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Hard Rock Music Promotion & Blog

DOUBLEWIDE amplified hard rock’s electrifying resurgence with ‘OUT OF LUCK’

Posted on 6 June 2024

DOUBLEWIDE’s standout single, OUT OF LUCK, is a shot of adrenaline straight into the heart of hard rock; the four-piece is intravenously injecting a potent dose of originality into the genre’s veins, and the results are nothing short of electrifying.

The serpentine rhythms wind with maximum volition in the instrumental arrangement that is tighter than the government’s welfare budget and slicker than Velvet Revolver’s sonics. The chameleonic vocals prowl between biting with the raw, guttural power of Pantera and the infectious inflections of Alice in Chains before leading you straight down to Skid Row.

Formed in 2017, DOUBLEWIDE was born from the collision of two musicians’ shared vision to revive the music they grew up loving. Since then, they’ve been relentlessly championing their brand of original hard rock across the West Coast and beyond. OUT OF LUCK is the culmination of their journey. From the get-go, it grabs you by the collar with its aggressive riffs and pulsating beats. If you want a full-throttle ride through the best of hard rock’s past, present, and future, tune into the gritty rebellion.

Stream the official music video for OUT OF LUCK on YouTube now.

Review by Amelia Vandergast

The future of alt-rock arrived with Zegovia’s grungy punk-pierced protest, (It’s All Just) Noise

Posted on 3 June 2024

Imagine an immensely volatile lovechild of Dinosaur Jr and Pavement with punk proclivities, and you’ll get an idea of what Zegovia birthed with their latest single, (It’s All Just) Noise.

After the warm overdriven guitar chords swathe the pulsative drum rhythms with discordance in the intro, the rancour strips back as angular notes deliver intricately off-kilter melodies, creating a raw edgy aesthetic that speaks to how sharp Zegovia cut their teeth before they delivered the hook-rife controlled chaos in (It’s All Just) Noise.

So much more than your assimilative bubble of alt-90s nostalgia, Houston’s most inventively authentic alt-rock outfit rose up from the sludgy ennui of grunge, driven by the punk rock ferocity that is clearly running in their veins.

After feeling the full force of the visceralism in their latest release, it is evident that the four-piece’s determination to keep the pulse of rock beating in their rhythm won’t be in vain. Sleeping on a bed of nails would be easier than sleeping on Zegovia.

(It’s All Just) Noise arrived on the airwaves on May 24; stream the single on SoundCloud.

Review by Amelia Vandergast

Join Haunting Ghosts in the shadows of their Jungian post-hardcore release, Falling

Posted on 22 May 2024

The evocateurs in NYC’s most cerebral alt post-hardcore outfit, Haunting Ghosts, have written themselves into the legacy of the genre with the heart-in-throat visceralism and stylistically expansive uninhibition caged within their debut LP, Shadow Work, which unnerved the airwaves on May 12th.

Inspired by Carl Jung’s shadow work, the album delves into the labyrinth of the unconscious, unearthing the hidden recesses where repressed desires, fears, and instincts dwell. This journey into the shadow mirrors a fictional protagonist’s descent into darkness, confronting the raw and primal aspects of his psyche. As he traverses this inner abyss, he grapples with his darkest impulses, seeking to embrace and integrate these fragmented parts of his soul. Through this harrowing yet transformative voyage, Haunting Ghosts follows the protagonist as he moves towards self-discovery and wholeness, revealing the profound beauty and strength that arise from confronting inner shadows.

Fans of Motionless in White, Asking Alexandria, and Sleeping With Sirens will instantly feel the efficaciousness of the exhilarant hooks within the standout single, Falling, which carries the quintessential components of post-hardcore within the augmented earworm which defies the genre constraints to occupy unchartered territory. Haunting Ghosts went in for the kill with their technical skill and their ability to reflect the most untamed facets of the human experience to deliver resonance at its rawest.

Stream the Shadow Work LP on Spotify now.

