Browsing Tag

trap

Zel? darkened the corridors of trap with his indomitably infectious release, Swag Musik

Knowing exactly how to make his flows infectious, his hooks sharp, and his beats pop, Zel? staked his claim as one of the most seminal up-and-coming artists of his generation with his 2024 LP, Mode de vie.

The standout single, Swag Musik, is an urban autograph of sheer innovation; by darkening the corridors of trap, injecting the indomitable conviction of old-school hip-hop and working in RnB aesthetics around the heavy basslines, the Maryland-hailing recording artist delivered a hit that doesn’t just live up to the hype, it leaves you hyped through exposure to Zel?’s cunningly meticulous alchemic presence on the airwaves.

After studying beats and music and consistently staying on his grind, Zel?’s music became a cultivated and twisted take on the familiar; menacing and jarringly magnetic in equal measure, Swag Musik is everything it says on the tin; the shadowy noir-esque hit is a harbingering sign of even bigger things to come for Zel?

Stream Swag Musik on Spotify now.

Review by Amelia Vandergast

Benzluene reached the top of the trap-metal game with ‘Away’

Benzluene’s latest single ‘Away‘ is an intoxicating synthesis of emo, trap, industrial metal and post-grunge which allows agony to oscillate through the rhythmically seductive atmosphere that descends to the same murky depths as Deftones while bringing in the future of trap metal.

The production, a collaborative effort by flower and @fluffysome, is a masterclass in genre-fluid experimentation; dark, intrepid, visceral, and cutting – ‘Away’ is an auditory exploration of emotional extremes. The sludgy hooks and the constant shifts in vocal style and tone amplify the impact of the lyrics, making each word hit with the force of a bruise.

Benzluene’s vox cruise between softly relayed harmonies and visceral screams, dampened by layers of effects, maintaining a euphonic quality even at their most strident, ensuring the intensity is always delivered in swathes of catharsis.

Even the most eloquent people struggle to relay the pain of a disintegrating relationship, but through the sonic visualisations, that almost primal pain becomes universally understood. ‘Away’ stands as an allegory of agony, expressed through a piercingly unique sonic signature, which cuts to the core of the emotion.

If you cut Away open, you would reveal the anatomy of an alt-rock earworm. It’s a Tour De Force that will resonate with fans of trap metal and beyond.

Stream Away on SoundCloud now.

Review by Amelia Vandergast

London’s HBEEE played by his own rules in his viral rap track, Game Over

After teaming up with director Mani J for the official music video for his latest hit, Game Over, one of the hottest UK rappers, HBEEE racked up over 312k streams in the space of a month; the grime track is more than worth the viral hype.

If you can’t stand the superficiality of fake beauty, know how it feels to always have your walls up and live knowing that no one will ever understand the complexities that lie beneath your persona, Game Over will leave you vindicated by the volition.

With a lyrical intellect that rivals George the Poet’s, the hook-rife release will leave you ensnared from the first hit; the contrast between the warm, intricate and melodic instrumentals and female backing vox with HBEEE’s razor-sharp-with-grit cadence, it’s impossible not to be affected by the authentically stylised ingenuity in Game Over.

Stream the official music video on the GRM Daily YouTube channel now.

Review by Amelia Vandergast

River Bandit exhibited his electrifying versatility in his high-octane rap track, Work Night

River Bandit’s latest single, ‘Work Night’, is a high-voltage journey through the avenues of alt-hip-hop, showcasing an artist unafraid to push boundaries and force constraints to erupt. River Bandit’s tumultuous journey from a challenging childhood to a firebrand of musical innovation is palpable in every beat of this energised to-the-nines track, which is relentlessly fuelled by retro synths and a rhythm that pulsates with life.

‘Work Night’ is a masterclass in stylistic versatility, blending elements of boom bap and trap into a seamless, electrifying experience. The track refuses to let the listener settle into complacency; instead, it demands attention with its rapid-fire bars and unexpected twists. River Bandit’s rhyme scheme is anything but typical, delivering each mic drop with refreshing intensity, candour and introspective gold.

River Bandit’s lyrical prowess is on full display, offering not just entertainment but also wisdom and insights, a reflection of his own life experiences and struggles. It’s this authenticity that elevates ‘Work Night’ from a mere song to a narrative of resilience and determination.

