AJ Mclovely proved how she came about her moniker in her intimately heartfelt alt-pop single, Hold On, which tackles the very real problem of our tendency to convince ourselves that misery is forever and happiness is fleeting.
Hold On soulfully narrates that our experience of reality is all just a matter of perspective as AJ Mclovely’s 90s pop-inspired vocals compassionately breeze over the folky pop guitars. The lockdown created single is just one of the reasons that the Aberdeenshire-based singer-songwriter and mental health advocate has developed a staunch fan base. So many pop artists have got into the habit of creating from the ego. Yet, with Hold On, there’s a real sense that it was created to resonate with souls that are lacking the light that is by the smorgasbord in this simple yet powerfully otherworldly single.
The official video to Hold On is available to stream on YouTube. And you can connect with AJ Mclovely via Facebook.
UK-based singer-songwriter Coupdeka brought narrative pop to the next level with her latest single, Love Online, which optimistically captures the potential for love during Covid times, even if it has to be digital.
Under the influence of 80s indie icons such as Mazzy Star, The Slits and Blondie, Coupdekat brought a comforting feeling of familiarity to the track as she runs through the dystopic pitfalls of dating in 2021; if you know, you know. And if you know, you’ll undoubtedly find plenty of resonance in lyrics such as “we only make love online”.
Any fans of The Yeah Yeah Yeahs, Shiny Toy Guns will appreciate Coupdekat’s indie approach to contemporary pop with Love Online.