Browsing Tag

Rap

MackLordi – Lick That: A Sweat-Slick Hip-Pop Rush of Power, Filth and Temptation

MackLordi staked her claim as the most salacious siren in modern hip-hop with her latest track, Lick That, an urban pop genre blur that hits all the right dominantly empowered and divine spots while riding an old-school RnB hip-pop mash-up beat.

Veering leagues away from the gloss of over-polished production, the up-and-coming independent artist kept her sound aptly filthy, leaving scuzz on the bass hits, giving the track a grimy underground club energy that is infectious enough to replace Viagra.

There is a deliciously brazen command in the way MackLordi handles the beat, letting her presence smoulder through the low-end throb with the kind of authority that turns provocation into an art form. The hook lands with instant impact, the rhythm keeps the temperature climbing, and the whole release carries the sweat-slick confidence of a track built for after-hours speakers and shameless repeat plays.

There are flashes of early Lil’ Kim in the sexual self-possession, Khia in the raw club-floor bite, and a little of Doja Cat’s pop-minded playfulness in the genre fluidity, and pulling it all together is MackLordi’s irreplicable, carnal charisma and her refusal to work with anything but a wide-open sense of identity and appetite.

Lick That is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Sicko drove venomous volition into macabre territory in his horrorcore rap track, ‘ADDICTED TO FLESH’

Rap renegade Sicko reached the epitome of staying true to his moniker with ADDICTED TO FLESH, a grimey, in all conceivable ways, descent into beat-driven, smuttily macabre dark hip-hop torn straight from his LP, Dark Rap, Vol. 1.

The single makes a deliberate mockery of the easily offended, pushing lyrical extremes until the abrasive surface reveals something far more calculated. Beneath the spat-with-venom bars sits an obscure ingenuity that refuses half-measures. Sicko moves with the mindset of an ultimate contrarian rapper on the ascent, tearing through pretenders who posture as edgy while clinging to safety nets. Even Insane Clown Posse would struggle to match the sheer lyrical volition on display here. As Sicko, AKA the Demon King and damaged lyric spitter from the Mire, he drives straight into territory most artists only flirt with.

The production remains unflinching. Porn-groan samples are folded unapologetically into the structure, amplifying the deranged lothario persona he inhabits with unsettling conviction. There is no softening of the message, no cushioning of the themes. ADDICTED TO FLESH forces a confrontation with sex addiction. Good luck watching a Netflix dating show or Love Island the same way once this track has rewired the lens.

Sicko’s rise through the underground dark-rap sphere has been shaped by a DIY ethos and a refusal to dilute his aesthetic. Operating independently, he has built his own lane within the darker fringes of hip-hop, cultivating a persona that thrives on provocation while remaining razor-focused on imparting lyrical bruises.

ADDICTED TO FLESH is now available on all major streaming platforms, including Spotify. 

Review by Amelia Vandergast

 Chiptune Charged Up Boom Bap as MC Zappa Turned Hypocrisy Inside Out in ‘Why?’ 

In MC Zappa’s Why?, featuring Hakeem Shakur, old school boom bap is pushed through an 8bit prism until it hits with a vibe-heavy voltage that flashes between nostalgia and razor-edged commentary. The wit and conviction threaded through the lyricism shape a delivery that lands with its own swagger, but the cadence becomes the real accelerant. The MC locks into the rhythm with the kind of cheeky, almost Machiavellian adrenaline that turns each bar into something sharper than the last.

As the old school instrumentals settle into a nostalgia-soaked polyphonic groove, the bars widen the cracks in modern hate and the contradictions dressed up as Christianity, exposing the irony and hypocrisy that sit beneath the sermon tone some people hide behind. The upbeat, meandering melodies move in the way chiptune always has, but here they serve as a foil to the lyrical weight instead of diluting it.

The track carries that rare mix of snarl and playfulness. It keeps its own swagger while still framing the lines of spiritual enquiry with enough intention to leave the questions lingering long after the last hook. As much as the momentum points toward whatever MC Zappa lines up next, the call for the people he puts in the firing line to answer back grows louder. There is something delicious in the idea of hearing them attempt to clap back against the audacity and the clarity he brings to the subject.

Beyond the release, MC Zappa’s work comes from years of shaping his own lane as an American rapper, producer, and filmmaker. His self-coined Bit Hop sound merges golden age hip hop with 8-bit video game textures, forming a style that refuses to sit still and refuses to water itself down.

