Starting with a simple, four-note repeating piano phrase, ‘Really’ by Kaia Black is the simplest of songs, a one minute eleven seconds ode to pain and a lack of understanding, the final refrain a plaintive ‘I don’t think you’re sorry’.
The piano part carries the track, and, admittedly, the vocal leaves a little to be desired, the attempt at nonchalance coming across instead as perhaps lacklustre and unsettled. That said, there’s an interesting concept, the simplicity of the track itself a challenge and a change from the over-instrumented, over-produced mainstream that often counts for ‘alternative’ music.
Australian Electronica artist Isaac Lee has worked under many guises in his almost decade-long career, this time, he’s gracing the airwaves under his new moniker Howevever and set to unleash their entrancingly soulful Alt-Electronic Pop track “Movie Night”.
If Fidlar jumped from Stoner Garage Rock to spacy synthy experimentalism, you’ll get an idea of what to expect when you hit play. Movie Night may be a little overly reverb-drenched, but there’s no denying that Howevever delivers pure distinction in this droney kaleidoscopically indulgent track.
You’ll be able to check out Howevever’s track Movie Night for yourselves from September 18th via SoundCloud.
Atlanta-based Pop artist Winter Rae has invited you down the rabbit hole with her latest single “One of Us”. With a touch of archaic experimentalism within the infectiously fresh Alt Electropop mix, you can’t help but be immersed in the ingenuity which boasts quaint nuances of cabaret. Yet, One of Us stands as one of the most stylistic Pop drops of 2020.
“Fuck you but have a good day” may just be my new favourite lyric of all time. Winter Rae’s sound exceeds expectation on every single level. The authenticity, the alluring vocal timbre, the witty sass-dripping attitude in the lyrics, the commitment to ensuring that a song like One of Us has never been on the airwaves before, it’s all there. Watch this space.
You can check out One of Us on all major streaming platforms via this link.
If you think the title to up and coming artist Rowanna Chown’s latest single “Cry My Art Out” is ingenious, wait until you hit play on the fiercely punchy feat of Alt-Pop. Rowanna Chown makes Lady Gaga sound positively tame.
By taking influence from both 80s Madonna-style Pop and Backstreet Boys-style 90s Pop and weaving them into a danceable high-octane mix Cry My Art Out dripped with commercial potential. The radio-ready hit which dropped on July 27th is sure to see Rowanna Chown propelled from the underground. If she doesn’t have what it takes to be a household name, I don’t know who does.
Without any hint of exaggeration, Rowanna Chown exudes pure Queen energy in Cry My Art Out. You can bask in the feisty regal grace of the single by heading over to YouTube.
It’s sultry, it’s retro, it’s euphoric, it’s Elta Wave’s eccentrically electric 5th single “Dance Floor Dance”.
Finding distinction within a Dance Pop track may be harder than finding a needle in a haystack, but you can’t help but be hooked in by Elta Wave’s magnetic personality in the danceable high-vibe hit. I should probably warn you now that the melody will stick to your synapses like superglue.
There are nuanced textures of Funk and Disco weaved into the contemporary mix which kicks off and concludes by throwing playful polyphonic notes your way. You’re instantly given the affirmation that Dance Floor Dance is an accessible from the first hit mix.
There’s no understating the commercial potential in Elta Wave’s sound. You’ll have to hear the infectious rhythms for yourselves.
You can check out Elta Wave’s dance mix by heading over to Spotify.
For some artists, experimentalism comes at the cost of accessibility, yet up and coming Alt-Pop artist Benzo Fabulous found the perfect balance in their Lo-Fi Garage Pop single “Jonathan in Jerusalem”.
Discernibly, Benzo Fabulous allows their creativity to lead the way when constructing their singles instead of their desire to appeal to the masses with a plastic and uniform sound. As a result, Jonathan in Jerusalem is laden with Psychedelic Funk and has plenty of Avant-Garde aural mayhem to throw your way.
The Brighton-based artist is definitely one to watch if you enjoy melting into off the cuff and endearingly eccentric tracks.
You can listen to Jonathan in Jerusalem for yourselves by heading over to Spotify.
If there’s any Alt Pop artist we’re stoked to hear more from this year, it’s the sultrily sublime newcomer Mama Yaya.
Her fans were treated to yet another infectiously Funk-riddled hit with the release of her single “Devil” which dropped on May 29th. In Devil, grooving Neo-Soul meets roots-deep Blues Rock and Pop. Despite the levels of distinction which are impossible to miss, Devil is an incredibly accessible radio-ready hit which stays with you long after the track has faded to a close.
The driving snappy beats paired with bendy basslines and bluesy guitar licks form the perfect platform for the bewitching vocal style which consistently evolves through the dynamic earworm.
You can check out the official lyric video to Devil by heading over to YouTube.
Up and coming artist Sam Mudd has made their lockdown debut with the polyphonically electric Pop hit “Where Are You (All Up)” and stamped down their authentically expressive style.
The Lo-Fi track kicks off with a melodic guitar intro before sliding into an energetic EDM Pop beat layered with Sam Mudd’s effect-laden vocals which find perfect synergy with the entrancing rhythms.
As much as we appreciated the artist’s quintessentially endearing style, the reverb and use of autotune were slightly excessive. But that’s not to say there isn’t plenty of potential to be found in Where Are You. Any artist willing to be so bold with their debut track is more than worth having on your radar.
You can check out Sam Mudd’s debut single Where Are You? by heading over to Spotify now.
If it’s been a while since an up and coming Alternative artist has left you adrenalized by their curve creating ingenuity, hit play on the Funk-riddled mix It’s Going Down from breaking Berlin-based artist Roadx.
Finding the perfect balance between Funk, Electro Pop and Soul, Roadx created sultry expressive earworm which will stick to your synapses like superglue. It transcends transcendence and offers danceable beats which give you very little option in whether you’ll move to them.
I got just as excited hearing It’s Going Down as I did the first time I heard John Grant’s nuanced take on Electronica. If you think that sounds like hyperbole, try resisting the danceable energy which the chorus will throw at you.
You can check out Roadx’s latest single It’s Going Down for yourselves by heading over to SoundCloud now.
8udDha bl0od is one of the most versatile artists we’ve encountered in 2020, with each new release they blow our minds a little more, and their recently released romantically nostalgic single “HAppY 5AD: Pr!nce DjAng0 PURple fA!n of 3<35” was no exception.
HAppY 5AD: Pr!nce DjAng0 PURple fA!n of 3<35 felt like an aural cuddle. Just why the blend of Progressive Synth Pop and 60s Psych was consoling I’m not all too sure, but the consciousness-devouring soundscape is extremely efficacious all the same. I have a feeling that any fans of ELO will definitely want to make HAppY 5AD: Pr!nce DjAng0 PURple fA!n of 3<35 a staple track on their playlists.
HAppY 5AD: Pr!nce DjAng0 PURple fA!n of 3<35 will be available for release along with the rest of the album from May 17th via SoundCloud. In the meantime, you can check out the artists myriad of dynamic releases.