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Guitarist

Dave Sereny on Reinventing Himself with His Unique “Singer-Songwriter on Steroids” Sound

Dave Sereny brings an entirely fresh perspective to the singer-songwriter genre with his self-described “singer-songwriter on steroids” style, combining intricate guitar techniques, soulful melodies, and rhythmic innovation. In this interview, Dave reflects on the transformative experiences that have shaped his music, including collaborating with iconic musicians like Nathan Watts and opening for Gregory Porter. He also shares insights into his unconventional songwriting process, the challenges of self-producing his latest project, and the importance of staying true to the feel of the music. As he continues to release new material, including stripped-down acoustic work and exciting collaborations, Dave offers a candid look into his creative world and the personal triumphs that have defined his career.

Welcome to A&R Factory, Dave Sereny! It’s an absolute pleasure to explore your unique sound and learn more about your impressive career. You’ve described your style as “singer-songwriter on steroids.” What inspired this approach, and how does it stand apart from more traditional singer-songwriter music?

The reason I call it singer-songwriter on steroids is due to the guitar style I have developed. Approximately 4 years ago, I figured out a new technique that allows me to play very strong rhythm guitar. It sounds almost like a B3 organ player. I’m able to play the bass lines and chords at the same time while grooving at maximum level. It sounds like a full band but it’s just me with no electronic gimmicks. People always ask me if I overdubbed the parts but the answer is no. I call it “groove and grind”, and anytime I have performed solo, I get the same result! An audience that’s either dancing or bopping their heads. It’s an amazing accomplishment that I’m very proud of, and I look forward to other guitar players trying to steal my sound and make it even better!

Collaborating with Nathan Watts, a musical icon, must have been a memorable experience. How did this partnership come about, and what impact has it had on your creative process?

Nate Watts is my brother from another mother! We met at CES in Las Vegas. I was a guest of George Benson, where we were hosted by Monster Cable. We met there and have been best friends ever since. Our connection as friends and in music is extraordinary. There is no one better at holding down the bottom in music, and I am blessed to be able to share him with Stevie Wonder. My creative process is channelling and improvisation. I play and record my musings, then I review them and hope there is some nuggets of gold in the madness I create. I do not have the ability to take pen to paper and pre-script anything. My brain does not work that way. It has to be in real-time!

Performing as an opener for Gregory Porter in front of 5,000 people must have been a defining moment. How did it feel, and how has that experience shaped your growth as an artist?

Opening for Gregory Porter was a miracle! The truth is that I never opened my mouth to sing until I discovered the guitar technique I mentioned earlier. If you asked me 4 years ago to take my guitar and sing a song, I would have said, “You are crazy, I don’t know how to do that”! So, the fact that I ended up in Atlanta singing before a legend is a miracle. I was able to sing clean and free, and it was effortless. I also felt at home on stage and was able to work the room, and I got a lot of positive feedback! I didn’t have to duck any tomatoes! The funny part was as I was singing and in my mind, I was thinking, ”Do they like this?” Thank God they did! I’m in shock about doing this but the truth is I have never felt this comfortable doing music as I do now as a singer! I’m able to do it without thought or anxiety!

You’ve mentioned that your recent experiences have felt almost miraculous. What moments stand out as turning points that reinforced your belief in the power of dreams?

As I said, the fact that I can perform by myself and get an amazing crowd reaction, actually better than any reaction I ever got just playing guitar in a band setting is a miracle.! I truly believed that I did not have the capability to do this. I never believed that I could actually sing a song from beginning to end. I was doing session guitar work and humming along to my guitar lines when the producer asked me to sing on the song we were working on. I told him, “I don’t sing, so don’t ask me again. He said you sound like Michael Franks and I laughed! He was adamant and connected me with a vocal coach. I took a few lessons, and he said, ”You sound like Michael Franks!” Ok, that’s 2 for 2! I went home still unconvinced and recorded myself, something I never could listen to previously as I would just cringe! But I heard what they were talking about and I realized the reason I struggled with singing was that I was starting too high in my register and that my voice already sounded high in my lower register! That’s when I realized that I actually have the ability to do this!

The funniest part was the first day in the studio recording. I went to sing my first take and Nate Watts had a very weird look on his face. I say, ”Stop the track what’s going on?” He presses the talkback button and says, ”Michael Franks!” So, the moral of the story is that miracles can happen because they happened to me! As for dreams, the truth is I never even dreamed about this because I had convinced myself that it was just not possible. I feel the greatest moments in life are when you have your perspective changed! You let go of your preconceived notions and hopefully, you become a better you!

