Just how do you get ahead of the competition in the mainstream electro, dance, pop market? That’s the trick isn’t it? Pitch a sound and a style that is too radical, too out there and whilst you will pick up a few new fans from the fringes and underground scenes, you risk loosing the main target audience. Create a sound which is too similar to the centre of the fashion curve and you risk being lost in the noise of the competition, or worse brandished a copycat act trading on a sound already associate with more established artists.
That’s the clever thing about Edgar Crespo, he understands the balance between the tried and test and new, between the comfort zone and the exploratory high and Let’s Go is proof of that fact. Smooth and soulful, built on R&B grooves and hypnotic rhythms it also moves the genre forward brilliantly. It will resonate with the early hours club dance floor set as much as the after party chill out, it is music for the late night drive and perfect for setting a chilled vibe around the house. It ticks boxes in any number of genres from dance to pop to modern soul to R&B, very soon this song is going to be everywhere.
She may have once been part of 90’s girl group First Class but Nina Simone Williams is back ready to carve a career out in her own right and I Wanna Be Free is a great calling card. It mixes pop accessibility with a dance floor R&B, infectious beats with sultry break downs and is the perfect musical product for the clubland movers and shakers, DJ’s and taste makers.
The clever thing about Nina is that whilst she very much appeals to the late evening, high – octane dance groove set, she also manages to bring something new to the sound. That the song is infectious goes without saying but with its soulful break downs and wonderful use of dynamics to shift the pace and control the mood, it displays a subtle and supple quality that many of her peers lack. Put it this way, in a busy club land district of the hottest scene in town, with music blasting from the venue doorways out into the night time streets, the streets filled with the young, hip and fashionable, this song is going to be the one that draws the coolest movers and shakers to that club’s dance floor. No so much a song, more the soundtrack to a new scene just waiting to happen.
Kuzo is possibly the freshest act on the Electro Pop scene today. The LA based duo are currently hitting up the underground with their euphoric minimalist beats & pensive lyrical style. Their latest track Mirage follows a seamless progression that you’d be all too happy to listen to as you drive into the sunset. The vibrant beats have a transcendent quality behind them, with poignant lyrical layers for your mind to unravel as you get lost in the music. It’s the perfect mix of downtempo and trance to create music that will motivate even the most melancholic of people to dance. Fans of LCD Sound System, M83, and London Grammar are highly recommended to check out this track.
It’s almost impossible not to be moved by the duo’s impeccable first class sound infused with their striking sleek and sultry image. Electro fans are insatiable for their sound which they have finetuned since their earlier debut hits. With mirage they’ve undoubtedly made their anthem, it’s ridiculously catchy, and comes with the demand that you don’t just listen to the track once.
Check out Kuzo’s latest hit Mirage via the SoundCloud link below:
You’d struggle to find a track more upbeat than What If? Every element that the Belgian music genius has thrown into the mix has a wonderfully playful charm about it. It’s a rare treat to find a musician that doesn’t take themselves too seriously. I can only hope that some day Willemsson will take his music on a worldwide tour and I’ll be able to see the enigma perform in the flesh.
His latest Dance Pop track was written, composed and engineered by his own deft hands to create a hype that’s infectious. His ability to compose complex material is second to none after his decade long music career, What If? is a track that can boast endless structuring, and a striking emphasis on the bass and percussion with endless chord changes which keeps the track fresh and alive.
As I explored his prolific back catalogue it soon became apparent, that there’s no sound that Willemsson is unable to master, he bounces between pensive melodies to hard hitting trance hits, taking his inspiration from a myriad of international sounds from Pop, to Jazz, to Electric.
What If? Is the first track released off his new LP which will be released early 2018. I already can’t wait.
D’Vine Balance’s track “Lose Your Love,” is not exactly hip hop; not exactly R&B, not exactly trance but it is actually a conglomerate of the three and that’s not necessarily a bad thing. The track enters with a mellow but smooth instrumentation followed by the infectiously repetitive lyrics, “I don’t want to lose your love.” The lyrics are albeit facile are harmonious, dulcet, and euphonious are relatable.
The song is one of heartbreak, longing, and the need to make a relationship work that may be a bit unorthodox in the eyes of others. We have all been in those shoes at one point in our lives. After a couple of listens this song definitely grew on me, I would like to hear more vocal presence from D’Vine Balance on a more complex instrumental as this group definitely has the potential to excel. Overall not a bad track, but I am definitely looking forward to the next release.
