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Why Musicians Shouldn’t Overlook TikTok’s Influence Over the Music Industry

TikTok’s ability to catapult musicians into the viral fame stratosphere is hardly the music industry’s best-kept secret. Everyone from Lil Nas X to Selena Gomez to Lizzo to Doja Cat owes some degree of their success to the platform, which is often largely disregarded by people outside the Gen Z generation as a breeding ground for narcissism.

The controversial platform has also proven efficacious in turning older songs into new viral hits, which find their way back into the charts or reach the music charts for the first time. While there is some degree of luck and chance to the viral TikTok fame formula, there are ways to increase your chances of ensuring your music resonates with the new generation of music fans.

In this article, we will touch on how to leverage the platform for success, in the same vein as Mother Mother, and how TikTok fame translates to success outside of the platform.

How Mother Mother’s 2008 Single Shot to Viral Fame Overnight in 2021

The Canadian indie band Mother Mother is a testament to the power of adaptation and evolution. Their journey, particularly post their viral TikTok fame in 2020, is a fascinating narrative of how modern platforms can redefine an artist’s journey to success. After 15 years of steady, yet under-the-radar, work in the music scene, Mother Mother’s trajectory took a dramatic and unexpected turn, thanks to the social media powerhouse.

The band experienced a seismic shift in their career when their 2008 album ‘O My Heart’ found unexpected fame on TikTok. The standout track ‘Hayloft’ became a viral sensation, amassing over 635,000 videos on TikTok and nearing 263 million streams on Spotify. This surge in popularity was a stark contrast to their status two years prior, where they had approximately 1.08 million monthly Spotify listeners. Post-viral success, this number skyrocketed to 7.33 million, peaking at 8.17 million in April 2021.

A review of double release from 'Mother Mother', the band who shot to  popularity thanks to TikTok - Brig Newspaper

Interestingly, ‘Hayloft’ was originally deemed too unconventional for mainstream radio, the song found its audience over a decade later among the Gen Z users of TikTok. Its quirky, genre-bending nature resonated with a generation known for its embrace of diversity and rejection of traditional norms.

The band’s response to this newfound fame was ingeniously strategic in 2021, they released ‘Inside’, an album that came 13 years and five albums after ‘O My Heart’. This release was followed by an intriguing move – the tease and eventual release of ‘Hayloft II’, a sequel to their viral hit. This sequel was part of an extended version of ‘Inside’, offering fans a fresh take on the beloved ‘Hayloft’ melody and lyrics.

This strategic release sequence not only maintained the momentum but also deepened the engagement with their audience. Within a week of its release, ‘Hayloft II’ was used in over 35,000 TikTok videos and garnered 3.4 million streams on Spotify, with the music videos for both ‘Hayloft’ tracks collectively hitting 2.5 million views on YouTube.

How to Gain Traction on TikTok

Mother Mother’s story is a striking example of how artists can leverage viral success to not only sustain but also expand their creative horizons. While Mother Mother’s fame even left the band perplexed as to how it happened and not every artist can bank on winning the same virality lottery, musicians wanting more traction behind their careers shouldn’t overlook the platform’s influence over the music industry. Here’s how to get started.

  1. Leverage Trends and Challenges: TikTok thrives on trends and challenges. Musicians can gain traction by creating content that fits into or inspires these trends. Creating a catchy, easily replicable hook can encourage users to create their own content with the song, amplifying its reach.
  2. Authentic Engagement: TikTok users value authenticity. Musicians who engage genuinely with their audience, respond to comments and participate in trends themselves can build a loyal following.
  3. Collaborations: Teaming up with popular TikTok creators or other musicians can expose an artist to new audiences. Collaborations can take the form of duets, challenges, or simply using each other’s music in videos.
  4. Consistent Posting: Regularly posting content keeps an artist visible and relevant. This doesn’t always mean only posting polished music clips; behind-the-scenes footage, songwriting processes, or personal stories can also resonate with audiences.
  1. Hashtag Usage: Strategic use of hashtags can increase the visibility of content. Including trending hashtags, as well as specific music-related tags, can help a musician’s content surface in more users’ feeds.
  1. Snippets and Teasers: Releasing short, catchy snippets of songs can generate interest and anticipation for the full version. This tactic can lead to users checking out the artist’s other work or streaming platforms.
  1. Adapting to the Platform: TikTok’s format favours short, engaging content. Musicians need to adapt their music to fit this format, focusing on creating impactful, concise clips that capture attention quickly.
  1. Interactive Content: Encouraging user interaction, such as asking for duets, remixes, or reactions, can increase engagement. This also gives fans a sense of participation and connection with the artist.
  1. Understanding the Algorithm: TikTok’s algorithm favours content that keeps users on the app longer. Understanding and adapting to these mechanics, such as creating loopable content or videos that encourage repeat views, can help in gaining traction.
  1. Embracing Virality: If a song or artist starts gaining traction, it’s crucial to capitalise on this momentum. This could mean creating more content around the trending song, engaging with users who make videos with it, or quickly releasing related music.