How did creating your latest music compare to previous projects, and what was the most rewarding part of bringing your vision to life this time around?

The difference this time around was that I was self-producing. I used to engineer before but usually had another producer at the helm. This time, I outsourced the engineering part and just focused on playing the music and producing. I hired a young man named Corey Bernard at City Sounds studio. The issue for me was how to capture my sound because I play percussion with my feet, play the guitar and sing at the same time. That is very hard to capture together, so I had to record each part separately in order to get an optimal sound. Sonically, it’s way better, but there is a slight loss in that magic I can create with what I call my One Man Band!

I didn’t want to do it separately but in the end, I was happy as the sonic result was much better! The most rewarding part was being able to listen to myself and actually enjoying the sound of my voice! Also, I’m very happy about the musicians that participated Nate Watts on bass, Luiscito Orbegoso on extra percussions, Geoff Bournes on sax and Betty Beata on background vocals. The album has a great groove and a completely unique sound that is unlike anybody else music. For me, It’s a home run!

Over the course of your career, how has your music changed, and how do you manage to honour your earlier influences while continuing to experiment with new ideas?

 This new music is a complete change of style. Firstly, I am focusing on my singing and my new style of guitar playing. I’m working on new music now that is fully produced, unlike this project, which is stripped down. So, I am writing more songs, and it’s coming out, so I’m happy about that. Generally, the new music is way more mass market and not so niche. It also puts me more artist-focused and presents as active listener music as opposed to smooth jazz, which is kind of background music! I’ll still take some guitar solos, but definitely a lot less. The correlation between the old and the new is that it has to feel good, and you should be able to tap your foot to the music! It’s all about the feel, not the technique!

What inspires your songwriting today, and how do you approach crafting lyrics and melodies that truly connect with listeners?

I never fashioned myself as a songwriter, and to tell you the truth, I don’t really hear lyrics. I hear melodies and harmonies. I get basic ideas from something I play on the guitar. I mesh that out into a structure. I’ll record the guitar, and after, I’ll turn on the microphone and improvise and sing. Wherever I mess up, I fix and find a part that fits the previous musings. I never pre-write anything. I have no previous experience as a songwriter, and I am sure my process is very unconventional! I heard George Michael did the same thing so I guess I’m in good company! I’m still learning and I like to learn cover songs but my biggest hurdle is remembering the lyrics. My memory for that is the worst ever. I can fake them perfectly!

Having witnessed the changes in the music industry, what advice would you give to new artists about building their audience and navigating the current landscape?

I am a new artist who just found his true voice. I’m learning now how to do this, and it’s quite daunting. I am more introverted than extroverted, so going on camera on social media is challenging. My advice to any musicians is to only do music if you love it and not look at it as a career. I’d be playing the guitar even if there were no more people on earth! I just love the guitar and music, and If I’m lucky enough to have supporters, then I feel extra blessed! If you can find someone who is good at organization and marketing, than keep that person close by. I am unfortunate that I do not possess those skills. But I keep trying! Never give up, and be persistent! Miracles do happen!

Finally, what’s next for Dave Sereny? 

I’m going to keep releasing my music! I have a kid’s album I did. I have another even more stripped-down album just guitar and voice. I have a larger catalog as a producer that’s being re-released with some amazing artists! Betty Beata, one of the greatest voices ever, Jay Keez, a new pop singer and rapper, Alexis Baro, Cuban trumpet virtuoso, Paul Lakatos, the greatest gypsy jazz guitar player in the world, Wade O Brown Detroit R&B sensation, the Dark Sons, Rock and Roll like it used to be! So I’ve done a lot, and the rebirth is starting with myself!

Stream Dave Sereny’s latest single on Spotify and keep track of his new releases via his official website.

Interview by Amelia Vandergast

Alex Crick’s ‘Beltane’ Radiates Serotonin and Sidmouth Sunshine

With his latest instrumental single, Beltane, guitar virtuoso Alex Crick channelled the lazy warmth of a Devon summer into a masterfully rejuvenating acoustic performance.

Filmed in the picturesque coastal town of Sidmouth, where red cliffs meet serene shores, the music video accompanying the composition celebrates the laid-back, sun-soaked charm of British seaside life. Crick’s cultivated command of the guitar strings does more than simply display technical chops; in Beltane, he transforms notes into vivid strokes of colour that spill warmth and colour into every corner of the psyche.

