Atlanta’s music scene has long been a force to be reckoned with, and Plush Sanches is making sure it stays that way. Rooted in Vine City’s rich culture, he’s built a career that moves between genres, platforms, and perspectives. In this interview, Plush Sanches reflects on the lessons learned from his city, the unexpected paths his music has taken, and how he keeps his creative process sharp. With six singles on the way in 2025, including City March, now is the perfect time to get inside the mind of an artist shaping his own lane.
Welcome to A&R Factory, Plush Sanches. It’s great to have you here to discuss your music, your ethos, and everything in between. Growing up in the west side Zone One district of Atlanta, how did the culture and environment shape your sound and approach to music?
Growing up in Vine City, the streets are always filled with music, from someone playing a trumpet on the corner of the street to live acts in Center Stage. The environment was the same as every other city. A place full of opportunities for all.
You started out with a strong local presence before reaching a wider audience through stock music and Reverbnation. What was it like seeing your music gain traction in such a different way?
It was very shocking and eye-opening to all of the different networks available for entertainers and musicians. A very strong way of breaking the ice for what’s next to come.
Atlanta has a deep-rooted influence on hip-hop, but every artist brings their own perspective. Where do you see yourself within the city’s legacy, and how do you set yourself apart?
Someone who helps uplifts and nurtures the next generation. I believe that’s our city’s legacy; If not growth, then only decay. As a musician from Atlanta, I try to bring confidence, independence, and the absence of ignorance.
Your skillset spans songwriting, rapping, producing, and engineering. Do you see these roles as separate disciplines, or do they all feed into one another when you’re creating?
They’re almost like different characters in a Sims game,” the alter ego”.
What does a studio session look like for you? Are you someone who thrives on spontaneity, or do you go in with a clear vision of what you want to create?
During my studio sessions, it can usually go both ways. Sometimes for stock music, it may be a little more structured, but the spontaneous ones can lead to a hit or miss.
Many artists start out submitting tracks and hoping for placements, but not everyone sees the kind of success you did. What do you think made your music stand out in that space?
I believe it was the contemporary genre that my songs slipped into. They weren’t so restricted to one genre, so they were shared throughout.
Music is often personal, but when you’re crafting songs, are you drawing more from your own life or shaping narratives that resonate beyond your own experiences?
I pull from both personal past experiences and others beyond my own experiences.
The industry is constantly shifting, especially with streaming and digital distribution changing how artists break through. What’s your approach to making sure your music reaches the right ears?
Knowing your audience is key. You must know why they like it and where. Networking is always a great way of connecting and building.
Hip-hop has always been a space for both raw expression and innovation. Do you find yourself more drawn to pushing sonic boundaries, or is it the message and storytelling that matter most?
Pushing sonic boundaries is a focus, but the message is still key.
Looking ahead, what’s the next move for Plush Sanches? Any upcoming projects, collaborations, or ideas that you’re particularly excited about?
I have six different singles releasing in the year 2025. One of them is City March coming soon!
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Stream Plush Sanches’ discography on Spotify and connect with the artist on Instagram.
Interview by Amelia Vandergast
