With a Slipknot Unsainted-Esque intro, Kyuss-reminiscent hard rock sludge and a similar rhythmic sense of seduction to Velvet Revolver, Pretty Creatures’ seminal track, It’s Coming, is a harbinger of overdriven atmospheric alt-rock that every self-respecting rock fan should heed.
Primed to dominate the Glasgow alternative scene, Pretty Creatures (formerly known as Dead Coyotes) have blackened their sound, allowing their new transition to coalesce with the dystopia of our modern era. Thankfully, none of their former melodicism was lost to the juggernautical furore in It’s Coming. You can’t say you haven’t been warned.
After a bass-dripping slam of an intro, KURO’s latest single, Lividity, asserts its volatility early in the mix before unravelling around poppy industrial hooks and serpentine antipathic vocals. If you’ve been mourning the downfall of Jimmy Urine recently, you’ll find just as much salacious charisma here.
It has been a while since I’ve had my finger on the pulse in the industrial scene, it took the incandescent talent of KURO to draw me back in with their monolithically fierce guitars and the earworm potential in the magnetically antagonistic vocals. Not only is it an instant hit at surface level, but Lividity also serves a deeper purpose. In their own words. here is how Lividity transpired:
“I wrote Lividity in an attempt to capture the discomfort, rage, and volatility felt by ethnic minorities during the tumultuous events of the BLM riots sparked in the wake of 2020’s events as well as the StopAsianHate movement- which was exacerbated by the racial division sadly spurred on by pandemic.
These traumatic happenings seemed to create a black hole of negativity and distrust in society that enabled many in positions of power to engage in horrific behaviour with little consequence at the expense of the vulnerable. The video highlights this. I and we, as a band, wanted to highlight this, raise awareness for it, and hopefully push to make a positive change that could contribute to the ending of these problems. However, to really do so, we all need to come together, and time will tell with that.”
Industrial music and gripping lyricism don’t often go hand in hand; instead of offering a series of thoughtless reprises with the aid of a rhyming dictionary, KURO digs deep into the macabre to exhibit the veracity of contempt behind this instantly infectious harsh electro-rock hit. Frankly, we’re obsessed.
Lividity is the first single to be released from their upcoming EP, Death by Aesthetic, due for release in October 2021. KURO are also set to join the industrial icon, Grendel, on tour. Tickets are available for purchase via Bandcamp.
Blow the cobwebs off your speakers with the colossal debut single “Shifter” from Glaswegian Alt-Rock trio EIN.
Their stadium-filling sound nicely pairs with their stylistic energy which finds the perfect balance between abrasive and accessible.
With the atmospherically high-octane debut, EIN is already boasting that crucial maturity and synergy within their sound. If their sophomore release is equally as exhilarating, EIN won’t stay an up and coming act for long.
If someone asked me to point them in the direction of the best of 2020 Alt Rock, I’d point them in EIN’s direction. With the lacerating instrumental hooks, juicy ecstasy-dripping choruses and their own scuzzy stamp on the high-energy release, you really couldn’t ask for more from a Rock hit.
You can check out EIN’s single Shifter for yourselves by heading over to Spotify.