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Pop Debut

A Bed of Nails for a Teenage Crown – Tara Bleeds Through Her Debut Indie Pop Single, ‘Pain’

At the bitter-sweet age of 16, Tara has already mastered the art of balladry in her debut single, Pain. The Serbia-born, Sweden-raised singer-songwriter poured right from the pain in her soul, allowing it to transmute into haunting metaphors, ensuring they resound with maximum resonance as they articulate the frustration of hearing that your teenage years should be the best of your life, yet, you can’t escape the agony of them when depression, apathy, betrayal, uncertainty and heartbreak have you in a multifaceted chokehold.

With the production support of Tim Gosden, whose work cloaks the track in brooding textures, Pain sets the stage with aching progressions that echo the low-end dissonance of coming-of-age realism. Tara doesn’t posture; she gives voice to the unspoken realities of adolescence with the same conviction she uses to wrap her vibrato around each lyric. Her command of vocal expression carries the emotional weight without tipping into melodrama, grounding the track in raw authenticity.

Her cultural duality – growing up in Serbia before resettling in Sweden – doesn’t scream through the production, but it subtly informs her capacity to view the chaos of teenhood from an introspective, poetically jaded lens. Her tone is mature without shedding the fragility that makes her debut impossible to dismiss.

With a voice and instrumental blueprint exclusive to her, Tara’s success is fated in Pain.

Pain is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast.

Maria Heivang’s ‘When I Had You’ Hits Like a Wave of Regret

Like a breath of introspectively fresh air, Maria Heivang’s debut single, When I Had You, locks you into its intimacy from the outset, sharing the singer-songwriter’s smoking pains as she paints a vignette of loneliness and regret. This is far more than a standard exhibition of heartbreak—waves of reverberation ripple from the post-production to mimic the blindsiding nature of loss, amplifying the ache in every line. Even with the vocal treatment pulling her voice in line with the electro-pop instrumentals, the emotive sting in her delivery refuses to be dulled.

Born and raised in the Winter Olympic town of Lillehammer, Heivang has recently relocated to Manchester to take her career to the zenith it deserves. With her debut single, which hit the airwaves on the 27th of February, she created plenty of anticipation for her forthcoming EP, ARGH in love, which will unfold throughout the year. She describes the track as a reflection on not appreciating something good until it’s gone, a sentiment delivered with Nordic charm and alt-pop bite.

Her music carries the juxtaposition of emotional restraint and vulnerability, channelled through icy electronic textures and raw lyricism; if you’re unwilling to compromise between style and substance on your alt-pop playlists, When I Had You is a necessary addition.

Stream the single on YouTube now. 

Review by Amelia Vandergast

Eve Berry Sinks into the Shadows of Situationships with her debut single, ‘back to you’

Eve Berry has hit the pop sphere running with her ethereally dreamy 2010s textures and equally seraphic vocal lines, commanding their way through layers of reverb to entrench the illuminated melodies with emotion that aches with the kind of pain only a cyclical romance can conjure.

back to you is as confessional as a diary entry, an exposition of the darker, often repetitive nature of situationships, where worth is measured in how much time you can kill by their side—until someone shinier walks by. Eve spoke the unspoken, unearthing how the push and pull of an imbalanced romance is the ultimate ego death when the other person is always holding all the cards.

The 21-year-old singer-songwriter and producer from the Southside of Glasgow first found her footing in the city’s live music scene, hitting open-mic nights from the age of 11 before drawing influence from songwriters like Stevie Nicks, Lana Del Rey, and Taylor Swift. Her love for era-defining synth-pop from the 2010s seeps through every note of back to you, a track that carries the weight of nostalgia while feeling like a fresh stab to the heart. Teaching herself guitar before expanding to piano and home production, she built this song from the ground up, knowing it had to be her first release.

For fellow situationship survivors who can’t help but find themselves back where they swore they’d never return, back to you is now available on all major streaming platforms, including Spotify.

Review by Amelia Vandergast

Shanear Nicole’s ‘THE BEGINNING’ Pulses with 80s-Tinged Electro-Pop Alchemy

Shanear Nicole signalled a new era in pop with THE BEGINNING, a debut single that ebbs and flows with brooding intensity before bursting into euphoric waves of synth-driven energy.

