Browsing Tag

Alt-Pop

Emilie Thorsby Poured Pop-Rock Fuel in the Fire of Empowerment with ‘Amazing as Hell’

For anyone familiar with the pressure of contorting into a distortion until all that remains visible is a hollow façade, only to find acceptance still painfully elusive, Emilie Thorsby’s single ‘Amazing as Hell’ is your alt-pop rebellion wrapped in compassion. The track delivers a powerful cascade of empathy, injecting fuel into weary hearts desperate for empowerment.

With theatrical flair, Thorsby effortlessly navigates a myriad of styles—synth-pop hooks dissolve fluidly into baroque pop motifs before surging into bold, Prince-esque rock riffs. Each stylistic shift visually manifests the many masks we don to gain approval from the shifting gaze of those around us. Yet at the centre remains Thorsby’s unapologetically striking vocals, soaring confidently over an infectious nostalgia-inducing production, reminiscent of pop’s golden decades, the 80s and 90s.

Drawing deeply from her personal narrative of resilience, Thorsby confronts past betrayals and abuses—relationships that diminished her worth, leaving emotional scars she transforms into powerful affirmations. Her anthem insists fiercely that inadequacy lies not within ourselves but in the eyes of those incapable of truly seeing us. ‘Amazing as Hell’ holds a mirror to our self-doubt, boldly declaring it baseless and invalid.

Thorsby’s single is a declaration of independence from societal expectations, confidently crafted and passionately performed.

‘Amazing as Hell’ is now available to stream on all major platforms, including SoundCloud.

Review by Amelia Vandergast

Stephanie Braganza Sparked a Pop Rock Revolt Laced in Anthemic Catharsis with ‘Feel a Little Less’

Feel a Little Less by Stephanie Braganza is an electricity and self-empowerment-charged pop rock anthem which takes the anatomy of an earworm and injects it with steroids. As the guitar lines chug, amplifying the energy and anticipation for the drop of the chorus, Stephanie Braganza’s soaring vocal lines rise above the pop-punk-adjacent instrumentals while painting a vignette of what it means to reclaim your mind on your own terms.

For anyone who knows how hard it is to feel with intensity instead of psychologically scratching the surface of everything you emotionally touch, Feel a Little Less is an anthem that will console until you feel a little more whole and infinitely better about your tendency for your emotions to dive right off the deep end. This radio-ready anthem will undoubtedly take Stephanie Braganza to brand-new heights.

Nine years after her last release, the powerhouse vocalist makes her return with the fire of someone who has battled through the darkest chambers of the psyche and come back with the flame still in her hand. The track was first penned in 2015 while Braganza was clawing her way out of mental confinement. It has since evolved into a sonic exorcism, sculpted in the defiance of distorted riffs and cathartic vocal conviction.

With accolades including a Guinness World Record and recognition from CBC Music as one of the top South Asian Canadian artists to hear now, Stephanie Braganza’s comeback is set to make a tsunami of waves.

Feel a Little Less is now available to stream on all major platforms. For the full experience, watch the official music video. 

Review by Amelia Vandergast.

Riding the Whip of Want: Emdee Puts Lust on a Leash in ‘Tame’

With a teasing prelude that feels more like foreplay than an intro, Tame defies its title as Emdee fuses fetish with soul, sonic seduction with salaciously sharp aphrodisiacal elements. With pop and contemporary RnB serving as his playroom, Emdee is in his element in Tame, which utilises playful teasing staccato rhythms until the momentum of the single starts to flow around guitar lines amplified to leave the listener hot under the collar.

With his mix of light and dark, it’s clear that Emdee knows how to bring the rough with the smooth while never being vanilla; his butter wouldn’t melt vocal lines and the tension built in the guitars is enough to leave the airwaves on its knees in submission.

After carving out his name in rap and drill, the Birmingham-born, Coventry-based artist strips it all back to lean fully into melody and desire. There’s nothing tentative about this transition—it’s a controlled burn into sultry new territory, driven by his taste for the provocative and his instinct for sonic balance. Influenced by the likes of The Weeknd and Ginuwine, he’s taken the slow jam blueprint and scratched his initials into it with slick rhythmic restraint and a vocal delivery steeped in self-possession.