Why? is now available on all major streaming platforms, including Apple Music and YouTube.

Review by Amelia Vandergast

Joe 410 and KAVIBEATZ Raised a War Horn of Raw Hip-Hop Resilience in Final Warning

With Final Warning, Joe 410 featuring KAVIBEATZ delivers a war horn in the form of a raw hip-hop hit. The volition of old-school hip-hop runs deep in the veins of the production that forsakes the predictability of 808s, choosing instead something far more primal. The tribal-esque percussion drives a harbingering energy straight into the track as the rap bars wax lyrical fire across the chanting, near-mystical backing vocals. It is a sonic storm that rattles more than speakers, it rattles conviction back into a culture that can often trade depth for swagger.

Where some rappers twist their conviction into little more than an extension of ego, Joe 410 lashes volition into his verses to ride the reins of resilience. He stands as proof that you won’t fall flat if you follow your own integrity. His cadence and urgency turn the track into a testament rather than just another show of bravado, making it a call for endurance and a beacon for those holding on when the world pushes against them.

Born in East Baltimore, Joe 410 grew up where the mud met the rhythm, where struggle and poetry became inseparable. His lyrics are laced with scars of poverty, incarceration, and violence, but also with loyalty and unshakable principles. From those trenches, he rose to speak for the dreamers in the dark, the warriors in the silence. Final Warning becomes more than a single; it is a declaration that greatness still grows where the odds tower high.

Final Warning is now available on all major streaming platforms, including Spotify and Apple Music. 

Review by Amelia Vandergast

Ronnie Gotcha & Odeljones honoured homemaking heroines in soul-stirred hip hop with ‘Ms. Inez’

Rarely does rap lean towards the sonically sublime, yet Ronnie Gotcha and Odeljones find new terrain in hip hop with their single, Ms. Inez. It’s a soulfully scintillating cut that paints a vignette rooted in quiet resilience and tenderness. With Ronnie Gotcha narrating the lives of women who never demanded centre stage yet devoted themselves to lifting others, the track becomes a hymn of gratitude and reverence. His verses are wrapped in warmth, acknowledging sacrifices that shaped his own path, while Odeljones layers the atmosphere with cinematic weight, allowing the harmonies to rise and leave you pierced by their sincerity.

Ms. Inez channels Ronnie Gotcha’s lifelong devotion to the woman who raised, supported, and guided him, while extending the aural light to every selfless figure who lives their life by giving. Where other hip hop records seek dominance through force, this one moves with humanity, carrying a slow-burning intensity that lingers long after the beat drops away.

Ronnie Gotcha, an African Trinidadian American writer and emcee born in Long Island and now based in Colorado Springs, has built his name on politically aware themes and his refusal to bow out of relevance in the later years of the rap game. With a decade as house emcee for the reggae band Dubskin, his presence has long been seasoned. Odeljones, also Colorado Springs-based, steeps his beats in a cinematic ethos often compared to Madlib or The Alchemist, a sensibility fully realised in this track’s sonic depth.

Ms. Inez is now available on all major streaming platforms, including Spotify.

Review by Amelia Vandergast

Old School Gets a Fresh Charge in Flippin’ Gothic Fabp’s Pete’s Candy Store Set

Hip-hop can always use a little more wit and warmth, and Flippin’ Gothic Fabp delivered exactly that with his set at PETE’S CANDY STORE OPEN MIC (2025). As a conduit for old-school energy, the Jamaica Queens wordsmith pulled no punches with a charisma-fuelled set, wielding positivity through bass-deep beats and verses that feel stitched straight from his soul. His freestyle was a masterclass in crowd control, doubled as a nostalgic nod; laced with sharp lyricism, and on-the-fly hustle—complete with a wink and some self-promo that never once slipped into arrogance.

From the moment he took the mic, Fabp let loose with the unfiltered confidence that’s made his catalogue swell past 2,000 tracks and kept his realness raw. The set, now immortalised on YouTube, is a testament to his refusal to follow the beaten path, pushing through with unrepentant individuality and a technical control over the 808s that has set him apart since the Fabpz the Freelancer days.

He’s a rare breed, happy to fuse hip-hop, pop, and heavy metal, making every gig a wildcard in the best possible way. With a history that includes mixtapes with legends like DJ Ron G and a reputation for packing venues with nothing but raw talent, it’s no surprise his wordplay and melodic hooks leave a mark.

