Music

A&R Factory Present: Ruby Empress

Having already amassed 500K plays on Soundcloud, Ruby Empress, with their brand of Scandinavian indie pop, are clearly building up quite the following.

Ahead of the release of the band’s 6-track EP Empressionism out later this week, Ruby Empress have treated fans to a piece of synth pop perfection with their latest offering; Escapism Deluxe.

The track boasts a truly bountiful production. Piecing together elements of electronica, synth and pop behind a thumping baseline probably sounds like a lot all happening at once, but Tom Serner’s light vocals work brilliantly against the amalgamation of sounds.

The song kicks off bubbling under the surface to only then erupt into full-blown euphoria. It may feel like you’re being transported to another world, but you want to stick around to see where else this song can take you.

In the past few years Sweden has really been at the forefront of producing excellently crafted pop songs and stars. With the likes of Tove Lo and Zara Larsson already establishing themselves as ones to watch, Ruby Empress can now be added to the list of Scandinavian acts showing the rest of the world how to do pop properly.

Words: Yusuf Tamanna

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1 Comment

  • Reply
    lyrics
    16th February 2017 at 10:56 pm

    awesome, nice job

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