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Rap Music Promotion Blog

MOBI1 & Hardest Bars ignited the London grime scene with ‘Joey Clipstar Freestyle’

Posted on 7 February 2024

In the gritty heart of West London’s grime scene, MOBI1’s latest single, ‘Joey Clipstar Freestyle’, is a rhythmic inferno, signalling his indomitable presence and unyielding ascent.

Surviving a catastrophic explosion and emerging from literal ashes, MOBI1i is an emissary of resilience. Anyone who locks into his bars that run as hard as his beats can live it by proxy and feel the fire that blazes as MOBI1 razes the music industry with the head-spinning volition in his flow.

The production, a collaborative genius of Katmandu and Wadizdis, tears up the rulebook of drill beats. It’s a rhythmic firestorm, a relentless assault on the senses that perfectly complements MOBI1’s explosive delivery. Every hook is a masterstroke of lyrical agility, a testament to Mobi1’s skill as he weaves through the beat with a tongue-twisting fervour.

In short, ‘Joey Clipstar Freestyle’ is a declaration that MOBI1 is here to reign supreme in the grime domain. As he continues to make waves across the UK, from radio sets to fashion shows, one thing is crystal clear: he’s a force to be reckoned with.

Check out the official music video on YouTube or add MOBI1’s latest hit to your Spotify playlists.

Review by Amelia Vandergast

Pop Stunna twisted trap with tropic heat and soul in his standout track, Good Talk

Posted on 4 February 2024

Pop Stunna’s standout single, Good Talk, from his fourth album, Youth, is a vibrant rebellion against the conventional trap narrative. The Austin, TX artist unleashed a spectrum of sonic vibrancy with Good Talk, turning the trap genre into a canvas of tropical hues and soulful rhythms.

Good Talk radiates with a warmth that’s as rare as it is captivating in the trap arena. His bars, fervent and full of life, impale the track with energy so tangible that listeners are instantly locked into its impassioned groove as Stunna runs through lyrics which pay ode to the complexities you find in the people you fall for and find connection within.

Distinct from his contemporaries, Pop Stunna’s persona is a blend of cool composure and aspirational verve. His American-Nigerian heritage, extensive global travels, and academic achievements lend a unique depth to his music. This track is not just a listening experience; it’s a journey through Pop Stunna’s richly textured worldview.

The single stands out for its masterful fusion of high-energy raps and catchy hooks, a signature style of Pop Stunna. Influences from Jay Z to Nina Simone echo through the beats, creating a sound that’s both a nod to the greats and a bold stride into new territories.

Stream Good Talk on Spotify and YouTube.

Review by Amelia Vandergast

dom ultra – DAYSINBOSTON: From the Streets to the Studio via the Boulevard of Soul

Posted on 1 February 2024

DAYSINBOSTON by the NYC luminary, dom ultra, is a masterful blend of soul and innovation, marking a significant moment in his musical journey, which is about to reach a major milestone with the drop of his upcoming debut project, PRESENTING: ROY HUNTER, which is due for release in March 2024.

The wavy, luxe production transports listeners from the gritty streets of Boston to the heart of his fervently hypnotic creativity. The use of ethereally distorted backing vocals adds an artful, gospel-esque layer to the track, creating a rich, multi-dimensional sound while dom ultra ensnares with the versatility in the lead vox, as he effortlessly shifts from a spoken word cadence to dancehall-ready vox.

The hypnotic distortion around the sample towards the outro amplifies the Bon Iver influence, a nod to dom ultra’s diverse musical inspirations. This element adds a textured, almost dreamlike quality to the track, blending seamlessly with the soulful undercurrents.

Since his early days with Oblivius Music, dom ultra has evolved into an artist who defies genre constraints. DAYSINBOSTON is proof that he’s still riding high on the fumes of his distinctively pioneering flare.

DAYSINBOSTON was officially released on January 19th; stream the single on Spotify.

Review by Amelia Vandergast

reubencmg looked beyond the surface level of scars in his compassionately raw rap track, Insecure

Posted on 31 January 2024

In his latest single, Insecure, the UK rapper reubencmg opened a narrative on how we can walk through life buried under the weight of our trauma which bears down on everything we do, from how we navigate relationships to what we will passively accept from life’s protagonists who bank on people being bruised enough to tolerate exploitation and humiliation.

