In Paris is the latest single from the up and coming Electro Dancehall artist PLAYTODAY. As you listen to the track unfold, you can’t help but get caught up in the feel-good vibes which flow throughout the progression of the short but sweet mix. Whilst the production quality was raw and lo fi, this only added to the quintessential charm and soul of In Paris.
Whilst the lyricism brought the romanticism, the beats brought the groove and the pure visceral energy which hits you with every kick of the 808’s against the synth driven beat. Summer may be coming to an end, yet, I have a feeling that with his unique style PLAYTODAY is going to stick around for quite some time. Finding the same amount of originality he’s bringing to the table would be like finding a needle in a SoundCloud rapper’s haystack.
You can check out PLAYTODAY’s latest single In Paris for yourselves by heading over to SoundCloud now.
Urban smash hit Who? Was released back in 2017 as LZB’s debut single, and we just loved his urban sound ringing in our ears. The North London based rapper flows with an elementally raucous pace in his mid-tempo rhythm-soaked mixes. His sounds have been keeping Islington’s Urban scene alight with his assortment of different sounds he uses to compose pounding beats, that makes the rest of his competition seem pretty weak! You can hear all of the singer songwriter and composers sounds in his latest hit, from Old School Reggae to 90’s R&B, Dancehall to 00’s Grime it’s got it all.
LZB’s sound is one that will take you on a trip back in time as well as being a vision into the future of Urban mixes. His experimental style and pace is certainly not something the scene are going to forget in a hurry. LZB has already preformed his mixes in various venues around London, where fans get to hear his blazing mixes first hand by the natural performer.
Check out Who? And LZB’s other stand out singles Post to Be & Jump & wave via Spotify:
MǾǾD dropped his latest track Vegas 4 ThWeekend just as 2017 drew to a close, offering fans the most twisted mash-up of Dancehall, Electronic and Alternative Rock one could possibly hope for. Forget reaching across genres, MǾǾD’s latest track transcends the foundations of sound by creating his own delectable mix of resonance that regardless of your musical persuasions is a pleasure for you to sink your teeth into.
The talented Singer Songwriter & Producer has utilized his penchant for old-school Alternative Rock with his infinite command over music production to create some of the most fulfilling beats on the Alternative Dance scene today. MǾǾD uses his eclectic list of influences of acts such as Drake, Fall Out Boy, Panic at the Disco & Frank Sinatra to bring his soulful renditions to life. The production to the sound is highly powered by a euphoric mix of Hip Hop Electronica.
In just 5 months, MǾǾD released an album along with 3 mixtapes, in 2018 he’s made it his mission to release a new album every month in 2018, it will be interesting to see if he pulls it off, but with that commitment to the cause, it’s hard to see where the uniquely talented artist can go wrong.
Vegas 4 ThWeekend is just one of the stand out tracks off his latest EP ‘The MǾǾD Life Vol. 1 which you can listen to on SoundCloud now:
Would you believe that there are Pop acts in the UK that haven’t been chewed up and spat out by the X Factor? It’s true!
T.A.C or Taking All Chances are a vibrant celebration of Pop and Reggae with an R&B Dancehall infusion hailing from London, UK who prove to be the full package when it comes to urban Pop music.
The band undeniably have a more mature take on the genre that many acts out there today are severely lacking, making this a band that doesn’t just cater to 15-year-old girls.
it’s clear that they didn’t weren’t just on a mission to churn out another Pop hit to clog the radio waves with their latest track. Their style is pure soul to create evocative mind mash hits such as Overdose of You
Their debut track Overdose of You tackles those tragic boyband harmonies to create something contemporary, and more importantly, not cringe worthy, with their collective diverse arrangement of vocals, even throwing in the international vocals in a similar style to Chase & Status for a little added flair.
Check out their latest track via SoundCloud using the link below:
Andrew Ripper is one of the most well-respected names in the dancehall music scene. His sound is colorful, groovy and dense, echoing his Zambian roots.
Andrew has been living in Norway since the age of 15, but he has never forsaken his ancestral roots, which still play a very important role in his sound. His recent single, “Jack and Rose”, is a particularly striking example of his formula.