Watch FLIPPIN’ GOTHIC FABP LIVE @ PETE’S CANDY STORE OPEN MIC (2025) on YouTube now. 

Review by Amelia Vandergast

Esmee Transmuted Emotional Weight into Ether on the Hypnotic Hip-Hop Cut ‘Heavy’

Heavy, the latest single from Esmee’s LP Under a Still Moon, cuts right through every hip-hop cliché with a sound that defies the sonic throwaway culture we’re locked into. The vibe within Heavy is addictive; hypnotic waves of reverb pulse and oscillate through the atmosphere of the mix, lulling you into a transcendent state before the trip-hop-esque beat kicks in and Esmee locks in with bars that hold wit, precision and weight.

The meditative ease never slips, even when the rhythm deepens and the intensity creeps in. With scintillatingly soft sonic vapour around his cultivated cadence, Esmee drops mic-drop lines into an ethereal atmosphere that carries everything but heaviness. He doesn’t shy away from folding the weight he’s carrying into the mix, but instead of offloading it, he holds space for anyone who finds themselves struggling under their own emotional burdens. That self-awareness gives the track its clarity and strength. Frankly, we’re obsessed, and we can see how the world will be too.

Hailing from Houston, Esmee created Under a Still Moon as a tribute to his late grandfather, drawing from the lyric “the moon stood still” in Blueberry Hill. With long-time collaborator MXNNY producing the project, the album finds beauty in the stillness between the storms. Heavy captures the soul of the LP perfectly; it’s as reflective as it is rhythmically immersive, and as spacious as it is deeply personal.

Heavy is now available to stream on all major platforms, including Spotify. 

Review by Amelia Vandergast

Nabi Awada Transformed Club Voltage into Cultural Commentary in ‘Run It Up’

Nabi Awada effortlessly ran up the streams with his massive debut single that boasts a production so indomitable, it leaves little space in the genre for any fresh contender. Run It Up throws down arena-ready hip-hop with unapologetic intensity. Between the throbbing EDM basslines that shake adrenaline into the foundation and his voracious vocal presence, it swallows you whole and spits out any inferior earworms before the chorus even lands.

If Run It Up dropped in a club, the dancefloor would be pushed to rhythmic fervour by the strobing synthetics that slam provocative momentum into every beat. Awada knew exactly what he was doing. Every element amplifies the aural hype until it amalgamates into an EDM hip-hop juggernaut that even Chase & Status would be forced to respect.

Born in Beirut and raised in the shadows of war, Awada arrived with more than bars. After scaling a $100M business, he stepped into the booth not for accolades but to architect a legacy. There’s no label push here, just calculated execution, elite storytelling and cinematic trap sonics sharp enough to cut through anything dull in the charts.

His sound fuses club energy with cultural commentary. His bars hold weight because they come from survival, not spectacle. Run It Up doesn’t just reflect a come-up — it is one, with every line a testament to grit, ambition and generational intention.

Run It Up is now available to stream on all major platforms, including Spotify. 

Review by Amelia Vandergast

Apollo Spoke Through the Smoke – An Interview Etching Two Generations into Scottish Hip Hop

Few debut mixtapes arrive with the weight and intention carried by The Origins from Apollo and Yung Kenz. Built entirely in-house and fuelled by lived experience, the project is more than an introduction, it’s a reckoning with bloodlines, generational grief, and the pride of representing overlooked postcodes. In this interview, Apollo lays bare the roots of the collaboration, the creative discipline of keeping everything DIY, and the responsibility he feels carrying a movement for North East Scotland on his back. From lyrical clarity to engineering grit, every aspect of The Origins holds purpose. Read on to hear how pain forged a shared purpose and how Apollo is channelling legacy into a louder future.

Welcome to A&R Factory, Apollo. It’s a pleasure to speak with you about The Origins and the powerful story behind your collaborative work with Yung Kenz. “Two Generations – One Legacy” is a powerful statement. What does it represent for you personally, and how does it resonate throughout the mixtape?

For me, it’s not just a tagline – it’s the truth of our lives. I started rapping over a decade ago but never followed through until my nephew Yung Kenz picked up the mic. We’ve both grown up in the same struggle, just in different eras. This project is about honouring the pain, purpose, and power we share as two generations of the same bloodline – and making sure the story of where we’re from gets told properly.
Hip hop has often served as a mirror to personal and societal issues. How did the weight of family history and shared trauma shape the lyrical and production choices across the mixtape?