Now or Never is set to push this evolution further, but Tame already signals the leash has snapped—and Emdee’s instincts are on full display.

Tame is now available to stream on all major platforms, including Spotify. 

Review by Amelia Vandergast.

Ian McFarland Used Pop Punk to Augment Optimism in His Latest Single, You Are So Loved

If there’s any justice left in indie’s distorted underbelly, Ian McFarland will be recognised as the artist who gave serotonin back to pop-punk. The Brooklyn-based singer-songwriter has already earned a presence across regional charts and NYC live haunts, but You Are So Loved deserves to break much further beyond.

Following a sticky-sweet synth-pop intro, the single throws the genre right back to the golden era of visceral expression with its pop-punk crescendo of unfiltered optimism. But the stylistic transgressions don’t end there. Jangly new wave indie-pop nestles into the volition of the punk-tinged foundations, allowing McFarland to exhibit one of the most distinctive sonic signatures we’ve heard this year.

It’s not just the sound design that makes You Are So Loved cut through the cynicism often used as a crutch in alt scenes. McFarland weaponises sincerity as if it’s a subversive act. There’s bravery in broadcasting this much raw affection, especially within a genre known for self-deprecation and detached irony. But McFarland knew what he was risking—being written off as cloying or sentimental. He bypasses that pitfall entirely with his unshakable authenticity.

Born from a need to pull joy from bleakness, You Are So Loved is an adrenaline shot of altruism for anyone who needs to remember that the world can still look beautiful through a cracked lens.

You Are So Loved is now available to stream on all major platforms, including YouTube. 

Review by Amelia Vandergast.

Akira Sky made a barricade of broken boundaries in her indie pop single, Block My Number

Through moodily ethereal indie pop vocal lines and the quiescent timbres of orchestral swells which drift around acoustic guitar strings and organic indietronica synthetics, Akira Sky invites listeners into a world where the messiness of human emotion unravels. The contradiction of heartbreak and empowerment is rendered with rare lucidity in Block My Number, where raw feeling is carved into every sonic contour.

As a senior at NYU/Tisch’s Clive Davis Institute, Akira Sky has already shown she has a firm grasp on the emotional chaos of modern life. Her output captures the jittering pulse of being alive in a Pandora’s box of paradoxes. Through a fusion of high-octane pop instincts and vulnerable songwriting, she creates for the beautifully overwhelmed—for the ones who cry with conviction and dance with the same force.

Despite the quiescence of Block My Number, which draws a line in the sand and makes a barricade of broken boundaries, nothing about the single feels diaphanous; the strength of the innovation and soulfully projected self-advocacy ensures Block My Number is a sonorous soundtrack for anyone who wants closure while knowing they will live if they never get it. It’s less of a goodbye and more of a soft implosion—gentle enough to float, heavy enough to pull you under.

Block My Number is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Starfire in the Scar Tissue: Stephan Leroy Folkes Transcends Temporal Turmoil in ‘It’s All Within Time (Travelling Through the Stars)’

Stephan Leroy Folkes

After launching Say It Like You Mean It with an insistent demand for honesty, Stephan Leroy Folkes has returned to eclipse every surface-level sentiment in It’s All Within Time (Travelling Through the Stars). Where the debut came with sharp confrontation, the sophomore single is steeped in cosmic introspection and scorched-soul sonics that unravel through alt-soul-pop with funk-slicked edges and ethereal atmospherics.

Folkes has dialled up the soul, beguile, and eccentric electricity up to 11, welcoming his ever-growing fan following into the epitome of impassioned visceralism. With the cosmic underpinnings to the alt-soul-pop serenade and Folkes’ falsetto vocal timbre surpassing the scintillation of Michael Jackson with the aching vibrato that hits in the chorus, the single is a lesson on what it means to truly go beyond surface level with emotions.

From the first synth-streaked beat to the last breathy note, the track tests the tensile strength of resilience, using star-bound metaphors to map the personal collisions that shake us into shape. The Leytonstone-born artist never plays it safe—nor should he. Born from brushes with death, his sound is living proof that survival can sound transcendent. With nods to Prince, Stevie Wonder, and Billie Eilish woven into his genre-defiant fingerprint, Stephan sidesteps imitation and plants himself firmly in the present moment of music with a sound entirely his own.

