Trofye landed another seismic blow to the hip-hop scene with ‘You Already Know Dat’, produced by Hawky and brought to life visually by Chieffography in the official video, which dropped on 9th May. From the first pulse, the track launches a hypersonically augmented hit of pure hip-hop fire, bolstered by boom-bap beats and a production so cinematically intense you can almost see the credits rolling on a Hollywood blockbuster as it pummels through your speakers.
This is hip-hop delivered with unflinching conviction; every syllable lands with the velocity of a sledgehammer. Trofye’s lyricism is wired for high voltage – enough to power a grid while he leaves no risk of repetition, driving home his individuality and sharp intent. The delivery never drops below full throttle, and with each verse, Trofye puts himself in prime position to collect both reverence and momentum, with sync deals waiting in the wings for a track so ready-made for the cinematic spotlight.
While his reputation may have started in Franklin, TN with hits like ‘Eat’, ‘Dead or In Jail’, and ‘No Hooks’, ‘You Already Know Dat’ is the statement piece that brings Trofye to new heights, both musically and visually. The production choices make no apologies, giving the single an edge that demands repeat listens and respect across the hip-hop spectrum.
‘You Already Know Dat’ is now available to stream on all major platforms; for the full experience, check it out on YouTube.
Review by Amelia Vandergast