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How Do I Find Spotify Listeners to Promote My Music To?

Spotify Playlists

Spotify has become the best way for new independent artists to get discovered in the digital age of music. But driving up those streaming stats takes plenty more than just uploading your music to the platform. Even if you have released the next best thing since the Beatles’ White Album, Spotify listeners won’t just happen across it without you putting in the music marketing work first.

Given the recent trends in music consumption and discovery, investing time and money in ensuring that your music thrives on streaming platforms is a far better use of your promotional budget than traditional publicity. Influencers and playlist curators hold plenty of the power that used to belong to label managers, now that streaming is far more popular than purchasing physical music. The balance first tipped in favour of digital music in 2019 when streaming accounted for 56.1% of recorded music revenue globally.

In this article, we will cover some of the best tried and tested methods to increasing your Spotify fanbase, including contacting playlisters, reaching out to bloggers and growing your fanbase on social media before you herd them to your Spotify profile.

How to Find Spotify Listeners to Promote Music To

1. Reach Out to The Editorial Team & Shoot for the Editorial Playlists

As of August 2022, Spotify has over 182 million premium subscribers worldwide, which by any measure is significant, but considering that there are 11 million creators and artists on the platform, standing out and reaching them is no easy feat. Spotify playlists are one of the most effective ways to find new fans.

Spotify’s Editorial team currently run over 3,000 editorial playlists, the competition for these is incredibly tough, but if you succeed and land a placement on one of them, you will easily start clocking up 25,000 streams a day. To pitch to these playlists, you will need a Spotify for Artists profile, which will give you a direct line to the editors to send your pitches.

Pitch all new music three to four weeks in advance and explain in your pitch why your music is worth playlisting, here you can explain to the editors how you will bring users to the platform and impress the editors with details of any press, radio play, or dropping in big names such as collaborating artists and producers.

2. Don’t Dismiss Independent Playlists

If your pitches to the editorial team at Spotify have been successful, don’t overlook the powers of the independent playlists, which are curated by influencers who aren’t on the payroll at Spotify. While some independent playlist curators do it for the love of the music, be aware that some playlist curators charge a fee for a place. To make sure that a placement is worth a chunk of your promotional budget, set aside ample time for research before you embark on self-PR.

There are some great tools out there which help artists submit to the right independent Spotify playlists, including:

Playlist Supply – a search engine that allows independent artists to find the best playlists for their music before revealing the contact information for the curators. Playlist Supply gives artists a full view of the number of playlist subscribers and the number of tracks included on each playlist.

SubmitHub – a music submission site which connects artists and curators. With just one click (submission), you could contact over 900+ playlist curators. The $1 – $3 submission fee is infinitely cheaper than what PR companies charge for a music marketing campaign.

Groover – while SubmitHub works better on a global scale, Groover is better for artists wanting to make an impact in the European market. The platform was set up by an ex-SubmitHub employee, and while it hasn’t grown to the same scale as SubmitHub, yet, it is becoming increasingly popular with artists, playlist curators, record labels and radio stations.

PlaylistPush – this submission service takes the hard work out of distinguishing which playlists you should target with your submission pitches. The campaigns on PlaylistPush last for two weeks; during this time, curators will review your music and place them on Spotify playlists as they see fit. The platform also has an automatic notification system which pings you every time your song has been placed on a playlist.

3. Submit Music to Blogs

As we mentioned earlier, your success in landing a place on official Spotify playlists can boil down to your previous successes and accolades given to you by the press. One of the main reasons independent artists submit to blogs is to gain credibility in the industry, which will open doors further along the road.

Even if new fans won’t be heading to your Spotify profile in droves after a flattering review, what you do with those quotes and soundbites can make the world of difference in your music career. For example, if a blogger lauds your new album as the album of the year, music fans are far more likely to prick up their ears and give you the time of day, as will independent playlist curators.

4. Develop a Fanbase on Social Media First

Building a fanbase from scratch won’t happen overnight, but as a figure in the music industry, I can attest to how easy it is to make connections on platforms such as Facebook. Once I was connected to a few artists and other key industry figures, the friend requests came in droves from music fans, independent artists, promoters, and other music journalists. Regardless of your music genre, there are sure to be niche groups to make your mark in and find potential fans in. It is important to promote your music and Spotify links on your personal pages and your official band and artist pages and stay active instead of just popping up when you have new music to promote.

When you are growing your fanbase, don’t take any of your fans for granted; always take the time to respond to comments; the difference could be between a casual fan and someone who will support your every move! Once you’ve amassed a fanbase, always push your Spotify pre-saves to your followers. This will feed the Spotify algorithm positive data, which proves your music has a place on algorithmic playlists, such as the Discover Weekly playlists.

Article by Amelia Vandergast

Have Gen Z Killed the 3-Minute Pop Track?

3 minute pop song

Following the 3-minute formula used to give artists the best chance at creating a chart-topping hit, but in 2022, it is official, hit songs are getting shorter. The rise in micro-media platforms and the abstract idea of the limited 8-second attention spans of Gen Z are often said to be the main driver behind the durations of songs getting briefer. As much as older generations love to moan about the youth of today and their technology, which reportedly disintegrates popular culture, there is a bigger factor at play.

Much of the cause behind the inclination to condense singles into shorter packages can also be attributed to how we all discover and consume music: on streaming platforms.

The History of the Three-Minute Pop Track

Traditionally, pop tracks were kept to three and a half minutes and under so they could comfortably squeeze onto one side of a 7-inch record in high fidelity. Shorter pop tracks would also get the best chance of being spun on the radio. Radio stations have always been wary of losing the listener’s attention, often sacrilegiously using the intros and the outros to talk over them. Today, radio is much less of a music discovery medium, with streaming platforms and social media being a much bigger part of the music culture picture.

There are also fascinating urban legends of the mafia owning jukeboxes in the 40s and 50s. It was in their best interest to litter the jukeboxes with shorter records to maximise their income. Fast forward 70 years and not much has changed from the mobster’s reign. The cigar-toting mobsters have been replaced with the likes of Danie Ek, the CEO of Spotify, who now earns infinitely more than the most powerful mobsters in history and gets a fraction of the respect for his mercenary desecration of the industry.

The Influence of Streaming Platforms on Song Durations and the Rise of the Earworm

To immediately capture the interest of attention-deprived music fans who are all about instant aural gratification, independent artists and label-signed artists alike are becoming increasingly wary of how they construct their music. Heaven forbid artists let the tension build through inventive interludes; in modern pop culture, it is less about the artform and more about the capacity to endlessly entertain the listener.

More and more artists are cutting the intros to their songs and starting with hooks or choruses to prevent listeners from bouncing to another track on streaming platforms out of boredom.

For songs played for less than 30 seconds on Spotify, no royalties are paid to the artist. That may only be a loss of $0.004, but the detriment doesn’t stop there. The Spotify algorithm notes each song skip as a signal of dissatisfaction. Enough skips could lead to the artist and their music getting put in front of fewer fans. Regardless of at which point the song is skipped. Meaning, that if you opt to use an extended outro or an ambient middle eight that your listeners get bored of, your track has a far greater chance of being skipped and underperforming on streaming platforms and in the charts.

Furthermore, the royalties for a 31-second song are the same as a 3-minute song and the longest song on Spotify, which spans 48 hours, 39 minutes and 43 seconds. So, it literally pays for artists to monetarily maximise their listeners’ time by creating shorter tracks.

The St Albans rock band, The Pocket Gods, released an album of 1,000 30-second songs to protest Spotify’s unfair royalty rates in 2022. They didn’t exactly end up on the Forbes rich list via this PR stunt, but their protest was an inventive retaliation to how streaming services, such as Spotify, are altering the industry with the unfairness of their royalties. But once again, Gen Z is taking the fall for using the technology they have grown up with.

Are Music Consumers’ Attention Spans Getting Shorter?

Reportedly, in 2022, the collective average consumer attention span is just eight seconds; and people said millennials had short attention spans in 2000 when their attention spans stretched over just 12 seconds. However, it is worth keeping in mind that this eight-second duration is the length of time it takes to win a music fan over – it is not the maximum length of time that we can now focus on a particular medium.

So, to answer my titular question, the 3-minute pop track is not dwindling in duration solely because of Gen Z and their preferred social media platform. In fact, TikTok has come to be one of the best social media platforms for music discovery, consumption and promotion, compared to the graveyard of a boomer favourite, Facebook.

Micro-media is king on platforms such as TikTok and Twitter, but that does not mean that Gen Z is incapable of sitting through longer songs or appreciating classic song structures. Take the popularity of Kate Bush’s Running Up That Hill as the perfect example. It has a duration of 4:58-minutes, and according to the official charts, it was the most popular song in the summer of 2022. Once you have captured interest, you have a captive audience to impress with your music.

The dwindling attention span is one of the most common misconceptions of our modern age. The main reason for the comparisons between Gen Z and a goldfish is because of the vast selection of stimuli available to the younger generations. Gen Z consumers, like all consumers, have more content vying for their attention.

To conclude, for independent artists releasing music in 2022, it is worth considering omitting needlessly extended intros, pre-choruses and fades to prevent Spotify’s algorithm from demoting your music after too many skips, but don’t doubt music consumer’s ability to appreciate traditional song structures.

The appetite for high-quality music is still there; if anything, the draconian rule of Spotify and other streaming platforms is one of the biggest drivers in ensuring that the music that gets promoted is worthy of consumers’ attention.

Amelia Vandergast

 

How to Market Genre-less Music

Genre-Fluid

In 2022, more than ever, it is less about the genre and more about the mood for music artists and consumers. The loss of arbitrary and constricting labels isn’t exactly something to mourn. Yet, it can make the industry a minefield for independent artists that have obliterated genre constraints with their music – if they are approaching their PR with a traditional mindset and approach.

In this article, we will cover how that shift happened and the best way for artists to move along with the tides and market music to younger generations of music fans, considering that 78% claim that their music tastes can’t be defined by genre, as recently shown in a Vice Magazine survey.

How Music Became Genre-less

Unlike everything else in 2022, music is becoming less partisan; the days of music tribalism are numbered. It is getting rarer to see hip hop and rock fans refusing to believe they have anything in common as boundaries between genres disintegrate, enabling the ascent of the genre-less fan. That doesn’t just boil down to how artists, such as the music-culture-unifying Lil Nas X, curate their songs; it has plenty to do with the trend of psychological playlists on streaming platforms.

The modes of music discovery have taken tectonic shifts in the past few decades. No longer do you head to the part of the record store that houses crates of your preferred genre, pick up a genre-specific magazine, watch music TV (RIP MTV), or rely on the radio. As cringey as the phrase is, it is all about the vibe and how music fits into people’s lives to become a soundtrack. Just been dumped? There’s a playlist for that. Playlists to chill out cats? Yeah, that too. Playlists for when you see a goose, yep!

cherie on Twitter: "i was wondering whether *every* Spotify user would get  the "You were genre-fluid" slide on their Wrapped recap, even if their music  listening habits were rather homogenous... and then

In 2022, almost 524 million people currently use streaming services to discover new artists, and for many, the best means of discovery is by listening to playlists curated by mood. That isn’t great news for artists releasing EPs and LPs. Especially considering that many people listen to artists they can’t remember the name of, and the majority of them would need the Clockwork Orange treatment to actually sit through a whole album, let alone memorise all the lyrics to one.

Somewhere in this century, there was the death knell of the die-hard music fans. Again, this isn’t exactly a bad thing. If you’re only in the industry to amass a ragtag band of sycophants, you’re everything that is wrong in the industry; take your vanity elsewhere. For everyone else, take this new shift as a sign you need to switch up your self-promotion tactics.

How to Promote Genre-Fluid Music

Coming up with a niche genre to describe your music might feel clever, but it is time to think far beyond genre-defined niches. In our oversaturated market, a new sub-genre may as well be born every minute, and there is certainly not enough of an appetite for them all. Seriously, no one wants to listen to your psychedelic pirate jazz; or whatever it is you’ve come up with.

Know Your Place Beyond Genre on Streaming Platforms

Genre isn’t the only way that music is categorised on streaming platforms. Geographical locations, instrumentation styles, moods, and song styles should also factor into indie music promotion.

Love them, or loathe them, Spotify knows how to market to the new generation of music fans that are indifferent to music genres, as long as the music matches their mood or music styles. Soundcloud and Bandcamp have also started enabling artists to use mood tags. Just like record collectors liked to deep-dive into crates, digital music consumers also head into music tag rabbit holes to find more music to suit their mood.

From sad to sexy, ballads to beats, study playlists to morning commute playlists, there are tags and playlists for everything, and more often than not, there’s plenty of range between the featured artists on any given playlist. It is all about the emotional connotation and the energy of your music.

If the mood and style of your music away from the genre isn’t immediately evident, look at similar artists and pay particular attention to their music tags and the playlists they feature on. Once you know your place, submit your music to the relevant playlist curators and allocate the appropriate tags.

Submit Your Genre-Fluid Music to Bloggers Covering All Music Styles

Take the fall of genre-focused print magazines as a major clue to how much the music industry has changed. A&R Factory has always welcomed talented independent artists who have struggled to garner press and critical acclaim from other sources due to the narrowness of the pigeonholes.

A&R Factory has been ahead of the genre-obsession game for a decade. Knowing that independent artists that paint across the sonic spectrum with little mind to using the same strokes as the artists that came before them are some of the most talented. Just as there are genre-inclusive blogs, indiscriminative record labels are springing up at a rapid rate.

Create An Aesthetic

With the popularity of social media rising in line with the tendency for humans to see themselves as a ‘brand’ while they are online, sadly, and surreally, any chance of an independent artist succeeding rests on their ability to create an aesthetic and appeal to a niche.

From the album artwork to press photos to your stage outfits to your music video, each visual is an opportunity to appeal to your intended fan base by sharing the personality of your music after mapping out the colours, imagery and tone.

If your skills are lacking in the visual art arena, use building your visual brand as an opportunity to collaborate with visual artists; you will also benefit from sharing a fan base with your collaborator.

In conclusion, even while we are in this transitional phase where artists are ditching genre and much of the PR world still relies on categorization, not all hope is lost. Especially for artists willing to put their differences with certain music streaming platforms and social media apps aside.

A little self-promotional creativity will go a long way for artists already thinking constraint-less ways with their sound. Other blogs, labels, radio stations, event promotors and magazines may take their time to get in line with the rapid changes in the industry. However, that doesn’t mean you need to sell your creative souls to appease the archaic dinosaurs, too stubborn to loosen their capitalist and commercial grip on the industry.

Roman. & Ella Shreiner brought the intensity out in each other in the HipHop/EDM Pop mash-up ‘Mortality’.

In the most momentous hip hop & EDM pop mash-up of the year Roman. and Ella Shreiner brought a brand-new intensity out in each other. ‘Mortality’ is just one of the tracks to feature on Roman.’s debut album, Own World (20 Pages); icons have ended up on the hip hop map for far less.

After an immediate introduction to the soul in Shreiner’s vocal timbre, the single picks up even more gravity when Roman.’s realism-soaked bars kick in. Instead of launching scathing attacks on the usual insidious aspects of our existence, the up-and-coming rapper kept it resonant by highlighting the flaws in the hoop-jumping music industry, in turn, he gave the promise that he will always keep it real.

Check out the alchemic collab for yourselves by heading over to Spotify.

Review by Amelia Vandergast

European rap luminary, Jay Creti stamped down his domineeringly dark sound with ‘Ich Liebe Dich’

European hip hop artist, Jay Creti is a product of the modern multicultural world, as his music, especially his latest domineeringly dark track, Ich Liebe Dich, which merges German and Italian rap bars over caustic industrial hip hop layers, chilling choral effects and the steady bassy rattle of the 808s.

Jay Creti may mix up his sound between releases, but whichever genres that he is leaning into, you can count on an archetype-smashing aural ensemble. There really is no understating the atmosphere behind Ich Liebe Dich with the cinematic production, harsh stylistic discord and pure unbridled vocal energy.

Ich Liebe Dich is now available to stream on Spotify.

Review by Amelia Vandergast

Mike Marshall reached the pinnacle of impassioned pious pop with his debut single, Jesus.

Columbus, GA singer-songwriter Mike Marshall introduced his momentously evocative vocals to the airwaves in 2020 through his debut single, Jesus. If you are yet to introduce yourselves to his impassioned pious gospel pop style, there’s no better track to acquaint yourselves with.

Sonically, the debut single, which features Darren Parrish, carries all of the hallmarks of an epic soul-pop ballad. Yet, instead of fixating on interpersonal storms, the single stands as a testament to Mike Marshall’s mission to introduce humanity to the love of and healing which comes hand in hand with faith.

Even if it doesn’t leave you inclined to run off to church, the incandescent soul in the celestially arresting soundscape is enough to lift you alone; the gorgeously layered choral vocals are enough to leave you reaching for the tissues. Based on his debut, we can’t wait to hear what his debut LP, Come On In, will deliver. Come On In was created via a crowd-funded campaign, and it will be due for release in March 2022. It scarcely comes as a surprise that his community wants to get behind his talent. Our radar is an infinitely more vibrantly soulful place with his name on it.

Jesus. Is now available to stream on Spotify.

Review by Amelia Vandergast

Jacob Lee: How I Garnered >240 million Spotify Streams as an Independent Artist

Jacob Lee

With no label, management or booking agency behind him and only his mystique, tenacity and lyrical passion to drive his success, Jacob Lee deservedly became a viral artist at the age of 24. He found the unicorn of independent artist careers through his amalgamation of determination, talent and gratitude for his fans. The connectable warmth he brings to his haunting sound is nothing short of exemplary. His commitment to creating a community bolstered by his fans is equally attractive to his millions of international fans. 

Just a few of the career highlights for Jacob Lee have included independently touring across Europe, the UK, Asia and Australia and garnering over 240 million streams on Spotify alone. He is also the owner and creator of Philosophical Records and Lowly Labs. Through his Lowly Labs art project, he’s creating an intimate universe for his fans that consists of a virtual garden, library, venue and gallery. Shortly after the launch of his community-driven NFT on January 21st, he caught up with the Head of Artist Development at A&R Factory and Director at Offbeat Cultures, Jax Dee, to discuss the changes in the industry that made him, and what enabled him to thrive. 

 

Jacob Lee

Jax: Thanks for joining us today. Let’s start with a big question – you have gained over 240 million Spotify streams and a quarter of a billion YouTube views; how did you do that!?

Jacob: That’s a very big question! I would say it’s happened mostly through consistency. I know I’m biased, but I think the music touches a place that other modern music doesn’t. It’s primarily based around the lyrics and story; it seems a lot of people resonate with that. However, if you remove that aspect, I just distribute a ridiculous amount of content – non-stop, all the time. If I release a song on the first Friday of the month, then within that month, there will be a music video, lyric video, live session, official audio, and behind the scenes content on my socials. 

The only platform I never really adopted was Tik Tok, although I definitely should have. I prioritized Instagram and went hard on stories, posting on the feed twice a day for several years. As of late, I’m putting more of my energy into Twitter, which is something I never thought I’d say. At the end of the day, if I were to take an overarching view of my career and why I am where I am, it’s all through consistency, authentic music and engaging with everybody. Like, everybody.

Jax: I’ve seen that you reply to all your comments. 

Jacob: I try – lately, it’s been more difficult as I focus on the business side of my music. The balance is delicate, and I’ve seen a slight drop in engagement on certain platforms. I need to schedule that back in and re-implement what I was doing to create that hype again.

Back when I was actively generating interest, managers and record labels kept hearing my name and were like, why does this guy’s name keep showing up in my inbox? How is he managing to generate these numbers, when he’s not played anywhere mainstream? 

I never went the traditional music industry route to get where I am. It seemed more intuitive to speak straight to my listeners and build my audience that way. I think Australian artists need to remember that Triple J isn’t the only blueprint to national success. Yes, that’s one legitimate avenue, though it’s not the only route. A more international approach can really prove beneficial if you find out what works. YouTube, blogs and independent Spotify playlists for example. But hey, who am I? I’m still not where I want to be, and there very well may be a ceiling on my approach. Even so, the challenges I’ve had to overcome in doing this solo have allowed me to feel comfortable in pretty much any professional situation, and that’s something I always carry with me.

Jax: Going back to the music, when you’re putting out content, do you make sure it’s perfect first or do you just get it out there? 

Jacob: I’d be lying if I said I wasn’t a bit of a perfectionist, but I’ve been lucky to find a group of friends who help me audit and navigate that. My team and I are all perfectionists to some degree, though we also know when to zoom out so we aren’t going in circles. My general rule is that if there are changes at the end of the process, and no one but me would notice, I leave it. If there’s something a little more obvious, I’ll go ahead and tweak it.

Jax: Of course, the quality of content is subjective. What you think constitutes a ‘good’ track could vary massively from your fans, or the edit that you don’t feel is the strongest is the one that actually pops. Do you find that in what you put out?

Jacob: Yeah, every time. With each record, my team and I reached a consensus on which songs are the singles, though we’re rarely right. My listeners find beauty in things that we tend to overlook, which in itself is beautiful. I think we get so caught up in the process that we tend to hear the music too scientifically near the end of the process. My listeners are hearing it for the first time and respond in a more emotional manner.

Jax: How important do you think getting on big Spotify playlists was to joining the multi-million streaming club?

Jacob: It was really important. I did a lot of Spotify marketing at the start, which mostly revolved around finding independent playlist curators and pitching to them. I would sit for weeks (my mum can vouch for this), sending email after email to people who’d mostly not respond. Eventually, some did I would take that success and use the momentum to raise the chances of my next pitch. Eventually, I was featured on multiple well-known publications and playlists and it became easier to pitch from there.

My method on Spotify would be to find independent playlist curators, look at their profile picture and go find the one to match on Facebook. (When people sign up to Spotify via Facebook, it is usually the same picture). I would scroll through hundreds of accounts with the same name until I matched the picture. Once I’d pinned them down, I’d send a friend request and drop them a message if they accepted, saying something like, “hi, I’ve been listening to your Spotify playlist and I think this track would provide your audience value. I love your taste in music”. 

I always tried to position my pitch in a way where the benefits were mutual, instead of saying, “Hey, please feature me”. A lot of the curators would feel appreciated and thank me for liking their playlist, then add my music. I did that consistently until I started landing algorithmic playlists. I still to this day don’t have any personal connection with Spotify; I don’t have any contacts for them; they placed me on those playlists based on algorithms. 

Jax: So, they were algorithmic Spotify playlists that you were placed on?

Jacob: Yep, I’d wake up almost every other day to an email saying something like, “congratulations, you’ve been featured on ‘insert playlist’, a lot more people are about to hear your music”. It’s the auto-generated Spotify emails that let me know I was heading in the right direction, and I’d freak out when I checked the following and it had something like 10 million followers.

Jax: It’s definitely a good approach. Do you find that it still works in 2022? And are you still actively doing that now, or is it purely organic momentum?

Jacob: It, unfortunately, doesn’t work as well anymore. I’ve had a number of people confirm this for me. Honestly, it’s a little harder to attribute my streams to certain marketing methods with how many different strategies I’m running right now. My streams could be coming from my Twitter followers, interaction on Discord, my YouTube channel, my blog, live streams, TikTok posts or reels on Instagram. What I do know is having a reputable distribution company pitching you directly to Spotify is a great help these days.

Jax: Yeah, it’s definitely a lot harder. Playlist pitching has changed a lot. It used to be that you could tap curators and ask if they think the music is a good fit. Now, curators are thinking about how they can squeeze the most money out of their playlists. That’s before you even consider the bots and all of the other shenanigans. 

We’ve seen amazing playlists that we could place quality tracks on turn bad overnight, all because they’ve started taking payments. They think if I made $50, why can’t I multiply my traffic by four and get $200 and then it’s a race to the bottom. 

Also, the way you find curators has changed too. Initially, they were just fans making playlists for themselves and didn’t need to be contacted, then they wanted to be contacted and dropped their details in their bio or playlist description. Now, most of the curators that drop their details are not genuine. A lot has changed. 

Jacob: Yeah, it’s difficult. Though it makes sense. If curators made their contact details public, they’d get thousands of messages a day and who wants that.

Jax: That’s all the time we have. Thanks for taking the time to chat with us today.

Jacob: Thanks, Jax. It’s been an absolute pleasure. 

 

Jacob Lee

Explore more of Jacob Lee’s world at jacoblee.art

To prove that Jacob Lee isn’t a music industry anomaly, with their insider know-how and determination to see independent artists thrive in 2022, the award-winning artist development team at on:beat are helping artists have the impact they deserve thanks to their brand new artist development platform. 

With new monthly courses and 1-1 help from an expert music promotion team available at an accessible rate, artists can learn how to improve their streaming stats, get more media attention and widen their fan base. 

