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STEEZALEO THE GREAT Dropped the Hip-Hop Gauntlet in ‘Ride or Go Ghost’

Posted on 24 March 2025

Ride or Go Ghost’ is more than a high-octane hip-hop anthem—it’s a loyalty litmus test drenched in charisma, groove, and unshakeable confidence. STEEZALEO THE GREAT fires from the north side of Kalamazoo with bars that land with the weight of lived experience and a vocal command that sharpens every beat to a fine point. With some rappers, you listen. With others, you feel the energy. With Steezaleo, you lock in and absorb every syllable as it resonates with maximum impact.

Behind the velvet grit of his delivery, playfully luxe beats pop and swing with West Coast flavour, invoking the presence of Dre, Snoop, and Ice Cube without slipping into imitation. There’s no leaning on legacy—Steezaleo carves out his own with a sound shaped by hustle and elevation. Each verse is a statement, refusing to bend to gimmicks or trend-chasing. The metric flexes alone are enough to prove why he’s a self-assured outlier in a scene too often diluted.

‘Ride or Go Ghost’ captures the headrush of confrontation and clarity—who stays solid, and who folds the minute the fire rises? While the instrumentals deliver a euphoric bounce, the lyricism keeps it grounded, offering no illusions about the stakes when trust is on the line. It’s high-energy without sacrificing substance, motivational without preaching, and stylish without losing authenticity.

Ride or Go Ghost is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast.

Bruised Knuckles, Clear Mind: Mystic Lovelle Fights for Peace in ‘Shadow Boxing’

Posted on 24 March 2025

Taken from The 3 EP, ‘Shadow Boxing’ is Mystic Lovelle’s melodic statement of intent. old-school hip-hop converges with even older-school soul in luxe layers that form a meditative introduction to the artist’s ethos and aura. Instead of indulging in fantasies of excess, Lovelle turns the spotlight inward to document the hard-won clarity earned through personal unrest.

Everyone loves a rags-to-riches narrative, but Lovelle brings something far more grounded. With steady pacing and meticulously metered bars, the verses map out what it means to move through adversity and arrive in a place where self-respect eclipses regret. The lyrical weight is matched by the production’s depth, where the soul vox weaves around Lovelle’s words like incense.

The track is a smooth reflection carved from strife, shaped into something close to spiritual resolve. Every lyric reinforces the idea that hardship can inform strength without becoming identity, and that mental sanctity grows from resisting the urge to fold beneath pressure. The message doesn’t preach—it presents. Without self-pity or inflated ego, Lovelle builds an atmosphere where wisdom carries more currency than ego.

Tonally, lyrically, and vocally, ‘Shadow Boxing’ is soaked in an affecting sublimity. The cinematic scale meets the intimacy of confessional writing, creating a track that lingers not just through its sound, but through its intention.

Shadow Boxing is now available on Spotify and Apple Music.

Review by Amelia Vandergast

Paul Robert’s ‘Release’ Proves Catharsis Hits Harder With Cross-Genre Firepower

Posted on 23 March 2025

With Release, Paul Robert proves that artistic distinction lies within taking influences from genres instead of merely assimilating certain figures within the niche. With a cascade of synths serving as a polyphonic prelude that reminisces with a John Carpenter score before he allows you to imagine a matured offshoot of Bloodhound Gang, Paul Robert becomes the master of inter-genre alchemy.

With a sense of mindfulness reverberating through the enlightened, locked and loaded with lyrical gold track, it’s impossible not to feel the catharsis and the hype simultaneously being injected by the electronica, hip-hop and pop crossover.

After pivoting from a sales career in early 2024 and launching his debut 110—a nod to the steep learning curve and the commitment it demanded—Paul has shown no signs of easing up. When copyright disputes blocked his mixtapeLying from release, he didn’t retreat; he recalibrated. Relocating to Los Angeles, he restarted with new collaborators and fresh resolve. Release arrives as part of his new project Love Different, rolling out one unapologetic track at a time.

Paul’s optimism doesn’t come from naive cheer—it’s forged through friction, stitched through each verse touching on belief, action, love, and digital dysfunction. The track is a pressure valve and an invitation—both release and ignition.

Release by Paul Robert is now available to stream on all major platforms, including Spotify. 

Review by Amelia Vandergast

Xy Gala Wires Electricity into the Mundanity of Existence in ‘Lifeless Life’

Posted on 21 March 2025

‘Lifeless Life’ opens a pop-hooked Pandora’s box of a paradox, reflecting on how life often inhibits feeling alive, especially as we become numb to atrocities and the monotonies of daily existence. Between the diaphanous candour pouring from Xy Gala’s confessions and the beat that brings a pulse of resistance to the mediocrity of reality, it’s impossible not to lock into the track and feel that he has a gift for unifying those who aren’t content to go through the motions, who struggle to find meaning and pleasure within their autonomy.