The bass-swathed turbulence underpins her vocals as they carry an air of innocence without naivety, while each rhythmic pulse electrifies the ethereal atmosphere. With a tempo that moves at its own pace rather than chasing chart-friendly conventions, THE BEGINNING thrives in its ability to be savoured instead of mindlessly devoured.

The intricately authentic nature of the release is no coincidence; while sonically it may fall into the pop sphere, Nicole utilises her ballet and hip-hop background to push movement into melody with effortless control. The influence of 80s pioneers like Madonna, David Bowie, and Tears for Fears is unmistakable, yet filtered through her own aesthetic, which pulls from the rebellious spirit of Vivienne Westwood and the cinematic allure of the New Romantics – Chappell Roan has brand new competition.

Every layer of synth and every vocal inflection serves the emotional weight of the single which explores how time is finite, but new possibilities are endless. Feel the emotive gravity weigh down on you as your soul transcends by streaming THE BEGINNING featuring Matthew Tryba on Spotify now.

Review by Amelia Vandergast

An Interview with Suhaib: The Profound Artist Behind “All It Was”

SUHAIB

In this exclusive interview with A&R Factory, Suhaib, the Indian-American artist and producer, opens up about his debut single, All It Was, and the deeply personal themes of time, nostalgia, and lost love that shape his work. Known for his reflective songwriting and commitment to authenticity, Suhaib discusses how his jazz roots subtly influence his evolving sound and how lockdown shaped his creative process. From his shift to releasing music under his birth name to his thoughts on identity and fulfilment, Suhaib offers a candid insight into his artistry. With a profound understanding of music as both a personal outlet and a shared experience, he leaves listeners inspired to challenge their own perspectives through his work.

Welcome to A&R Factory, Suhaib! It’s a pleasure to have you here as you prepare to release your debut single under your own name. The themes of time, nostalgia and lost love in ‘All It Was’ perceptibly come from an intimate place. How do you approach writing about such universal yet deeply personal experiences in a way that resonates with listeners?

That’s a great question! To me, writing anything with other people in mind is the wrong approach; listeners appreciate art that feels personal to the artist, as it opens itself to a broader connection from there. So my goal is always to write something that’s true to me, whether I think other people will resonate with it or not. More often than not, just through the shared experience of being human, people will find something to connect to, even if it’s not what I expected. I always think about songs as building a set of emotional parameters that the listener can then feel whatever they want from.

Relatability is never my goal. I know what the songs mean to me, and I just hope that people appreciate that the art exists. I also hope that it challenges their own thoughts about the world and their own relationships. Listeners will resonate with a song even if it’s not in the way I expected, and that’s the beauty of it.

How much of your jazz roots can listeners expect to hear in this new project, and how have those experiences shaped your sound today?

None hahaha. Actually, maybe a little for now and more as time goes on. Jazz has definitely influenced my taste in music overall, and given me lots of theory knowledge to help with production, but the goal with my artist project is to write songs that are personal first and foremost, then go from there.

There are definitely subconscious influences, like the use of real instruments stemming from my love of Stan Kenton’s “Cuban Fire!”, the melodic style of Stan Getz, and my insistence on extended chords. My future releases will hopefully incorporate more and more elements of jazz (I play trombone in the next single), but for now, my goal is to establish a personal voice and window into my thoughts.

I think modern jazz musicians tend to get very caught up in the harmonic structure and instrumentals of music, often at the expense of the meaning and heart of a song. Don’t get me wrong, I love secondary dominants, but what made me fall in love with jazz was how that harmonic complexity was used to deepen the emotion of a song. The goal for me is to find that balance, but for now, I’m just trying to put my thoughts into words and build from a more minimalistic approach.

Your first music release under Suhaib arrives after a successful run as Osiris. What prompted the decision to release music under your birth name, and how does this project represent a different side of your artistry?

I’m terrible with names. It takes me way longer to think of a name for something than to actually make the thing. I think I’m going to be one of those dads with a nameless baby for way too long. Before I released the music back in 2021, I was waiting for months to come up with a name, then decided on Osiris because I read it somewhere while I was eating alone at a restaurant. It’s an alright name, but I just didn’t think it fit me at all. I realized that deep down, I was hiding behind my art to an extent – I didn’t want to be associated with it so a nickname was my way of putting it out and divorcing it from myself as a person. But in the time since then, I’ve become much more comfortable identifying myself as an artist.