With the soul in the backing vocals harmonising behind the George the Poet-esque spoken-word cadence, which adds to the melodiously wavy vibe of Insecure, reubencmg keeps it raw and real while delivering a gritty urban soundscape that people can seek solace within every time they need a reminder that every person you walk past in the street has their own demons to defeat and burdens biting down on their psyche.

Stream Insecure on Spotify now.

Review by Amelia Vandergast

Ard Adz & Sho Shallow sharpened the raw edge of London’s rap scene with ‘Still Windy’

Posted on 24 January 2024

Brixton’s biggest rap luminary, Sho Shallow, has another feat of innovative urban engineering in his discography, which is quickly becoming an unreckonable legacy in the London rap scene. Still Windy, created in collaboration with Ard Adz, is a deeply affecting synthesis of lyrical intimacy, gritty charisma, and melodious beats that pulsate luxe grooves into the release which doesn’t allow the essence of the track to be overshadowed and lost by excessive studio production.

In the span of 12 hours, Still Windy was recorded and the music video was filmed, ensuring the same fire that sparked the inspiration blazes through the fervent release, which juxtaposes the soul in the backing vocals with the sharp cadence in the rap delivery, which bleeds urgency and expressive candour.

The video has racked up almost 200k streams since its December 28th premiere, which debuted ahead of the Head Above Water LP, which is due for release on January 26.

Check out the official music video brought to YouTube by GRM Daily via YouTube.

Review by Amelia Vandergast

Ceaser Live Soul – Never Enough: A Hip-Hop Symphony of Tenacity and Soul

Posted on 23 January 2024
Pivot by Ceaser Live Soul

Ceaser Live Soul, hailing from Brooklyn, NY, didn’t stop at loading his latest single, Never Enough, with a series of mic drops. With the hit from his eagerly anticipated Pivot EP, he detonated lyrical dynamite while affirming that just because the next goalpost always seems greener, that doesn’t mean you will be any happier when you reach it.

The urban cautionary tale, versed through superlative lyrical dexterity, is a pathway through the labyrinth of contemporary hip-hop with 70s soul acting as a guide and unflinching intersections of 90s hip-hop bringing the momentum. Each syllable in Ceaser’s flow is felt as it dances over the soulful beat, bringing his poignant wordplay to life.

The refrain, “You can have it all but it’s never enough”, is more than a catchy hook; it’s the heartbeat of the song. It encapsulates Ceaser’s relentless pursuit of greatness, his unwavering tenacity, and the paradox of success – the constant yearning for more, even when you’ve seemingly reached the pinnacle. This theme resonates deeply, especially for those familiar with the relentless hustle of urban life.

Adding to the track’s allure is the soulfully strident backing vocals by Caribbean Pop sensation Hovlaine. Her voice adds a layer of depth and emotion, elevating the song to new heights. The collaboration is seamless, a testament to Ceaser’s skill as a producer and artist.

Stream and purchase the radio edit of Never Enough via Bandcamp.

Review by Amelia Vandergast

Suli Hyuga orchestrated the ultimate soundtrack for seances with the soul with the luxe ambient garage house grooves in his seminal track, +24. BLEED+

Posted on 22 January 2024

The timbres and textures within Suli Hyuga’s latest release, +24. BLEED+, may feel comfortingly familiar, but the London-based artist’s approach to synthesising UK Garage with House and Rap pushes the sonic flavours into arenas that few other artists have seen the potential within.

Perfect for late-night seances with the soul, this seminal release is a reverberation of pure incandescent hypnotism, with every progression, a new subjugation to its luxe atmosphere. With Suli leaving no one else’s imprint on his work as the sole architect of his soundscapes, the mark he will leave on the UK Garage landscape will be definitively his distinctive own.

+24. BLEED+ is the title single pulled from Suli Hyuga’s 5-track EP, which promises to dive deep into a cavern of cathartic dance-influence hip-hop. With rich resonance set to spill from the atmospheric synths between his smooth vocal flows as they groove through dynamic bars and around alchemic arrangements of raw basslines and intuitive percussion, the EP is primed to become an aural phenomenon in its own right.