It’s All Within Time (Travelling Through the Stars) is now available to stream on all major platforms via this link.

Review by Amelia Vandergast

Niamh Casey lyrically grounds the grandeur in her chamber pop diary entry, Fake Friend

Niamh Casey

Niamh Casey delivers tonal grandeur through grounded intimacy in her standout single, ‘Fake Friend’. Her flawlessly pitched, unfeigned vocal lines soar alongside an orchestral pop intensity, swiftly shifting into raw rock reverence with a broadsiding crescendo that spills beyond stadium proportions. Beneath the ornate instrumentation lies a deeper emotional reckoning: Casey captures the sheer exhaustion of existing at your emotional limits in a friendship devoid of reciprocity, where all is expected but nothing mutual ever materialises.

Pivoting away from her familiar themes of romantic heartbreak, Casey turns her gaze towards the murkier waters of friendship, highlighting the stark reality that bonds built on trust, honesty, and mutual support often fracture painfully. The single’s ironic title cleverly frames the cycle of adolescent reflection as Casey carousels through repeated disappointments, mirroring the shallow interactions with her own weary realisations. Each verse speaks rhetorically to the friend, challenging their conscience before swiftly turning inward, questioning her own judgement and emotional resilience.

As the bridge ignites, resentment physically releases through echoes of past betrayals and broken trust, vividly portraying how exhausting one-sided friendships truly become. Casey’s lyrical narrative relentlessly explores how grief and contempt intersect when the loss of a so-called friend offers more peace than pain.

With the potential of becoming the Tori Amos of her generation, all eyes and ears should be on Niamh Casey as the release of her upcoming EP inches closer.

‘Fake Friend’ is now available to stream on all major platforms.

Follow Niamh Casey on Facebook, Instagram and TikTok.

Review by Amelia Vandergast

Francesca Pichierri: Cutting Through Silence – An Interview

Francesca Pichierri builds entire sonic landscapes to face discomfort head-on. With Cellule Stronze, she captures the fractures, weight, and strange poetry of living alongside cancer. In this exclusive interview, she speaks with unflinching honesty about creating Amen, a track that laces biting critique into dancefloor-ready rhythms, and explains how it fits into her wider narrative on presence, pain, and human connection. Francesca opens up about the emotional labour behind the production process, the tension between vulnerability and performance, and how the album became a tool for confronting both social silence and personal grief. From the conceptual construction of each track to the grassroots independence that powers her vision, this conversation gets to the heart of an artist who refuses to prioritise comfort over truth. If you’ve ever sought refuge in music that actually says something—this is for you.

Welcome to A&R Factory – thanks for taking the time to speak with us. We’re looking forward to pulling back the curtain on both Amen and your wider work on Cellule Stronze.

Thank you for having me! I really appreciate the opportunity to share more about this project, which is deeply significant to me.

Amen feels like a pivotal moment within the larger concept of Cellule Stronze – what did you want this particular track to convey in the wider context of the album, and how did you shape it sonically to match its role?

Amen is one of the most rhythmically engaging and ironic tracks on the album, yet beneath its groove lies a sharp critique. It confronts the phenomenon of “cancer ghosting”, when people disappear in the face of suffering, shedding light on a crucial aspect of the album’s narrative. The album title, Cellule Stronze, Italian for “bastard cells” or “bitchy cells”, carries a dual meaning: it refers both to the relentless nature of cancer cells and the social “cells” of human connection that can fracture under the weight of adversity. Amen plays a pivotal role in exploring this theme, highlighting the contrast between words and the much harder act of showing up when it truly matters.

Sonically, I wanted the track to embody this contradiction. I fused elements of disco, synth-driven dance-pop, and funk with gospel and soul influences to create something danceable yet thought-provoking. The infectious groove serves as a stark counterpoint to its bitter message, mirroring the dissonance between outward expressions of support and the silence that often follows. Even if you don’t immediately catch the critique in the lyrics, you can still move to the beat and get lost in the rhythm: music has that power to pull people in, sometimes before they realize what they’re feeling.

