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The term ‘indie’ in the music industry has become so ambiguous it has practically become as subjective as the meaning of life. Whichever way it is defined, it is still a massive part of the music industry in the UK and across the globe.

Originally, indie referred to how an artist distributed their music. Over the decades, it became a catch-all term for artists sharing the same sonic off-kilter edge; and, of course, the same moody yet inexplicably cool aesthetic. Indie, as a genre, only came around as the result of experimental artists in the 70s wanting to bring a new sound to the airwaves; instead of solely hoping for commercial success after appeasing one of the major record labels.

Indie artists adopted punk ethos they started to push the boundaries of pop. Instead of commercialising their sound, they pushed it into post-punk, shoegaze, synthpop, Britpop, avant-garde, noise rock and dream pop arenas. For all that separates bands such as Sonic Youth, the Cure, The Smiths, The Stone Roses, Joy Division, Elliott Smith and Radiohead, there is still so much that ties them together, namely their attitudes and the loud discordant style.

Along with the bands, iconic venues such as the 100 Club in London, the Hacienda in Manchester, and King Tut’s Wah Wah Hut in Glasgow had a pivotal part to play in the traction of independent artists and music. New Indie labels, such as Rough Trade and Factory Records, were amongst the first record labels to truly embrace and encourage experimentalism and authenticity in the artists they scouted and signed – taking New Order and Joy Division as a prime example.

It may have been a while since there was an indie breakthrough act as successful as the Arctic Monkeys, but indie music has far from lost its resonance. Besides, Monkeys won over 42 awards and sold over 20 million records, so that’s going to take some beating, and they’re certainly not the only indie artists currently thriving.

The Welsh indie rock icons, the Manic Street Preachers, celebrated their first number 1 album in 23 years with the release of Ultra Vivid Lament in 2021. The Tarantino-Esque Liverpool outfit, Red Rum Club, released their debut album in 2019, and got to number 14 in the official album sales chart with their album, How to Steal the World, in 2021. Perhaps most impressively, the world’s first CryptoPunk rapper, Spottie Wifi, made just under $200k in album NFT sales in 90 seconds this year.

Marilyn Joy conjured affectionate innocence in her sticky-sweet synth-pop score. HeartSchool

HeartSchool by Marilyn Joy

Marilyn Joy’s latest single, ‘HeartSchool’, is a sticky-sweet journey back to the innocence of first loves and schoolyard romances. This London-based artist, known for her alternative pop/rock flair, has once again captured our hearts with her quintessentially quirky style.

The lo-fi polyphonic pop vignette is a sweet, nostalgic trip down memory lane, guided by tender melodies which evoke the simplicity of young love, untouched by the complexities of adult relationships. Marilyn’s playful vocal timbres weave through the melody like a gentle reminder of days gone by while bearing reminiscence to the uninhibitedly expressive air of the Legendary Pink Dots.

Marilyn’s influence in the London music scene is evident in her live performances, described as ‘exciting’ and ‘unpredictable’. The track is a testament to her ability to blend genres and influences, from Blondie to Starsailor, into her distinctive sound.

With her previous releases, including ‘Crystal D’Arke‘ and ‘Killjoy Was Here’, she has consistently demonstrated skill in crafting songs that resonate with a wide audience. ‘HeartSchool’ continues this trend, solidifying her place as a significant voice in the alternative pop/rock genre.

HeartSchool is now available to stream and purchase on Bandcamp.

Review by Amelia Vandergast

Never look at apocalyptic fiction the same again after losing yourself in McKay’s indie-folk earworm,  Last Man Alive

Staying true to folk roots while not getting entrenched in its antiquities, the Nashville indie folk quartet McKay made the genre relevant for this generation with their larger-than-life rendition of their latest single, Last Man Alive.

If you have ever immersed yourself in apocalyptic sci-fi media and wondered if you would have the determination to endeavour or simply submit to the same fate that removed the majority of the planet, you’ll hear familiar thoughts and questions echoed back at you. But McKay goes even further by touching on all of the ways that we make sense of space and time as society keeps on buzzing away. It’s impossible not to become caught up in a state of contemplation as you listen to the harmonica blow over the raw folk chords and Hudson Haining’s pontificating vocals, which bring you right into the introspective world the promising outfit constructed.

With the evocative pull of Deathcab for Cutie fused with the sonics of Neutral Milk Hotel, McKay’s sound is original as it is intimately affecting.

Last Man Alive will be available to stream on all major platforms from January 28; stream it on SoundCloud first.

Review by Amelia Vandergast

Lotta St Joan created a scintillating mise en scene with the sapience in her cinematic folk single, Once

Lotta St Joan

With the opening lyric, “I’m waiting for someone to die to have a reason to be upset”, Lotta St Joan’s latest cinematic folk single, Once, will speak to countless people in ways they never knew they needed to be conversed with. Anyone who has always lived with black clouds lingering above them will know how compelling the idea of a real reason to mourn is. From there on out, the resonance only gets (bitter)sweeter.

