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india

Music

Eashwar Subramanian- ‘Electonic Gharana 2.0’ a track unlike anything you’ll hear on your alternative radio station

Fusing genres can feel like a culmination of different worlds expanding into each other and opening up possibilities that could never exist in isolation. From the first time Run DMC and Aerosmith smashed down the walls (literally) between hip hop and rock, artists have been striving to juxtapose the right combination of elements for more unprecedented alchemic reactions of music. These days, we’ve looked to artists like Flume to fuse the ever-growing technologies of electronic music  with the ageless qualities of organic sound. From Bangalore, India comes Eashwar Subramanian with a track unlike anything you’ll hear on your alternative radio station. Electronic Gharana 2.0 has been unleashed and we’re going to have to wonder what to do with all of this new inspiration.

Electonic Gharana 2.0 blends fast and powerful jungle beats straight out of your favorite chillwave EDM with the organic nature of what many in the Western World can only lazily call “World Music.” It should make sense that whilst in search of inspiration, we turn to cultures themselves and the traditional music of peoples who have passed down their songs and styles for centuries. With such a rich foundation, the attention of a talented composer such as Eashwar Subramanian is all that’s needed to bring forth something that feels both familiar and entirely new, both synthetic and organic, both energetic and atmospheric. You needn’t have ever heard anything like this track to enjoy it wholeheartedly, but remember that when it comes to sampling an unfamiliar culture, be sure to take examples as singular bits of an unimaginably greater whole. This track could inspire entire movements if taken for its merit. Only time will tell.

Music

Shannon K – “Lately” gains a whopping 1.5million youtube views!

There was a time when teen pop singles followed very predictable templates, appealed to a very specific age range and were built with a short shelf life. Shannon K reminds us that all that is in the past, we no longer have to take age into consideration and even music aimed at the youngest musical market can be as slick and sophisticated as anything that the more established performers can deliver. A level musical playing field indeed.

Lately is a soulful pop master class built on purposefully lazy backbeats and minimal instrumentation that allows the vocal to become the focal point of the song.  A blend of innocent teen narrative and universal wisdom run through the simple but direct lyrics and the whole package takes pop to new heights of soulful finesse.

As always the joining of an artists musical dots often follows the joining of geographical ones and so it is no surprise that Lately is an effortless blend of London style and West Coast cool, with a wonderful taste of Indian exoticism creeping in around the edges. They say East is East and West is West and never the twain shall meet! But when it does, as Shannon K proves beyond doubt, the results are spectacular.

Social Media Links:

IG: @shannonksinger

iTunes: https://itunes.apple.com/us/artist/shannon-k/id365650759

 

Words: Dave Franklin

Music

A&R Factory Present: Mali

Mali is the alias of Maalavika Manoj, independent folk and country singer/songwriter.

Having recently shifted from Chennai to Bay city, Mali is currently collaborating with some of the independent scene’s biggest artists, all while trying to find her own sound and inspiration for her new material.

Mali has gone on to perform with some of the biggest artists from the independent scene in India, including Sapta, Dharavi Rocks, Tejas and has collaborated with Dualist Inquiry.

She has performed at the biggest venues across India and is now looking to put down her debut effort in Bombay this year.

Find out more on Mali here

Music

A&R Factory Present: NAYAN

NAYAN means ‘Eyes’ in Hindi. NAYAN writes amelodic R&B, Rock/Pop stuff that everyone can relate with. His music has raw, innocent, fun, intimate and flirtatious lyrics infused with fresh, dramatic, happy and nostalgic melodies which are very easy to sing along to.

NAYAN says “I was born in India, where music as a profession was considered very unlikely. Not when you’re a teen living in a third world Country. But my heart was guided by my childhood heroes Freddie Mercury, Michael Jackson and the Beatles. Growing up I traversed the globe with my family from Spain to the UK, finally arriving in the city of Angels… And I found a home in the city of my dreams among the stars that had been once so distant.”

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