If R&B is built around sleekness and Hip-Hop comes from an edgier place then they find perfect union in 77cousins musical creations. They manage to blend a slick urban vibe with a slow rolling R&B groove and the heavy kick of hip-hop backbeat. And whilst it is easy to level accusations of self-aggrandisement at many artists working in similar fields today, Long Time manages to mix up heady and soulful sounds with street level sassy and a whole slice of humour, when was the last time music managed to encompass all of that in one take? This is actually right on target and also perfect for both the commercial market and the more discerning, underground listener.
If this track shows that they know how to pen the perfect genre-fluid song, the album it comes from really opens things up and proves that they can take their music in almost any direction they like, rooted in the same core elements of soul, hip-hop, trap, electronica and R&B but not afraid to push those sounds into fascinating new territories. Even in the crowded urban musical scene 77cousins are certainly one to watch.