The song has a very positive message, which highlights the importance of love in this world, as a force that could overcome pretty much anything, including racial differences, culture and background. The name of the song is inspired by the iconic characters made famous by the “Titanic” movie, and it symbolizes the fact that love can really transcend everything. Musically, the tune is a flavorful combination of Zambian Dancehall and modern music with an edgy twist.
James “GNRA” Douglas is a spark that reminds us of something more than a trend bound by a generation. He provokes an exercise in nostalgia because he reminds you of the last time music made you feel this way. His voice is a thoughtful gift, which upon hearing makes an undeniable impact much like those soulful artists that came before him. And much like those who came before him, there’s a level of detail in the inflection of his tone that is a blend of the gift and being a conscientious student of the art form. There’s a texture of grit that hints at the journey of his experiences. There’s credibility. You can hear that he’s been somewhere.
Born to a Jamaican-Irish dad and Norwegian-Irish mother, GNRA’s parents were ministers in a gospel band that frequently traveled for the sole purpose to sing God’s praise. His mother was the first to recognize that he had an ability to sing. At the age of 5 she asked him if he knew the words to one of the songs and after demonstrating that he could memorize them, she allowed him to sing with them. The opportunity was electrifying and he knew then that this is what made him happy. Although he continued to perform with his parents’ band, it wasn’t until he was 10 that he was given formal direction on how to sing from his diaphragm. The tutelage he received at this age gave him the most valuable lesson he could receive: Outside of being coached on the science behind singing, he was never pushed to sing in a particular style and was told he will find the right note once he believe in his voice. It was from this training that he developed range and began building confidence in his ability to sing. He found his passion.
He pursued opportunities to showcase his vocal ability and was met with success that reaffirmed that he was on the right path. His voice proved to be seasoned. His next greatest triumph also proved to be his greatest test. A classmate and a teacher, who knew he could sing, encouraged him to audition for X Factor during its first run in America. It was during his experience there that he became more assure of himself and his ability. When interviewed about his experience on the show, in the Speakeasy column of the Wall Street Journal, music mogul LA Reid, CEO of Epic Records and a division of Sony Music Entertainment recognized his potential for stardom. Reid stated, “there are people I’ve seen audition already that I hope make it to the finals b/c I really want to work with them. James Douglas was the kid I liked the most. He may be my favorite so far, I wanted it for him.”
However, after being dismissed after making it into the top 20 he lost faith. It was this loss that made him doubt whether he was truly as great as others thought he was. Hurt, he decided to attend college to pursue engineering but found that he was just going through the motions. There was a void that existed and he no longer knew what his purpose was. Still in a rut, he skipped classes and wasted his days in college by making poor choices and experimenting with drugs. In search of the high that music provided, he found himself to be in a state of depression longing to sing while stuck in the prison of the thought that he was no longer capable of performing at a higher level. He found himself in a fog. His parents gave him an ultimatum to get some help but what truly turned him around was divine. Having been raised in the church, among the things that he gleaned that proved to be a sign was the statement that God does not give anyone things they cannot handle. It was clear to him that he could not handle experimenting with drugs any further. This clarity gave him the drive and fortitude to start the process of turning his life around.
GNRA knew all along the gift he had and realized now more than ever it was all he wanted to do. Once he identified with his purpose again, he began to have faith in himself. He was finding the right notes in his life. He stayed clean, pursued studio time and worked with his brother to make music. Others who knew he had talent recognized a change in him. He was serious about his craft. He was ready for opportunity and it found him. After listening to a few demos, Grammy Award-Winning music producer & executive Torrance “Street Symphony” Esmond immediately knew that GNRA was special. He recognized the difference in the power, complexity and soulfulness in the texture of his voice versus others in his age range. Esmond knew GNRA represented a sound that will appeal to the hearts of many. The distinction was clear. GNRA was not a trend. Now given the right direction, Esmond knows the possibilities and wants to share GNRA with the world. Literally.
GNRA’s addition to the music industry is a nod to why music exists. He uses his voice as an instrument to translate his life as he experiences it through song. He believes in his art and his place in it. With every song he wants you to fall in love with music. He wants you to question. He wants you to lose yourself. He wants to inspire. He wants you to understand you as he exposes his fears, triumphs and lows. He can be the soundtrack to your life. Be bold enough to listen. No bias. It will change your life.