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As the trends in music evolve, as does the definition of pop music. Pop started as an abbreviation for popular; since the mid-20th-century, it has become the go-to term to define the music currently holding the most favour with the public. The evolving nature of pop makes it hard to pinpoint the pioneers; some say it all started when performers needed a catchy and memorable song in the Victorian area, while others say that pop began with the original crooners in the 30s.

The introduction of the pop music charts in 1952 allowed a cultural shift to form around music. It was at this point in history that teenagers became a massive target for the media. Before this new social reconstruction, there had been no in-between for children and adults. Just as it is now in the TikTok age, where teenagers can make an unknown artist go viral in minutes, teenagers effectively ran the music industry in the 50s too!

After Elvis Presley reigned supreme in the late 50s and early 60s, the Beatles dominated the charts for eight years until they disbanded in 1970. Throughout the 80s, synthpop took the pop limelight until the Boy Band era was born in the 90s. The selling power of East 17, Take That, Backstreet Boys and ‘N Sync gave Bob and Chris Herbert the idea to manufacture the world’s ultimate girl group; with the Spice Girls, they discernibly succeeded. After the Spice Girls topped the charts, more manufactured pop acts, such as Britney and Mariah Carey, started to surface. Manufacturing is still a massive part of the pop industry, but more and more pop artists are becoming brave enough to break the mould (think Billie Eilish, St. Vincent and Lorde).

Even though the pop charts are more diverse than ever, with Ed Sheeran sitting next to the Weeknd and Dua Lipa next to Tom Grennan, there are still common factors in their pop tracks. Today, most songs that fall into the pop category follow the extensively tried and tested pop formula. Generally speaking, pop tracks are 3 – 5 minutes in duration, use just one key, contains melodically lyrical soundbites that include the title, have a repeating chorus and keep to 4/4 time signatures. Repetition is quite literally key.

Unless it is a ballad or a stripped back acoustic number, pop tracks usually unfold to danceable tempos and rhythms to complement the lyrical hooks. Elements from every genre can be pulled into pop, the main ones being rock, RnB, hip hop, country, Latin and dance. Indie pop was a force to be reckoned with at the start of the millennium, but two decades in, it has lost its foothold to hip hop and RnB, which have become pop genres in of themselves.

Glass House Point smashed through the synth pop ceiling with their post-rock permeated single, Never Gonna End

Glass House Point took the semantic weight of longing and rebirthed it in a transfixing tapestry of shoegaze, indietronica, post-rock, and spectral new wave synth-pop in their latest single, Never Gonna End. The Floridian outfit, who earned their stripes and seven figures of streams with Creatures, refused to rest on the coattails of past acclaim. Instead, they synthesised the future into seraphic sound.

Even if you merged the ephemeralism of Low, the heart-rendered hues of The Weeknd, and the cinematic crescendos of Mogwai into a tainted and textured with reverberant bliss tonal palette, you wouldn’t come close to the affecting propensities of Never Gonna End. Anyone who hits play will be beckoned into its mirage. The single slides away from consciousness, into a kaleidoscopic dream of honeyed harmonies, oscillating through genre nuances like a static-drenched signal from a celestial transmission. As the darkwave elements flirt on the periphery without fully eclipsing the light, Glass House Point navigate a perfectly weighted emotional duality.

With more style than the back catalogue of Vogue and more substance than a philosopher’s introspection, Glass House Point prove they’ve already moved beyond the indie threshold and are standing at the cusp of something much less definable and far more vital.

Never Gonna End is now available to stream on all major platforms, including Spotify. 

Review by Amelia Vandergast

Spyndycyt Gilds Existential Despair with Synth Pop Grace in ‘We Are All So Glad To Be Alive’

We Are All So Glad To Be Alive by Spyndycyt renders celestial light into philosophically avant-garde synth pop gospel. Though the familiar eccentric histrionics of Spyndycyt’s vocals carry the lyrics that make a mockery of Nietzsche’s nihilistic quest to find meaning in meaninglessness, We Are All So Glad To Be Alive is a rapturous departure from Spyndycyt’s former alt-electronic pop releases.

With polyphonic synth pop progressions which baptise you in the warmth of embracing how there’s beauty in the suffering and life, in its imperfect form, is deserving of gratitude, the revelation within the release will help anyone push forward with maximum momentum. The next time you’re tempted to attend a self-pity party, just hit play instead.