You’ve described the album as a sonic book, with each track functioning like a chapter – what drove you to approach the structure of the album in this way, and how did that influence your decisions during production?

The experience of being by my mother’s side as she navigated illness gave me a profound perspective on the complexities of cancer, physically, psychologically, and socially. It’s an emotional rollercoaster, one that’s difficult to fully grasp unless you’ve lived through it. I wanted to capture that complexity by focusing on key moments in our journey, those that felt particularly significant and revealing.

Musically, I aimed to reflect the fluid, multifaceted, and ever-evolving nature of human emotions in every piece. Rather than confining myself to a specific genre, I wanted the sound to follow the emotional depth of the experience. Structuring the album as a sonic bookallowed me to craft a cohesive narrative where each song functions like a chapter: distinct yet deeply interconnected.

During production, I made intentional choices to mirror the different stages of this journey. The haunting stillness of Gelo reflects the shock of diagnosis, while the defiant irony of Amen captures a different emotional shade. But even for listeners who haven’t experienced illness firsthand, these moments tap into universal emotions: grief, resilience, frustration, hope. This approach ensured that each track stands on its own while contributing to a larger, immersive listening experience, one that unfolds like a story meant to be heard in its entirety.

When telling a story as raw and personal as your mother’s experience with cancer, how did you navigate the emotional toll of writing and performing? Were there any moments where you had to step away or rethink how to express something?

That’s such a thoughtful question, thank you! I would say that the writing phase was, in a way, the “safest” part of the process: fast, liberating, and private. It became my solitary space where I could let go of my emotions and try to make sense of what was happening. When you’re a caregiver supporting someone with cancer, there’s often a feeling that your own worries don’t matter; you’re fully focused on the person you love. Writing the album, however, gave me a space to process everything, almost like a form of therapy.

The songs were written between 2021 and 2023, during the first few years after cancer entered our lives. It was an incredibly painful and confusing time, and music became my way of regaining a sense of control in the chaos. Expressing those emotions through music was cathartic and helped me cope.

The hardest part for me, though, was the production phase. Once the songs were written, I had to dig deeper into them, re-live those feelings, and re-connect with the raw emotion behind each track. There were moments when it became too much, and I had to step away to regain my emotional balance. But the real challenge was and still is performing the songs. When I step on stage, I have to somewhat detach myself, like I’m not me anymore. It’s a strange balance between being fully present and not allowing the emotions to overwhelm me. If I let them take over, I could lose control of my voice or the performance itself.

But even through the difficulty, I found strength in knowing that these songs could resonate with others facing their own struggles, even if they aren’t directly related to cancer. Listeners have shared that the songs reminded them of their own personal hardships, the pressure of constantly holding it together, and the fear of not being accepted for who they truly are. After all, at its core, this album is about human connection: what it means to truly exist, to face the vulnerability of being alive, to love and support, to navigate the tension between holding on and letting go, and to find acceptance in the spaces where we’re confronted with the uncertainty of life.

That connection is what keeps me grounded and motivates me to perform, even when it’s emotionally difficult. Of course, I still get overwhelmed at times; certain songs, like “Il Nemico Dentro” and “Nel Dolore Cerca La” (which will be released with the album), carry such raw, personal energy that every time I hear them, I feel like I’m reliving those moments. But that’s also the beauty of music: it allows us to process, to remember, and to share those emotions with others in a way that words alone often can’t.

There’s a strong conceptual backbone to your work, but you also pay close attention to the intricacies of vocal expression, arrangement, and texture. What’s your usual process when constructing a track, and how do you balance creative intuition with concept-driven intention?

It often starts with something that captures my attention: an experience, a story, or an idea I feel drawn to explore. Sometimes, it’s just a few words that spark inspiration or a real-life scene that lingers in my mind. That initial spark gives me direction, shaping the foundation of the track. From there, I experiment, follow the sounds, and let the music and words unfold naturally.

