In her two-year stint away from the airwaves after dropping her debut single, The Way You Make Me Feel, in 2021, Ines Belayouni has been hard at work honing her sound into one that stirs the soul, mesmerises rhythmic pulses and epitomises the phenomenon of the perennial pop earworm.
With her latest single, Attention, the Tunisian LA-residing singer who has been ingrained in the arts from a young age and has dominated the live circuit in jazz and pop circles, unveiled a fusionist masterpiece which transcends genres and era hallmarks to deliver a hit of pure wanton decadence.
Even though we can all relate to the innate desire for attention, it took a brave artist with a sublimely soulful vocal register to turn the trait into a sonic experience of pure empowered seduction. Ines Belayouni invigorated the smooth 80s RnB pop motifs that proliferate the synthetics of the track to an addictively infectious degree. It is only a matter of time before she moves from criminally underrated to critically acclaimed. Be part of her ascent from the underground.
Attention is now available to stream on Spotify.
Review by Amelia Vandergast