How TikTok Fame Translates to Success Away from the Platform

When a musician goes viral on TikTok, their visibility skyrockets. This newfound fame means more people are aware of the artist, which naturally leads to increased interest in their live performances, streaming their music, and purchasing their merchandise. Here’s how the success typically translates to other domains.

  1. Spotify Streams: Viral TikTok songs often lead to a surge in Spotify streams. Users who discover a song on TikTok are likely to search for the full version on streaming platforms. Additionally, TikTok’s short format leaves users wanting more, driving them to platforms where they can listen to the entire track or album.
  1. Converting Followers to Fans: TikTok followers can quickly become dedicated fans. As these followers develop a deeper interest in the artist’s work, they are more likely to buy concert tickets and merchandise. This conversion is often facilitated by the artist’s continued engagement and content creation that resonates with their audience.
  1. Cross-Platform Promotion: Musicians often use TikTok fame to promote their activities on other platforms. For instance, they can announce new music releases, concert dates, or merchandise drops on TikTok, directing traffic to Spotify, ticketing websites, or online merch stores.
  1. Algorithmic Boosts: The algorithms of platforms like Spotify often take cues from social media trends. A song trending on TikTok is likely to be featured in Spotify’s popular playlists, further increasing streams and visibility.
  1. Merchandise Sales: TikTok allows artists to showcase their personality and brand, which can be leveraged in their merchandise. Fans who feel a connection to the artist are more likely to purchase merch as a way of supporting them.
  1. Tour and Event Promotion: Artists can use TikTok to promote tours and events directly to a highly engaged audience. Viral fame can lead to rapid ticket sales, as fans are eager to experience the music they’ve enjoyed on TikTok live.
  1. Collaborations and Sponsorships: TikTok fame can lead to collaborations with other artists or brands, further increasing an artist’s exposure. These collaborations can also include exclusive merchandise or sponsored content, leading to additional revenue streams.


If you want to connect with the new generation of music fans, put your music in front of them. If you’re always relying on Instagram and Facebook and then lamenting about the pitiful reach of your posts, this is a sign that your social media music marketing game needs to evolve in line with contemporary digital trends.

Use TikTok to market your new releases and your older material that you think would resonate with the new generation of music fans. Pour the same creativity you use in your music into marketing it and see what mark you can make on the increasingly digital music landscape.

For more A&R advice, enquire about our artist consultancy services today.

Article by Amelia Vandergast

Bella Moulden soaked synth wave with soul in her latest single, Wire

The moody stabbing synth lines and caustic rock guitar cuts create an intoxicating contrast to Bella Moulden’s soul-soaked vocal lines in her ode to 80s synth wave, Wire.

The 21-year-old singer-songwriter and multi-instrumentalist may have achieved viral acclaim via TikTok with her earlier release, SelfCare, but if any artist has what it takes to create a sustainable career with her juxtaposingly absorbing creativity, it is Bella Moulden.

The Buffalo, NY-born artist has already received plaudits from everyone from Peaches to The Black Keys to Juliette Lewis; her latest single will undoubtedly garner her even more acclaim for the way her sultrily sincere vocal timbre wraps around the lyricism that alludes to the hesitancy that gnaws away at the nectar of the honeymoon phase in a relationship.

Stream Wire on Spotify now.

Review by Amelia Vandergast

Cera Gibson worked her subversively seductive pop magic with ‘Daddy’

Alt-pop artist, Cera Gibson, worked her subversively seductive magic in her latest single, Daddy, which switched the narrative and proved that women *can* be the Daddy too.

Atop the smoothly moody indie pop instrumentals, Gibson lays down her classic pop vocals that wrap around the lyrics, which work to reveal that relinquishing the typically predominantly-masculine ‘daddy’ role doesn’t need to mean handing your masculinity in at the door.

