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The term ‘indie’ in the music industry has become so ambiguous it has practically become as subjective as the meaning of life. Whichever way it is defined, it is still a massive part of the music industry in the UK and across the globe.

Originally, indie referred to how an artist distributed their music. Over the decades, it became a catch-all term for artists sharing the same sonic off-kilter edge; and, of course, the same moody yet inexplicably cool aesthetic. Indie, as a genre, only came around as the result of experimental artists in the 70s wanting to bring a new sound to the airwaves; instead of solely hoping for commercial success after appeasing one of the major record labels.

Indie artists adopted punk ethos they started to push the boundaries of pop. Instead of commercialising their sound, they pushed it into post-punk, shoegaze, synthpop, Britpop, avant-garde, noise rock and dream pop arenas. For all that separates bands such as Sonic Youth, the Cure, The Smiths, The Stone Roses, Joy Division, Elliott Smith and Radiohead, there is still so much that ties them together, namely their attitudes and the loud discordant style.

Along with the bands, iconic venues such as the 100 Club in London, the Hacienda in Manchester, and King Tut’s Wah Wah Hut in Glasgow had a pivotal part to play in the traction of independent artists and music. New Indie labels, such as Rough Trade and Factory Records, were amongst the first record labels to truly embrace and encourage experimentalism and authenticity in the artists they scouted and signed – taking New Order and Joy Division as a prime example.

It may have been a while since there was an indie breakthrough act as successful as the Arctic Monkeys, but indie music has far from lost its resonance. Besides, Monkeys won over 42 awards and sold over 20 million records, so that’s going to take some beating, and they’re certainly not the only indie artists currently thriving.

The Welsh indie rock icons, the Manic Street Preachers, celebrated their first number 1 album in 23 years with the release of Ultra Vivid Lament in 2021. The Tarantino-Esque Liverpool outfit, Red Rum Club, released their debut album in 2019, and got to number 14 in the official album sales chart with their album, How to Steal the World, in 2021. Perhaps most impressively, the world’s first CryptoPunk rapper, Spottie Wifi, made just under $200k in album NFT sales in 90 seconds this year.

Dream Optimist sugared sonic soul before pouring it into their spacey synthpop single,  Think Gently of Yourself

Posted on 9 September 2023

Silence the maleficence of your inner critic with the latest interstellar indie space pop escapade, Think Gently of Yourself, from Dream Optimist. If Do You Realize by The Flaming Lips never fails to pull at your heartstrings and stir your soul with unabashed positivity, the same viscerally sweet reaction awaits when you hit play on the seminal single from Dream Optimist’s 15-track LP, Seven Day Love Challenge.

Atop the twinkling Grandaddy-esque keys and around the chamber strings, the questioning and pervasive with doubt lyricism leads you on an affirming odyssey of a journey through the cosmos, with the consolingly compassionate vocals acting as a star-roving guide.

The Oakland, CA-residing songwriter and composer, frequently voyages between synthpop, bedroom pop, chamber pop and a myriad of other genres when penning his hits for his ‘low head count collective’. Before breaking into song crafting for the airwaves, the collective’s head honcho, David Marc Siegel, honed his talents in art-punk outfits and as a composer for ad music, theatre music, musical theatre, and short films, which goes a fair way in explaining how he settled on his cinematically spirited sound that will take you as high as the transcendent register on the vocal harmonies.

Stream Think Gently of Yourself by heading over to Spotify.

Review by Amelia Vandergast

Self-reflection transcended passion in FATEFROMMARS’ experimental RnB single, I DO CARE

Posted on 9 September 2023

The up-and-coming NYC-residing artist FATEFROMMARS averted all the cliché RnB tropes in the standout single, I DO CARE, taken from her debut album, HIATUS, by prioritising self-compassion over passion and favouring self-care over seduction.

I DO CARE invites you to gaze into the intimacy of the singer-songwriter’s candour-fuelled introspection by providing an exposition into how powerful it is to focus on your growth instead of depending on ephemeral love stories to fill the void and become your sole narrative.

With a kicking beat and sultry smooth indie RnB instrumentals that break into reverb-drenched soul rock riffs mellifluously flowing beneath her velveteen vocal lines, I DO CARE is the perfect track to kick back to and remind yourself that avoidance is sometimes a necessary detour on your path to healing.

By giving her experimentalism ample earworm appeal and never shying away from versing on the negatives to inspire authentic growth, FATEFROMMARS became the most seminal new RnB artist of 2023. If I could entrust one artist with the future of the genre, I wouldn’t think twice about handing the evolution over to her.

The debut LP dropped on August 31; stream it on Spotify.

Review by Amelia Vandergast

It’s ‘Gemini’ season in the latest blues folk single by Goldschatz

Posted on 8 September 2023

Genres are defied and the soul transcends in the latest dual-harmony-driven single, Gemini, from the duo Goldschatz. Despite Timothy Jaromir and Rykka hailing from Switzerland and Canada, respectively, nothing was lost in translation in the spiritually spirited acoustic blues-folk release, which teases the soul-affirming singles to come in the upcoming EP, TWIN FLAME.