It’s a haunting track, sure to vindicate anyone who knows how emotionally paralysing it is to keep your head above water. The electro-rock riff blazes through the mix before the hauntingly pensive, cinematically raw outro, affirming that Xy Gala never pours half measures into his alchemic cocktail of pop, rock, electronica, and trap. The soaring chorus and the Santana-esque guitar solo inject an unforgettable energy into the track, fusing genres into a sound that fans of Post Malone, Falling in Reverse, and The Kid LAROI will appreciate.

The London-based luminary, Xy Gala, has never sounded more authentic or essential. ‘Lifeless Life’ is out on 21st March 2025. Hear it on Soundcloud.

Review by Amelia Vandergast

Perenna King Fires Shots at the Elite with ‘Billionaire’

Posted on 21 March 2025

Perenna King isn’t here to play nice with the 1%. Billionaire is a slick, sultry rejection of the pop mould, drenched in bass-heavy afrobeat rhythms that instantly set the NYC singer-songwriter apart. With rap verses that cut through with razor-sharp conviction, she delivers a scathing critique of the ultra-wealthy, making it impossible not to get caught up in the hype of this protest anthem.

In a world where Elon Musk is unavoidable and the rich-poor divide stretches further by the day, King amplifies the frustrations of those grinding to get by, only to realise the system was rigged against them from the start. The track doesn’t just highlight the disparity—it vindicates the ones left fighting for scraps while the billionaires hoard power, influence, and entire economies.

Raised on a fusion of classic rock and literature, King has always had a flair for injecting her music with theatrical drama, but Billionaire isn’t just spectacle—it’s a battle cry. Her latest tour de force breathes fresh air into a genre often too cautious to take a stand. The message is as biting as the beat is infectious, proving that resistance isn’t futile.

Billionaire is now available on all major streaming platforms, including Spotify.

Review by Amelia Vandergast

TNV’s Cream of the Crop – Boom Bap Nostalgia with Boundless Swagger

Posted on 15 March 2025

TNV fires off bars with the kind of force that turns a track into an event. Cream of the Crop, the standout single from his latest LP, For the Record, revives the lo-fi, jazz-infused soul of 00s hip-hop while pushing the energy into overdrive. The larger-than-life presence in his luxe lyrical delivery makes each line hit harder; anyone who grew up on Jay-Z’s prime will feel right at home in the trailblazing anthem which serves as the ultimate soundtrack to your aspiration for greatness.

Swanky melodies and soaring sax lines give the beat a sleek, refined touch, while TNV’s relentless flow keeps the momentum urban nirvana-high. Every bar builds up a kinetic charge that refuses to settle. There’s no stepping back, no slowing down—just pure adrenaline, driven by hooks designed to stick in the psyche. The massive production carries echoes of Run the Jewels, but TNV digs deep into boom bap and soul-driven jazzy hip-hop nostalgia while carving out a sound that is quickly becoming synonymous with his irreplicable presence on the airwaves.

Growing up in Los Angeles with parents deeply embedded in the music industry, TNV absorbed the culture from an early age. His lyricism holds weight, and he uses it to energise and elevate in equal measure. With a fanbase expanding with every release, For the Record positions him at the forefront of the new wave of hip-hop nostalgia.

Cream of the Crop is available now on all major streaming platforms, including Spotify.

Review by Amelia Vandergast

Ben Z Breaks the Mould with the Shape-Shifting Alt Trap Pop Anthem, ‘Wanderin’’

Posted on 10 March 2025

Ben Z made an unapologetic introduction with Wanderin’, a debut single that refuses to follow a straight path. What starts as a cinematic composition that wouldn’t be out of place in Zimmer’s repertoire chameleonically morphs into a moody trap flow, with bars blazing over the sharp beats that bring intensity to the production, amplifying every syllable that Ben Z lays down with conviction and charismatic swagger

Succeeding in his mission to lay down hits that blaze past the mould right out of the gate, the innovator has a promising career, and if the visceral impact of Wanderin’ proves anything, it is that he’s an artist with the fortitude and fire to deliver. The seamless transition from orchestral grandeur to brooding hip-hop dynamism is a bold move, but one that pays off by showcasing the full force of his creative instincts.

With a vision this sharp and a debut this potent, Ben Z has already set the bar high. If this is just the starting point, whatever comes next is bound to hit just as hard.

Wanderin’ is available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Grimreepa Interview: From Freestyle Sessions to the Booth Biggie Once Called Home

Posted on 9 March 2025

Grimreepa isn’t just rapping about the grind—he’s lived it, survived it, and turned it into raw lyricism that refuses to pull punches. From growing up in a home where hip-hop was more than background noise to stepping into the same booth where Biggie once recorded, his story is as unfiltered as his bars. The rapper speaks on everything from his early freestyle days to the harsh realities of the streets, the therapeutic power of music, and the fight of his life—beating cancer with the same relentless mindset that fuels his pen. Now, with a solid team behind him and big plans for 2025, Grimreepa is ready to drop visuals and tracks that demand attention.

Welcome to A&R Factory, Grimreepa! We’d love to get an idea of the artist behind the hits. Let’s jump in with your origin story; what got you hooked on hip-hop in the first place? Was there a track or moment that made you think, “Yeah, this is me”?