This new project is one that I can say is an extension of ME, and MY thoughts, and what better way to show that than to make it my own name. Also, my name is pretty different as is, so what’s the point of changing it to something inherently less unique? My grandpa did the work when choosing my name, so I have him to thank for increasing my visibility in the Spotify algorithm.

You’ve spoken about using lockdown as a time to develop your skills as a producer and songwriter. How did that period of isolation refine your creative process, and what lessons from that time still influence your work now?

First I want to say that my family and I were privileged enough to not have had to deal with any of the very dire health concerns of that period, which was not the case for a lot of people. All of my college classes were virtual at the time, so I was able to sit down in my room and learn music production from scratch. I was playing regularly in jazz groups on campus, but once I couldn’t make music with other musicians because of lockdown, I figured that producing my own music could scratch that itch.

At the same time, the standstill we were in lent itself very well to self-reflection and reminiscence. I started to think about who I really was when all the institutions I lived by were rendered ineffective, and what version of myself I would be proud of. I realized how much our lives are dependent on places and people outside of ourselves, and how little we spend time understanding ourselves on a deep level. The only way I can make good art is to be brutally honest about my flaws, my insecurities, and my misgivings. Lockdown made me confront those, and I haven’t stopped since then.

As an Indian-American artist growing up in the South, how do your cultural and regional influences manifest in your music, both sonically and thematically?

That’s interesting, I never actually thought of my regional upbringing as having a role in my sound. Having moved around a good amount growing up, I never felt too attached to one place, which I think allowed me to look at things a bit less sentimentally. I guess I don’t romanticize aspects of my life, whether it be the past or present, but more just think about them as extensions of an idea with interesting implications.

Spending most of my life in environments I didn’t necessarily feel comfortable in definitely affects the way I connect to art, and the type of mood I’m going for with my own music. I don’t think it has much to do with my ethnicity as much as just my social habits and interests. In fact, I feel the same amount of discomfort with people of my own culture too, just in a different way. My hope is to talk about these themes on a personal level, not tying them to the specifics of race and ethnicity just yet.

India has some of the best music/musicians in the world, and I think having that background in addition to my jazz background made me push myself more as a musician. No one in my family plays music, but I think just seeing how important it is culturally and how much history there is made me inspired to make music myself. Also, I think growing up watching Bollywood movies that were carried single-handedly by the quality of songs gave me an idea of the power music can have on an audience.

Your work aims to examine coming-of-age and existential themes. How do you balance exploring heavy topics with creating tracks that pique interest and are accessible to your audience?

I make art to get stuff off my chest, and sometimes, that’s not going to be accessible to an audience.

When I listen to a track, the uniqueness of storytelling is what draws me in in addition to the sound. With all the technology and musical capabilities we have nowadays, it’s pretty easy to make cool sounds that scratch an itch and pique commercial interest. Just like how it’s easy to make a movie with cool shots. The more difficult thing is to go beyond that by justifying those decisions through good writing. Audiences want to be challenged, and I truly believe that if something is made with intentionality and care, audiences will at least appreciate it, even if it doesn’t sound like something they’re used to. That’s all I can ask for.

I think form and intention are always going to be at war with one another, but that challenge is what makes doing this so fun. I used to produce with a sound in mind and then write from there, but as time has gone on, I’ve begun to do the opposite because I trust my taste. Making good music is always at the forefront, and that’s a given. Through my collaboration with Arthur, my co-producer, we’re able to strike a balance of staying true to the meaning of a song and letting cool musical ideas supplement that meaning.

What inspired that dynamic structure of your upcoming single, and how does it reflect the story you’re telling through the track?

One of my main goals with my music is to constantly change the experience of the song for the listener. No one who’s listened to only 30 seconds should think that they’ve heard the song. Maybe this comes from jazz, where no two performances are the same, and it’s all about using your own musicality to expand on a song through improvisation. I think we need more variation in production now, especially with the amount of loop-driven songs that come out nowadays.

