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Go Metric USA entered a new alt-folk chapter with the archaic reverie in ‘Old Books No One Remembers’

Posted on 18 June 2024

The scent of bibliosmia drifts throughout the poetry of the anachronistic reverie in Old Books No One Remembers by the irreplicable artist, Go Metric USA. You almost get the sense that you will stumble into Oscar Wilde between the chapters of the beguiling alt-folk progressions which resound as though they have been conjured, not created in the formulaic fashion through which most modern music unravels.

The traditional folk instrumentation gives the single an authentically organic aura which sends sparks through the imagination when working in synergy with the abstract whispers of narrative enchantment. Old Books No One Remembers is a single that bores into the soul, tantalising it gently with timbres that will stir the most primal facets of your being.

This unique blend emerges from the heart of the Texas independent and experimental music community, from an artist which revels in exploring the space between spoken word and jangle music, resulting in a confluence of folk traditions, adventurous soundscapes and masterful songwriting.

Old Books No One Remembers is the perfect introduction to Go Metric USA and their ability to create matrimony between the past and present while ensuring the memories of their sound endures long after the final note.

Old Books No One Remembers was officially released on June 2nd; stream the single on Soundcloud and YouTube.

Review by Amelia Vandergast

The future of alt-rock arrived with Zegovia’s grungy punk-pierced protest, (It’s All Just) Noise

Posted on 3 June 2024

Imagine an immensely volatile lovechild of Dinosaur Jr and Pavement with punk proclivities, and you’ll get an idea of what Zegovia birthed with their latest single, (It’s All Just) Noise.

After the warm overdriven guitar chords swathe the pulsative drum rhythms with discordance in the intro, the rancour strips back as angular notes deliver intricately off-kilter melodies, creating a raw edgy aesthetic that speaks to how sharp Zegovia cut their teeth before they delivered the hook-rife controlled chaos in (It’s All Just) Noise.

So much more than your assimilative bubble of alt-90s nostalgia, Houston’s most inventively authentic alt-rock outfit rose up from the sludgy ennui of grunge, driven by the punk rock ferocity that is clearly running in their veins.

After feeling the full force of the visceralism in their latest release, it is evident that the four-piece’s determination to keep the pulse of rock beating in their rhythm won’t be in vain. Sleeping on a bed of nails would be easier than sleeping on Zegovia.

(It’s All Just) Noise arrived on the airwaves on May 24; stream the single on SoundCloud.

Review by Amelia Vandergast

Spotlight Feature: Be Bigger Not Bitter with Tago’s Feel-Good Hip-Hop Juggernaut, Let Me Talk About Mine

Posted on 16 May 2024

Tago stepped back into the spotlight with his latest single Let Me Talk About Mine, which is set to be a significant moment in his career. The Dallas-based rapper and producer, who has spent the better part of a decade behind the scenes, enriching other artists’ careers, now takes centre stage, showcasing his own story with soul-infused conviction that demands attention.

With Let Me Talk About Mine, Tago crafted lyrics that are both sharp and introspective, set against a backdrop of electrifying beats and cutting-edge electronica aesthetics that shake the dust off old school while tapping into the grit of it.

This single is an unreckonable assertion of self-worth and an invitation to witness his ascension in hip-hop. His narrative is potent, steeped in personal growth and the gritty realities of forging one’s path against the odds. Tago captivates through this monolithic hit, employing kinetic rhythms that propel the listener through his journey of self-realisation and unflinching ambition.

It’s a track that will stand the test of time as a testament to Tago’s ability to weave traditional influences into a modern sonic landscape that pulsates with energy. If you’ve ever felt overshadowed, step into the limelight with his emboldening instant classic.

Stream the official music video for Let Me Talk About Mine from May 16th.

Follow Tago on Instagram.