The Boston-based conceptualist and sonic architect behind Spyndycyt has never cared to conform to genre or emotion in any traditional sense. Where most artists build hooks, Sam constructs labyrinths of introspection; think of the track as a field guide to surviving the psychological quicksand that comes from dancing with your lizard brain. That primal, snarling voice hissing doubts and self-flagellations is outed here, then diffused with a holy fusion of synth grandeur and unfiltered spiritual reckoning.

Each verse reaches for transcendence while acknowledging the ugly, bloody scuffle it takes just to stay upright. But here, existing is framed as a sacred act, and each harmony is a hymn to the fragile ecstasy of carrying on.

We Are All So Glad To Be Alive is now available to stream on all major platforms, including SoundCloud. 

Review by Amelia Vandergast

Francesca Pichierri Spills Kinetic Light Through Lynchian Shadows in ‘Nel Dolore Cerca La’

Francesca Pichierri crafted Nel Dolore Cerca La as a requiem for what could have been lost and a hymn to what remains. With 80s-esque reverberant synths that resound with Lynchian style hitting the same evocative sting as the imploringly soulful vocals, Francesca Pichierri allows the single to become a manifestation of the pain and pursuit for beauty that inspired the release.

The single is a meditation, not of transcendence, but one that compels you to sit with the heaviness that echoes through the instrumentals; allow them to wash over you and resonate with the pain you carry within. If any pop hit perfectly encapsulates what it means to be human, it’s this installation of pure artful evocation. The way the instrumentals evolve into an avant-garde darkwave flood of kinetic rhythms visualises the way that trauma allows emotion to take control and leave us on autopilot as it takes us to unexpected destinations.

The timing of the release—May 8th, World Ovarian Cancer Day—reinforces the weight of this final single from Cellule Stronze, a concept album rooted in the ongoing battle of Pichierri’s mother with ovarian cancer. Nel Dolore Cerca La isn’t abstract emotion—it’s a declaration, a vow, a sound-stamped moment of fear, love, and fragile hope. From the Apulian folk inflections to the crescendo of anguished screams to the real-life conversations Pichierri recorded while her mother recovered, the intimacy is the spine of the production.

Francesca Pichierri’s control over every compositional detail creates something that holds the weight of what words alone cannot express.

Nel Dolore Cerca La is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

LA’s Skittish Cracked the Whip of Existential Backlash with the Sardonic Alt-Indie Hit ‘Kicking In’

Skittish nestled into a niche between indie rock urgency and alt-pop accessibility with the release of Kicking In, a track that flirts and orders drinks at the bar for garage punk and nostalgic neo-pop to entice them into the stylings of this scorned yet superlative anthem that writhes through collective frustration.

They may be outliers on the airwaves through their refusal to fall into lines of monotony, but anyone searching for visceral authenticity and the opportunity to connect with an artist unafraid to wear their authenticity on their guitar strings will find their own form of reverie within Kicking In. The ennui resounds at a palpable level in spite of the high-octane energy of the earworm, which is battle-ready with euphoric choruses, razor-sharp angular indie guitar licks, and crooning vocal lines pinched with sardonic wit.

Jeff Noller’s DIY defiance has always been the pulse of Skittish, but with this new Los Angeles-based incarnation, he’s enlisted sonic arsonists including guitarist Chris Lahn, who carved searing licks into the heart of Kicking In, and drummer Ian Prince, who kept the rhythmic volatility simmering beneath the pop polish. It’s just one example of the genre-fluid chaos that defines the new EP Ugly Makes Pretty—a record that dances through its existential crises and punches back with hooks.

Kicking In is now available to stream on all major platforms, including Spotify. 

Review by Amelia Vandergast

Lylo Gold Spun Silk from Emotional Scars in the Ambient Reverie of ‘Knights in Vegas’

Knights in Vegas by Lylo Gold is a melodically melancholic cruise through the intersections of ambiently saturated downtempo indietronica and soul-drenched dream pop. If you caught the fever with Sweater Weather by The Neighbourhood, you’ll feel your temperature rise with the euphonic etherealism that flows through this single with cathartic grace.

With vocals which drift with the same effortless elegance as the instrumentals while dripping with stylised soul, Knights in Vegas isn’t just the result of ticking songwriting and production boxes—it’s emotion expressed in its pure freeform; it’s enough to make your rhythmic pulses feel as though they’ve been reborn.

