Hostility and hip hop have gone hand in hand since the Bronx inception, but here to prove that nothing is in trend forever is the trailblazing conscious rap artist, BHM NONO, with his latest single, DESTINED 2 WIN.
After an extended spoken-word prelude that puts you in the perfect place to feel the weight of the following bars, the instrumentals bring plenty of dramatic minor-key atmosphere into the mix. And that is all before BHM NONO’s fiery convicted bars prove that motivation doesn’t have to be synonymous with others’ destruction.
BHM NONO has exactly what it takes to become one of the most essential artists of his generation. We can’t wait to watch him get there.
The official music video premiered on April 22nd; you can check it out for yourselves by heading over to YouTube.
FIFTY VINC & DIDKER’s latest single, WORK IT OUT, featuring Agf.Israel is ripped on steroids; motivational hip hop may not be an anomaly on the airwaves, but very few can match the energy in this cinematic juggernaut of a workout hip hop track that is all about the tough love. It’s an admirable move for VINC to channel sheer aggression while at the same time giving his listeners a viable outlet for theirs. The new wave of rap may be all about violence and Kanye stalking his ex; VINC is a refreshing exception to that insidious trend of artists rapping about their arsenal and XANAX addiction.
FIFTY VINC (Vincent Jewell) is an independent producer and successful composer for TV and film; he’s also one of the pioneers putting Germany on the hip hop map. Every self-respecting hip hop fan should pay close attention to what comes next.
The competition in underground hip hop is fiercer than ever, but the up and coming artist, Teddy J, pulled all the right punches in his latest old-school inspired single, 100’s.
The dynamic rap bars flow just as naturally as the ethereal and light melodies that are bolstered by the bass-heavy kicks of 808s, and the lyrical narrative won’t fail to reel you in after a noir lullaby-like prelude. Teddy J proves that if you want motivation, ignore Jordan Peterson and Jocko Willink. Tune into artists, such as Teddy J, who create neoliberal tracks that don’t take the pain out of adversity but use it to get you galvanised. His born an underdog, living as a force to be reckoned with in all avenues is instantly infectious.
JaeEss’ latest single, Celebrate, is the ultimate testament to the fact that everything the Lawrenceville GA-based artist and producer creates is made with purpose. The single is just one of his hits that wouldn’t be out of place on your motivation playlists.
It’s one thing for artists to flex their own success; it is quite another for an artist to commit themselves to connecting with their fans while galvanising them and inspiring them to strive for greater heights. In Celebrate, JaeEss fuses RnB with trappy hip hop textures to create the perfect platform for his wittily visionary lyrics that prove that there’s always an alternative to downtrodden apathy.
The official music video to Celebrate premiered on January 14th. You can watch it for yourselves via YouTube.
The multi-talented rapper, writer, producer, YouTuber and engineer OvaDos has graced the airwaves once more with her fiery new drop ‘Don’t Miss’, her mission to change the perception of Millennial Rap artists and bring good vibes to the realm of contemporary Hip Hop is evidently triumphant.
Sure, there may be plenty of piteous and egotistical Millennial Hip Hop floating around on SoundCloud, but OvaDos’ monumental mix is the ultimate game-changer. If you’re looking for a Hip Hop anthem to get hyped by, just hit play on Don’t Miss and experience the playful determination exhibited alongside her razor-sharp wit. OvaDos is discernibly the Missy Elliot of her generation.
If she’s not yet on your radar, you might want to think about making some room. Life is too short not to have luminary artists on your playlists.
You can check out Don’t Miss for yourselves via Spotify.