With compassionately soulful lines such as “you’re a big strong man so I’m gonna do what I can”, Gibson turned gender stereotypes on their oppressive and unnecessary head in under four minutes.

The self-proclaimed “gayest straight song” is an invitation to vulnerability that has blown our mind. And we’re not alone in our affinity. Since 2021, Cera Gibson has amassed over 400k followers on TikTok with social commentaries that encompass her “Mommy yet Daddy, sad bitch but bad bitch” persona. How can you NOT love her?!

Daddy was officially released on December 8th. Check it out on Spotify.

Review by Amelia Vandergast

Is TikTok the New Myspace for (Not Just Gen Z) Unsigned Artists?

If you experienced Myspace, no matter what TikTok does (we are talking about the platform here, not the creators, before you start bemoaning the dance moves and the lip-syncing proclivities), it will probably never scratch the nostalgic itch.

For younger independent artists oblivious to the culture of Myspace, there is little hesitation to jump on what became the most visited website in 2021. You can see it as a sad sign of the times that users spend more than 850 minutes every month on the app, or you can also see it as one of the best opportunities the internet has extended to artists looking to cast their digital net wider.

Just about anything can go viral on TikTok, proven by the sea shanty trend in 2021. And for anyone that thinks TikTok is for ingrates who blasphemously appropriate music culture, think again. 40% of active users of TikTok have a monthly music subscription, compared to 25% of the general population. Even more remarkably, only 9% of the general population frequently buy merch; for TikTok users, it is 17%. That is before you consider how many users get inspired by music before putting it into their posts.

TikTok has become so vital to the music industry that publishers change track names to how they are referred to on TikTok. And don’t forget about the deal signed between UnitedMasters and TikTok in 2021. 

What We Can Learn from the Legacy of Myspace

Myspace used to be one of the best platforms for music discovery. Facebook may have left it dead and buried but social media is still the number 1 method of discovering music for Gen Z and Millennial music fans, followed by YouTube videos, recommendations from friends, radio, TV shows, and soundtracks.

In 2022, TikTok is as renowned for its viral video humour as it is famous for launching new artists’ careers. Lil Nas X, Tai Verdes, Loren Gray, and Baby Ariel have TikTok to thank for their stratospheric fame and revered positions in the music industry.

The other remarkable feat of Myspace was its networking capabilities; it became a place for artists to create genuine connections with fans, other bands, venues, and other figureheads in the music industry.

Newsflash, it is still easy to create connections online. The real issue with music promotion in 2022 isn’t the inability to make those connections; it is the undeniable oversaturation in the music industry; there are more artists on Spotify than people living in Hong Kong. The fault does not lie with the technology of today. The fault lies within the cramped confines of the industry, filled with fame-hungry chancers looking for adoration and easy money. The good news is that these narcissistic hacks are easily separable from talented artists. The difference lies within the art and the effort to ensure it is heard. Now, there are more platforms than ever to expand your reach and collect royalties.

How the SoundOn Feature Became a Game Changer for Unsigned Artists

In 2022, TikTok launched its new SoundOn initiative across the US and the UK to support unsigned artists. The feature allows artists to licence their tracks for use on the platform via the partner streaming service, Resso. 

The SoundOn feature enables artists to upload music and earn royalties. In the first year, artists will receive 100% of their royalties; after that, it drops to a still very reasonable 90%. As the cherry on the self-promo cake, the feature also offers a range of promotional tools and support.

Anyone Can Go Viral on TikTok

TikTok has become one of the ultimate equalisers of our technology-driven times. Forget Twitter, which leaves sycophants in a frenzy every time the object of their infatuation Tweets about their breakfast and bowel movements and ignores the voices that deserve to be heard.

Forget Facebook, which will all too happily effectively leave you screaming into the void while you are attempting to promote your new single, album, merch or tour. To go viral on TikTok, you don’t need thousands or millions of followers at your disposal or a massive social media marketing budget; all you need is a little creativity; which should be something that artists have in abundance.

How to Create Viral Worthy Posts to Promote Your Music on TikTok

Keep it short and sweet. TikTok may be a great platform, but it can’t lengthen the tragically short attention span of social media users. 8 – 15 seconds seems to be the sweet spot. So, share the hookiest segment of your new track or the most eye-grabbing fragment of your new music video.

Stay in trend. Even if you don’t bow to the mainstream trends with your music, if you want TikTok success, you might have to make an exception to that rule. Head to the discover page to find out what is trending in your niche and make the algorithms take your content to new heights.