Review by Amelia Vandergast

ander became the paragon of a post-grunge prodigy with ‘accident’

Posted on 20 May 2024

After the pensive melodic intro teases nothing more than an assimilation of Nirvana, ander catches you off-guard with the immense authenticity in the moody synthesis of grunge, emo, indie post-punk, and bruisingly heavy shoegaze within his latest single, accident.

At 17 years old, the solo artist is already putting the majority of artists to shame with his fusionistic outpours of visceral emotion which pull you into their intensity before striking every feasible raw nerve. Rhythmically tensile yet cataclysmically tumultuous, accident is a cultivated earworm which belies ander’s age. The vortex of distorted guitars as they thrash against the haunting narrative of introspection redemption couldn’t be more affecting if Deftones laid down the instrumentals.

With his ability to make most of his contemporaries sound tired, uninspired and as though they are just going through the motions while painting by numbers, we have no doubt that ander has what it takes to cut through the static of sonic banality and rise to the top of the alternative charts.

Accident was officially released on May 10th; stream the single on Spotify.

Review by Amelia Vandergast

Cambridge’s LAY / BYE ignited the modern rock scene with their expansive earwom, ACTIVE!

Posted on 6 May 2024

If any up-and-coming band can kick Royal Blood off their throne, it’s the Cambridge-hailing three-piece LAY / BYE with the polished hooks, fiery intensity, and unflinching resonance in their debut single, ACTIVE!

The debut holds no prisoners when holding the worst archetypes of the human experience to account; the flaying lyrics pick up more volition through the catchy delivery that forces you right into the electrifying nucleus of the single that stands as a testament to the trio’s ability to vindicate the masses.

After a Velvet Revolver-esque intro, the buzzsaw riffs and snarling basslines rip through the dynamic modern hard rock atmosphere honed by Robin Schmidt, known for his work with Nothing But Thieves, the 1975 and Sam Fender. The juxtaposition between the scathing energy within the rhythm section and the pop-pinched vocal hooks creates a dynamic strong enough to carry a rock revolution on its back.

The explosively expressive release is a sure sign of big things to come for LAY / BYE; their ability to fuse integrity with infectious earworm appeal is superlative.

Jump on the ACTIVE! hype by streaming the single on Spotify.

Review by Amelia Vandergast

Pan De Muerto conjured darkwave sonic sorcery in ‘Shadow Woman’

Posted on 3 May 2024

Make no mistake, the only thing spectral about Pan de Muerto’s single “Shadow Woman” is the ephemeral female protagonist that will cast her spell on any listeners who sink into this scintillating synthesis of alt-rock, metal, and gothic post-punk.

The grungy Eddie Vedder-esque vocals over an atmosphere that could easily have been of Sisters of Mercy’s conjuring is affecting from start to finish. Darkwave singles rarely come as rhythmically heavy as this immersively beguiling rejection of material reality which pulls you into its haunted core, leaving you aching to bear witness to more installations of black magic alchemy conjured by the ultimate aural polymaths who have exactly what it takes to invoke their way out of their niche and into the alt-rock mainstream.

This Memphis-based band have become renowned for their blends of alternative rock with gothic, metal, and classical elements, infused with a hint of Latin rock influence, creating a sound that is as unique as it is ensnaring. Shadow Woman effortlessly showcases Pan de Muerto’s ability to navigate complex musical landscapes while maintaining a visceral, darkly poetic edge. Their latest release not only reinforces their place in the alt-rock scene but also promises a future rich with innovative sonic sorcery.

Shadow Woman was officially released on April 14; stream the single on YouTube now.

Review by Amelia Vandergast

Deully – This Long Road: A Resilient Journey Through Rock and Recovery

Posted on 18 April 2024

Deully, the solo project of the independent Canadian rock virtuoso, Darren Sawrenko, has added to his accoladed discography by releasing his eagerly-awaited latest LP, This Long Road, and this time, his stellar songwriting stripes are bolstered by a lyrical intensity which provides a candour-fuelled exposition on his ongoing battle with mental health and recovery.

Each of the singles on the LP is a reflection of his psyche at the time of writing. The title single is entrenched in the agony and the glimpses of hope of acknowledging that the road to recovery necessitates fortitude and endurance. You can hear every ounce of the resilience mustered to stay on the long road, which is reflected as much through the fiery vocal performance as the visceral rock instrumentals.