Stream +24. BLEED+ on all major platforms, including SoundCloud, from January 19th.

Review by Amelia Vandergast

Lem’s Sophomore Rap Track, S.A.D, Is A Stark Reflection of Modern Angst

Posted on 21 January 2024

In “S.A.D”, Lem’s second release, there’s an undeniable gravity that pulls you into the heart of today’s societal unease. The track starts with a haunting piano melody, subtly setting a sombre mood. As Lem’s verses unfold, there’s a tangible shift from mere melancholy to a profound, introspective exploration of contemporary disillusionment.

Lem’s lyrical prowess shines as he navigates through the complexities of modern life. His words are a candid portrayal of the pressures we face, from economic turmoil to the distorted realities perpetuated online. His approach is refreshingly sincere, standing out in a genre often dominated by surface-level expressions of frustration.

Lem’s raw narrative resonates with authenticity, offering listeners a glimpse into the struggles beneath the facade of everyday life. His choice to reveal the real sources of his anxiety and depression is both brave and rare, making “S.A.D” a standout piece in UK rap.

“S.A.D” is an impactful addition to Lem’s growing discography, showcasing his ability to articulate the complexities of the human psyche in a way that is both enlightening and deeply moving. It’s a compelling invitation to engage with his music and a strong indication of his potential to leave a lasting mark on the music scene.

S.A.D was officially released on January 12th; stream it on Spotify.

Review by Amelia Vandergast

King Apollo juxtaposed grit with glamour in his alt-hip-hop hit, Holliwould

Posted on 18 January 2024

King Apollo, hailing from Columbus, Ohio, is not just another name in the rap game; he’s a whirlwind of creativity reshaping the hip-hop domain. His latest single, ‘Holliwould‘, stands as a testament to this bold assertion. This track is a journey through a soundscape where jazz’s sophistication meets the raw energy of rap, creating an experience that’s as enigmatic as it is enthralling.

From the first note, ‘Holliwould’ envelops you in a world where the past and future collide. The instrumental arrangement is a masterclass in melody, weaving a tapestry that’s both spacy and wavy, with a jazzy undertone that feels like a nod to the classics. Yet, it’s undeniably forward-thinking, a fusion that feels both nostalgic and novel.

King Apollo’s bars are the centrepiece of this musical odyssey. His wordplay is not just clever; it’s a sly wink to the listener, as intricate and layered as the title suggests. The lyrics dance through the beats with a devilish charm, offering a glimpse into a mind that’s as sharp as it is creative. It’s this blend of wit and wisdom that sets King Apollo apart, ensuring that every line resonates long after the song ends.

By blending the glamour of film noir with the unvarnished truth of street life, contrasting elements coalesced with effortless grace and established this sense of duality as a mark of King Apollo’s artistry.

Stream Holliwould as part of the 2023 LP, OuterSpace, on Spotify now.

Review by Amelia Vandergast

Reality bites, but Sizway’s bars hit harder in his originated rap track, Paint

Posted on 14 January 2024

For his latest single and music video, Paint, which has now racked up almost 350k streams on YouTube, one of the biggest names to break through the rap scene, Sizway, collaborated with producer Josh Osbourne and director Dre Paiid and unleashed a gritty portrayal of life’s raw edges.

Born Zuri Ntlabati, Sizway’s Detroit roots and South African heritage have culminated in a sound that is as diverse as his background. Paint, set against a backdrop of hypnotic melodies and the sharp bite of 808s, is a testament to this.

The track opens with a mesmerising play of keys, setting a tone that is both introspective and assertive. As the trappy rattle of the 808s kicks in, Sizway takes the reins, delivering rap bars that pull you into his world. His lyrics are a vivid vignette of reality, unvarnished and unapologetic. There’s no room for hedonistic gloss here; Sizway’s narrative reflects the sharp teeth of reality that he has navigated.

As he continues to rise in the hip-hop dominion, Sizway stands as a trailblazer of originality, and Paint is a key to understanding a world he navigates with grace, edge, and grit.

Stream the official music video for Paint on YouTube now.

Review by Amelia Vandergast