But the process isn’t always linear or premeditated, it’s more like a conversation. At times, the meaning of a song reveals itself to me as if I’m uncovering something I’ve carried all along. Sometimes, inspiration strikes unexpectedly, while training my voice or working through guitar, piano, or drum exercises. It’s a constant balance between intention and discovery, structure and spontaneity. Writing, for me, is a space of freedom, but there’s always a story at its core, one with a vivid, thoughtful construction and deep emotional exploration.

As a narrative-driven songwriter, the story and its meaning shape the direction of the music rather than fitting into a specific genre. The concept plays a crucial role, especially in the production and arrangement phases. But above all, authenticity is key: every sound and vocal nuance must serve the emotion and the story, whether I set out to tell it from the start or discover it along the way.

You’ve spoken about raising awareness of the physical, psychological, and social impact of cancer. Have you had any response yet from listeners who have been through similar experiences, and how has that influenced how you view the album?

Yes, and those responses have been deeply moving. People have shared their own stories with me, and it has reinforced the importance of creating music that speaks to these realities. Knowing that this album is helping others feel seen brings me a deep sense of fulfillment. It’s not just my story, it belongs to everyone who has felt the impact of illness in their lives, or, more broadly, the challenges of confronting complex, life-altering experiences.

Lately, I’ve been reflecting on these questions again: How personal should a songwriter be? How much should we invest in the social purpose of our work? And how do we balance emotional honesty with self-care? It’s not easy being so vulnerable, fully immersing yourself in raw emotions and real experiences, sharing them, talking about them, listening to others’ stories. Promoting the album on my own also means often revisiting the pain behind the songs.

But despite the emotional weight, I believe that authentic and fearless art has the power to create real impact. Comfort doesn’t change the world, but honesty might. And if being honest in my music helps others feel understood, then every challenge along the way has been worth it, especially in a time when empathy seems to be in short supply.

There’s something quietly radical about resisting the single-first mentality and instead crafting an album that requires listeners to experience the whole thing. How have you found working against that industry norm, and what kind of audience do you imagine for Cellule Stronze?

It’s definitely a challenge in an industry that prioritizes instant gratification, but I believe in the power of full-length storytelling. Some experiences can’t be condensed into a three-minute single, they need space to unfold, to be fully felt. Cellule Stronze is for listeners who crave depth, who want to sit with an album and let it reveal itself over time. I imagine an audience that values music not just as entertainment, but as a profound emotional and artistic experience, something to engage with, reflect on, and return to. I know that in today’s fast-paced world, time is scarce, but there are still those who cherish these richer, more immersive experiences.

As an independent artist, I’ve always cherished the freedom to follow my vision without being bound by external pressures to conform or prioritize commercial success. I’m grateful that I have the ability to finance my work and make the kind of music that feels true to me, without the fear of not fitting into the industry’s conventional molds. This freedom allows me to create with authenticity and purpose, without the pressure of chasing returns.

Musically and thematically, it’s a deeply vulnerable body of work. Did you ever feel hesitant about putting so much of yourself into the songs, or did the urgency of the subject push you past any reservations?

There were moments of hesitation, but the urgency of the subject always outweighed my fears. My mother’s story, our story, deserved to be told in a raw and honest way. Vulnerability can be terrifying, but it’s also what makes art impactful. I knew that if I held back, the music wouldn’t be true to what we’ve lived through. So I embraced that discomfort and let it fuel the authenticity of the album.

Finally, with four singles already released and Amen out now, how are you feeling about the full release of Cellule Stronze? Is there anything you’re doing to prepare for how it might be received, or are you more focused on simply getting the story heard?

I feel a mix of excitement and nervousness. This release feels like both a culmination and a beginning: a culmination because I’m eager to share the full body of work and hear how people connect with it; and a beginning because every release opens new doors. I’m proud of what I’ve created despite the challenges, but I’m also someone who is always evolving, studying, and refining my craft.

Cellule Stronze is a handmade album, an artisanal work shaped over years of writing between 2021 and 2023. With any creative process, you grow, and a part of me is ready to close this chapter and move forward. But right now, my focus is on making sure this story is heard and reaching the people who need it.

