Forget the gimmicks, the marketing tricks, the style over substance that many of her rivals employ to hide the fact that they don’t have a particularly strong track, this girl bases her songs on one thing. Confidence. The beats drive hard, the grooves look you in the eye, challenging you not to dance…by the chorus you will be dancing anyway so you might as well just get on with it from the start… and the vocals land powerfully and with intent.
Sophie Hanson is a back to basics girl, she has figured out the key factors that make pop music so potent and used that knowledge to deliver perfect, state of the art, music of the moment, dance floor, future classics. Ironically enough, one of the ways that you create the next generation of pop music is by blending in the best of the past and so within the dance groove and sheer infectiousness you can just about hear blues vibes, rock muscles are flexed and even a country sass. Sometimes the simplest of plans reap the greatest results and this approach of just getting the core ideas locked down so that the rest will follow, is working perfectly for her and I think Sophie Hanson is a name which will soon be a fixture in the modern music landscape.