Don’t use generic hashtags. When finalising your TikTok posts, don’t be tempted to use the most obvious tags. Do a deep dive on the trending tags for your niche on the platform itself, and utilise sites such as

– Collaborate with popular creators. Influencers, including TikTok influencers, are becoming increasingly valuable for independent artists looking for effective music promotion. As the adage goes, if you can’t beat them, join them! Offer your music for other popular creators in your niche to use in their videos.


I don’t want to get all Dr Pepper on you, but what is the worst that can happen if you choose to invest some of your time in promoting your music on the platform? In 2020, 70 unsigned artists snagged major record label deals, which may not sound too impressive, given the number of independent artists releasing music. But getting signed to a label isn’t the be-all and end-all for artists anymore. With a loyal enough following, there is no stopping independent artists from being able to fund their music careers and running things on their terms.

Amelia Vandergast


American social media star, JÚWAN, has released his snipingly riotous pop-punk debut single, OUCH

After going viral on TikTok, the American social media star, JÚWAN, has made his spicy alt-pop debut. His debut single, OUCH, is a confrontationally infectious take on pop-punk with sharp enough lyrics to cut right to the bone.

From tearing apart narcissists to shaming the people that think that questioning someone’s sexuality is a good use of their time, this riotously high-vibe track allows you to imagine what Bowling for Soup would sound like if their music got a potent shot of emotional intelligence.

Instrumentally, OUCH takes you right back to the golden age of 00s pop-punk and alt-rock with the crunchy guitars, sharp lyrical hooks and massive choruses, but JÚWAN is discernibly an artist made for this generation and their search for artists that do more than just superficially scratch at the surface. Seemingly, his magnetism shines through on the airwaves as much as his viral videos. He is definitely one to watch.

OUCH is now available to stream via Spotify.

Review by Amelia Vandergast

From Social Media to Streaming: Is TikTok Worth All the Hype for a Music Career?

2020 was a challenging year across almost every industry, and few took a bigger hit than the entertainment sector.

With venues around the world shutting their doors and cancelled gigs piling up, many young artists had to postpone their debut.

At the very least, they had to find an alternative way to get their music out and build a fanbase without relying on live performances.

Fortunately for these artists, TikTok came to their rescue, allowing them to grow their career from the comfort and safety of their own home.

So, what’s the deal with TikTok?

TikTok is a popular video-based social platform developed by Chinese tech giant ByteDance in 2018.

The platform started life as two different apps:, which launched in Shanghai in 2014, and Douyin, which was founded by ByteDance in 2016. ByteDance wanted to expand Douyin internationally, and did so under a new name in September 2017: TikTok. They then acquired and folded it into TikTok shortly afterwards in August 2018.

In a nutshell, TikTok allows its users to share videos of up to 60 seconds. These rapid-fire short videos of lip-syncs to popular music and viral challenges delivered via a never-ending feed make for an addictive viewing experience. According to data released by ByteDance, their U.S users open the app eight times a day, with an individual session lasting for about 4.9 minutes, which is reportedly the highest individual session time across all social media platforms.

Since TikTok’s launch in 2018, the app has racked up billions (yes, with a ‘b’) of downloads globally. The highest peak was observed during Q1 2020, which saw global audiences quarantined at home amid COVID-19. Already claiming the coveted status of “most downloaded app” for both 2018 and 2019, in April 2020, TikTok officially reached a staggering 2 billion downloads.

How musicians are using TikTok to grow (and resurrect) their careers

Although TikTok took Gen Z by storm almost instantly, older users needed a little more time to get hooked. But as soon as they did get involved, their demographic has started indulging and creating TikTok content in a big way.

Despite its rapid growth in popularity, TikTok remains a relatively new medium. As the app continues to attract new users, it creates a unique opportunity for young talent to embrace its potential.

To reach mass-awareness on TikTok, users across the world are tapping into trending memes and challenges featuring a mix of chart-topping songs, niche artists and even long-lost hits from decades past.

Matthew Wilder, the artist behind 1984 single ‘Break My Stride’, is enjoying a huge surge in popularity  by going viral on TikTok, helping him to climb the charts again almost four decades later:

At time of writing, TikTok users have featured Wilder’s song on their videos over 526K times as a part of the ongoing trend.

