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Electro Pop

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Gaby Zacara – Dutty Love: The Ultimate Icon of Electro Pop.

Ready to soak up one of the freshest Electro Pop sounds that 2018 has seen to date? Gaby Zacara’s track Dutty Love is a welcome change from the stale old sounds of Electro Pop. With her debut release Dutty Love she’s created an anthem entrenched in Euphoric Bliss that’s as real as it gets. How many other Electro Pop singers do you hear singing about waking up in a squat still feeling wired?

The UK based singer songwriter/enigma’s music has been streamed over 15 million times across Spotify and YouTube after working with some of the countries best electronic producers and labels. The track will be available to download via iTunes from 9th February 2018, that date can’t come soon enough, ever since I got my first taste for Zacara’s sound I’ve been hooked by her transient electronica-soaked vibes, I’m also pretty sure that the future of Dance Pop is female.

Head on over to iTunes where you can pre order the single now:

https://itunes.apple.com/gb/album/dutty-love-single/1339715761

or check out Gaby Zacara’s official website:

http://www.gabyzacara.com/

Review by Amelia Vandergast

Music

Real Boy Genius rips up the rulebook

Pop music used to run along fairly easily delineated lines; it was easy to tell what was inside the generic box and what was out. Pigeonholes ruled, musical tribes prevailed and anyone crossing boundaries were at best confused and at worst a traitor. Thankfully a whole generation of musicians has grown up to a different set of rules, one that makes it okay to wear a Ramones T-shirt whilst listening to Adele on their way to a James Bay gig and the result is that today’s musician can wander across these demarcations with ease and rather than being vilified are instead celebrated for their inventiveness.

RBG, sanding for Real Boy Genius wilfully tramples a few of those obsolete fences, particularly the ones that separate ambient dance, pop and indie. Wilfully lazy dance beats build into a wonderfully hypnotic and otherworldly chimes,  glitchy vocals pierce a dream pop backwash and its chilled, late night vibe is one that will find common ground for denizens of nightclub wind down sessions, impromptu post-pub “back to mine” gatherings, the soundtrack to wine fuelled catch-ups with friends and hushed early hour solitude alike.

This is what happens not so much when people flout the rules but when people grow up unaware that the rulebook even existed. Interesting times.

Music

T.S.Obvious – It might sound Obvious but…

Space may be the final frontier, but electro-pop space love-ballads are something pretty new and the wonderfully named T.S.Obvious is boldly going where no one, except of course David Bowie, has gone before. Lost In Your Eyes is a confident slice of piano led pop detailing the age old space boy meets space girl and finds that even under the majesty of the stars he can’t quite find the words to say, “I love you!” It just goes to show that some things never change.

It’s a great piece of electro-pop, suitably alien and slightly strange but also wonderfully familiar and universally, pun intended, relatable. And whereas most music made in the electro-pop genre are more vibrant, driven and throw-away, there is something in the pace of the song which makes it feel powerful, dark and ominous and something in the lyrics which, whilst seeming to cover age old subject matter, is much more resonant, making the whole thing a mercurial and thought provoking affair.

Music

Emily Graye Stands Out From The Pack With ‘The Art Of Lying’

Emily Graye works at a wonderful collision point where the alternative meets the mainstream, were the popular meets the underground, where the infectious meets the more considered. Musically she blends electro-pop rigidity with classical-synth washes and a vocal delivery that is both ethereal and direct.

It is these contradictions which make her stand out from the pack, she has an accessibility not normally associated with artists working in similar leftfield realms but also an integrity unusual in pop circles. Lyrically she wanders between the thoughtful and the confrontational, the profound and the profane and it is the swirling juxtaposition of musical worlds, this scattergun blast of ideas and this seamless blend of sonic exclusives that definitely make her one to watch.

Music

Brandyn Kaine’s ‘Holy Light’ will make you want to hit the dance floor

With Holy Light Brandyn Kaine sits at the cross roads of many different influences. You can still hear some of the alternative hip-hop vibes that he has used as a core for previous songs but here he adds some intriguing additional sounds. Dreamy electro-pop and infectious dance grooves push the song in a much more obviously commercial direction but do so without abandoning the more urban soul sound that will keep him sweet with more underground tastes.

But that ability to cater to those who are more discerning in their musical choices and those who just want to hit the club floor and forget the world for a few hours is a neat trick if you can do it, few can. Brandyn Kaine certainly can.

Music

A&R Factory Present: Lauta

Lauta, an up and coming electro-pop singer from Ukraine releases her first solo single ‘Freefalling’, introducing a combination of EDM and drum and bass as a free spirited creation. Parting from popular girl group ‘Hollywood FM’, Lauta dives straight into the deep end with an energetic and liberating style of pop. Lauta tests the waters by bringing together her own heritage into dance culture, and pivots into a revival of life, a personal resurgence on Lauta’s part.