Review by Amelia Vandergast

Slender Dan dawned an electro-pop awakening with ‘Every Morning the World is Created’

Posted on 10 May 2024

In their latest single, Every Morning the World is Created, Slender Dan captured the essence of electro-pop while infusing it with a soul-stirring spiritual motif. From Nashville’s avant-garde scene, the duo channels their fascination with the psychedelic facets of life into this track.

It’s a tribute not just to personal transformations such as motherhood and rebirth, as Heather of Slender Dan shares, but also to the musical forebears who have sculpted the landscape of synth-pop.

The autotuned vocals climb ceaselessly, crafting an ethereal canopy above the dense, moody beats. This striking contrast grounds the listener, even as the melody seeks to lift them into a transcendental state. Slender Dan adeptly navigates through the shadows of Radiohead and the luminescent arcs of Electric Light Orchestra, with nods to the digital heartbeats of The Human League and the introspective harmonies of Boygenius.

As we approach Mother’s Day, this single serves as a reflective medium on the cyclical nature of life and the continuous giving of our planet. Hit play, and let Slender Dan guide you through a musical exploration that encourages appreciation of our ever-giving world.

Stream Every Morning the World is Created via Spotify when it reaches the airwaves on May 10th.

Review by Amelia Vandergast

I AM Cricchi unveiled his soul in his genre-defying journey of an LP, The Road Back

Posted on 9 May 2024

In his fourth album, The Road Back, the chart-topping urban evocateur I AM Cricchi locked and loaded enough heavy emotional artillery to wage war on the airwaves. The release is a continuation of his commitment to drawing out poison through self-expression, resulting in a visceral anthology that fervently spans the entire emotional spectrum. Stylistically, Cricchi organically matches the psychological dynamism by seamlessly shifting between and melding elements of hip-hop, country, trap, RnB and pop; never assimilating his influences, Will Smith, Nelly, Kid Rock, John Mayer, Alan Jackson, Jelly Roll and Colt Ford, but emulating their ability to melodically envelop you within their emotional projections.

Even after the opening single, Deep Thoughts, the weight of the album that strips the Maryland-born, Texas-based artist’s soul bare, rests heavy. Yet, none of the vulnerable confessionalism within the lyrics or aching sonic motifs feels overbearing or oppressive. Instead, you fall into his world, living vicariously through the palpably cathartic dialectics, torn between intense empathy and revelling in the resonance in his authentic performance as he relives the raw feelings that became precipices to lyrically jump off.

I Gotta Grow is one of the testaments to the resilience required to overcome addiction, envision a better life and fulfil it; after losing himself to substance abuse, Cricchi practices what he preaches; it may not be your average gospel, but it can lead anyone walking to that path to salvation. Fortitude is a theme that echoes throughout the release which expertly uses euphonic acoustic elements and spatial effects to open up enough room for the emotional core for each of the singles to break through to the surface and stick with you for long after the final track fades.

Featuring a stellar line-up of collaborators, including Gringo the MC in Current Situation, Bubbly Galloway in Some Days, Jordan Meyer in Emotions, and Pirscription in Sorry I’m Late, The Road Back is a rare record where you won’t dare to skip a track.

The Road Back LP dropped on May 3rd; stream the emotionally expansive release on Spotify.

Read our interview with I AM Cricchi here.

Review by Amelia Vandergast

Hannah Johnson pioneered a new path through 90s nostalgia-wrapped alt-pop with her sophomore release, Mine

Posted on 22 April 2024

Hannah Johnson’s sophomore hit ‘Mine‘ blew all expectations out of the water following her 2023 debut, ‘Slow Motion‘. Mine is a kaleidoscope of sound that catapults listeners into the past and the promising future of pop music. The masterclass in genre fusion blends the rhythmic bounce of funk, the raw edge of pop-punk, and the lush textures of R&B into a compelling pop synthesis.

From the outset, ‘Mine’ pulses with a life of its own, driven by Johnson’s rich vibrato that dances over layers of funky guitar riffs and a solid dance-y backbeat. The production, with its lo-fi charm, accentuates the authenticity of her musical exploration, allowing her distinctive voice to guide the narrative through this densely woven sonic landscape.