What kind of trend could lead to such impressive streaming performance? It involves texting someone the lyrics to ‘Break My Stride’, one line at a time until they figure out what you’re doing; then you film yourself dancing in front of the text chain – and the results are astonishing. The track has recently popped up on Spotify’s Viral 50 and Apple Music’s Top 100 charts around the world, giving it a whole new lease of life.

And what about new artists?

The most famous example of a “TikTok-made” musician is Montero “Lil Nas X” Hill.

Instead of competing with other up-and-coming rappers on more popular streaming services such as SoundCloud or Spotify, this 21-years-old American rapper decided to leverage the potential of a new social media platform. His efforts to promote “Old Town Road” using TikTok proved successful, and the song eventually got picked up as a trending meme, securing millions of streams as a result.

In his interview with Time, Hill commented: “I should maybe be paying TikTok. They really boosted the song. It was getting to the point that it was almost stagnant. When TikTok hit it, almost every day since that, the streams have been up. I credit them a lot.”

TikTok creates opportunities – but can it sustain an artist’s career?

Despite many mainstream bands already taking advantage of the new social video platform, TikTok isn’t reserved only for well-established artists. On the contrary, the platform is known for causing the breakthrough success of many emerging musicians such as Powfu, SAINt JHN, BENEE or Salem Ilese.

Several previously unknown musicians made their name thanks to being a part of the popular trends, memes and challenges thatTikTok thrives on. However, with music always being at the core of TikTok’s value proposition, the discovery of niche artists quickly becomes a massive part of the app’s identity.

Search trends clearly show what we think of as “TikTok songs” are growing in popularity across the world. The app has been incredibly successful so far in generating online streams to springboard lesser-known artists into the charts, as well as driving their explosive social media following.

A UK-based video production studio, Nibble Video, has recently released TikTok earnings data that investigates how much money TikTok artists could make in online royalties as a result of going viral on the platform.

According to Nibble’s report, a Canadian artist, Isaiah Faber – also known as Powfu – could be making as much as £2.3M in royalties from Spotify and YouTube with his single ‘Death Bed’ alone.

“Death Bed (Coffee for Your Head)” samples the 2017 song “Coffee” by UK. indie-pop artist Beabadoobee and tells the story of a man confessing his love while on his deathbed. Since the tune was uploaded to Powfu’s YouTube channel back in April, it has already accumulated over 247M views,as well as being featured in over 5.8M videos on TikTok.

But apart from online royalties, Faber has also benefited from an ever-increasing following across his social media channels. According to data collected by Soundcharts, his fan base on popular social media platforms such as Instagram saw a significant uplift as soon as ‘Death Bed’ took off virally.

Source: Soundcharts






Since Powfu is already making a significant profit from online streaming thanks to a single song, it stands to reason that he could benefit greatly from his Instagram presence in the long-term.

With almost 382K followers on Instagram, Powfu could be charging as much as £1.6K for a single post if he’d choose to become a paid influencer. [source: Inkifi]

TikTok’s impact on the music industry

Although there are many examples of artists who have had their music career skyrocket because of TikTok, the social media platform still sparks controversy.

Even with Donald Trump publicly criticising TikTok and demanding a blanket country-wide ban in the US due to privacy concerns, the company behind TikTok is still one of the world’s most profitable start-ups, its value circulating around $50B.

But as the profit of the start-up grows, one question is still being asked – do musicians make enough off their TikTok success?

The Digital, Culture, Media and Sport Committee has recently launched an inquiry into the economics of music streaming, urging the UK government to look into the business models operated by popular streaming platforms such as Spotify and Apple Music. The inquiry aims to evaluate streaming platforms’ economic impact on the music industry for artists, record labels and record shops.

A recent poll by YouGov (on behalf of the #BrokenRecord campaign) found that 77% thought artists are not being paid enough, while 76% felt songwriters were also underpaid. In contrast, the research showed that Universal Music Group recorded whopping revenues of $1.14bn in the last quarter despite the global pandemic and economic downturn.

During the first inquiry hearing last week, equitable remuneration, increased transparency and user-centric streaming models were put forward as ways in which the industry could be reformed and made fairer for artists. At the hearing, Guy Garvey, lead singer of the rock band Elbow, declared that the “system, as it is, is threatening the future of music”.

And what do TikTok’s earnings look like? While the platform doesn’t advertise their business practices, it’s a known fact that it has struck deals with rights holders and pays royalties in return for being able to use their music. It’s the same kind of arrangement that apps, websites, YouTube, streamers, podcasts, radio stations, and other broadcasters pay.