“My latest tracks are about rebirth – an exciting phase which gives the feeling of being in free fall! Sometimes it’s actually a crisis that makes you who you are. I learned to create everything from scratch, and I feel like I’m living in a flight. It’s a story, building, building, building… and I know there are no boundaries.”

‘Freefalling’ proves how experimental electro-pop can progress above and beyond the likes of Cascada. Lauta’s compilation of ambient high flying production almost sends us into a throw back in the 00’s, but what is so enthralling is how this type of collaboration of dance music has evolved. The fast paced tempo trips across the spiralling highs and lows in the bass line. What permits the track a stamp of approval in the electronic scene is the cathartic confidence of Lauta’s lyrics, making this the prime focal point of the track.

‘Freefalling’ will be available via all major media providers from 5th May 2017 and is the first release from forthcoming debut EP of the same name, due for release later this year. More information about Lauta and her release can be found on her social pages or official website.

Facebook | Instagram

Music

A&R Factory Present: B O K E H

Born in Cape Town, South Africa, raised in Wellington, New Zealand, Chloë Lewer grew up too shy to ever sing in front of anyone. Instead, she spent her childhood and university years working as an actress. At age 21, she met a filmmaker who persuaded her to start a ukulele busking adventure with him in Berlin, which quickly developed into a touring band called ‘Charity Children’ with two albums under their sleeves over five years.

As the relationship turned to friendship and the band went into hiatus, Chloë sought new artistic endeavours. Teaming up with Dutch writer/producer Wouter Rentema, also the drummer of ‘Charity Children’, the pair spent the Summer of 2016 locked inside various studios about the German capital and recording synths in a disused chapel in The Netherlands, developing what would become Chloë’s artistic alter-ego: B O K E H.

‘Don’t Leave The Fire’ feels like the diary no one was ever meant to find. The highs and lows of life and love lost are explored over a six track EP, in what is clearly a very personal musical letter. Intimate, sincere vocals, charged by an epic Electropop production with obvious 80s influences, expose B O K E H’s world and all the colourful, beautiful and painful spots of her imaginarie.

‘I Know You Know’, the first single from the EP, is scheduled for release Feb 17th, 2017.

Music

A&R Factory Present: Marble Empire

At just 20, Matt Berry aka Marble Empire already has credits remixing for the likes of Jack Garrett. But the producer/artist (as stated on his Twitter page) is now ready to make a name for himself.

Twenty is the latest offering from the Surrey native who credits the likes of NAO and Jungle as his main influences. The deep-house cut demonstrates Berry’s ear for an infectious hook.

In his dulcet tone, Berry recounts a situation where he was urged to try harder in a relationship. ‘Don’t stop doing what you want / Just try a little harder with me’ he sings against a bouncy synth heavy beat.

NAO’s influence on Berry can be heard throughout the song right from the start, but he steers clear of coming across as an outright copycat, with the production sounding more like a gentle nod of appreciation.

More likely to be heard in trendy wine bars in central London rather than the nightclubs of South England, Marble Empire sounds confident and determined to show what he is capable of. Singing may not be Berry’s main forté, but when the music is this good who really cares?

Words: @colouroffensive

Music

A&R Factory Present: The Drives

This LA based band creates a cocktail of indie rock and electro-pop that blends into a unique and different sound. Andrew Levin (songwriter, vocals) and KC (producer/songwriter) met in high school in Orange County, CA and have been playing in bands and writing music together ever since.

After searching for their sound and developing their respective music tastes in various cities including Boston and New York City, KC and Andrew returned to Los Angeles in early 2015 to put together their ideas into an EP. Their music is heavily influenced by indie rock legends such as The Strokes, The Killers, Arctic Monkeys, and Kings of Leon with additional influences from Phoenix and RAC.

With catchy guitar hooks and vocal stutter effects The Drives create a unique vibe similar to modern indie acts such as The 1975 and Catfish and the Bottlemen. Listen to “Whatever” now on soundcloud.

Music

A&R Factory Present: Von Sell

NYC-based electropop artist, Von Sell is the son of Israeli singer Esther Ofarim and German filmmaker Philipp von Sell. Though born in New York City, he moved to Hamburg, Germany at the age of 2, where he was raised.

He began making bedroom pop at the age of 18. After high school he did stints at the British Academy of New Music and Humboldt University in Berlin before finally moving stateside to Boston to study music at Berklee College of Music, majoring in “Contemporary Writing and Production” and studying the piano. From there, he made the musician’s pilgrimage to Brooklyn in 2012.

In 2014 he decided to write a batch of new songs containing a decidedly different sound and style from his previous work, culminating in an EP to be released later this year. His first single, “Ivan”, came out in February of 2015 and has reached over 100k plays on both Soundcloud and Spotify. His second single “I insist” came out in April of 2016, has reached the #1 spot on hype machine twice, over 250k plays on spotify and over 300k on Spotify.

In ‘Names’ Von Sell’s sound comes full circle combining the melancholy and the soulfulness of ‘I Insist’, as well as the the pop sensibility and energy of ‘Ivan’.

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