Johnson’s journey from the quiet suburbs of Coppell, Texas, to an emerging pop sensation is reflected in her music’s ambitious reach. With her roots in diverse musical disciplines, from drum beats to lyrical piano melodies, Johnson channels this extensive background into a sound that recontextualises the sonic past and builds the future of pop.

With ‘Mine’, she not only secures her spot as a trailblazer in the pop genre but also invites her growing audience of nearly 30,000 monthly Spotify listeners to join her in a vibrant exploration of musical boundaries. This single is less a step and more a stride towards the zenith of pop charts, promising that Hannah Johnson’s trajectory in the music world will be as intriguing as the melodies she creates.

Mine was officially released on March 15th; stream the single on Spotify.  

Review by Amelia Vandergast

Darius Marquis weaved RnB, Retro-Pop & Gospel into a Folklore Serenade with ‘Fairytales’

Posted on 15 April 2024

Like every good folk tale, Darius Marquis’ standout single, Fairytales, alters the mind through expansions of the imagination. The slick with soul and swathed with experimentation release exists between the borders of genres, exploring untrodden intersections of RnB, retro pop and gospel, allowing Fairytales to unravel as an exploratively sincere extension of candour.

Fairytales nuancedly exposits how stories shape our perceptions of the world while we’re too innocent to experience the unfair brutality of it only for those illusions to be shattered, one shot to the heart at a time. The Houston-based artist and producer charted these emotional themes with folk-esque eloquent ease, allowing the poetic fragments of introspection to flow throughout the hazy instrumental currents with melodious ease. With gospel infused into the grooves, the melodies endlessly ascend beneath Darius Marquis’ honeyed harmonies which bring luminescence to the most bitter-sweet facets of life.

If there was as much justice in the world as fairytales would have us believe, Marquis would be a #1 phenomenon.

Stream Fairytales on Spotify now.

Review by Amelia Vandergast

Pop plunged to new emotional depths with Bekah Wilbourn’s debut single, Go Numb

Posted on 26 March 2024

Bekah Wilbourn’s ‘Go Numb‘ envelops you in a world where vulnerability meets a sonic revolution. This debut single from the El Paso native is a journey through the heartstrings, plucked and resonated in a symphony of emotion and sound.

The track begins with gentle guitar strings laying the foundation, upon which Wilbourn’s vocals weave a narrative of emotional rawness. As the production escalates, the listener is drawn into a rhythmic stupor, a blend of moodily turbulent synthetics and a compelling backbeat that commands attention.

As the song progresses, Wilbourn introduces chamber pop orchestral layers, amplifying the emotional resonance, and elevating the track to an almost cinematic scope. The interplay of 90s pop influences with forward-thinking sonic elements ensures that ‘Go Numb’ resonates with a sense of familiarity, yet ventures boldly into uncharted territories.

Lyrically, ‘Go Numb’ is a poignant reflection on the all-too-human desire to retreat into numbness when vulnerability becomes a battleground. Wilbourn captures this sentiment with raw honesty, offering a mirror to our own experiences of emotional turmoil.

Bekah Wilbourn, with ‘Go Numb’, carved her own niche with a blend of introspection, innovation, and undeniable musical prowess. This single is a bold statement of intent from an artist unafraid to bare her soul and push the boundaries of pop music.

Go Numb was officially released on March 15; stream the single on Spotify.

Review by Amelia Vandergast

Spotlight Feature: Tago – D.A.M.N: An Eternally En Vogue Hip-Hop Anthem of Resilience and Enlightenment

Posted on 29 February 2024

Elevate your rhythmic pulses and bolster your resilience with “D.A.M.N,” the latest euphorically elevated hit from Tago, the Texan titan of hip-hop. The track is a seismic shift in the musical landscape – not by pandering to trends or pursuit of viral fame – but through unflinching perseverance to remain authentic and uplift music fans from all walks of life.