Blurring the lines between classical reverence and new wave innovation, Beltane showcases Crick’s unique sonic fingerprint. The intricate fingerpicking evokes comparisons to Don Ross and Andy McKee, yet the romantic flourishes and light percussive fills add a modern twist. The result is a sparse yet satisfying orchestration, refusing to overwhelm but consistently delighting as it sweeps listeners into its panorama of serenity and bliss.

Drawing from a career that spans decades of teaching and performing across the UK, China, and Canada, Crick’s broad stylistic palette shines through. From heavy rock riffs to cinematic violin compositions, he’s no stranger to experimenting with dynamic soundscapes. Yet Beltane distils his melodic storytelling into pure acoustic joy—a testament to his ability to craft pieces that are as accessible as they are evocative.

The official music video for Beltane is now available to stream on YouTube.

Review by Amelia Vandergast

Chenzo joined the guitar greats with his instrumental score, The Greatest Adventure

Chenzo’s latest instrumental guitar single, The Greatest Adventure, is a dualistic triumph, an exhibition of technical skill, simultaneously standing as a testament to resilience. After a career nearly severed by hand surgeries, Chenzo returned from the brink to deliver a sound that fuses the intricacies of math rock with the timeless energy of classic rock, proving he’s earned his place in the riff-master pantheon.

The Greatest Adventure cathartically awakens your rhythmic pulses as the interwoven notes defy conventional time signatures while melt-worthy progressions strip the weight from your soul. The expansive soundscape surges with energy, punctuated by drum fills and bursts of momentum that give the track its pulse. Stick with the score, and you’ll be treated to riffs that echo the greats of the genre—proof that Chenzo’s shredding skills haven’t just endured, they’ve evolved.

Years of recovery have refined his sound, allowing for a more structured, concise approach to songwriting. No longer limited to shredding for shredding’s sake, Chenzo’s music now affectingly resonates through melodies that resolve with the clarity of a vocal line, creating a connection beyond technicality.

Stream the official music video for The Greatest Adventure on YouTube now.

Review by Amelia Vandergast

Harmonising Modern Blues and Boundless Creativity: An Exclusive Interview with Jay Lee 

https://www.youtube.com/watch?v=vsShw7qsXoM

Step into the world of Jay Lee, where blues gets a fierce modern makeover. In this exclusive interview with A&R Factory, Jay Lee cuts through the noise to reveal the core of his musical innovation. From his early days in a military band to sharing stages with top artists, he unpacks the discipline and raw passion driving his sound. Lee gives us a candid look at how he fuses diverse influences into his tracks, pushing the boundaries of traditional blues into uncharted territories. Get ready for a deep dive into the creative force of Jay Lee’s music. 

Jay Lee, welcome to A&R Factory! Thanks for the opportunity to solve the riddle behind your enigmatic persona. Before we dig into your storied history which has been written since your creative origin story, for your new fans, how would you define the quintessential components of the Jay Lee sound? 

I’d like to define it as modern blues. Since I love blues and have been greatly influenced by it, I try to infuse a touch of that blues feel into whatever I play.

What is typically running through your mind when you are penning and producing new music? 

When I decide to create new music, I try to be as honest with my emotions as possible. I base my melodies and chords on those feelings and thoughts, thinking about how to naturally express my story. This often leads me to reflect a lot on the past and future.

From serving in the military band to performing with world-renowned artists, your path is anything but conventional. How did your time in the military influence your discipline and versatility as a musician?

Having spent two years with over 30 musicians, working together 24/7, I’ve learned and felt so much. I’ve gained insights on how to communicate with other musicians, and how to improvise when unexpected situations arise during performances, and I’ve received valuable feedback on my playing from various artists. These experiences have been a foundation for my growth as a musician. Communication is incredibly important for a musician, and I’ve been positively influenced in that area.

Which artist has left the most pronounced influence on your sound and why? 

I’m heavily influenced by blues and rock, especially by guitarists like Joe Bonamassa, Philip Sayce, Eric Gales, and Gary Moore. Their techniques and tones are impressive, but it’s their unique styles that truly captivate me. I believe that while having good technique and tone is essential for a musician, establishing your own style is equally important.

With your extensive background in both classical and contemporary music, how do you see the future of genre-blending in your own compositions? 

Looking at the music I’ve created so far, it’s quite far from classical, and I think it will likely remain that way in the future. However, I always believe in trying out different things, and I’d love to create music that blends classical and contemporary styles.

How has your sonic signature evolved throughout your career?

Initially, I was just a “Blues Kid,” completely immersed in B.B. King. But after playing with various people and genres, including performing in a military band where I had to play all kinds of music, I developed the ability to play cleanly. Now, I can choose the tones and techniques that I want to use.

