West London Hip Hop Archives

IzzyG spits fire with irresistible swagger in her RnB Hip-Hop hit, All My Heart

Posted on 17 February 2024

IzzyG, the 24-year-old firebrand from Gateshead, now dominating West London’s music scene, has dropped her latest single ‘All My Heart‘ – a track that doesn’t just push boundaries; it obliterates them. This isn’t your run-of-the-mill RnB track; it’s a gritty, raw, and unapologetic anthem that resonates with the pulse of the streets and anyone who has suffered through the fuckboy era of dating.

From busking the cold corners of Newcastle with sultry covers to crafting this audacious blend of RnB, hip-hop, and soul, IzzyG’s journey is etched into every beat of ‘All My Heart’. Her vocals which spit fire with irresistible swagger, are a fierce mix of rap verses and pop harmonies, are a testament to her versatility.

The track itself is a sonic powerhouse, a slick fusion of snappy trap beats and RnB melodies that hit hard enough to leave a mark. IzzyG’s lyrics are a no-holds-barred exploration of love’s battleground, where vulnerability and strength collide. She’s not playing the game; she’s rewriting the rules, with a voice that carries the echoes of jazz legends and the bite of Nicki Minaj and Cardi B.

Drawing inspiration from the likes of Amy Winehouse and Ella Fitzgerald, IzzyG adds a touch of vintage seduction to her sound. But make no mistake, ‘All My Heart’ is fiercely contemporary. It’s a track that doesn’t just get under your skin; it courses through your veins.

Stream the official music video for All My Heart via YouTube.

Review by Amelia Vandergast

West London’s freshest trailblazer Zush held no prisoners with the killer cadence in ‘Playing for Keeps’

Posted on 7 December 2023

West London rap icon in the making Zush showcased a luminary on the cusp of great acclaim by unleashing his high-octane hit, Playing for Keeps, which flavours UK drill with a Caribbean kick while exhibiting his ability to hold his own against the charisma of Stormzy and Dave.

By bringing cultural flavour into the dark and ensnaring atmospheric Drill tones, the depth of the track is enhanced to the nth degree; from the first beat you are immersed in an adrenalizing aural visualisation of his infectiously visceral sonic signature.

After the success of his seminal single, We Got the Sauce, which saw his talent recognised by Pulse 88, Itch FM, GRM Daily, UGM, The Beat London, Westside FM, Bound 2 Blow and many more, Playing for Keeps is an impossible-to-ignore statement of intent from an artist who exhibits his determination in every facet of his captivating expression.

By honing his talents from a young age as a high school beat-maker, DJ in a rap group and percussionist in a steel band, Zush was primed to make an unforgettable entry into the domain of UK rap. The influence of hip-hop legends like Nas, Busta Rhymes, Missy Elliot, and Pharrell, coupled with the Caribbean beats from his upbringing, is evident in Playing for Keeps, which fuses his reverence for sharp flows with his affinity towards his Caribbean roots, which pull through when he asserts his Caribbean accent in the chorus as a juxtaposition of the drill bars which exhibit his command of flow and cadence.

Playing for Keeps dropped on the 30^th of November; stream it on Spotify and never miss another seminal release from Zush by following him on Instagram.

Review by Amelia Vandergast