The East London-hailing artist is far from a passive presence in her creative output. Lylo Gold has poured herself into every aspect of her project, from production through to the final expression, informed by her musical upbringing and the influence of her reggae artist father. While her sonic roots may trace back to R&B, her scope spans far beyond the expected. In Knights in Vegas, she navigates emotional desolation and ego-drained affection with the poetic poignance of an artist unafraid to surrender vulnerability to atmosphere.

With her upcoming work set to push further into authentic introspection, Knights in Vegas proves she’s not interested in soft-selling heartbreak or masking the turbulence. She’s building sanctuaries from the fallout and cloaking them in audio opulence.

Knights in Vegas is now available to stream on all major platforms, including Spotify.


Review by Amelia Vandergast.

Jonathan Stephen Braught Raised a Kaleidoscopic Middle Finger to Convention in ‘Drug Shed’

Drug Shed from one of the most visionary troubadours of psychedelic country in the 21st century, Jonathan Stephen Braught, is a short, sharp sunstroke of sonic disobedience. Surfy, swanky, angularly kaleidoscopic guitars carry plenty of the instrumental weight in the single which ebbs and flows like the waves under the California sun as Jonathan Stephen Braught injects a little garage rock panache into the tropic psychedelic country pop earworm with his playful reprise of ‘I wish I had a drug shed’ which embeds itself into the playful vignette of mind alteration that conjures feelings of complete renegade freedom. Jonathan Stephen Braught is one of the rare kinds of artists you hear once and feel yourself become instantly endeared to. He’s a vibe in himself.

Operating somewhere between the sonic smog of lo-fi country, basement Americana and psych rock, Braught’s songwriting becomes the perfect circle in the unfiltered, weirdly witty, raw, and deeply human Venn diagram. His refusal to sand down the edges only amplifies the magnetic pull of his offbeat charm. From the opening hook to the last warped reverberation, Drug Shed rattles with the ragged joy of a brain just unspooling.

Written, recorded, and mastered in a creative flash fire as part of his latest project, Unorganized Crimes, Drug Shed is a bleary, unapologetically imperfect dispatch from a mind determined to make noise that tells the truth—even if it’s duct-taped together with half-broken guitars and fried drum loops.

Drug Shed is now available to stream on all major platforms, including SoundCloud. 

Review by Amelia Vandergast.

Oslo Electro Pioneer Y is Nature Wired Espionage into Electro-Intimacy in this Exclusive A&R Factory Interview

Evasion by Y is Nature

In conversation with A&R Factory, Y is Nature unpacks the mechanics behind Evasion!, a cinematic concept album rooted in spy fiction aesthetics and laced with ironic self-awareness. From John le Carré to D’Angelo, the inspirations are as eclectic as the execution is sharp. The Oslo-based producer discusses how spontaneity and collaboration shaped the album’s character, how Portishead’s influence informed his preference for female vocalists, and how themes of disinformation and emotional ambiguity creep through the tracks. This isn’t about pastiche or homage—it’s about refracting big emotions through playful motifs and sonic espionage.

Welcome to A&R Factory, Y is Nature – it’s a pleasure to have you with us to discuss your latest mission, Evasion!

Evasion! strikes a fascinating tonal balance between the melodramatic flair of classic espionage tales and subtle personal introspection—how did you shape the emotional undercurrent of the album without tipping into parody or pastiche?

Hehe, good question. I guess it is kind of tricky. But one thing is that I never set out to do a straight-up imitation of espionage film music. I’ve been approaching the theme, let’s say, through more of an alternative/indie rock/pop lens. The other thing is that we’re all fully aware this experiment dances on a fine line between cliché and stylized expression, and that it’s very much subject to scrutiny. That’s why we try to embrace the universe and concept with a sense of humor — like in our first music video Transition, where two adult spies play hide and seek in the forest with toy pistols. It is meant to be fun and at the same time heartfelt.

The project feels meticulously composed, yet there’s a sense of looseness in the arrangements that allows each track to breathe. What role does improvisation or spontaneity play in your creative process, especially within the context of a genre as stylised as spy pop?

Another very good question. And you’re right – It’s definitely composed, but at its core, it all starts with some kind of improvisation. I tend to begin from scratch, usually with a guitar, piano, or a beat, and then build from there. On Evasion, there’s one track in particular, Take Care of Mewhere the starting point was the ascending five-note motif from Tchaikovsky’s Swan Lake, Op. 20, before it veers off in quite another direction. Beyond the composed chords and melodies, the background soundscapes — often made up of synth arpeggios, LFOs, and other ornamentation — are pretty improvised. That, along with field recordings and samples, adds an unpredictable texture to the whole thing.