Before gothic music took a strange turn into the dystopian, cyber-punk sub-genre of metal that it became, it was something very different. As the punk barriers where kicked down, what came charging through was not a horde of year zero guitar slingers but clubland kids in strange make-up, clutching broken keyboards which they rewired to their creative will. And so in the bright dawn of the post-punk era this strange new breed made strange new music built of keys and drum machines and driven by dance beats rather than big guitars.
In many ways Broken X’s Never Abiding feels like one possible pathway from that scene which was never fully explored. That generic gene splicing of dark thoughts and vibrant beats, futuristic visions and primal urges, the myriad possibilities of a gleaming future mixed with the creeping doom of the past that juxtaposition of technology and drive and its dark musical underbelly. Broken X capture all this elegantly and on the strength of this mercurial and exploratory track, checking out their latest ep, Zombies of The Night is, as they say, a no brainer.
Project X is an EDM producer based in the United States with a strong vision and sense of aesthetic which translates to a sound that gradually evolves in metamorphosis with themes leading into each other in a steady flow. “The X Complex” is indeed an example of this, featuring persistent melodic phrases with gradual changes in texture and form and a pumping rhythm which highlights the lower part of the texture. Although constant change is one of the main factors in Project X’s sound, the thematic material and instrumental tones chosen remain distinguishable throughout until the very end.
Starting off with a low and steady beat together with one of the main melodic phrases, although maintaining a thin texture, the material is delivered convincingly with a swift change into a heavier texture that pushes the beat forward and immerses the listener further. With a slightly haunting and dark character the music constantly grows through to the end, providing newer melodic themes that keep developing. All the sounds are mixed in balance and the sonorities chosen indeed give the track its own particular sound which creates an immersive atmosphere of a morphing illusion, making the song ready to hit the dance floors.
Ellipsis is an eclectic musical project with a truly unique approach to its sound and creative vision. One of the most remarkable qualities of the act’s tone is certainly their ability to explore a wide range of ideas and genres, embedding elements and influences from different styles into their own sound: from electronic dance music to rock and everything in between.
Ellipsis is currently making waves in the music scene with a brand new release, One More Night. The song stems from an older idea, but it comes across as a fresh and diverse composition that highlights the artist’s songwriting dexterity.
Ellipsis surely has a special way to go about layering all the elements in a mix. The artist managed to create a powerful and diverse arrangement that feels modern, yet classic at the same time!
Singer – songwriter Lauta, recently released her first solo single Freefalling which is an epic infectious dance anthem, Some of you may recognise Lauta, she was part of popular girl group Hollywood FM, who saw great success with their track Уходи.
Raised in Ukraine, Lauta points to the rich musical heritage of her home country as a central catalyst for her passion for music. The single, Freefalling, which was released earlier this year, features drum n bass rhythms with EDM and pop hooks driven by Lauta‘s captivating vocals. The track is dope, expect to hear it in clubs up and down the country and will sit nicely on a KISS FM late night playlist!
The single was inspired by the singers relocation from Ukraine to Paris following the political turmoil in her homeland. The uproot forced Lauta to rebuild her life and continue to pursue her dream of becoming a solo artist. Lauta mentions:
“My latest tracks are about rebirth – an exciting new phase which gives the feeling of being in free fall! Sometimes, it’s actually a crisis that makes you who you are. I learned to create everything from scratch, and I feel like I’m living in flight. It’s all a story, building, building, building… and I know that there are no boundaries.”
The video for ‘Freefalling’ will be available to view from Friday 13th October on Vevo and is the first release from forthcoming debut EP of the same name, due for release later this year and we expect to hear it all across Ibiza if the release date is timed to perfection!
There is an art to the introductory sequence. To set a tone while promising there is more on the horizon and building to a climactic delivery knowing that it will be up to the audience whether or not the payoff is worth the wait, it’s no easy task. Kloyd keeps us in suspense wit Balearo, slowly building from almost sinister noises to a smooth dance track that is built from a remarkable variety of different timbres. Kloyd knows just how to implement different elements into a cohesive beat structured with rising and falling transitions that range from rough noise to ambient reversed sounds.
This is a track that needs no major climax, only the introduction and reintroduction of the beat. It keeps you moving from the first kick to the last and that’s how you know the payoff is worth every pang of anxious feeling during build-ups. In fact, it’s this pattern of suspenseful build and release that makes this song stand out even more so than it is the eclectic instrumental combinations. Kloyd plays with structure, tone and patch repertoire in ways that make this track a one of a kind dancing experience. This track will not fade into the rest of a DJ set. Balearo will get everyone’s attention from intro to outro.