Of course, I hope it resonates widely, but at its core, this album exists to give voice to an experience that is often overlooked. If it sparks conversations, provides comfort, or simply makes someone feel less alone, then it has done what it was meant to do. I want this music to be a reminder that we’re all in this together, even when it feels like we’re not.

The album also challenges traditional approaches to music-making by demonstrating how artistry can transcend conventions, becoming a vehicle for profound meaning, emotional depth, and storytelling. It’s about prioritizing authenticity over industry expectations, embracing the rawness of human experience. What excites me most is seeing how people respond to a project that pushes boundaries in favor of something deeply personal and unapologetically real.

Beyond the emotional themes, I want listeners to fully immerse themselves in the sonic landscape of the album, whether it’s the raw intimacy or the unconventional nature of a vocal performance, the interplay of electronic and organic sounds, or the unexpected genre fusions. I want this album to be an experience that resonates long after the final note, not just in its meaning, but in its sound as well.

After all the work that went into it, I also want to fully enjoy this release: I’ve poured so much into it, and I can’t wait to finally share it!

I also want to take this opportunity to thank you for all the incredible support you’ve given to this project so far, and for the beautiful words you’ve shared about my music. Super grazie.

Discover the latest releases from Francesca Pichierri on Spotify. 

Interview by Amelia Vandergast

Ghost Nation’s ‘Last Words’: A Dark Pop Mirror Reflecting the Tightrope of Truth

Ghost Nation’s latest dark pop single, Last Words, opens with disquieting, carnivalesque scintillation, quickly establishing an atmosphere thick with tension. The distorted effects enveloping the vocals mirror how fractured we can become when communication is reduced to a battle of reticence and manipulation rather than genuine connection. It’s proof of Ghost Nation’s adept grasp of lyrical themes, vividly amplifying the intense narrative beneath the track’s surface.

There’s swathes of desolation oscillating throughout the darkwave and industrial-infused pop production, emphasising the idea that no man is an island—we’re all adrift if we lose the ability to tether ourselves with truthful expression. But truth itself can cut deeply, and Last Words provides ample space to ruminate on the weight every syllable carries.

Formed by vocalist and producer Tomas Vasseur and producer Micke Berg, Ghost Nation has cultivated a globally resonant sound since 2016, accumulating over eight million streams by fusing alt electronica with cinematic arrangements. Their seasoned approach is apparent in every motif of Last Words, particularly in the dynamic interplay between innocence and strength.

By intertwining rhythmic urgency, playful experimentation, and philosophical depth, Ghost Nation reveals the fragile tightrope we all navigate with words—where one slip can irreversibly alter our connections.

Last Words is now available to stream on all major platforms, including SoundCloud. 

Review by Amelia Vandergast

Keli Woods’ ‘Around the Sun’: An Alt-Pop Anthem Illuminating Life’s Luminous Transience

Keli Woods’ latest single, Around the Sun, masterfully plunges listeners into vivid visualisations of its emotive thematic depths. Bathed in tonal warmth from the opening rays emanating from acoustic guitar strings and magnetically arresting vocals, the song immediately invites you into its temperate bliss. As the track progresses, synths scintillate grooves and beats as a funk fusion is dripped into the soul-driven earworm,  further textured by folk-esque instrumentation, amplifying Woods’ storytelling chops.

Possessing a dance-worthy chorus balanced by verses that encourage introspection, Around the Sun leaves little unfulfilled. By the outro, the track becomes a celebration, fortifying our gratitude for the fleeting sands of time and our shared human existence.

Woods, a UK-based multi-instrumentalist and former monk, distils his diverse experiences—ranging from big band swing and Vedic kirtan to musical theatre—into profoundly soulful compositions. Once poised for West End stardom at just 11 and leading a teenage jazz band touring Swansea’s streets in their whimsical ‘Jazz Ambulance’, Woods stepped away from music to seek deeper meaning through monastic life. Returning with renewed purpose, he now harnesses music as a conduit for philosophical exploration, crafting lyrical narratives that confront life’s significant questions with fearless authenticity.

With Around the Sun, Keli Woods has delivered a luminous alt-pop anthem—a reminder of our innate desire to savour existence.

Around the Sun is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast