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Independent Pop

Spotlight Feature: Gemïny delivered a vindicating high in his soul-pop debut Too Close

Don’t look to your icons for the hottest soul-pop drop of the year. Find a new one by hitting play on the debut single, Too Close, from the artist and mental health advocate, Gemïny.

I don’t know what I love more, the juicy efficacious hooks up against the stridently raucous energy of rock or the Columbia-based artist’s lyrical vulnerability and intellect. Too Close isn’t just one hell of a debut. It’s a public service announcement to those confined in toxic dynamics wrapped up in an earworm that demands repeat attention.

After experiencing the crazy-making fallout of a toxic relationship that had an appetite for boundless destruction, Gemïny stepped up to the plate to speak for everyone carrying trauma from past relationships and those still confined within the malevolent grips of one. It’s enough to change your perception of Crazy in Love for life.

The inspiration for the track may be heavy; with the poetic wordplay, the nuance in Gemïny’s narrative, the Usher-Esque vocals and the seductively lush production, few singles will leave you on a better vindicating high.

In his own words,

“Too Close is a song that places you in a climactic chapter of a toxic love story, where limits are pushed past desperately failing actions, and everything spins out of control. It is a reflection on my role, a separation from the damage done, and an acceptance of how my actions played into the traumas placed on me.

My biggest goal is to resonate with those in a darker place and show them that there is life beyond that darkness. Not saying you have to put on a smile like Batman, but there is still light out there, and I’m trying to bring that out, despite everything.”

After garnering over 20k streams on Spotify alone with his debut, the humbly prodigal artist is definitively one to watch. Especially with the release of his sophomore single, Avalanche, in the pipeline.

Too Close is now available to stream on Spotify & SoundCloud.

Follow Gemïny via Facebook and Instagram

Spotlight Feature: Laura Loh delivered deeply entrenched empathy in her seminal self-produced single, Closer

After releasing her 2020 debut EP, which instantly attracted attention from BBC Introducing, Laura Loh has continued to move into her profoundly empathetic pop own. The Hampshire, UK-based classically-trained vocalist and instrumentalist is fresh from the release of her self-recorded and produced latest single, Closer.

Closer contends with the very real issue of our innate human tendency to put ourselves through the wringer every time we have realised that we aren’t infallible. In a therapeutically intimate way, the alt-pop single lulls you into a state of self-compassion, guided by Loh’s glassy vocals, the ethereal organ layers and massive percussion that aurally shows you the beauty in resilience.

If only all sonic mental health advocacy had the same visceral pull of Closer, we’d be an infinitely more self-actualised society. The deeply entrenched empathy in the single is an evocative bruiser. We can’t wait to hear what follows from Loh’s freshly discovered production boldness.

In her own words, here is what Loh had to say about her latest single:

“Closer is a song about recovery and personal growth, inspired by my experience with mental health; it is a reminder that it is okay to fall and take your time picking yourself back up. We all tend to be too hard on ourselves; I hope this song can encourage people to celebrate the progress they make every day, no matter how small.”

Closer will officially drop on May 20th; hear it on SoundCloud & Spotify.

Follow Laura Loh on Twitter, Facebook, and Instagram.

Review by Amelia Vandergast

Jennifer Jess has changed the perfect pop formula in her latest convictively electrifying earworm, Imagine You

It’s getting impossible not to get caught up in the hype amassing around the Atlanta-raised pop singer-songwriter Jennifer Jess and her demurely modernist nu-disco sound. Equally as affable is her tendency to bring mental health advocacy into her electrifying 80s-inspired sound.

Her latest release, Imagine You, comes after garnering 700k streams on Spotify for viral hits such as her 2019 earworm, Blue. The Shiny Toy Guns fan in me couldn’t be more enamoured with the ensnaring percussion, jangly indie pop guitars and Jess’ emotionally vulnerable yet convectively powerful vocals.

Imagine You is now available to stream on Spotify.

Review by Amelia Vandergast

SAL delivered a ‘Bullet in the Heart’ in her latest retro pop earworm

It was only a few days ago that Amanda Palmer’s tweet “all I can handle right now is Enya” deservedly went viral; the up-and-coming artist, SAL may just be an exception to that rule with her latest 80s-inspired pop earworm, Bullet in the Heart.

The smooth release is as heavy on the nostalgia as it is on the soul as it moves through the retro synth chord progressions and endlessly cathartic melodies which fuse with SAL’s sweeter than honey vocal timbre that brings a vibrant and vital sense of warmth to Bullet in the Heart. The indie RnB pop nuances also bring yet another intimately hypnotic element to the single that deserves to be on every radio station’s A-list.

Bullet in the Heart officially launched on April 8th. You can check it out for yourselves by heading over to SoundCloud.

Review by Amelia Vandergast

Kassia B proves that patience is a painful virtue in her progressive dance-pop track, Waited Too Long

‘Waited Too Long’ is the latest progressive dance-pop track from Kassia B, who has been captivating audiences with her evocatively dynamic vocals and prodigal talent from an almost absurdly young age. She was 15 years old when she penned her debut single during the 2021 lockdown. If any artist can prove that artistic maturity doesn’t necessarily equate with how many years you’ve existed on the planet, it is Kassia.

With a few singles behind her, she truly came into her stride with Waited Too Long which gives the teenage perspective of the pandemic through the lyrics and liberates the listener from any sense of lingering morosity with the galvanizingly euphoric build-ups and dizzying crescendos. We can’t wait to hear what follows.

Waited Too Long is now available to stream on Spotify.

Review by Amelia Vandergast

West London singer-songwriter and producer Kai Justine released the ultimate break-up playlist staple with Don’t Worry.

In her latest single, Don’t Worry, the West London singer, songwriter and producer Kai Justine proved that she has got exactly what it takes to be the next alt-pop icon.

The moody yet energetic beats may not be a sonic signature that you’re familiar with. Yet, with the RnB pop vocals super-charging the self-produced mix with emboldening soul, it is all too easy to get in the dancey groove with Don’t Worry. The chorus of “don’t worry about me, I ain’t thinking about you” bites into the liberation that sparks when a toxic dynamic finally becomes obsolete.

Destiny’s Child, Whitney Houston and Mariah Carey are three muses that inspired Kai to tap into her talent; even though that influence rings through in Don’t Worry, it doesn’t override Kai’s autonomy. She is definitely one to watch.

Don’t Worry was officially released on February 25th. It is now available to stream on Spotify.

Review by Amelia Vandergast

December Fades has released his ornately anticipatory pop single, Waiting

It is always a pleasure to discover an artist that has broken through their fear of expressive vulnerability, and few do it with as much panache as December Fades in his latest single, Waiting. The LA singer-songwriter and multi-instrumentalist always leaves us guessing what form of pop alchemy will follow the last. Waiting is an ornately passionate score of synths, keys and other ambiently minimal effects that serve as the platform for his effortlessly outreaching vocals.

Lyrically, the single goes so far past the old adage of anything worth having is worth waiting for. Waiting is a stunning reminder that life can’t always be in motion; waiting is just a part of the human experience as another verb.

Waiting will officially release on February 11th. You can check it out for yourselves here.

Review by Amelia Vandergast