Detroit-hailing artist JASHAR has found the perfect balance between ingenuity and accessibility with their latest 2019 single “Reign”. While you will find plenty of similarities in the sound to the pioneers of Rap and Hip Hop, the familiar elements weave together in an arrangement which will hit you with a smooth contemporary prodigal veracity.
While the Rap artist, songwriter and producer clearly has no trouble standing their own lyrical ground, for Reign, they teamed up with fellow Rap artist Nobi who lay down a few bars providing the perfect domineering contrast to JASHAR’s infinitely charismatic Rap style.
Everything about Reign stands as a testament to JASHAR’s talent as a radio-ready artist who is already getting plenty of well-deserved international attention for his inventive and expressive soundscapes. You probably shouldn’t wait around any longer before jumping on the hype.
You can check out JASHAR’s latest single Reign ft. Nobi for yourselves by heading over to Spotify now.
Review by Amelia Vandergast