With an unmistakable knack for pushing boundaries and weaving intensity into every track, r/ginola is a genre-defying artist carving his own path from the unlikely backdrop of Connecticut. Having honed his craft through years of experimentation and evolution, his music is an unapologetic blend of moody cadences, raw emotion, and influences as diverse as shoegaze, nu-metal, and modern trap. In this candid interview, r/ginola opens up about his tumultuous artistic journey, the deeply personal themes behind his forthcoming 8-track LP, and his unrelenting commitment to authenticity in an industry often criticised for its uniformity. From his creative process to his take on vulnerability, this conversation offers a glimpse into the mind of an artist determined to leave a mark.
r/ginola, welcome to A&R Factory! It’s a pleasure to sit down with you and discuss the release of your upcoming LP. Before we get into the music, we’d love to get a better understanding of who you are as an artist. How did you get started and where has your music taken you so far?
I started about 4 years ago as more of a way to vent my feelings and frustrations that I had at the time. I showed friends the stuff I was making during a smoke sesh and they really encouraged me to get in a proper studio and take it seriously. That period was very dark but I’m glad I went through it. It allowed me to fully express things but also find myself as an artist and really made me open to new ideas or sounds.
Fast forward to now, after 3 rebrands in terms of name & genre, and over 100 songs, I feel I’ve really grown as an artist, and I am currently making my best stuff. The old stuff was cool (a lot of it is deleted) but the new stuff is basically a blend of what I was making previously.
What’s the most satisfying/challenging aspect of your craft?
Hmm.. the most satisfying to me is creating songs. I enjoy the writing bit, coming up with different flows and then putting it all together. The most challenging bit is mixing/mastering. I’m not the greatest at it but I normally try to tweak it to how I would like it and how it would sound in my car
Can you describe the unique elements that define your sound?
My sound to me is different from anything you hear currently. It’s hard nowadays for artists to really stand out because there is a lot of copy and paste but with my sound, I worked hard to make it different.
My delivery/cadence is very moody, and I think that comes from my time making shoegaze/nu-metal music. The lyrics are very sexual or aggressive at times, which is basically my usual nature.
What’s the story behind your 8-track release?
Whenever I drop a project, I always try to paint a picture. The picture is created by expressing everything I have dealt with in my life through relationships, friendships and miscellaneous things. This project, in particular, is about me falling in and out of love with an ex. I don’t wanna dive too deep into it, but you get the gist. I should also add that when it comes to the story/lyrics of each song, I leave it up to the listener to interpret it however they see fit.
How would you say the release reflects your identity as an artist?
This release is me. From the lyrics to the story to the energy to the sound, this project embodies everything I set out to be when I initially started.
How do you balance vulnerability and creativity?
When it comes to writing I pretty much lock myself in a certain period of time in my life and remember what it felt like. The more vulnerable I am the better the lyrics I believe. I try to keep it from sounding like I’m whining and keep it very fun so people are able to connect with it better. Sappy love songs just aren’t for me. I like to make mine sick and twisted, very dark at times.
You’ve cited influences ranging from Deftones and Static Dress to Yeat and Young Thug. How do these varied inspirations manifest in your music, and are there any nods to these artists on this record?
Jeez, I could talk about each of these artist for days! And there are loads more, LOADS! But these have been very prominent in my artistry. I’d say Deftones for sure has played the biggest role, Chino Moreno for me is god (I’m glazing heavily and I don’t care haha), I love that guy dearly! From songwriting to singing to energy to just about everything, he heavily influences my music. I love Static Dress for their visuals as well as their sick storylines, Oli is very cool!
Going by the standout single, sssnake, you’re clearly one to push the boundaries of sound design, where did that boldness as an artist come from?
I’ve always been bold. Maybe too bold at times but I like being this way. You can’t be afraid to take risks or try new things, you just gotta go for it and stick with it. Will it get you in trouble sometimes? Sure, but who cares! Be different, enjoy yourself!
How has your location shaped your artistic journey?
Umm I mean I feel like it kind of blessing but also a hindrance. I’m from Connecticut, so not too many people know of the state or where it is. There aren’t many artists or any artists for that matter that have made it out. But I also feel like that’s because everyone is trying to sound like everyone, and since Connecticut is unknown, no one wants to hear their story. They’d rather listen to someone from California, Florida or New York if the story is similar. For me, I’m in my own lane; there is no one making this kind of music here. And I love that!
What does 2025 have in store for you?
We will see together hahah I’m hoping to tick some boxes off the things I’ve been manifesting but I won’t be disappointed if things don’t go as planned. End goal is to just continue putting out great music and enjoy every second of it!
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Stream r/ginola’s new 2025 LP on SoundCloud now.
Interview by Amelia Vandergast