Our whole sound is built on truth. From the bars to the beats, everything had to feel real. We’ve both lost family, grown up in chaos, and carried pain that doesn’t get spoken about where we’re from. So we turned that into the foundation – soulful samples, raw verses, and moments of light cutting through the dark. This isn’t just music, it’s therapy in motion.

You’ve built this project entirely DIY, from production to engineering, within your own home studio. What have been the most rewarding and challenging parts of keeping the process in-house?

The biggest reward is freedom. Every line, every mix, every choice is ours – there’s no outside pressure or compromise. But that also means the workload’s all on us. It’s late nights, technical headaches, and constantly learning on the go. Still, I wouldn’t trade it. This is how you build something solid from the ground up.
There’s a clear emotional pull in your lyricism, but you’ve also woven in elements that carry a broader commercial appeal. How do you decide where to draw the line between vulnerability and accessibility?

For me, the vulnerability is the hook. People relate to honesty – when it’s not forced, it connects. I don’t write to be commercial; I write to be clear. If the truth sounds good, people will play it twice. But we’re always aware of the flow, the bounce, the delivery. It’s about speaking deep while keeping the vibe alive.
With the mixtape being a collaborative effort between you and Yung Kenz, how did you navigate the generational perspectives within the writing and recording sessions to ensure both voices came through equally?
We gave each other space to be ourselves. Kenz speaks from a fresh point of view – he’s 19, coming up now. I bring the lived experience, the perspective of someone who’s seen it all twice. The key was respecting each other’s voice. We’d challenge each other in the booth but always with the same goal – making it real and making it ours.
You’ve mentioned wanting the project to speak directly to young people growing up in overlooked areas. What message do you hope they take from The Origins, both musically and personally?

That their voice matters. That they’re not alone. That where you’re from doesn’t have to define where you’re going. We’ve both made mistakes, seen hard times, lost people – but we’re here. This mixtape is proof that you can build something powerful even when nobody gives you the blueprint.
Scotland isn’t always the first region that comes to mind when people think of hip hop. What has your experience been like representing Scottish rap, and how do you see your role in expanding its reach?

It’s a blessing and a challenge. Scottish rap doesn’t always get the same light, but that’s changing – and we’re part of that shift. We want people to hear the soul in our stories, not just the accent. Our role is to raise the bar, stay authentic, and open doors for others coming up in the North East and beyond.

As you move forward beyond this debut release, what are your priorities for evolving your sound and strengthening the identity of your label and movement from the North East of Scotland?

We’re just getting started. Another collab project is already in the works – the bond me and Kenz have is too strong not to keep building on. Alongside that, we’re both working on solo EPs to show our individual voices in full, and if we can close the year with a debut album? That would be incredible. The focus now is consistency, quality, and making sure the movement from the North East keeps growing louder.
Check out The Origins mixtape on all major platforms via this link. 
Interview by Amelia Vandergast

Aye Pizzle Payne Set the Drill Genre Ablaze with the Hyper-Rap Heatwave of ‘The Lo$+ B0¥s are On Lock’

This isn’t a drill. It’s Aye Pizzle Payne hyper-charging the genre with a polyphonic riot of eccentricity and ambition. The Lo$+ B0¥s are On Lock doesn’t ask permission to enter your psyche, it hijacks it. The beats slap with sun-bleached heat, the synths twist with afrobeat-pop chromatics, and the flow darts through the chaos with a gritty-goofy charisma that flips the tone without dropping the intensity.

The Connecticut-born, Virginia-based independent rapper is putting in the kind of groundwork that other rappers would gloss over with hollow bravado. Every bar is laced with personality, every verse a stake in his claim to build a new sonic system where no two releases orbit the same centre. While some artists get lost trying to follow the algorithmic trail of others, Aye Pizzle Payne reprograms the GPS and writes his own terrain in ink and attitude.

With Peachy on the production and ThoseNewYorkKids crafting the visuals, the single lands as a fully-formed statement. It’s raw. It’s unfiltered. It’s self-aware without sacrificing hunger. Language of the Gods, the EP this visual heater is lifted from, is more than a project. It’s a transmission from a mind that found expression through isolation and connection alike. The artwork, the bars, the sound – it’s all Pizzle’s. You just have to decide how far you’re willing to lock in.

The Lo$+ B0¥s are On Lock is now available to stream on all major platforms, including YouTube. 

Review by Amelia Vandergast