Luminary rap artist Nerdy G treated us a taste of what is to come from their debut EP with the release of their single, ‘On My Grind’.
After swathes of hip hop hit the airwaves and glamorising the supposed high-life, Nerdy G switched the narrative and celebrated the working classes who work their hands to the bone to get by. Their conscious approach to lyricism isn’t the only refreshing aspect to Nerdy G’s signature sound either. With echoes of old school boom bap in their modern production, it’s impossible not to get adrenalized by this blazing EDM hit.
It isn’t just the kind of track that could sweeten the mood on frustrating of morning commutes. It’s the kind of track that could shift perceptions on capitalism. For good.
On My Grind was officially released on April 8th, you can check it out via SoundCloud.
With angular indie guitars shimmering around steady drill beats and rap vocals finding the perfect balance between aggression and vulnerability, Jake Rosh’s single ‘Therapy’ is enough to leave you speechless as his emotions become as visceral as your own.
Many artists have attempted to capture lockdown-born frustration and depression while concealing raw emotion under glossy production and behind metaphors. With Therapy, dark and intimate thoughts act as Jake Rosh’s plaything, and he makes no bones about sharing.
He brings just as much authenticity to the UK rap scene as Scroobius Pip used to; if anyone’s got the lyrical wit to carry on his legacy, it’s the Merseyside rap veteran.
Hydra is due for official release on March 19th, 2021; you can check it out for yourselves here.
Moon may be a new name in the male-dominated rap game, but with her witty connectable lyrics, there’s very little standing in the way of her taking the scene by storm. The Ashbury Park, NJ-residing artist’s latest single, ‘Ooh Ahh’, exhibits her unfiltered and unapologetic approach when it comes to lyrical expression.
The simple trap beats don’t reach too far into the future or delve into the past too much, allowing Moon’s sound to sit right on the contemporary curve. The short and sweet track lets you know exactly who Moon is an artist and leaves you feeling assured that you need to hear more. She’s definitely one for the radar.
You can check out the official video to Ooh Ahh that dropped on January 10th via YouTube.
Memphis-hailing hip hop artist 2Deep the Southern President paved the way to mental resilience with his latest single, ‘2020’, that dropped on March 20th.
By utilising his talent for storytelling and lyrical wordplay, he was able to summarise the atrocities of 2020 and create a time capsule that we’ll be able to throwback to in years to come and hopefully see how pivotal it was to spark social change.
With lyrics such as “it took a pandemic for white folks to notice their knee on our neck, it has been there for a hundred years, can we finally get some respect”, it’s a sobering track that unapologetically asks the listener to see past the media spins, look into the root of societal sickness and do something about it.
It’s a stellar feat of old school hip hop, born from 2Deep the Southern President’s affinity for artists just as Jay Z, UGK, Outkast, 88 Ball and MJG. His sound already packs the same punch. For your sanity’s sake, get him on your radar.
The official video to 2020 is now available to stream via YouTube.
There have always been conscious hip hop artists on the airwaves, but in 2020, the spotlight fell away from artists trying to keep the problematic stereotypes alive and onto inspiringly insightful artists such as rap artist Divine.
By fusing their faith with their love of Mac Miller, Kendrick Lamar and Logic, hitting play on any of his tracks is worth it for the lyrical connection alone. Then when you factor in the soulfully jazzy vibes that match T.N.L.C’s magnetic personality, it’s an all-consuming experience.
The best introduction to his sound is ‘Divine, a sunny soundscape that practically radiates with assured, optimistic energy. If any young hip hop fans are searching for a role model, they won’t go far wrong following in the humble footsteps of T.N.L.C.
You can check out the official video to Divine on YouTube.
Pennsylvania hip hop artist Sharpshooter (S.S) has been creating hip hop for 15 years, always staying on-trend and in tune with current issues around injustice, as his 2020 album, ‘This Ain’t Nothin’ 4’ proves.
The standout single, ‘Legendary’, allows Sharpshooter (S.S) to exercise their lyrical wit and shine an all-baring light on the conflicting duality in our lived experiences.
With a nod to the struggles of introverts who want to succeed, the increasing toxicity of our digital world and music fans tendencies to not heed the wisdom in lyricism, Sharpshooter (S.S) has plenty to say and all of the talent and precision to ensure that his lyricism hits hard. With his convictive poetic precision, he is definitely worthy of his moniker. But under all that talent, there’s a magnetic charisma and soul which makes it all too easy for their razor-sharp analogies to blow your mind.
Check out Sharpshooter (S.S)’s album This Ain’t Nothin’ 4 via Spotify. Ironically, it is everything a die-hard hip hop fan could ask for.
If you needed a (not so) gentle reminder that recent events are no excuse to throw away all ambition, hit play on breaking hip hop artist, Nugonblow’s latest single, ‘My Year’.
With drill beats burning beneath their scathingly resilient rap bars, it’s impossible not to get caught up in the domineering mix which allows you to wonder, if Nugonblow can bring this much conviction to a track, how long until he ensures that his fiercely arrestive tracks are at the top of the hip hop charts?
Usually, people brand artists as ones to watch. Nugonblow is one to listen to. Get him on your radar.
You can check out the official video to My Year which dropped on February 1st via YouTube.
Northern Virginia-hailing alt-hip hop artist Coy Bowyer has made a stunning debut with the release of their poetically powerful EP, ‘Not Always, Tomorrow’.
The lead single ‘One in a Million’ is the perfect introduction to their immersive style which becomes cinematic through the way it spills imagery by matching the tone with the narrative lyrics.
One in a Million may run through with a slightly sombre feel as Coy Bowyer exposes their romantic regret, but the ardent passion which runs through the alt take on trap allows the lofty and minimalist production to drip-feed you serotonin as you listen to the sparse, hazy instrumentals.
‘What He About’ is the latest lyrically led feat of hip hop from up and coming artist, Adversity who can easily match the meter of Eminem while asserting their authenticity into their rap bars.
There may be an element or two of old school in the mix, but the spacey interstellar hit, What He About crash-landed on the airwaves in the new wave trap arena. With confrontational lyrics over a bed of atmospherically layered beats which match the ominous tone of 2021, your entire consciousness will be consumed by this wit-fuelled hard hitter.
What He About is now available to stream via Spotify.
F S Rudy’s recently released rap album ‘Hood Vaccine’ has the potential to become the second most-talked about vaccine in 2021. The dominant lyrically-led old school hip hop album features eight assertively awakening singles, including the lead track, ‘Straighten Up’ featuring HoneyKomb Brazy.
Straighten Up delivers grit and grind in equal measure. If you can find self-apathy within yourself after hearing the track run through, you may as well declare yourself a lost cause. F S Rudy is to hip hop what Jordan Peterson is to podcasts. Any true fans of 80s Hip Hop will want F S Rudy on their radar.
You can check out Straighten Up for yourselves by heading over to Spotify.