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Music

A&R Factory Present: Hunger

Hailing from the idyllic suburbs of Vienna, Austria, electronic pop/rock band HUNGER first formed in early 2014. Coming off of the success of their band FDTF, childhood friends Daniel Rumpel and Johannes Herbst approached long-term fellow and vocalist Lucas Fendrich with the intention of creating a truly dark and cinematic sound.

In the beginning, the trio was meant to be a songwriting collective focused on epic songs that provoke an immediate, specific feeling within a listener. Standard song structures and melodies were disregarded in favor of the tone and evocation of the music. Perspectives shifted as soon as the band went into studio with British producer Dan Weller in the fall of 2014. The trio couldn’t deny their band roots and ended up with a vast, dark, cinematic sound – and the formation of HUNGER.

HUNGER’s sound is the result of three very different, yet complimentary minds. Although it took time to define their musical direction, the three band mates were able to use their differences to come up with a unique vision in which they were all comfortable and confident. Each member of the trio brings something distinctive to the overall collective.

The band constantly discusses and adjusts the band’s direction – the song concepts, sound, branding, images, videos, and artwork. Each small aspect makes up a larger vision, and each member of the trio has their own place in the process. Process has no place without inspiration. Their sound is primarily art and story driven. Each song stems from a particular concept, which affects the mood, sound and lyrics of the finished piece.

In order to create the right atmosphere for their first record, the band used a small home-studio in an old house in the hills outside of Vienna. The house sits directly in the woods and made its own impression on their first album.

In 2015 the trio decided to relocate to LA, where the band was signed. December 2015 will see the release of HUNGER’s first single, Gravity. Gravity is the second story in a trilogy of three connected music videos. Though it was difficult for Daniel, Johannes and Lucas to choose their first single – “We just had the feeling that this story and this track is the right thing to release first. This song is very special to us, it is very poppy but at the same time super dark, epic and painful…this song represents the whole project.”

The song was, listed on Spotify´s NMF Playlist and was recently featured on Netflix’ new TV show ’13 Reasons Why’.

www.hungerband.com

Music

A&R Factory Present: Viviola

https://youtu.be/FIhoQBfRAkc

Often the beauty of the independent music scene is just how remarkably eclectic and bizarre it has a tendency to be. Last week, a rising duo who calls themselves Viviola released a new single, ‘Flesh,’ that perfectly embodies that side of the indie music community. Self-described as “epic, ecclesiastical, erotic, electro,” Viviola’s music is certainly quite unique unto itself. Is ‘Flesh’ a single worth picking up? Let’s find out.

Viviola definitely hasn’t boxed themselves into a specific corner with their music style. It has pop influence, yes, but it’s heavily layered in electronic influence. Consisting of Viktoria Schöffl and Mario Wienerroither, the duo lives and breathes through Schöffl’s lead vocals. Her soft musings are the undeniable centerpiece of ‘Flesh,’ and her delicate, vulnerable delivery makes the song particularly special.

The lyricism of ‘Flesh’ does border into the erotic, as Schöffl croons about bodies becoming “matching blocks” when they connect. It’s tasteful, though, and there’s an artistry to the intimate lyricism at play here. Similarly, the duo’s stunningly shot music video complements the poignancy of the single even further. The video for ‘Flesh’ is one of the best music videos in the indie scene thus far this year; it’s very well shot and edited.

As Viviola reaches the peak of intensity on ‘Flesh,’ the listener is met with a masterful soundscape of sweeping synthesizers and heart-pounding electronic beats. ‘Flesh’ is a wonderfully produced track, certainly worth taking notice of amidst a sea of indie electro-pop artists with far more sketchy and poorly executed compositions.

Every element of ‘Flesh’ also feels meticulously organized, from Schöffl’s vocals that slowly grow in intensity to the occasional, anthemic choral harmonies the accent her in the middle of the track at the two minute mark. The music video clearly has some depth, too, seemingly showcasing Schöffl being cleansed both literally and metaphorically, naked in the shower.

There’s a lot of pop music with electronic stylings in the indie scene. It’s one of the most popular subgenres. Viviola have done something very difficult with their new single, though. They’ve created an entry in that part of the scene that actually feels fresh and different. That’s an accomplishment worth lauding.

Words By Brett David Stewart

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