Collective Beats send us a peaceful message about spreading the word of the terrible malaria disease ‘Win This Way‘.
With an exciting collaboration and fantastic fusion of artists, cultures and sounds, Collective Beats was initiated at the height of the Covid-19 pandemic. They have managed to deliver their new debut ‘Win This Way‘ which was written for the Zero Malaria Campaign.
Due to Covid-19, none of the musicians have met in real life, with the entire recording being done in isolation and tracks being sent back and forth. A triumph of technology and music, ‘Win This Way’ demonstrates the true power and community of music. I love how the musicians have grouped together to make some stunning music.
Collective Beats is a melting pot of world music, featuring Ngoma, Mbira, Ghatam (the earthen pot from South India), Morsing (the Jewish harp), Konnakol, Guitar, Bass, Piano and Electronica, together with unique voices from many Commonwealth countries. Led by Kevin Jenkins (Oxjam, ‘Make Poverty History’), ‘Win This Way’ features the lyrics of British-Namibian poet Christi Warner and Zimbabwean writer Edith WeUtonga. Collective Beats is also made up of Dr Ahir Utsav, James Chamanazi, Othnell Mangoma Moyo, Christophe Putters and Roshen Maduranga.
Collective Beats wins the day on the malaria-inspired ‘Win This Way‘ that features some top quality artists who have grouped together to make a well-needed song to spread the message of getting rid of this horrible disease.
Click here for the video on YouTube.
Reviewed by Llewelyn Screen