It would be oh too easy to dismiss The Gaffs’ ‘Is It Safeway Or Woolworths?’ as one more in a long line of dreaded ‘novelty singles’, but that would totally disservice the superbly crafted chorus hook, exquisite guitar work, and the obvious quality of the song-writing and musicianship here. Insanely catchy and sing-along, beneath the gonzo lyrics is a solid indie-pop song, reminiscent in place of the Kings Of Leon’s ‘Sex On Fire’ or, just maybe, Sultans Of Ping FC’s ‘Where’s Me Jumper?’.
The Gaffs cite themselves as ‘some of the greatest thinkers of their time and are willing to ask the big questions around consciousness, existentialism and the difference between Safeway and Woolworths’. While that may be pushing it, they’re certainly a quality indie-pop band, and ‘Is It Safeway Or Woolworths’ is definitely a quality pop tune.
Review by Alex Holmes