Do you prefer to be a solo creator or a collaborator? 

I aspire to become a great guitarist, but I know I need the support of excellent musicians to achieve that. In today’s music scene, while achieving solo success is important, collaborating with other musicians is equally vital. It’s challenging, but I want to be both an outstanding solo artist and a great collaborator.

Which project or achievement has brought the most amount of pride and sense of accomplishment? 

The sense of achievement I felt after successfully preparing for and performing in a military band over three months was immense. While it’s not always the case, I think the longer the preparation period, the greater the sense of accomplishment. Another memorable moment was when keyboardist Cory Henry held a masterclass at Berklee, and I played with my band for him. Even though the preparation time wasn’t long, when the audience cheered, I felt that’s when a musician is truly happiest.

Your career has been marked by a constant push for growth and exploration. If you could give advice to your younger self just starting out on this journey, what would it be, and why?

Before starting music, take some time to sincerely reflect on what music means to you. Even if it’s not about music, understanding what you want to do and why is crucial. Being honest with yourself and deciding what you want to pursue is important—then, enjoy it while working hard. Music is meant to be enjoyed.

After working on a project with the K-pop powerhouse, One Pact, working as a worship guitarist, experiencing culturally diverse landscapes as an artist, and honing your craft in conservatories, how do you reconcile all these contrasting worlds in your music? 

I believe musicians shouldn’t discriminate between genres. While you might have preferences, you should be able to play any genre—whether it’s worship, rock, or jazz. The more you play a variety of music, the more you develop a sense of identity within each genre. I want to explore diverse music, and I’m still striving to be able to play any random genre someone requests.


Stream Jay Lee’s standout single, PERIOD, created in collaboration with ONE PACT on YouTube.

Follow Jay Lee on Instagram.

Interview by Amelia Vandergast

Sebas De Varona Opened a Portal to the Psychedelic Soul of the 70s with ‘Preachers’

The gospel in Sebas De Varona’s latest single, Preachers, opens a portal to the psychedelic soul of the 70s; it’s a doorway into the mind of a visionary artist you’ll never want to close. As an architect of melodies you instantly melt into and a lyricist that captures your mind as much as your soul, there are few artists of this generation as affecting as Sebas De Varona,

Thankfully, with the impending release of his new EP, Dynamics in the Fourth Dimension, you’ll have plenty more opportunities to trip with Varona’s dynamically electric vocal timbre that rests easy in the rooted-in-emotion synthesis of genres which illustrates the singer, songwriter, instrumentalist and producer’s expansive bedrock of influences. Primed to soak fans of Tame Impala and Pink Floyd alike in celestial euphony, the EP will easily be one of the most cultivated releases of the year.

After hearing the Hendrix-esque fret wizardry which blazes through a divine connection to the soul of blues in Preachers you’ll want to flock to the Floridian artist’s live performances like a moth to an arcane flame.

Preachers was officially released on May 15; stream the single on Spotify.

Review by Amelia Vandergast

Mario Vayne – Electric: A High-Voltage Homage to 80s Rock

It may have been almost a year since we got hooked on Mario Vayne’s earworm, Baby, but there was no forgetting the rock virtuoso’s infectiously euphoric energy and charisma, which is just as visceral in his latest single, Electric.

After a tenderly melodic and choked-with-sunset-strip-atmospherics prelude, Electric riffs its way into a vibrant homage to the 80s, boldly asserting that the future of classic rock is charged with an exhilarating, new energy.

Following the success of his debut single which captivated over 200K Spotify listeners, ‘Electric’ is poised to ignite the airwaves in a similar vein. Vayne’s journey, from a shy child crafting songs at eleven to a dynamic frontman in the UK and Australia, culminates in this release. His hiatus during the grunge era only seems to have honed his craft, leading to this moment of resurgence.

‘Electric’ is a testament to Vayne’s belief in following his rock-licked heart. The track is a fusion of adrenalizing riffs and memorable hooks, all set against the backdrop of 80s iconography. Yet, it’s the sheer zeal and fervour that Vayne pours into his music that truly defines the song. The lyrics, more than just words, are mantras for living, weaving through the music and urging listeners to embrace a vibrant lust for life.

In an era where optimism can feel scarce, ‘Electric’ offers a potent reminder of rock’s unifying power. Mario Vayne’s name might have been synonymous with the rock legends of yesteryear had this track been released in their time. Today, it stands as a signal that the spirit of classic rock not only endures but evolves.