Haunting enough to bring you to the brink of tears, consoling enough to make Lotta St Joan your new confidant, Once, with its mise en scene of a film noir classic reverberating through the crescendos, and the Southern Gothic timbres bringing a decadent sense of romanticism, is a masterclass of redolence.

No review of Once would be complete without mentioning how the Berlin-based singer-songwriter carries such emotional weight in her light yet flawlessly commanded vocal harmonies. With all the grace of a Chanteuse in her vocal performance and a scintillating sapience in the lyricism, Once could easily be one of the most affecting singles released in 2024. Although, I suppose it depends on what Lotta St Joan has prepared for her upcoming album, Song for the Undecided, which will be released on March 22.

Once will be available to stream on Spotify and purchase on Bandcamp from January 26th.

Find out more about Lotta St Joan via her official website and follow her on Instagram to stay up to date with her latest releases.

Review by Amelia Vandergast

The modern malaise in KEEF’s ‘Adela Road’ is sonorously close to home

In their latest single, Adela Road, KEEF masterfully encapsulated the essence of 90s Britpop while infusing it with a modern indie rock spirit and extended the sonic timeline further with the psychedelic soul of the 60s to pay a vibrant homage to the past while allowing the release to resonate profoundly with the present.

The echoes of Britpop are weightlessly carried in the kaleidoscopically colourful melodies as the crooning vocals emanate the same indie rock raconteurial soul as The Walkmen. As past and present combine, parables for modern times entwine within the rhythmic allegory of how bitter-sweet footfall on paving stones can be when it brings back the memories of brighter days gone by. The sonorousness of the vocal performance as it finds complete synergy with the richly textured instrumental arrangement ensures that every line hits with bruising precision.

While music is subjective, I can safely say that Adela Road will be close to home for many. It’s thick with the modern malaise that makes it so easy for days to slip away without any tangible meaning. It’s a fucking stunning release, which shines a light on how high the calibre KEEF’s output is. “I’ve been counting the gravestones to pass the time, so many memories, so many lines” may just be one of the stunningly haunting lyrics I’ve heard since The Holy Bible first tore my soul in two.

Adela Road will be officially released on January 26; stream it on SoundCloud.

Review by Amelia Vandergast

Evolution 9 went interstellar with their nebulous synth-pop harmonies in Tell Me Something

If Grandaddy’s polyphonic melodies never fail to stir your soul, consider the latest single, Tell Me Something, from Evolution 9 as an unmissable sonic event. The unbridled synthesis of sound and emotion resonates with exhilaratingly rare depth. The rock-amplified synth-pop hit, which shares the same rhythmically cosmic air as Inspiral Carpets will envelop you in a kaleidoscope of colour as it vibrantly through its meticulously carved progressions.

The Beach Boys-esque vocal harmonies are a standout feature, adding layers of warmth and nostalgia to the track. These harmonies intertwine seamlessly with the synth melodies, creating a sound that is both familiar and fresh. The effect is akin to rediscovering a beloved classic while experiencing something entirely new.

Evolution 9’s ability to balance complexity with accessibility will undoubtedly see them go far in the current climate that necessitates singles that exude as much zeal as this dynamic, almost serendipitous gem.

Stream Tell Me Something on Spotify.

Review by Amelia Vandergast

Shashaa Tirupati turned off the gaslight anthem and played her own indietronica masterpiece, ‘All About You’

Shashaa Tirupati has unveiled an installation of hypnotic indietronica that instantaneously seduces you into its gravity.  In the same way a narcissist’s magnetism is irresistible, the world-renowned singer-songwriter pulls you into her artfully beguiling exposition of the sanity-smothering experience of dealing with narcissism after being lured in by a gaslighting lothario.

Shashaa Tirupati’s aura in All About You is intoxicating in the same vein as Warpaint, Still Corners, and Widowspeak. Every vocal harmony and instrumental melody finds a new facet of your soul to stir as the demure vocal performance fights fire with avant-garde glamour.

The artist’s journey, from a multilingual playback singer to an independent music maven, is reflected in the intricate layers of this track. Trained in various Hindustani classical styles and proficient in over a dozen languages, Shashaa’s musical prowess is evident in every note. After following her passion, she broke into the industry under the mentorship of the legendary A. R. Rahman. This collaboration marked the beginning of a series of successful projects, including the National Film Award-winning “Vaan” from ‘Kaatru Veliyidai’.

All About You is a reflection of Shashaa Tirupati’s artistic evolution and her commitment to exploring new musical territories. With her roots in classical music and wings in the indie scene, Shashaa stands out as a multifaceted artist, continually pushing the boundaries of her craft. This track is a clear indication that her journey in music is one of constant innovation and heartfelt expression. With 9 million monthly fans on Spotify backing her, she’s an unreckonable force in the music industry.

All About You was officially released on January 19; stream the single on Spotify.