For fans of alt-hip-hop, ‘Work Night’ is a revelation that showcases River Bandit’s unique ability to blend his Southern and West Coast hip-hop influences into a sound that’s distinctly his own.

Stream Work Night and River Bandit’s other blazingly innovative rap tracks via Spotify.

Review by Amelia Vandergast

SmokeFace Player – The Best Food In the World: Grab an Old School Hip-Hop Bite

SmokeFace Player’s latest single, ‘The Best Food in the World‘, is a gritty homage to old-school hip-hop, infused with a modern twist that is resonating with the new generation of rap fans.

The track, a standout from his LP ‘Whatever Happened to Making Demos’, showcases the artist’s deep-rooted connection to the genre’s golden era, while simultaneously sharpening his sound with a contemporary edge. With a voice that echoes the depth of Biggie, the rawness of DMX, and the uniqueness of Tyler, The Creator, SmokeFace Player’s conviction is only matched by the volition of his rhythmic precision.

The track is a lyrical journey through popular culture references and pains, delivered with a salacious wit that has compelled thousands of rap fans to continue turning to SmokeFace Player’s untraditional approach to lyricism. Eschewing the typical thematic constraints, he opts for a stream-of-consciousness style, weaving together disparate elements with an ingenious coherence. This lyrical tapestry is not just a display of his skill as a wordsmith, but also a nod to the improvisational roots of hip-hop. He’s clearly an artist on the rise; watch this space as he continues to make his indomitable mark on it.

Stream The Best Food in the World on SoundCloud now.

Review by Amelia Vandergast

Ride the waves in Caleb X’s latest flood of experimentalism, Kick Start ft Zay-OH

Since blasting off his career with his 2019 debut single, Space, the Atlanta-born, Virginia-based rapper Caleb X has honed his sonic signature to become one of the most authentic names in the hip-hop domain. His latest single, Kick Start, featuring Zay-OH takes motivational hip-hop to the next inspirational level while epitomising his ethos to ensure his music is as versatile as his own identity. Sonically spitting in the face of conventional constraints, Kick Start is a declaration of his ability to transplant humanism within catchy distinction.

By grounding the lyrics and bars in realism and the relatability of ennui with the era we’re all enduring and allowing the kaleidoscopically spacy instrumentals to ebb and flow in trippy trap-esque waves, Kick Start is a cohesively convictive juxtaposition that exhibits Caleb X as a promising luminary who has exactly what it takes to become one of the biggest new urban experimentalists.

Kick Start was officially released on January 26th; stream the single on Spotify and follow Caleb X on Instagram.

Review by Amelia Vandergast

I AM Cricchi shared how he became a conduit of hope through his eclectically authentic discography in an exclusive interview with A&R Factory

Born in southern Maryland and now based in Texas, Tyler Cricchi, known as I AM Cricchi, presents a compelling narrative in the music world. His journey, transitioning from a typical suburban childhood to grappling with substance abuse in his teenage years, underscores the stark realities that shape his music.

With his vast, eclectic and always raw discography, Cricchi has independently charted multiple times, showcasing his ability to blend genres from hip-hop to country. His music is characterised by its authentic lyrics and versatile delivery, resonating with a wide audience.  In this interview with A&R Factory, we delve into the world of I AM Cricchi, exploring his journey from personal struggles to musical achievements.

I AM Cricchi, welcome to A&R Factory! We’d love to know a little more about your most recent release, Weighted To Breathe featuring Caskey. What’s the story behind the single?

“Weighted To Breathe was written at a time when I wasn’t sure if I was doing the right thing chasing my dream in music, most regular people usually call it or consider a dream as such, ‘crazy’. The purpose behind this record was to remind myself and anyone else in a similar spot that if we waited or chose to give up, we’d be right back where we were, at a place where most wouldn’t want to be. Some might say at rock bottom. It quickly became one of the biggest solo songs of my career and shortly after I was blessed with the opportunity of having Caskey feature on it. That really proved my point and made everything come full circle because an artist with a much bigger influence and resume thought it was as dope as I did! NEVER GIVE UP!!”

Your upcoming project, The Road Back, talks about overcoming addiction; can you tell us more about the project and the inspiration behind the release?