“All It Was” is about cycles, so I always wanted to start and end it similarly, and have it become the most busy towards the middle, the way our lives are. I knew I wanted it to constantly build using strings and synths, and it was with Arthur that we decided on what exact synth elements we would use.

Looking back on your jazz competition days, you were surrounded by disciplined musicianship at a young age. How has that foundation influenced the way you approach songwriting and production now?

It definitely raised the standard of musicality for me. Being surrounded by musicians who practiced all day every day, I was constantly pushing myself to be better, almost to a fault. It started to consume me (in a good way) because I wanted to justify my presence in those rooms. Now as a solo artist, I want to bring that same thought process to songwriting, production, and hopefully one day, performance. I always feel like I have a good grasp on what to improve, and welcome criticism of any kind.

Unlike more classical settings, there’s an emphasis on individual mastery in jazz, since anyone can be chosen to solo at any time and will be in the spotlight. Personally, I need that kind of pressure because it forces me to take the music seriously and make the best music possible for listeners. I want people to be impressed with the music, but also make them feel something – the way I felt listening to records like Getz/Gilberto for the first time.

The last thing I want is for people to think they’ve wasted their time listening to my music. It’s a privilege to even make art. I’m not doing anything of value in the grand scheme of things. People who are much more needed in the world taking time out of their busy day to listen to my music is not something I should take for granted. I just want to make it worthwhile for them.

With themes of identity and personal fulfilment playing a big role in your music, what do you hope listeners take away from “All It Was” and your upcoming releases?

My only hope is that “All It Was” makes people think about their own lives, or other people in their lives, deeper. In what way is up to them, but if it makes them do that, that’s all I want. Same with the rest of my releases. I know what they mean to me, but how listeners perceive it is also part of what they mean.

Stream All It Was from February 14th on SoundCloud.

Follow SUHAIB on Instagram to stay up to date with his future releases.

Interview by Amelia Vandergast

Natalya Borodulina’s ‘Magic Heartbeat’: A Debut That Pulses with Pop Nostalgia and Power

Natalya Borodulina’s debut single, Magic Heartbeat, wasted no time in making its mark on the pop scene. Fusing 80s pop nostalgia with a modern twist, the track glistens with atmospheric synths and softly lush guitar tones. These elements effortlessly cradle Borodulina’s spiritually spectral, yet powerful vocal range, which brings the energy and emotion reminiscent of the most iconic pop ballads.

The single, with lyrics by Chris Ferrier and Borodulina’s deft composition and performance, doesn’t merely settle into the expected rhythms of a debut. As the intensity builds, the track elevates into a high-octane pop-rock orchestration, with Borodulina’s vocal delivery rivalling the fire of acts like Evanescence and Nightwish. Despite this surge in energy, the track never loses its commercial appeal, holding onto the essence of its pop roots while stepping boldly into edgier territory.

Magic Heartbeat marks both Chris Ferrier and Borodulina as talents to watch as they blaze their way through the industry. As far as first originals go, this single proves that Borodulina has all the hallmarks of an artist who can push boundaries while maintaining mainstream appeal.

Magic Heartbeat was officially released on August 2nd; stream the single on all major platforms, including Spotify.

Review by Amelia Vandergast

Melbourne’s Emma Burt gave a fresh take on heartache in her country-pop debut, 10 Years

Emma Burt’s debut single, 10 Years, brought country-pop right up to speed with contemporary trends while preserving the rich legacy by blending timeless musical elements with a cultivated modern twist Hit play, sink into the vibrant pop-rock progressions, and a panorama of heartache will manifest before you. The euphonic guitars and classic pop piano keys introduce a spectrum of colours and emotions, echoing the freedom and spirit reminiscent of Stevie Nicks, which also filters through Emma’s naturally impactful vocal tone.

The melody, rich with the alchemy one might nod to Fleetwood Mac for inspiring, arrests from the first note in the exposition of how time is also lost with love when the door on a relationship closes. Reflecting on a sharp shock to the system when a decade-long relationship diminished, Emma Burt became a vessel of consolation for anyone who has felt a similar sting. Echoes of resilience reverberate through the release, marking it as an anthem for the heartbroken who are ready to move on.

After setting the bar so high with the catchy refrain and lyrical depth in 10 Years, Burt’s trajectory through the industry is one to watch closely.

