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The Unbranded

The Unbranded penned a riotous alt-90s love letter with ‘Novacaine’

If you’ve ever wondered what Dinosaur Jr would sound like with a bigger and louder sonic stature, find the answer in the high-octane riotous love letter to the alt-90s, penned through The Unbranded’s hit single Novacaine.

Once you let the impaled-with pop-punk-hooks earworm in, don’t expect it to depart any time soon. As the kinetically infectious chord progressions subjugate your rhythmic pulses into submission, the augmented-with-charisma vocal lines draw you further into the centre of the frenetic epitome of rebellion which spits in the face of anyone who wants to shunt people who don’t fit the mould of banality to the sidelines.

The track is a clarion call to all the outliers looking for permission to transform their idiosyncrasies into fuel for their empowered fire. Following in the footsteps of the likes of Social Distortion, The Unbranded and their motivation to inject spiritual awakenings into their music are an essential listen; just one hit, and you’ll want to join them at the vanguard as they smash down toxic social constructions.

Novacaine was officially released on March 15; stream the single on all major platforms via this link.

Review by Amelia Vandergast