“Addiction is a topic I hold close to my heart. I personally have been through the depths of hell while abusing drugs and running through the streets. This was my first project with The Lotto Tribe, and I wanted to make sure it was very special because I recognized that they believed in me, similar to the way I believe in myself. I reached out to a hometown producer Tilli Mack and told him I needed something to spill my pain on and thus this record was birthed. The writing aspect of it for me was just a matter of putting myself in the mindset of not ever wanting to go back to my old life. That’s why I’m so inspired after breaking away from it because I never want to go back to that life I used to be, stuck, in. In other words, I wanted it to be the music I wished I had when I was broken and hopeless

More than anything I wanted to create something that could save someone’s life or make a change for someone in a dark time and for me that’s what all this is about. The road back is never easy, but I hope this record gives someone, anyone, hope. It releases on May 3rd, 2024, worldwide, on the first Friday of National Mental Health Awareness month and is supported by the organization, To Write Love On Her Arms which supports mental health.”

How do your most recent releases compare to your past projects like; No Time, Runnin A Lot, I Gotta Grow, and Say Less Do More?

“I definitely don’t fit in any box. I make a variety of genres and I’m always exploring new sounds. The music I write is always dependent on the moment I’m in. Sometimes I’m happy and sometimes I’m not but that’s life and that’s what I put in my music. I don’t over-exaggerate or attempt to portray anything, I’m just me. If there is one thing that ties every song to the next it’s the authenticity of my story. Every song and every word was lived, meant and felt by me. In the end though, all my music is for everyone and anyone. I just want to bring awareness to my story, and my life and give others hope.”

How did you get into music, and where has your creative journey taken you?

“I got into music before I can even remember. My father is what I would call a “beast” on the guitar and loves to play. My dad worked a 9 to 5 for more years than I had been alive, and I never saw the same happiness he had when he was holding that guitar. That put a spark in me. It made me feel that maybe music was where he belonged, but he never tried or never could take the chance to be truly one with.

The ability to write started with my love for poetry in 2nd grade and continued through middle school. It wasn’t until I was in a juvenile youth center that I started to experiment with trying to rap on beats or write with a specific sound in mind. After that, writing music kept me alive through years and years of addiction and depression, almost daily wondering if I should live. It wasn’t until 5 years ago when I got sober that I started to clearly see the vision. Since then, I have hit the iTunes Charts twice independently. I’ve accumulated over a quarter million streams in 2023. I’ve done songs with legends such as Blind Fury, Caskey, Merkules, and many other amazing artists. Most of all I’ve been finding myself along the way and that’s something special to my heart.”

What role has the indie label The Lotto Tribe played in your career?

“That’s a chapter of my life that is just getting started, but something I’m really looking forward to. So far, it’s been nothing but love and solid continuous guidance from them. They continue to bring me confidence and opportunity. They have helped me align contracts with many industry partners and continue to put my name in the right places for growth. I genuinely appreciate them for their work so far and again, I’m very excited to see what the future holds with The Lotto Tribe!”

Which artists inspire you the most, and is there anything else that inspires you to create?

“Artist-wise, I’d say Caskey, Jelly Roll and LaRussell give me the most inspiration currently. The hustle and the constant innovation are something I respect and appreciate from all of them.

I’m inspired by different people at different times, but I often pull my inspiration from my own life. Whatever I’m feeling or whatever I’m dealing with at that moment is what I write about. Music is a way to cope and a safe space for me, so emotions often drive it. I’ll often base the lyrics, beat cadence and melodies off of just how I feel in the moment. Music is something that makes me feel alive and through it, I’ll continue to try my best to be my best.”

Can you tell us a little about your global distribution deal with Memphis’ Select-O-Hits? and being attached to The Orchard?

“This is another chapter of my journey that’s just getting started! Johnny Phillips has been extremely helpful in getting me set up over there at Select-O-Hits and I genuinely look forward to our future years together. They’re very well known from the days of his father Tom and uncle, Sam who founded Sun Records. They’ve also been influential in distributing Memphis hip-hop legends Three 6 Mafia and Lil Wyte. Even Jellyroll had projects through them in his early career. I’m just happy to be here in the now and be a part of something with such a history!”

What else is in the pipeline for you?