In the household I grew up in, my older brother would be taping videos when I was younger, and I just fell in love with hip hop and the culture as a whole

Growing up where you did, how much of that shaped the way you rap and tell your story?

I embodied the fact that where you’re from and your reality of where you grew up can shape your music indefinitely.

Who were you listening to when you were coming up? Any artists that made you pick up the pen and start writing?

I’m still very much a LOX, rakim, G-rap, wu-tang biggie smalls, red man, dmx, all ruff ryders, all dipset, special ed, biz mark, big daddy kane, and LL and so on……..

Speaking of writing—when did that start for you? Was it bars straight away, or did you mess around with different styles before locking in?

I actually started freestyling first, rip to my cousin Blizzy he was the one that got me rhyming, believe it or not, I used to beatbox while Blizzy would rhyme, then outta nowhere I just tried it and stuck with it, and here we are now

Beating cancer is no small thing. What was going through your mind during that time, and how did it change the way you move through life now?

As far as beating cancer, I had to make a decision the day the doctor informed me that I had a cancerous tumor between my heart and lung, the size of a softball

I had to choose to cry about it or fight, I chose to fight. I cried when they first informed me, but after that, it was ballgame I was ready for whatever.

Leaving the streets behind isn’t easy. What was the turning point for you, and what was the most difficult part of that process?

The streets are a myth to the young brothers that’s in the streets it’s all bullshit ain’t no love or loyalty in them people will lie on you use you and beg all in the same minute if you in the trenches get ya money set a goal and get out ain’t nothing at the end of that road but jail or death and betrayal I learnt the hard way, trust me.

Do you ever find it tough putting certain life experiences or emotions into your music, or does it help to get it all out?

That’s all I do, I use the studio as therapy. I vent into that mic and let all feelings go, and bring my experiences to the forefront to be honest, experiences push my pen

Looking at where you started and where you are now, what’s been the biggest shift for you—personally and musically?

From where I started to now is totally unbelievable, but never let anybody put their expectations on you and limit what you can do I’m super proud of myself for not giving up. What’s crazy to me is recording in the same booth and studio BIGGIE SMALLS once recorded in; that’s motivation within itself.

The industry’s full of superficial noise. What’s the realest thing you’ve learned about making it as an artist?

I don’t know if I’ve made it yet, to be honest, I’m not paying attention. I’m constantly writing, recording and staying inspired and sticking to what I know, which is my truth

What’s next for Grimreepa? New music? Collabs? Anything wild we wouldn’t expect?

Alotta visuals, I have a lotta music coming in 2025, I have management behind me as well, something I didn’t have b4,  as well as support in alotta different areas, as being an artist just GET READY for G-R

Stream Grimreepa on Spotify now and connect via Instagram.

Interview by Amelia Vandergast

Grimreepa Wields His Bars Like Blades in ‘THE EVILS’

Posted on 6 March 2025

Grimreepa raps with the force of someone who has fought too many battles to waste a single breath. ‘THE EVILS’ is a tirade against the deception and injustice that keeps stacking up, delivered with the conviction of an artist who has lived through the worst and come out swinging. His bars cut through the noise, fuelled by a decade of sharpening his craft and a refusal to let anything dilute his message.

Boger Beats’ production is built to hit hard. The stabbing piano keys keep the intensity honed to a razor’s edge, while the oscillating electronic motifs pull the track into the future without losing its 00s hip-hop backbone. The weight of the instrumental leaves room for Grimreepa’s flow to land with impact, sitting somewhere between Jay-Z’s precision and Xzibit’s raw energy, but charging ahead with his own firepower.

With insidious forces reaching new heights, ‘THE EVILS’ arrives as a necessary release for anyone who feels the weight of it all. It’s a rallying point for those who see through the smokescreens. If hip-hop is a battleground, Grimreepa is making sure his voice carries.

 ‘THE EVILS’ is available to stream on Apple Music and Spotify now.

Review by Amelia Vandergast

Breezy BRG’s SHE – HER – A Valentine’s Day Revolution

Posted on 4 March 2025

Released on Valentine’s Day, SHE – HER is Breezy BRG’s unapologetic strike against the clichés of saccharine love songs. This Floridian rapper’s high-energy, scene-storming delivery turns the typical Valentine’s vibe on its head, infusing raw emotion and unfiltered confidence into every bar. Her flow is relentless, a constant undercurrent that sweeps you into her world, where self-assurance reigns and every verse leaves no room for pause.

There’s an undeniable power in Breezy’s sound, built on a foundation of experience and adversity, propelling her into a league of her own. Her lyrical delivery doesn’t just demand attention—it pulls you under her dominating aura.

The single oozes the kind of confidence forged through struggle, a celebration of self-worth that’s impossible to ignore. Breezy BRG is playing at another level, transcending mere hip-hop to carve out a space where both rhythm and soul collide.

SHE – HER is available to stream on Spotify now.

Review by Amelia Vandergast