For his latest single, Play to Win, the New Jersey flow king and producer, Enrichment, collaborated with the two trailblazers, Termanology and Chris Rivers, to create the grittiest hip-hop drop of the summer.
Enrichment’s killer cadence flows over the Eastern rhythms in the production that punches with East Coast flavour. Any fans of Blackalicious’ innovative take on contemporary hip hop will want to make a playlist staple of the lyrically sharp hit. The complex and multisyllabic rhymes will leave you on the rap hooks which sink their teeth so that the introspection in this no-mercy exposition of what it takes to strive for greatness is mainlined into your veins.
When Enrichment isn’t crafting his own tracks, he’s in the studio working with Kuniva (D12), Omar Ray, and Nino Man. Competition may be tough in the dog eat dog industry in 2023, but clearly, he’s got the strongest bite.
Play to Win was officially released on June 9th; stream it on Bandcamp.
Review by Amelia Vandergast