The cross-over appeal is unreal. Between the modernised grooves, which expose Tago’s electronica influences and determination to produce anything but pedestrian beats, you just can’t help but catch the fever of his positivity as he proves that while life might throw curveballs, it’s the grit and grind that keep you going.

Crafted by the multi-platinum producer whose name is fated to become synonymous with longevity in an industry where stars often flicker out as fast as they ignite, D.A.M.N is a firestorm of soul, wisdom, and exhilaration. This track is a bold declaration that Tago isn’t just playing the game; he’s setting the rules, delivering a sound that’s not just for the moment but for the ages.

Merging the raw, unfiltered essence of old-school hip-hop with a glimpse into the genre’s future, Tago’s invitation to embrace your journey towards self-actualisation and peak individuality is irresistible.

Tago Said:

“When I wrote D.A.M.N, I was going through a lot of trials and tribulations and it had me feeling like “DAMN”. In a sense, you can say the feeling of struggle is what created the track.

In this record, I’m trying to convey a story of resilience and inspire others to not give up on their dreams or themselves despite the pain, pressure, and people’s expectations. Always be authentic and never fold under pressure because diamonds are created under pressure.”

D.A.M.N will be officially released on all major platforms, including Spotify, on February 29th, followed by the upcoming accompanying official music video, directed by the cinematic titan, Ori Evans. 

Review by Amelia Vandergast

I AM Cricchi shared how he became a conduit of hope through his eclectically authentic discography in an exclusive interview with A&R Factory

Posted on 10 February 2024

Born in southern Maryland and now based in Texas, Tyler Cricchi, known as I AM Cricchi, presents a compelling narrative in the music world. His journey, transitioning from a typical suburban childhood to grappling with substance abuse in his teenage years, underscores the stark realities that shape his music.

With his vast, eclectic and always raw discography, Cricchi has independently charted multiple times, showcasing his ability to blend genres from hip-hop to country. His music is characterised by its authentic lyrics and versatile delivery, resonating with a wide audience.  In this interview with A&R Factory, we delve into the world of I AM Cricchi, exploring his journey from personal struggles to musical achievements.

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I AM Cricchi, welcome to A&R Factory! We’d love to know a little more about your most recent release, Weighted To Breathe featuring Caskey. What’s the story behind the single?

“Weighted To Breathe was written at a time when I wasn’t sure if I was doing the right thing chasing my dream in music, most regular people usually call it or consider a dream as such, ‘crazy’. The purpose behind this record was to remind myself and anyone else in a similar spot that if we waited or chose to give up, we’d be right back where we were, at a place where most wouldn’t want to be. Some might say at rock bottom. It quickly became one of the biggest solo songs of my career and shortly after I was blessed with the opportunity of having Caskey feature on it. That really proved my point and made everything come full circle because an artist with a much bigger influence and resume thought it was as dope as I did! NEVER GIVE UP!!”

Your upcoming project, The Road Back, talks about overcoming addiction; can you tell us more about the project and the inspiration behind the release?

“Addiction is a topic I hold close to my heart. I personally have been through the depths of hell while abusing drugs and running through the streets. This was my first project with The Lotto Tribe, and I wanted to make sure it was very special because I recognized that they believed in me, similar to the way I believe in myself. I reached out to a hometown producer Tilli Mack and told him I needed something to spill my pain on and thus this record was birthed. The writing aspect of it for me was just a matter of putting myself in the mindset of not ever wanting to go back to my old life. That’s why I’m so inspired after breaking away from it because I never want to go back to that life I used to be, stuck, in. In other words, I wanted it to be the music I wished I had when I was broken and hopeless

More than anything I wanted to create something that could save someone’s life or make a change for someone in a dark time and for me that’s what all this is about. The road back is never easy, but I hope this record gives someone, anyone, hope. It releases on May 3rd, 2024, worldwide, on the first Friday of National Mental Health Awareness month and is supported by the organization, To Write Love On Her Arms which supports mental health.”