10 Years was officially released on June 21; stream the single on Spotify now and follow Emma Burt on Facebook.

Review by Amelia Vandergast

Kennedy Bane confronted heart-wrenching grief with grace in her debut, Pushing Up Daisies

Kennedy Bane, a 15-year-old pop singer-songwriter from Nashville, TN, rendered hearts raw with her debut single, “Pushing Up Daisies.” The debut instantaneously proved her mettle as a heart-wrenching lyricist as it showcased her evocatively immense vocal finesse. The single belies her 15 trips around the sun, as she tackles the tender subject of grief with a maturity that artists with decades in the industry would struggle to match.

The indomitable sincerity within her standing ovation-worthy performance, paired with the achingly ornate indie-pop instrumentals, won’t leave a dry eye in the proverbial house. The solemn gravity within “Pushing Up Daisies” is superlatively affecting. Kennedy’s ability to convey profound emotion through her music is nothing short of extraordinary.

As “Pushing Up Daisies” unfolds, it’s clear that whatever subject Kennedy turns her talent to next will make for an equally impactful journey. Her collaboration with Platinum Grammy Producer Bryan Todd for her first EP of six original songs is naturally highly anticipated after the release of what will become revered as one of the strongest debuts of the year.

Pushing Up Daisies was officially released on May 10th; stream the single on Spotify now.

Review by Amelia Vandergast

Pop plunged to new emotional depths with Bekah Wilbourn’s debut single, Go Numb

Bekah Wilbourn’sGo Numb‘ envelops you in a world where vulnerability meets a sonic revolution. This debut single from the El Paso native is a journey through the heartstrings, plucked and resonated in a symphony of emotion and sound.

The track begins with gentle guitar strings laying the foundation, upon which Wilbourn’s vocals weave a narrative of emotional rawness. As the production escalates, the listener is drawn into a rhythmic stupor, a blend of moodily turbulent synthetics and a compelling backbeat that commands attention.

As the song progresses, Wilbourn introduces chamber pop orchestral layers, amplifying the emotional resonance, and elevating the track to an almost cinematic scope. The interplay of 90s pop influences with forward-thinking sonic elements ensures that ‘Go Numb’ resonates with a sense of familiarity, yet ventures boldly into uncharted territories.

Lyrically, ‘Go Numb’ is a poignant reflection on the all-too-human desire to retreat into numbness when vulnerability becomes a battleground. Wilbourn captures this sentiment with raw honesty, offering a mirror to our own experiences of emotional turmoil.

Bekah Wilbourn, with ‘Go Numb’, carved her own niche with a blend of introspection, innovation, and undeniable musical prowess. This single is a bold statement of intent from an artist unafraid to bare her soul and push the boundaries of pop music.

Go Numb was officially released on March 15; stream the single on Spotify.

Review by Amelia Vandergast

Isla de Luca redefined the femme fatale archetype in her provocatively liberating alt-pop hit, I Already Am One

https://soundcloud.com/isladeluca/i-already-am-one/s-2uIRmKUEKZz?si=e1ec91131191412ab7cbbe435a4c3782&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Isla de Luca riotously fucked the gender binary with the launch of her debut alt-pop single, I Already Am One. With the rock licks augmenting the pop hooks and injecting them with adrenaline, the NYC icon staked a serious claim in the pop domain. After ensnaring just about everyone who crosses her on TikTok and Instagram, she’s more than ready to demurely dominate the airwaves with her scintillating synthesis of electronica, pop and rock.

While trad wives are falling over themselves to appease the male gaze as their sole aim in life, Isla de Luca has asserted herself as an indomitable queer pop icon with the refrain “I don’t need a rich man, I already am one”. It’s a subversive twist to die for and to live for. Through her mission to rip up the exploitative tropes around desire and empower others to embrace their provocative power, she stands just as tall as Kathleen Hanna in the feminist landscape.

If you thought femme fatales were all about seduction, feel the vindication cascading from Isla de Luca’s flawlessly electrifying vocal lines and realise the liberation of living as the archetype in their villain era.

For fans of MARINA, Paramore and Sophie, this single isn’t one you want to sleep on.

I Already Am One will be available to stream from February 16. Stream it and follow Isla de Luca on all major platforms via this link.

Review by Amelia Vandergast