I think the looseness you’re picking up on might come from the need to make quick decisions — especially when working with a group of musicians and vocalists, many of whom I didn’t know that well before heading into the studio. There’s also the practical reality that this project was tied to a hard deadline. We risked losing some funding from the Norwegian FLB, so we had to push through and finish. That urgency can create a kind of raw energy. So you could say that, on the other hand, it hasn’t been all that spontaneous, hehe. I really felt like I had to carve out something really personal and meaningful—fast.

Your studio on Christian Kroghs Gate in Oslo has become the command centre for this release—how does your environment influence your sonic decisions and the atmosphere of your recordings?

Well, I think my studio has been more of a technical command center — the place where all the ideas come together, if that makes sense? It’s where I shape the pieces and bring everything into form. But in terms of inspiration, I’d say it’s more about cultural impressions, personal taste, and life in a broader sense that really influence the ideas. The studio is where I refine them, not necessarily where they begin. With Evasion, I’ve been in many different spaces along the way. But again, good question! I have to think more about that one…

You’ve enlisted a range of musicians and cultural contributors to build out this sonic espionage world. What were you looking for in your collaborators, and how did their input shape the final cut of the album?

I wanted the project to become a platform for me as a producer to collaborate with many different creative people — partly because of my immense need for socialization, but also to experience, learn, and expand my network. Over time, music has become something I need to do in collaboration. I can come up with ideas on my own, sure, but I don’t want to walk that long and dusty road entirely alone.

I also have to say that I was specifically looking for female vocalists. It’s a bit hard to explain exactly why, but Portishead has been a source of inspiration for this project — so maybe that says it. More broadly though, I wasn’t searching for any one type of person. I just wanted to work with people who felt drawn to the idea and wanted to step into this universe. And Im so grateful and happy to have found both Martin, Tuva, Ronja, Sindre, Einar and many more talented creators and artists who all have been a major part of the shaping of Evasion.

Was it important for you to build a conceptual framework around the project first, or did the sonic identity of Evasion! emerge more organically as you wrote and produced the tracks?

The whole spy thing came from the start. I wanted the project to have something cinematic and conceptual. In my case, it made the whole affair of making new music and crafting an album a bit more intelligible — both from an internal and external perspective. It’s just easier to explain what you’re doing when you have something clear to hang it on. But it took a while for me to settle into an even more direct understanding of the concept. Namely, the concept of spy pop.

Themes of surveillance, deception, and emotional ambiguity run deep in the album—do you see Evasion! more as social commentary, a personal reflection, or a calculated mix of both?

I think it’s a little of both — and a kind of cinematic imitation. As far as social commentary goes, it’s maybe mostly about trust or distrust in information. Nowadays, with so much disinformation, misinformation, and general noise circulating online, you can easily get disoriented and lose your ability to distinguish truth from fiction. And I like to believe that there are certain truths out there. And that these truths are important and have real value.

On the personal side of things, there are definitely some aspects of the spy figure that I identify with. That’s also part of the story I’m telling — but I’ll leave that for another conversation.

With your background in indie and neo-psychedelia, what drew you towards the cinema of spy fiction and its soundtracks? Was there a particular moment or influence that pushed you in that direction?

Well, I had read some John le Carré and had “Really Love” by D’Angelo stuck in my head for more than a year. That intro — the chord, the Spanish guitar vibe, the swingy rhythm — was all something I was really into at the time. I thought it had a real “spy feel” to it, so that became the seed of the idea: Spanish guitar, swing beats, and a very sneaky vibe. The project turned out quite different, but I think you can still hear traces of that D’Angelo inspiration in there.

There’s a tongue-in-cheek charm to some of the motifs in Evasion!, despite the gravity of the themes. How do you maintain that delicate tonal friction without undermining the tension you’ve built into the narratives?

Well thank you! I am trying to strike a balance between seriousness, playfulness, and humor. I have a tendency to write soft, romantic tunes, so leaning into more humor and upbeat, rocky material is actually a bit of a challenge for me. I love irony though and maybe this album just says something about me as a person. The Y is Nature project can in that sense be a gateway or a symbolic venture into the mind of a true Danish-Norwegian musical agent — someone who tries not to get completely overwhelmed by big emotions, but still loves to dig just a little deeper.