How do your most recent releases compare to your past projects like; No Time, Runnin A Lot, I Gotta Grow, and Say Less Do More?

“I definitely don’t fit in any box. I make a variety of genres and I’m always exploring new sounds. The music I write is always dependent on the moment I’m in. Sometimes I’m happy and sometimes I’m not but that’s life and that’s what I put in my music. I don’t over-exaggerate or attempt to portray anything, I’m just me. If there is one thing that ties every song to the next it’s the authenticity of my story. Every song and every word was lived, meant and felt by me. In the end though, all my music is for everyone and anyone. I just want to bring awareness to my story, and my life and give others hope.”

How did you get into music, and where has your creative journey taken you?

“I got into music before I can even remember. My father is what I would call a “beast” on the guitar and loves to play. My dad worked a 9 to 5 for more years than I had been alive, and I never saw the same happiness he had when he was holding that guitar. That put a spark in me. It made me feel that maybe music was where he belonged, but he never tried or never could take the chance to be truly one with.

The ability to write started with my love for poetry in 2nd grade and continued through middle school. It wasn’t until I was in a juvenile youth center that I started to experiment with trying to rap on beats or write with a specific sound in mind. After that, writing music kept me alive through years and years of addiction and depression, almost daily wondering if I should live. It wasn’t until 5 years ago when I got sober that I started to clearly see the vision. Since then, I have hit the iTunes Charts twice independently. I’ve accumulated over a quarter million streams in 2023. I’ve done songs with legends such as Blind Fury, Caskey, Merkules, and many other amazing artists. Most of all I’ve been finding myself along the way and that’s something special to my heart.”

What role has the indie label The Lotto Tribe played in your career?

“That’s a chapter of my life that is just getting started, but something I’m really looking forward to. So far, it’s been nothing but love and solid continuous guidance from them. They continue to bring me confidence and opportunity. They have helped me align contracts with many industry partners and continue to put my name in the right places for growth. I genuinely appreciate them for their work so far and again, I’m very excited to see what the future holds with The Lotto Tribe!”

Which artists inspire you the most, and is there anything else that inspires you to create?

“Artist-wise, I’d say Caskey, Jelly Roll and LaRussell give me the most inspiration currently. The hustle and the constant innovation are something I respect and appreciate from all of them.

I’m inspired by different people at different times, but I often pull my inspiration from my own life. Whatever I’m feeling or whatever I’m dealing with at that moment is what I write about. Music is a way to cope and a safe space for me, so emotions often drive it. I’ll often base the lyrics, beat cadence and melodies off of just how I feel in the moment. Music is something that makes me feel alive and through it, I’ll continue to try my best to be my best.”

Can you tell us a little about your global distribution deal with Memphis’ Select-O-Hits? and being attached to The Orchard?

“This is another chapter of my journey that’s just getting started! Johnny Phillips has been extremely helpful in getting me set up over there at Select-O-Hits and I genuinely look forward to our future years together. They’re very well known from the days of his father Tom and uncle, Sam who founded Sun Records. They’ve also been influential in distributing Memphis hip-hop legends Three 6 Mafia and Lil Wyte. Even Jellyroll had projects through them in his early career. I’m just happy to be here in the now and be a part of something with such a history!”

What else is in the pipeline for you?

“This year will be my greatest yet. My biggest news so far this year will be the full rollout release for the single project with The Lotto Tribe, “The Road Back”. It’s one of my most meaningful pieces to date and I can’t wait to share it with the world. We also have shows lined up across the country including a SXSW visit here in Austin, Texas. I plan on dropping multiple singles and a possible full album once the vibe and timing feels right! There will also be more collaborations, big features and visuals but you’ll just have to follow me and wait to see what things I have in store! This is just the start for me.”

Stream I AM Cricchi on Spotify and discover more about the artist here.

Interview by Amelia Vandergast