Review by Amelia Vandergast

frekld cloud sang a lyrical lullaby in ‘Peter Pan’ ft Jxsie Beats

frekld cloud’s latest single, Peter Pan, featuring Jxsie Beats, is a mesmerising journey through a dreamscape where the boundaries of consciousness blur. This single, a harmonious blend of ambient, videogame-inspired instrumentals and delicate pop vocals, invites listeners into a world where music and the inner trappings of a melancholy mind meld seamlessly.

At 19, frekld cloud has already shown a profound depth in his music by intertwining sound with heartfelt emotion. The lyrical lullaby is a vivid illustration of his journey, evolving from a young artist sharing his creations on YouTube and SoundCloud to an emerging voice on the global stage. His commitment to exploring mental health through music, born from a childhood where expression was a challenge, shines through in Peter Pan’s ambient, videogame-like instrumentals, which cradle the narrative of a reflective mind.

Frekld Cloud’s vocals, both soft and resonant, glide over the dreamscape, painting a picture of emotion and introspection. The lyrics, forthright and poignant, draw listeners into the artist’s psyche, exploring themes of freedom, self-awareness, and the complexities of mental health. We can’t wait to join flekld cloud on his next ethereal journey.

Peter Pan is available to stream on Spotify.

Review by Amelia Vandergast

Find out why the city never sleeps in snailosaur’s indie rock vignette, Apartment Boxes (nyc poem)

Forget what you know about New York from the over-romanticised depictions and acquaint yourself with the true nature of the cityscape, which juxtaposes grit and grime with the monolithic architecture and the egregious egos of Wall Street wolves. snailosaur’s standout single, ‘Apartment Boxes (nyc poem)’, taken from their indie rock LP, Talk Therapy, paints a fond vignette of the infamous city over the luminous tonality of their angular guitar lines, which weave elements of new wave into the nostalgia-kissed release.

While the upbeat melodies embed the single with a light and dreamy air as they cruise through the Pavement-esque progressions, the vocals act in contrast with their nonchalant drawls, adding depth to the track as they allude to the sins and cultural salvation of the city that never sleeps – and now, thanks to snailosaur, we know why; the working class are confined to coffins as they live and breathe. Yet, suffocation is a small price to pay to walk the streets that become portals in time, if you know which avenues to take.

Apartment Boxes (nyc poem) is now available to stream on Spotify.

Review by Amelia Vandergast

Robert Stone croons through the cosmic veil in this funked-up alt-rock rendezvous, Kissing Glass

Navigating through the cosmic corridors of sound, Robert Stone’s latest single, ‘Kissing Glass’, is a celestial journey, taken via the route of a harmonious blend of spacey funk and alternative rock, laced with a synth-infused new wave vibe that boldly steps beyond the shadows of Bowie-esque influences, showcasing Stone’s unique musical identity.

Stone, known for his early start in the music scene with Oblivion Grin and his intriguing hiatus, has returned not just to the studio but to the very essence of musical innovation. ‘Kissing Glass’ is a testament to this voyage, a fusion of his seasoned artistry with a fresh, modern sensibility. The track resonates with echoes of the interstellar bliss found in Inspiral Carpets’ ‘Saturn 5’ and the dark, experimental tones of Magazine’s ‘Real Life’, yet it stands firmly on its own artistic ground.

The song’s structure is a labyrinth of auditory pleasure, where each turn reveals a new layer of musical gravitas as Robert Stone’s crooning vocal performance is a revelation in itself. The charm and dedication to being a conduit of space pop-soul is an alchemic pairing which won’t fail to endear you to his experimentalism. We can’t wait to hear what follows.

Stream Kissing Glass on SoundCloud now.

Review by Amelia Vandergast

Heather McDowall visualised a digital delirium in her infectiously disorientated alt-indie pop hit, Truman Show

In 1998, The Truman Show exhibited the exploitative tendencies of media and how it damages self-perception; Heather McDowall spun that narrative a little further through the lens of a Gen Z raconteur of alt-indie pop with her latest single, Truman Show.

The Midlands-residing singer-songwriter burst through the delicate and twee indie pop bubble to deliver a funk-distilled, rock-licked earworm which transcends the candidly confessional and conversational style of Kate Nash.

The delirium of living in a reality marred by digital ties and afflictions is pervasive throughout the single; a nod to the unorthodox yet exhilarant production style, which allowed Heather McDowall to efficaciously visualise her disorientating experience with reality. It’s safe to say that she spoke for us all in yet another stellar feat of ‘multi-dimensional’ music orchestrating.

Since she made her 2019 debut on the airwaves following the success of her YouTube channel, McDowall has made several appearances on BBC Introducing, Live at the Basement Amazing Radio, and Totally Music. After bearing witness to the evolution of her style and the tangible resonance in Truman Show, McDowall is by far one of the most promising artists in the UK right now. For your own sake, dig in.

Truman Show aired on the airwaves on January 5th; stream the single on Spotify.

Review by Amelia Vandergast