When hip hop sprung in the 1970s as an underground urban movement in the Bronx, the focus was on emceeing; until pioneering Jamaican-born DJ Kool Herc made waves with his percussive breaks. After the invention of the Roland TR-808 drum machine in the 80s, hip hop quickly became a global phenomenon and a powerful social tool.
Today, hip hop is one of the most dominant genres in the music industry, with almost a third of all streams going to hip hop artists in the US. The popularity of hip hop continues to soar in the UK too. In 2020, hip hop artists collectively garnered over 50 million streams as rising artists such as AJ Tracey, S1mba and Headie One joined the likes of Eminem and Drake driving up the streaming numbers.
We are here to celebrate hip hop in all of its dynamic forms, from cloud rap to boom bap to drill to grime to spoken word hip hop to trap, whatever the fusion genre or world scene; we’re here to help you become a massive part of it.
About A&R Factory
Since 2012, we have grown to be one of the most respected artist and repertoire blogs. We help music industry professionals discover new independent music from across the world. We are always on the hunt for the next hip-hop pioneer; if you think you’re right for us, get in touch!
In the past, we have worked with Netherland-born, LA-based artist Odillia, promoting her single, ‘Break It Down’, with Snoop Dogg, to date, the single has amassed over 3-million streams on YouTube alone.
We have also worked closely with rising stars such as Pharaoh Santana, Mdg 4Eva, and NA$A, helping them to get their unique sound heard on the airwaves. Whatever the stage in your career, we’re here to get you in more ears.
What we are looking for
We love working with artists unafraid to break the mould and bring their authentic selves to the airwaves. Whatever the tempo, we want hip hop that brings the energy and emotion.
We are looking for artists committed to connecting with listeners, whether that’s through high vibe tracks, experimental expression or adrenalizing protest tracks. Whether you’re old school or new wave, if you have added to the hip hop culture or added a new trajectory to the evolution, we want to hear from you.
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