‘Going Live’ is the latest urban genre-fluid track from the Orlando, Florida production company, Nu Deal Music Group, which platforms and promotes talents from across the states to Nigeria.
Chicago’s Cityboidre and Orlando’s O. Reynolds made sure that the collaborative chemistry flowed through the definitive summer hit, which doesn’t break the wheel; instead, it adds some exotic Afrobeat dancehall flavour to classic hip hop signatures.
Any fans of Vybz Kartel, Spice, Elephant Man, and Bounty Killer will want to make Going Live a firm fixture of their summer hip hop playlists. The sun-kissed and enigmatic vibes take are taken to evocative new heights with the infectiously bright energy and the polished production.
The official music video for Going Live premiered on July 29th; check it out here.
Review by Amelia Vandergast