, do you have any future projects or directions you are particularly excited about exploring?

For the first time involved in a choir project and have become absolutely fascinated by the experience. It’s a totally different way of working, essentially ‘an orchestra of 60 voices”.

I’m pondering a cover single release using a choir for 2025. This is extremely ambitious, but I can already hear how this would work on one of the tracks I already have “in the vault”.

The plan is for a third “Covering These Tracks” album, but this will be with an expanded ensemble and there’s no rush to complete this, I’m taking my time. As well as all this I’m finalising the second electric Nick Cody & The Heartache album, “This is Love and Heartache”.

One thing is certain, there’s a lot more music in the pipeline and we’ll as always be pushing the boundaries of what we are creating.

Stream Covering These Tracks Vol II from April 19th on Bandcamp.

www.nickcody.co.uk

www.greeneyedrecords.co.uk

Interview by Amelia Vandergast

In Conversation with London’s Queen of Indie Candour, Lucy Wroe

Today, we’re thrilled to welcome Lucy Wroe to A&R Factory, a paragon of authenticity in London’s indie music scene. As we sit down amidst the anticipation of her latest single, “Heartbeat Wipers,” set to grace our ears on April 5th, Lucy offers us a glimpse into the emotional odyssey that shaped this deeply personal track. From the lingering echoes of a past relationship to the artistic metamorphosis it spurred, join us as we delve into the heart of Lucy’s musical journey, exploring the intricate layers of her latest creation and the ripples she aims to create in the music industry.

Lucy Wroe, welcome to A&R Factory; we’d love to dive into the emotional themes of your upcoming single, Heartbeat Wipers, which is due for release on April 5th. What does the single lyrically explore?

Thanks for chatting to me about my upcoming single! Heartbeat Wipers is definitely the most emotional song I’ve written. It’s really about having to move on from someone and feeling the empty space that is left behind. It’s partly coming to terms with that loss but also accepting that you’ll always carry a part of them with you. Some of the verse lyrics are more specifically about that person still existing in your life but in a different way, and having to resist that weak spot of returning to them; ‘You are the water seeping through the cracks, the wolf watching the door’.

The single feels incredibly personal. Could you share the story or inspiration behind Heartbeat Wipers and what makes it so special to you?

Yes I have put a lot of myself in this one, it’s about a long-term relationship that ended last year. The person in question is also a long-time collaborator of mine who I still work with now. It was a very strange time because we agreed we needed to move on to separate spaces, but equally knew we needed to continue working together. So we’ve been muddling our way through this shift in our relationship and working out how to make music together while living separate lives. In a way, having to carry on working with them made me swallow a lot of the grief I felt in this period, so when I started writing ‘Heartbeat Wipers’ it was a real outlet of all this pent-up sadness, confusion, loss and frustration.

The lyric ‘Same goodbye a million times, and I…’ seems to be quite poignant. Could you elaborate on its significance in the song and the emotional journey it represents?

This was the big lyric for me, when I came out with it I realised how affected I had actually been by this relationship ending. It’s the statement that encapsulates the whole meaning of the song; feeling like an essential part of you has been taken away, but having to see them every day and maintain peace between you. Of course this was a decision we made, because I didn’t want to lose our friendship or working relationship. But working alongside them, then walking away, feels like leaving each other over and over again. Like the ending is repeated and the feeling of loss is fresh each time.

What do you hope your listeners take away from Heartbeat Wipers?

I hope this song can act as a catharsis for anyone out there who has experienced this loss, although it’s quite a rare situation haha! But it can also relate to any feelings of loneliness and change; I always feel it’s good to confront these things and get it all out (sometimes everyone needs a good cry). I actually have a playlist called ‘Have a good cry, go on’, because I have a bad habit of bottling things up and pushing on, until I feel it all coming to the forefront. The songs on there definitely help me get it all out, so maybe Heartbeat Wipers can become an official part of everyone’s ‘have a good cry, go on’ playlists! Who knows you might just feel totally refreshed.

You mentioned that each of your releases is completely fresh. How does Heartbeat Wipers represent your evolution as an artist compared to your previous work?

Mm I love to change things up. This song is the first I will release with Philipp Koerver, who I have played alongside since 2018 but never properly written with, so the style is quite different. My previous releases have gone from folky acoustic stuff with my first single and EP, to the smoother jazzy EP ‘Same World’, to punchy produced pop with ‘Better’ and more lofi-pop with my recent EP ‘WAVES’. ‘Heartbeat Wipers’ is almost a combination of all these influences, with some very lofi/indie production styles and samples partnered with those chill indie instrumental foundations. Creatively I feel I’ve definitely evolved a lot with production and structure; I love how this song develops, it’s so dynamic but also really tender and there’s a lot of detail throughout. I’ve become much less formulaic with my songwriting over time as I’m actively embracing that natural flow of creativity these days and thinking less about what’s popular.

