Houston-born, Chicago-based alt-pop artist West Ingston’s standout 2021 single, Bone Apple Tea, is just as ingenious as the inventive title implies. His melodic hooks are just as clever as the conceptuality of his music.
With spoken word increments that are rough enough to make Iggy Pop’s vocals sound polished around the artist’s RnB pop vocals, Bone Apple Tea tells a story of duality that you can’t help but be hooked in by. The Jekyll and Hyde vibe adds an incredible dynamic to the tender jazzy indie-pop track that serves as an incredible testament to West Ingston’s boundary-breaking avant-garde expressionism.
You can drink in Bone Apple Tea by heading over to Spotify.
Experimental hyperpop artist, Michæl Augustine, is set to release their latest entrancingly avant-garde ambient single ‘goodbye’, if you want to slip away from our three-dimensional world, goodbye will gladly hand you the ticket.
The soundscape was written as an aural transcription of the mental and emotional journey of the average human being. With so much misguided focus on mental health, it is easy to see any amount of emotional turmoil as a life-long issue or an affirmation that we’re ‘broken’. Goodbye is a serene reminder that pain is part of the human condition whilst allowing the vibrant colours to decorate your mind with catharsis.
Needless to say, we’re floored with Michæl Augustine’s astute approach to experimentalism.
Goodbye is due for releasee on March 14th, you’ll be able check it out on SoundCloud. In the meantime, check out their former release.
Ideaad6 broke into the Pop scene in 2019, as 2020 drew to a close, he dropped his experimentally conceptual album, 35MM, which gives a panoramic view of his all-encompassing approach to production.
The standout track, Renaissance, is the perfect introduction to Ideaad6’s raw, compelling and intimate sound. With classical strings weaving ethereal atmosphere in the trappy electronic track which pulls in gritty nuances of Alt Rock and RnB, Renaissance may be a genre-defying track, but the accessibility was never compromised in the entrancing hook-laden hit.
Describing a track as hard-hitting and soulfully hypnotic should be a paradox, Ideaad6’s alchemic approach makes it a transfixing upraising reality.
Usually, you’d have to turn to Dreampop or Shoegaze to hear guitar tones as tantalising as the ones you will find in Wally Hoak’s Alt Urban Pop single “Complicated”.
The experimentally indulgent soundscape is a collision of culture, seasoned by the frustrative grief which can sour the sweetest of relationships.
While there’s a fairly wistful and melancholic air to the former verses, with the following verses, Wally Hoak starts to project the visceral contempt which usually manifests when romantic partners unnecessarily push and blur boundaries leaving us unaware of where we stand but all too aware that we look like an idiot.
With the amount of resonance in Complicated, we can’t wait to hear how the artist serves up his soul in his sophomore release.
You can check out Wally Hoak’s debut single Complicated by heading over to SoundCloud.
Starting with a simple, four-note repeating piano phrase, ‘Really’ by Kaia Black is the simplest of songs, a one minute eleven seconds ode to pain and a lack of understanding, the final refrain a plaintive ‘I don’t think you’re sorry’.
The piano part carries the track, and, admittedly, the vocal leaves a little to be desired, the attempt at nonchalance coming across instead as perhaps lacklustre and unsettled. That said, there’s an interesting concept, the simplicity of the track itself a challenge and a change from the over-instrumented, over-produced mainstream that often counts for ‘alternative’ music.
Australian Electronica artist Isaac Lee has worked under many guises in his almost decade-long career, this time, he’s gracing the airwaves under his new moniker Howevever and set to unleash their entrancingly soulful Alt-Electronic Pop track “Movie Night”.
If Fidlar jumped from Stoner Garage Rock to spacy synthy experimentalism, you’ll get an idea of what to expect when you hit play. Movie Night may be a little overly reverb-drenched, but there’s no denying that Howevever delivers pure distinction in this droney kaleidoscopically indulgent track.
You’ll be able to check out Howevever’s track Movie Night for yourselves from September 18th via SoundCloud.
Atlanta-based Pop artist Winter Rae has invited you down the rabbit hole with her latest single “One of Us”. With a touch of archaic experimentalism within the infectiously fresh Alt Electropop mix, you can’t help but be immersed in the ingenuity which boasts quaint nuances of cabaret. Yet, One of Us stands as one of the most stylistic Pop drops of 2020.
“Fuck you but have a good day” may just be my new favourite lyric of all time. Winter Rae’s sound exceeds expectation on every single level. The authenticity, the alluring vocal timbre, the witty sass-dripping attitude in the lyrics, the commitment to ensuring that a song like One of Us has never been on the airwaves before, it’s all there. Watch this space.
You can check out One of Us on all major streaming platforms via this link.
If you think the title to up and coming artist Rowanna Chown’s latest single “Cry My Art Out” is ingenious, wait until you hit play on the fiercely punchy feat of Alt-Pop. Rowanna Chown makes Lady Gaga sound positively tame.
By taking influence from both 80s Madonna-style Pop and Backstreet Boys-style 90s Pop and weaving them into a danceable high-octane mix Cry My Art Out dripped with commercial potential. The radio-ready hit which dropped on July 27th is sure to see Rowanna Chown propelled from the underground. If she doesn’t have what it takes to be a household name, I don’t know who does.
Without any hint of exaggeration, Rowanna Chown exudes pure Queen energy in Cry My Art Out. You can bask in the feisty regal grace of the single by heading over to YouTube.
It’s sultry, it’s retro, it’s euphoric, it’s Elta Wave’s eccentrically electric 5th single “Dance Floor Dance”.
Finding distinction within a Dance Pop track may be harder than finding a needle in a haystack, but you can’t help but be hooked in by Elta Wave’s magnetic personality in the danceable high-vibe hit. I should probably warn you now that the melody will stick to your synapses like superglue.
There are nuanced textures of Funk and Disco weaved into the contemporary mix which kicks off and concludes by throwing playful polyphonic notes your way. You’re instantly given the affirmation that Dance Floor Dance is an accessible from the first hit mix.
There’s no understating the commercial potential in Elta Wave’s sound. You’ll have to hear the infectious rhythms for yourselves.
You can check out Elta Wave’s dance mix by heading over to Spotify.
For some artists, experimentalism comes at the cost of accessibility, yet up and coming Alt-Pop artist Benzo Fabulous found the perfect balance in their Lo-Fi Garage Pop single “Jonathan in Jerusalem”.
Discernibly, Benzo Fabulous allows their creativity to lead the way when constructing their singles instead of their desire to appeal to the masses with a plastic and uniform sound. As a result, Jonathan in Jerusalem is laden with Psychedelic Funk and has plenty of Avant-Garde aural mayhem to throw your way.
The Brighton-based artist is definitely one to watch if you enjoy melting into off the cuff and endearingly eccentric tracks.
You can listen to Jonathan in Jerusalem for yourselves by heading over to Spotify.