Knowing exactly how to make his flows infectious, his hooks sharp, and his beats pop, Zel? staked his claim as one of the most seminal up-and-coming artists of his generation with his 2024 LP, Mode de vie.
The standout single, Swag Musik, is an urban autograph of sheer innovation; by darkening the corridors of trap, injecting the indomitable conviction of old-school hip-hop and working in RnB aesthetics around the heavy basslines, the Maryland-hailing recording artist delivered a hit that doesn’t just live up to the hype, it leaves you hyped through exposure to Zel?’s cunningly meticulous alchemic presence on the airwaves.
After studying beats and music and consistently staying on his grind, Zel?’s music became a cultivated and twisted take on the familiar; menacing and jarringly magnetic in equal measure, Swag Musik is everything it says on the tin; the shadowy noir-esque hit is a harbingering sign of even bigger things to come for Zel?
Stream Swag Musik on Spotify now.
Review by Amelia Vandergast
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