Electric was officially released on March 8th; stream the single on Spotify.

Review by Amelia Vandergast

Stelios Kyriakidis created a passport to ‘Copenhagen’ in his seminal ambient classical guitar composition.

Stelios Kyriakidis staked his claim as one of the most evocative neo-classical guitar composers of his generation upon the unveiling of his debut album, 508 Days. The opening single, Copenhagen, pays a fitting ode to the titular destination; each note, a breath taken at the profoundly inspiring scenery, a moment stolen within the rich culture, a step taken through the enriching streets.

The serenity within the instrumental soundscape constructed by the London-based Greek guitarist and composer echoes his influence of neoclassical, folk and film music elements. If the soundtrack to the film Her made an ever-lasting impression on you, expect the very same affecting experience from Stelios’ intimately composed score which undoubtedly resounds as well in a live performance as it does on record. The connection he feels to the guitar in hand is comforting throughout, echoing his own familiar and fond acquaintance with the instrument he uses to make highly visual mirages from melodies.

Prior to the release of 508 days, Stelios Kyriakidis performed in prestigious venues globally and has been featured by BBC Radio London, The Music Dances When You Sleep, and the Minor7th. Since releasing Copenhagen, the single entered the iTunes Classical Charts at no.34. We can’t wait to see where he takes his sound next.

Visit Copenhagen via Spotify and explore the rest of Stelios Kyriakidis’ debut LP,

Review by Amelia Vandergast

Make your heart at home in Mark Leggett’s Latest LP, Folktown

Folktown by Mark Leggett

After two nominations for the Primetime Emmy Award for his music scores, orchestrating endless film and television OSTs and collaborating with everyone from Werner Herzog to Jason Lee to Kylie Minogue, the LA composer and guitarist and composer, Mark Leggett played by the rules of his own expression in his acoustic Americana LP, Folktown.

The title single is a score of Americana that is almost impossible to form an objective view of. The emotion he pulls from the fingerpicked notes overwhelms every conceivable sense as you’re drawn into the sonorous intricacies of the loose and rickety yet tightly profound progressions. That contradiction is only the start of the alchemy that awaits you within his latest album.

Words were surplus to requirement when the fretwork painted such an evocative panoramic picture that lets you feel the humbling bitter-sweet breeze of bluegrass from wherever this masterpiece of an album finds you in the world.

Stream and purchase Folktown on Bandcamp and Apple Music.

Review by Amelia Vandergast

Get into the ‘East Coast Groove’ with Martin Packwood’s jazz-rock soundtrack

East Coast Groove by Martin Packwood

After an installation of tropic percussion and equally as exotic reverb, Martin Packwood’s single, East Coast Groove, gives way to a guitar-driven jazz-rock instrumental soundscape, which amalgamates era-spanning guitar styles from across the globe and unravels as an inexplicably unique tapestry that breaks through the monocultural mould, note by note.

The Birmingham, UK-hailing guitarist has long held a passion for instrumental composition, inspired by a diverse array of riff legends, from Santana to Clapton. By picking up his Strat and finding a refreshing way to pay ode to their styles, Packwood orchestrated a hit of pure rhythmic soul.

If you’re looking to get into the world of groove or you have long been acquainted, you will experience East Coast Groove as four minutes of progressively elevated guitar-driven euphoria.

East Coast Groove was officially released on September 22; stream and purchase the single via Bandcamp.

Review by Amelia Vandergast

Ethan Senger augmented retrospective regret in his seminal single, Everything

Ethan Senger became the New Wave Indie Rock equivalent to Springsteen in his fastidiously manicured latest EP, Standing Still, featuring the standout single, Everything.

Balancing anthemic instrumentals with intimate proclamations of ruminative regret, Everything ticks all the right indie pop-rock boxes while setting the bar for any artist who wants to give their heart-on-sleeve lyricality galvanising propensities.

The lyric “I don’t know you but we talk all the time” just goes to show how honed Senger’s song crafting has come since he made his debut; as for the superlative guitar work, which has seen Senger revered by industry tastemakers as a virtuoso, you’ll have to experience it for yourselves to understand why the Atlanta-born-and-raised artist is an icon in the making.

You will often hear music fans moaning that they don’t make them like we used to, but the truth of the matter is that the music industry doesn’t produce global artists as they did in earlier eras. If they did, Senger’s poster would be on the wall of every aspiring guitarist.

Ethan Senger’s Standing Still EP is now available to stream on Spotify.

Review by Amelia Vandergast