Back in July, TikTok sealed a deal with the National Music Publishers’ Association (NMPA). This trade association has previously accused TikTok of failing to pay adequate royalties to music rights-holders and has even reportedly threatened legal action.

The multi-year agreement that has been developed in partnership between TikTok and NMPA was apparently designed to “enrich users’ experience and the creators of the music made available by the platform by helping them to get their music seen on a canvas with unlimited avenues for expression”, as noted by the official press release issued by NMPA.

And while TikTok is reportedly getting better at paying royalties for mainstream artists and their distributors, it leaves new and unsigned artists behind in terms of equal compensation.

Yes, it offers excellent publicity and free promotion in front of a multi-million-strong global audience, which can be quite lucrative, especially if you’re lucky enough to get involved in a major trend. But for those who don’t, TikTok does has an alternative.

Back in August, the company announced its first music distribution partnership with indie music distributor United Masters. According to TechCrunch, the deal will allow artists on TikTok to tap into the platform’s ability to make their music go viral, and then distribute their songs directly to other music streaming services such as Spotify, Apple Music and YouTube.

Does this mark the beginning of a whole new future of music discovery? We firmly believe so.

TikTok viral star Skandra drop debut with visuals for ‘Rivers’

SKANDRA is the musical project of Alexandra Duparc and see sends us a fantastic new single ‘Rivers’.

All songs were written on a small synth in the corner of a guest house in Los Feliz. They were then produced and made audible by Travis Warner (Frith), mixed by Mike Schuppan (M83, Paramore, Jimmy Eatworld) and mastered by David Cooley (Tame Impala, Dr. Dog, Metric). This is a band that has quality production and you can hear the difference.

Alexandra created a non-profit called Treehouse to produce intimate living room events showcasing the artistry of music and spoken word and has grown it into five years of monthly pop-up events, shining a light on hundreds of artists and exposing them to thousands all around Los Angeles.

As a musician, at fifteen years old, Alexandra started out on keyboards and vocals in The Tints. They recorded an album with John Frusciante and toured the world, sharing the stage with such artists as PJ Harvey, Autolux, The Zombies, and Yoko Ono. Their journey and releases were covered by various publications, including Nylon, Teen Vogue, the Los Angeles Times and Rolling Stone.

Moving forward in her musical career, Alexandra went on to score films, having the honor of growing as a film composer under the mentorship of Budd Carr, music supervisor best known for his 30 years of work with Oliver Stone. In the span of two years, she worked on over thirty films.

Alexandra kept creating her own musical projects. She has recorded over 12 albums from 2004-2019. She is represented by Position Music Group and you can hear her music all over TV, including NBC’s The Night Shift, American Idol, CW’s Everwood, CW’s Dreamcatcher, NBC Sports, Cold Justice, SNL, Ford Sync Commercials and more. She’s performed sold out performances at landmark Los Angeles venues such as The Troubadour, The Echo, Spaceland and was spotlighted musician at the SXSW Festival in 2016. She also wrote and narrated the video game Where The Bees Make Honey by Brian Wilson which was released on XBox, PS4 and Nintendo in 2019.

With such an impressive resume it’s no wonder that this song is proving to be a massive success so quick. With the power of her TikTok fans behind her, this has propelled ‘Rivers‘ to world acclaim. To all other musicians who are not on this platform, a sure message has surfaced. Get your music out there. SKANDRA is leading the way and pushes out a fab song.

Click here for the song  and video via this link.

Reviewed by Llewelyn Screen

Gentry charms the speakers with sensual debut R&B song ”Work Of Art”

Gentry is a new singer-songwriter and he is here with a sultry R&B track to get you in the mood. This debut song is called ”Work Of Art” and it is steamy to say the least.

Work Of Art” is all about the appreciate of a lovers body and knowing that you two can go far together. You love what you see and just want to be with this person. You just want to keep things simple and make sure that everything is natural.

Gentry has such a smooth style and he definitely knows how to market himself. He has been smart by building up his name for a while via TikTok, Instagram and is now going for it on streaming websites for this new song. I like his voice and the beat is a big winner. ”Work Of Art” is a sultry R&B song that is perfect for those nights where you are with your date and just want to slow dance.

Work Of Art” is the debut song from Gentry and he shows that he is a rising star. This is pure R&B that is going to be very popular with fans of the genre- young and old.

Stream this new sensual R&B track right here on Spotify.

Head to Insta to see more from this artist.

Reviewed by Llewelyn Screen