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Facebook’s New Independent Artist Program Harnesses The Power Of Social Media To Get Independent Creators Discovered.

Facebook Independent Artist Program

Thanks to Facebook’s Independent Artist Program, the days of artists lusting after the Myspace era of social media are over.

By partnering with third-party distributors, including DistroKid and Tunecore, Facebook has made it easier than ever for artists to distribute their music on Facebook and Instagram through Stories, Reels, and everywhere Facebook offers a music library. The best part? The quick and seamless service is available at absolutely no cost to the artist.

Through the Independent Artist Program, your music can be available to millions of people across Facebook, so you don’t have to wait for your future fans to find you. The program that puts independent artists and creators content at the forefront launches today, June 16th, 2021.

Whether you are looking to drive fan engagement, become the soundtrack to social experiences or boost your signal after a new release, the innovative service that harnesses the power of social media makes free promotion more accessible than ever before.

A&R Factory’s Take on the Independent Artist Program

A&R Factory has been helping to get artists discovered since 2012, and we are delighted to see Facebook joining the cause in getting talented independent artists discovered.

During the pandemic, we have heard more debut releases and discovered more outstanding talent than ever before. This timely innovation on Facebook’s behalf can be the break that many artists have been waiting for.

Without a major budget, many artists, despite their talent, enter the industry as underdogs; the program is an all too welcome leveling of the playing field that every artist should take advantage of. The viral potential of music stickers, short-form media clips, Reels and shareable lyrics is exponential.

To sign up for the Independent Artist Program, head to the landing page of your chosen distributor.

  • “Music discovery and sharing is happening in very powerful ways on Facebook and Instagram, so we’re thrilled to be able to support independent artists by ensuring that their music can be distributed through these important channels at no cost. This initiative is a huge benefit to indie artists everywhere and we’re excited to be partnering with Facebook on this program.” – Philip Kaplan, Founder and CEO, DistroKid.
  • “These days we are seeing a leveling of the playing field as discovery is happening via social media and no longer solely dependent on industry executives and DJs handpicking hits. With the popularity of short form videos, Facebook Stories and Instagram Reels are two important platforms on which fans are finding songs and artists, with careers being made when songs go viral. The Facebook Independent Artist Program provides an even greater gateway for indie artists from around the world to be heard.” – Andreea Gleeson, Co-head and Chief Revenue Officer, TuneCore