“This year will be my greatest yet. My biggest news so far this year will be the full rollout release for the single project with The Lotto Tribe, “The Road Back”. It’s one of my most meaningful pieces to date and I can’t wait to share it with the world. We also have shows lined up across the country including a SXSW visit here in Austin, Texas. I plan on dropping multiple singles and a possible full album once the vibe and timing feels right! There will also be more collaborations, big features and visuals but you’ll just have to follow me and wait to see what things I have in store! This is just the start for me.”

Stream I AM Cricchi on Spotify and discover more about the artist here.

Interview by Amelia Vandergast

Pop Stunna twisted trap with tropic heat and soul in his standout track, Good Talk

Pop Stunna’s standout single, Good Talk, from his fourth album, Youth, is a vibrant rebellion against the conventional trap narrative. The Austin, TX artist unleashed a spectrum of sonic vibrancy with Good Talk, turning the trap genre into a canvas of tropical hues and soulful rhythms.

Good Talk radiates with a warmth that’s as rare as it is captivating in the trap arena. His bars, fervent and full of life, impale the track with energy so tangible that listeners are instantly locked into its impassioned groove as Stunna runs through lyrics which pay ode to the complexities you find in the people you fall for and find connection within.

Distinct from his contemporaries, Pop Stunna’s persona is a blend of cool composure and aspirational verve. His American-Nigerian heritage, extensive global travels, and academic achievements lend a unique depth to his music. This track is not just a listening experience; it’s a journey through Pop Stunna’s richly textured worldview.

The single stands out for its masterful fusion of high-energy raps and catchy hooks, a signature style of Pop Stunna. Influences from Jay Z to Nina Simone echo through the beats, creating a sound that’s both a nod to the greats and a bold stride into new territories.

Stream Good Talk on Spotify and YouTube.

Review by Amelia Vandergast

Reality bites, but Sizway’s bars hit harder in his originated rap track, Paint

For his latest single and music video, Paint, which has now racked up almost 350k streams on YouTube, one of the biggest names to break through the rap scene, Sizway, collaborated with producer Josh Osbourne and director Dre Paiid and unleashed a gritty portrayal of life’s raw edges.

Born Zuri Ntlabati, Sizway’s Detroit roots and South African heritage have culminated in a sound that is as diverse as his background. Paint, set against a backdrop of hypnotic melodies and the sharp bite of 808s, is a testament to this.

The track opens with a mesmerising play of keys, setting a tone that is both introspective and assertive. As the trappy rattle of the 808s kicks in, Sizway takes the reins, delivering rap bars that pull you into his world. His lyrics are a vivid vignette of reality, unvarnished and unapologetic. There’s no room for hedonistic gloss here; Sizway’s narrative reflects the sharp teeth of reality that he has navigated.

As he continues to rise in the hip-hop dominion, Sizway stands as a trailblazer of originality, and Paint is a key to understanding a world he navigates with grace, edge, and grit.

Stream the official music video for Paint on YouTube now.

Review by Amelia Vandergast

Lose yourself in the videogame-esque aesthetic in Mew Kardo’s latest trap single, VODOLADY

On Christmas Day, the trap trailblazer, Mew Kardo, put his debut LP, GAMK VOL2:ALLNIGHTLONG, under everyone’s tree and allowed the genre to transcend its archetypes. The pop-hooked 8-bit adjacent standout single, VODOLADY, portrays Mew Kardo as an antihero you can’t help but warm to as the melodies meander beneath his distinctively infectious bars that flow with a killer cadence.

His work, a vibrant blend of trap’s raw energy and a digital, almost videogame-like aesthetic, marks an immersive evolution in the genre. Kardo, drawing inspiration from titans like Kanye West and Kendrick Lamar, infuses his music with a sense of boundless creativity, yet remains grounded in the gritty realism that trap music embodies.

Kardo’s skill in storytelling shines through as he navigates this complex landscape with a deft lyrical prowess reminiscent of Lil Wayne’s intricate wordplay and André 3000’s vivid narratives. The track is a journey through a world where the beats are as pulsating as the pixels on a screen, creating an immersive experience that is both familiar and refreshingly novel.

VODOLADY speaks of a future where genres are fluid, and artists like him are the architects of this new musical landscape. His ability to filter reality through a digital lens while staying true to the roots of trap is nothing short of remarkable. This release is a testament to his potential, hinting at a career that will be as impactful as it is innovative.

Stream VODOLADY on Spotify now.

Follow Mew Kardo on Instagram.

Review by Amelia Vandergast