With on:beat, artists have a team of industry experts at their disposal for every new release. Want in? Sign up here

Leaving your home behind: Dallas based Jacob Whalen’s ‘Necropolis’ is the story of starting afresh in new surroundings

The beautiful piano simmers through and warms your heart. We are soon introduced to a singer-songwriter and composer who is a true creative. He sings about how wicked and harsh this world is as he emanates only peace and love. The story of a man that has found his voice, to show the world his stunning music, made with years of fine tuning to get the balance just right. Jacob Whalen’sNecropolis‘ will have you thinking about all of the sins of the world, and the pointless loss of life for no real reason.

With his digital artwork and virtual art shows taking up most of his time over the last 10 years, this crazy world of 2020 has unlocked a true artist, who shines like a burning candle on this release. Taken off the brand new full album- ‘Lord of Vanity II‘ -this is an ode to a fresh start, away from that familiar, stale and ultimately stagnant energy from a place that you needed to get away from. In order to fully blossom, you need to see the world and experience new cultures.

He voice is so powerful yet innocent at the same time, the passionate and emotion hangs in the air as you take on a somber tone and wonder why these things happen. The gentle background sounds only matches the energy during this special listen. This is a man who has been building to this moment and succeeds greatly.

Necropolis‘ from the multi-talented Dallas artist Jacob Whalen is a song that will inspire many as this is such an emotional song that delves deep into current issues in the world. This is a marvelous and vividly described song from an eloquent musician- who puts his heart and soul into everything he does. After all, being in the right town for your goals, is the smartest way to be truly happy each day.

Hear this emotional masterpiece here on Jacob’s Spotify and see more on his Facebook.

Reviewed by Llewelyn Screen

Remembering that real love: Robert Emms is breathlessly brilliant on debut release ‘Hold Me Lost Boy’

The soft piano start percolates your interest right away and you feel as though this is going to be a worthwhile listen of deep magnitudes. This feeling is backed up by a singer who is clearly feeling pain and loss from a relationship he cherished very much. UK based Actor/Musician Robert Emms sprinkles our ears with something that was so carefully made, and should be cherished on his debut song called ‘Hold Me Lost Boy‘.

Robert Emms is a renowned English film, stage, and television actor, who is now making his mark in the music scene and the results are rather fantastic. His voice is so perfectly expressive, each word is so meaningful, and the beauty of the song is a real treat to the ears of the uninspired.

His voice sweetly guides you through the song like its honey-tipped, the track made with love and regret. The sadness is personified through each sentence, as we wonder if he will every see his lover again. The warm embrace of the past hovers over the story, the lyrics so genuine and kind.

The journey to finding true love is a long and winding road, with many twists and turns that might lead you in the wrong direction sometimes. This is a song that help with closure, you want that warm embrace again from the person you loved but they went away and you need to find a new path to happiness.

Hold Me Lost Boy‘ from the wildly talented soul of Robert Emms, transports you into so much thought, as you reminisce about your own experiences with love and lust. This adds some comfort among the sadness as we all look for that special human, that loves you for who you are, deep inside your soul.

Hold someone you love close as you listen to this special song on Spotify.

Reviewed by Llewelyn Screen

Music that heals the heart: Gjermund Wien is so tremendous on debut song ‘True Companion’

Taken off the recently released debut EP ‘Electric Fire’, this is a hauntingly real single full of an authentic energy, that passes in our ears piece by piece, lyric by lyric, to give us a warm embrace from this traumatic year of mostly sad solitude. Norwegian compassion is on full display here thanks to the new soulful singer-songwriter Gjermund Wien on ‘True Companion‘.

His voice lifts the mood as you get lost in the natural style that he possesses. A new musician to the scene, the freshness is so pleasant to see as he sings with such thoughtfulness. This is an artist who has been waiting for the right moment to send his music out to the world for manifestation, his humble artwork is vividly appreciated as you feel his true intentions which is to make music, that helps heal the wounded souls out there in the world.

The care that this musician has taken to move the audience is so cinematic and you feel like this is music that is perhaps ahead of its time. To truly comprehend its beauty, one needs to close their eyes and imagine floating in the sky, looking for that true love for your heart.

Gjermund Wien is a step above on the Electro-fused ‘True Companion‘ and this is a welcome listen to remind us to never give up on searching for that happy feeling, that holds your very being together.

Hear this new peaceful single on his Spotify.

Reviewed by Llewelyn Screen