A blast of retro boom bap hit the airwaves when the latest satirically sharp rap track, RICH THOUGHTZ!, dropped as a courtesy of the ultimate urban antagonist, Jah-Sun Collier, who is also well-known as a popular YouTuber, actor, and video editor.
By futuristically reconfiguring the retro tones and adding a further lyrical trajectory to the evolution of hip-hop, the US rapper and record producer did far more than revisit vintage sounds with his tongue-in-cheek track that points out how contrived society has become through its obsession with capitalist gains.
He set the resilience to mercenary vanity bar transcendently high with the introspection-rich hit that proves that being rich in any real sense has no correlation to numbers on a screen, the brand names on your clothes or the car you drive.
RICH THOUGHTZ was officially released on September 1st. Stream it on YouTube.
Review by Amelia Vandergast