Can you walk us through the creative process of Heartbeat Wipers, particularly the detailed production and structure?

There’s so much to say here I’d love to do a whole interview just on the production elements!! So I was in the back of an Uber one evening near Dalston, stuck in traffic in torrential rain. All I could hear was the heavy rain on the roof, and rhythmic windscreen wipers which I captured in a voice-note, threw into a session and played an acoustic guitar riff over. I wrote the first two verses straight away and took this to Philipp (co-writer and producer), as I knew this track would suit his production style really well. We spent a few months working into the evenings at his flat and in the studio, building on my demo starting with the original guitar line which quickly changed into a synth. Each section has these layers which come and go and they’re all so unique to the moment. Like the end of the second verse with that growing bass and synth-wash; that was inspired by a moment in ‘And Dream of Sheep’ by Kate Bush. Also in the third verse with the fleeting reverb tail on the vocals or the dancing guitar patterns that enter halfway through. The whole end section with the building vocal layers was re-structured about three times because it never had the impact it needed. In the end, we scrapped it entirely and started from the most basic layers, then began weaving together vocal lines until it grew to the highest point we could get it. One of the most inspired details we added right at the end is the B in the bass that steps up the big ending, it hits such a lamenting note there and it always gives me that swelling feeling in my chest, it really made the whole end section work.

The forthcoming music video sounds fascinating. What was the concept behind the cinematics of the video, and how does it complement the song?

Yes! So excited to release this video. It was filmed at GOOT studios in Dalston, really close to where I captured the wipers sample last year. Max, who runs GOOT, is an amazing videographer who I met last year and knew I’d love to work with on this project. The concept was to create a vision of what it’s like in my head, to capture a real sense of isolation and melancholy. Each main shot shows me in a static pose under a hazy blue light, and gradually zooms in over the course of the video, ending on an extreme close-up of my face for the final line. I wanted it to reflect the gradual build-up of the song, so as the shots zoom in, the edits also get quicker. Only one of the shots shows me singing and that is direct to the camera, as we wanted it to feel more like the viewer is seeing a private moment in my head, with one shot voicing my thoughts. It represents more of a feeling and a moment in time rather than a narrative. The blue light was essential to get the feeling across too, so it’s very dark and focused, as I imagined it would be inside my head at the time I was feeling all these things.

You’ve expressed a desire to support change in the industry for independent artists. What are the positive changes you want to see reflected in the music industry?

Absolutely, I’ve come to realise that when you first join a music scene, especially in London, it’s easy to get dragged into the ethos of ‘take every gig, listen to everyone’s advice, do everything because you never know’. But in truth, that’s an environment tailored to those who act as ‘gatekeepers’ and hold their status by making you think you’re at their will. Especially as a woman in the industry, it’s easy to go along with things and feel you have to endure them just for a potential breakthrough. I want to be an advocate for inclusive spaces, and for spaces that allow autonomy for independent musicians. Fair pay is a massive topic; exposure is not payment, and some promoters have just become booking agents, pushing all the actual promotion onto the artist. Social media can be a great thing, but I want it to be an additional tool, not the core of a musician’s life. It just feels like there is a chasm forming between the top 5% and everyone else, which is dangerous for artists in my position. I especially want to see streaming platforms value every stream equally, so if there are artists who have worked hard to grow a regular listenership, they will get the payment they deserve even if the algorithm doesn’t catapult them onto ‘New Music Friday’. Independent blogs, just like this one, and sites like Bandcamp, represent the industry that I want to support. They help you build a real, lasting community, and give you the encouragement and support you need to carry on making music.

Looking ahead, are there any upcoming projects you’re particularly excited about?

Always! I’ve been working with my good friend and producer Tom B on a couple of new things – both very different! The next release we are planning is a world away from ‘Heartbeat Wipers’; it’s actually fuelled by my anger about the modern music industry haha. It’s inspired by more electronic and experimental artists like Sophie, Charli XCX and Caroline Polachek. It’s wildly dynamic and uses a lot of vocal effects and processed samples, so that should be a fun release! We are also finishing a chill, dream-pop style song, more reminiscent of Wave ‘22. And then who knows! Hopefully a lot of exciting visuals, some gigs and summer festivals. But for now, Heartbeat Wipers is occupying my entire existence. I’m so excited to get it out there and I hope it reaches new people who can love it as much as I do…

Stream Heartbeat Wipers on all major platforms from April 5th.

Follow Lucy Wroe on Instagram and Facebook.

Interview by Amelia Vandergast