Under the influence of 90s hip hop and RnB, up and coming Upstate New York-residing hip hop artist Marc Lucid released his debut album, Jungle Rulez, on June 15th. The lead track, Bout This, featuring the luminary rap artist Rockie Fresh is the perfect introduction to Marc Lucid’s smoothly hazy style of down tempo hip hop.
Any fans of Post Malone, Mac Miller and Tyler, the Creator will appreciate the soul-infusion in the mellow trap mix that candidly explores Marc Lucid’s introspection when it comes to everyday malaise. The soundscape gets a kick of energy when Rockie Fresh’s fiery rap bars hit full flow, but Lucid’s hazy stoner vibes are just as evocative in their own right.
For his latest release, ‘Bitter Taste’, Dallas-born alt-pop artist Kaiwin collaborated with Jay Dior to create a dynamic hit that crushes genre constraints with pensive looped indie guitars, RnB vibes, fiery trap beats and cloud rap vocals.
Bitter Taste vents the frustration of the relationship pitfalls the average 20-somethings falls into time again; with the up-vibe melodies and the collaborative chemistry that breathes between Kaiwin and Jay Dior, it’s anything but a self-apathy fest.
Along with his mission to climb the charts, Kaiwin seeks to crush the stigma associated with the Asian population and to build an anti-racist community to create awareness and spark movements, if necessary. Given that the major pop acts are apathetic at best when it comes to voicing their opinions, it’s a refreshing change to see an artist as passionate about positive social progression as they are about establishing themselves in the industry.
The official video premiered on June 12th; you can check it out for yourselves via YouTube.
Nikki Taylor Vibe is a Long Island, New York, native with a background of stylistic crossover between hip hop, RnB, and Indie-pop. Her first single, ‘Wasted’, from her debut EP ‘Siren’ dropped in January last year, and since then she’s been named Power 98.5 Radio’s Breakout Artist of 2020, collaborating with Royce Da 59 and Young Ra on the single ‘Nother Level’.
Now, ‘Understated’ is Vibe’s new single, and understated it certainly is, classy, sultry, smooth, and sexy, pulled back, mellow and chilled all with Vibe’s laid-back vocal delivery overlaying old school 808 beats and deep soulful groove. It’s a killer track, showcasing without being showy, flash without being brash. It really IS understated.
For his latest single, the international artist Sellah (Whitney-Michael McCloud) reworked Frank Ocean’s iconic single, Thinkin Bout You; he well and truly made the soundscape his own while still keeping the soulfully alchemic appeal of the original burning right through the release.
With the darker and more reverberant beats paired with Sellah’s stunning vocal range and the sweet sentimentality that he brings to the single through his deep emotional connection to it, it’s impossible not to be drawn in.
The artist, brand manager and editor-in-chief for IMMO magazine has set his sights on becoming a household name. After hearing his Thinkin Bout You cover, it is safe to say that he is on the right trajectory.
The seriously stylistic official video that premiered on YouTube on June 11th has already amassed over 14,000 streams. Check it out for yourselves here.
Hailing from Long Island, New York, Just Love’s knack for narrative lyrics started out as a penchant for short-story writing; switching that word-craft from prose to song-writing, spinning colourful, evocative verses and catchy little hooks in the style of Drake, The Weeknd, or Jay Z.
‘No Promises’ is Just Love’s debut single, produced by the perennial Lucas Quinn; it’s chilled, pulled-back, JL’s flow sitting tidily atop swelling synth parts and stop-start old-school hi hat beats. There’s an easy confidence about the track, rolling vocal delivery meshing tidily with the backing, the whole thing grooving and grinding in equal measure; ‘No Promises’ might be Just Love’s debut, but despite the title this certainly shows promise for the future.
‘The Deal’ is just one of the tracks that feature on UK-based singer-songwriter Kule T’s debut RnB dance-pop EP, ‘Emotional Rollercoaster’; it eclipses the 90s while welcoming in the future of soul-infused dance-pop.
After spending time in the Sony/Columbia-signed band, MN8 in the 90s, Kule T definitely knows his way around the RnB sound. The happy grooves in The Deal capture the euphoria of getting hooked on someone, while the hooks themselves will draw you into a colourful soundscape that vibes with uniqueness, seduction, and soul.
You will be able to listen to The Deal from July 9th; check out Kule T via their website.
RnB pop takes a dark turn in Boston, New York-born rap artist Stormin’⚡️Norman’s single, Novacane, taken from his debut EP Before I Go. The single poignantly shines a light on the despair that the loss of love can bring broiling to the surface as the cold chilling tones mimic the emptiness of a noted absence.
Starting with a delicate yet cavernous intro, Novacane hooks you in from the atmospheric prelude; when Stormin’⚡️Norman starts to lay down his authentic RnB pop vocals around the hip hop beats, you’ll already be hooked, allowing everything that follows to hit with bruising impact.
Since making his debut in 2020, he has garnered over 11k monthly listeners on Spotify alone. His ability to connect with his fans through candid lyrics and evocative mixes is sure to see him go even further in 2021 and beyond.
After making an unforgettable 2020 debut, Adelaide’s quickly ascending pop artist Lizzie Hosking has amassed a loyal fan following with her reflectively poignant lyrics and her soulfully funk-infused instrumentals that send you grooving back to the seventies while you listen to Hosking bring in a new era of pop.
Her latest single, ‘Lose My Mind’, starts with an ethereal ballad-style intro before the acoustic instrumentals lace the soundscape with enlivening melodies that allow Lose My Mind to unravel as a feel-good feat of pop. Even if you spent all day listening to the radio, you would struggle to find better instrumentals in a contemporary pop track. Even the most pretentious music fan in your life couldn’t turn their nose up to the delicious guitar licks in Lose Your Mind.
We can’t wait to hear what else Lizzie has to offer with her upcoming material. She’s definitely worth a spot on your radar.
Lose My Mind is now available to stream via Spotify.
RnB meets 80s Pop in Canadian-born artist Antonio Didiano’s latest single, I Want You Baby, which pays ode to the lyrical, vocal and production styles of Antonio Didiano’s biggest influence, George Michael.
The sonic reminiscences may be plentiful in the synth-driven track but Antonio Didiano still manages to put his signature sound into the mix with the entrancing deep house beats that groove along with the infectiously amorous melodies. As much as we appreciated the serious talent on display in I Want You, Baby, we would still like to hear Didiano finding a more even balance between his own sound and his icon’s.
I Want You Baby is due for release on May 28th; you can check it out for yourselves by heading over to Antonio Didiano’s official website.
21-year-old singer-songwriter Sirota is set to release her debut alt-RnB-Pop EP, ‘Grey’; an exploration of the transitional moments in early adulthood which teach us a thing or two about self-reflection. You’d be hard-pressed to find a more self-aware artist on the airwaves.
The standout single, ‘Matches’, showcases the best of the South Brooklyn born and raised artist’s talent when it comes to painting vivid imagery with her lyricism. With the repetition of lines such as, “You just want to love me and burn”, Sirota normalises the experience of being disposed of while proving that it is possible to take being burned in your stride. The jazz-infused RnB pop instrumentals easily parallel the affable nature of the vocals through infectious electronically crafted melodies that will hazily linger in your mind for days.
Matches will be available to stream from May 21st. You can check it out for yourselves via Spotify.