Evasion! Is out NOW! Stream the LP on Bandcamp.

Interview by Amelia Vandergast

CR Srikanth Lit a Celestial Fuse Beneath the Dancefloor in the Hyper Pop Anthem ‘Dancing in the Dark’

CR Srikanth, one of the most fearless sonic explorers, goes beyond traversing uncharted ground; he builds new intersections between symphonic harmony and synth pop to invite his ever-growing army of fans into mind, body, and soul-melting vehicles of escapism.

As one of the rare affecting architects of hyper-sonic pop, none of the emotion is diminished through auto-tune in his latest single, Dancing in the Dark. Visceralism weighs heavily in the euphoria of the dance-worthy anthem, which lifts you to one of the highest plateaus you could ever hope to reach through sensory experience alone. The track is so much more than a tour de force of genre fusionism—it’s constraintless expression delivered through the desire to rush body beats with serotonin.

With Dancing in the Dark, CR Srikanth expands his VS Pop™ vision—his self-defined cinematic crossover genre where orchestral scores collide with ambient and electronic pop aesthetics. Since launching the project in late 2024, he has earned global traction with FM and digital radio spins across seven countries, over 100,000 venue placements through playlisting networks, and a growing Spotify audience. His background as a composer and producer, backed by a catalogue of over 30 orchestral works and a growing presence on YouTube, makes each release more than a standalone single—it’s a signal that the future of genre boundaries is already dissolving.

Dancing in the Dark is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Asa Winasis Built an Acoustic Lifeline Between Hope and Heartbreak in ‘Just for Now’

As a talent never destined to linger in anyone else’s spotlight, Asa Winasis shines when given the reins of creativity. He went in for the evocative kill with Just for Now, a humble plea for sanctity, comfort, and connection in the moment; it’s quite literally a mindfulness meditation, providing an exposition of how important the present is, to be given another chance to taste something you want to savour forever.

Through gentle melodicism and even more euphonic vocals which contend with the arcane harmonies in Low and Death Cab for Cutie, Just for Now unravels as an artfully quiescent, orchestrally scored indie chamber pop ballad for the modern era when we’re all searching, yearning, aching and never quite reaching.

The Indonesian artist, previously known for his session guitar work across Southeast Asia and contributions to film soundtracks, strips his sound back to the raw bones of emotional storytelling with Just for Now. Mixed by UK-based engineer Chris Brown, who has worked with Radiohead and Muse, the single carries a sonic clarity that mirrors the tender vulnerability embedded in the stripped-back acoustic arrangement. Singing straight from the heart, Asa Winasis transforms simplicity into profound resonance, embracing a more reflective side that exposes the turbulence of heartbreak and the desperate clutch for one more fleeting moment of connection.

Just for Now is now available to stream on all major platforms, including Spotify. 

Review by Amelia Vandergast

Anirban Jee Soaked the Soul of Disco in Retro Pop Gold with ‘Are We Gonna’

https://music.youtube.com/watch?v=CXuEg-fVvUo&si=hVCae7KRJQXqhecp

Are We Gonna by the internationally notorious chart topper, Anirban Jee licks retro pop with swathes of funk, giving the glow of a disco ball lighting above a gyrating dancefloor. The serotonin flows as easily as the Nile Rodgers-esque staccato guitar rhythms in the melodious rapture of the track that lifts as much as it hits the sweet spot tucked away in your soul. With a voice that reaches the pinnacle of euphony through infectious charisma, Are We Gonna is an earworm you’ll want to nurture forever.

Known for rewriting the rules of pop, urban, and R&B composition, Airban Jee’s discography is a testament to his endless creative evolution. From his early start at twelve with an electronic keyboard to multiple chart-topping singles and collaborations with heavyweight producers like Simon Cohen and Steve Peach, his career has been a masterclass in soulful, lyrical expression. With accolades including Songwriter of the Year awards, multiple #1s on the World Independent Music Charts, and extensive commercial radio airplay, he’s become a driving force on the global stage.

Following successes with tracks like Will Above My Wish and You On My Side, Are We Gonna continues the momentum, proving that when it comes to creating timeless anthems, Anirban Jee knows exactly how to hit the visceral marks.

Are We Gonna is now available to stream on all major platforms, including YouTube.

Review by Amelia Vandergast