For his debut single, THISMINORITY brought hip hop into the realm of spiritual new age mindfulness to smash through the stereotypes and establish himself as a unique voice with an equally as distinctively cutting production style.
Self-awareness is a journey, but on the basis of MEDI, the New Orleans-born, Brooklyn-based rapper and lyricist is already leagues ahead of most with his recognition of the importance of the narratives we spin to ourselves.
His melodic stormer allows you to think just as fiercely as it compels you to feel as the atmospherically old school track runs through its cinematic progressions. While the 808s steadily rattle, the monochromatic vignette that THISMINORITY etched to portray the darkness he pulled himself from keeps you hooked into the classy yet juxtaposing gritty synthetics.
Here is what THISMINORITY had to say about his debut:
“Medi is a reflection on my newfound passion for mass connection and how entertainment, fame, etc come with it. Exploring the concept triggered the epiphany that the things that we need to feel good can destroy us in excess.
Satisfaction, confidence, and love can ultimately lead to greed, ego, and lust. How do I balance? I meditate…”
Review by Amelia Vandergast