The guitars don’t play; they battle cry through the monolithic hard rock production, giving everyone else walking the same, often lonely, road a sense of kinship and determination to keep moving towards the destination of redemption.

With This Long Road LP, Deully isn’t solely battling his own demons, he’s rebelling against the expectations and rock n roll cliches that lead so many down a toxically glamourised self-destructive path. In our book, he couldn’t be more of a rock icon.

This Long Road was officially released on April 12th; stream the single on Spotify.

Review by Amelia Vandergast

The Unbranded penned a riotous alt-90s love letter with ‘Novacaine’

Posted on 4 April 2024

If you’ve ever wondered what Dinosaur Jr would sound like with a bigger and louder sonic stature, find the answer in the high-octane riotous love letter to the alt-90s, penned through The Unbranded’s hit single Novacaine.

Once you let the impaled-with pop-punk-hooks earworm in, don’t expect it to depart any time soon. As the kinetically infectious chord progressions subjugate your rhythmic pulses into submission, the augmented-with-charisma vocal lines draw you further into the centre of the frenetic epitome of rebellion which spits in the face of anyone who wants to shunt people who don’t fit the mould of banality to the sidelines.

The track is a clarion call to all the outliers looking for permission to transform their idiosyncrasies into fuel for their empowered fire. Following in the footsteps of the likes of Social Distortion, The Unbranded and their motivation to inject spiritual awakenings into their music are an essential listen; just one hit, and you’ll want to join them at the vanguard as they smash down toxic social constructions.

Novacaine was officially released on March 15; stream the single on all major platforms via this link.

Review by Amelia Vandergast

Shred augmented annihilation in their hard-rock anthem, What They Say

Posted on 29 March 2024

Whoever said hell hath no fury like a woman scorned was proven a liar when Denmark’s prodigal sons of hard rock, Shred, unleashed their raging anthem, What They Say.

With an off-the-scale level of intensity to the hit that signifies the five-piece’s songwriting stripes, no one will be immune to the frenzied hook-rife volition when exposed to the single which goes beyond assimilating 80s-tinged hard rock and metal.

By leaning into the sonic influence of more contemporary bands including Foo Fighters and Avenged Sevenfold, and looking to more introspective artists for lyrical inspiration, Shred is one of the few hard rock outfits which goes beyond living up to rock and metal stereotypes.

They’re charting their own path through the razed ground of the hard rock landscape with the scintillating sustain on their monolithic guitars, the intuitively electrifying rhythm section, and the ensnaring vocals. Stefan Stimony knows exactly how to embody the emotional themes Shed’s profound lyricism exposits. If talk is cheap, What They Say is priceless.

What They Say will be available to stream on all major platforms, including Spotify, from March 29th.

Keep up to date with each new release and tour date via Facebook.

Review by Amelia Vandergast

The Serenity Club liberated from indignation in this alt-rock release, Heaven is a World Without You

Posted on 22 March 2024
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With lyrics you instantly lock into and hooks you can’t unimpale yourself from, The Serenity Club hit an alt-rock homerun with their latest single, Heaven is a World Without You. The single warps sonic timelines, pulls the 90s Seattle sound into modernity and has all the makings of an alt-rock earworm that The Serenity Club deserve to go down in history for.

Knowing that we all have antagonists in our lives that ‘trap us in cages of resentment’, the band gave the key to freedom from indignation to everyone who tunes into the hit which synthesises grunge with the infectious appeal of bands in the same vein as Rise Against. If the single is this affecting while it is blasting through your speakers, the effect of the live performance would be cathartically unholy.

Every instrumental in the hit works to perpetuate the rapture of the release and assert The Serenity Club as one of the tightest alt-rock outfits in London’s underground alt-rock scene – it is only a matter of time before they make their ascent and stand at the vanguard of the post-grunge movement. Tune into the breakdowns so you don’t have to have one yourself.

Heaven is a World Without You will hit all major streaming platforms on March 22; hear it on SoundCloud first.

Review by Amelia Vandergast