Louie Tha Profit proves why he’s ‘The Don’ of hustler hip hop with his latest single

Taken from his smooth jazzy trip-hop EP, Born to Win, Louie Tha Don’s lead single, ‘The Don’ is a compelling, candid release that shines a light on the darker side of the music industry.

For decades, we have witnessed the rise and fall of artists whose mental health took a hit courtesy of the music industry, and we still have the audacity to act surprised when we watch another artist in the spotlight burned by it. Louie Tha Profit challenges the normalisation of industry-induced PTSD in the mellow feat of nuanced hip hop. His sound couldn’t be smoother, and his lyrics couldn’t be sharper. If Louie Tha Don isn’t already on your radar, make some room.

The Don is now available to stream via Spotify.

Review by Amelia Vandergast

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