Even if Father John Misty and Stevie Nicks joined melodic forces in a euphonic portal back to 70s blues, the alchemy wouldn’t sound as sweet as the synergy that breathes through the power couple’s sound, which has seen them become one of the hottest breakthrough artists in Switzerland.

Whether they’re gracing the airwaves or live music venues, Goldschatz never fails to make an impression when they share their poetic introspection over their timelessly enrapturing antidotes to ennui. If you need to reinvigorate your lust for life by exposing yourself to the potential magic of it, delve into their rich discography of soul-rendered singles.

Gemini officially released on September 1st; stream it on Spotify.

Review by Amelia Vandergast

djamesk13 has unveiled his retrospective krautrock lament, If We Had Been Forthcoming

Posted on 8 September 2023

Oasis told us not to Look Back in Anger in 1996; djamesk13 heeded that warning before getting to work on the production of his latest lo-fi alt-rock release, which carries the swagger of 90s Britpop into the sludged-up sanctuary of a release that emanates the artful style of an unreleased Pixies B-side.

If We Had Been Forthcoming is a retrospection-rich release that era spans and genre hops to lead the listener in a track that kicks with as much psychedelia as a Krautrock record and picks up just as much dust as desert rock. Between the laments of government-instilled delusion and bitter-sweet retrospections on how we’ve moved past the point of salvation as a society, there are some pitch-black dark lyrical themes, but the blows are nicely cushioned by the sonorously inviting distortion-drenched grooves.

If We Had Been Forthcoming was officially released on August 25; stream it on SoundCloud now.

Review by Amelia Vandergast

Decadence is in Vogue in the Subversive Debut Music Video of Video Director Indiana Roma Voss

Posted on 7 September 2023

After affixing her attention and endlessly multifaceted creativity to subversive art forms from a young age, theNYC-born visual trailblazer Indiana Roma Voss has been raising the aesthetic profile of Amsterdam as a stylist, concept developer, and art developer and enriching the nightclub scene with her nightclub performance group, Nightclub Disaster.

In 2016, she won the Elle Styling Award for her fashion concept which saw the convergence of the underground techno and punk scenes, and in 2023 she made her debut as a music video director by allowing Westwood-esque Haute Couture to meet the queerness of the NYC Club Kid scene, in elevated decadent style.

Known for her editorial Avant-Garde work, Voss exceeded all expectation with her music video for the danceable new wave post-punk outfit Baby’s Berserk. The mise en scene in the video for the entrancingly atmospheric indietronica earworm, Accessories, is a melting pot of the dark, seedy and glam nature of Amsterdam’s club scene, with references to the obscure cult classic film Gummo, thrown in for cultural measure.

Whether her video debut is the start of her illustrious career as a video director or she takes her innovatory eye for experimental art in another direction, Indiana Roma Voss is undoubtedly a name that will remain integral to the international art and fashion world.

The official music video premiered on September 4th; stream it on YouTube.

Follow Indiana Roma Voss on Instagram.

Review by Amelia Vandergast

Join Harry Bone in his ambient retro synthscape, Journey

Posted on 7 September 2023

After gaining a background in classical music and a conservatoire degree in orchestral percussion production, the Bristol, UK-based producer, composer, and mixing and mastering engineer Harry Bone started to take a more experimental and lo-fi approach to his sound after discovering that almost anything can serve a musical purpose.

His 2023 ambient album, Ambi, featuring the odyssey voyage of a single, Journey, is a cathartic exhibition of his freshly rendered explorative talents. The reverb-lavish keys weave cinematic melodies while still delivering a chill synthy lo-fi smorgasbord of nostalgic alleviation.

The single was constructed to depict the journey from naval-gazing self-pity towards gratitude and positive affirmative action. By euphonically visualising a trip through the woods while allowing elements of nature to coalesce with memories that still evoke positive emotion, Bone succeeded in crafting a consoling score that will set your imagination alight.

If you’re always on the hunt for soundscapes that facilitate tranquil mental repose, don’t hang around waiting to discover the quiescent gems in Harry Bone’s discography.

Stream the Ambi album on SoundCloud.

Review by Amelia Vandergast

Bask in the indie pop ‘Afterglow’ of EMA’s growing pains

Posted on 5 September 2023

To prove that it isn’t just Taylor Swift who can weave romantic daydreams into her pop melodies, the breakthrough indie pop artist EMA allowed her latest intimate vignette, Afterglow, to deliver dreamy yet panoramically visceral emotion. Getting caught up in the earwormy tides of the single that captures the bitter-sweet sensation of growing pains and leaving everything behind to come into your own is absolutely non-optional.

The synth-rock melodies towards the outro spike the sticky-sweet hit with emboldening energy while bursting the bubblegum pop bubble and establishing EMA as a trailblazer who didn’t have to completely rip up the indie pop rulebook to assert her originality.

The Toronto-residing singer-songwriter has been honing her talents by performing at open mics and festivals since she was eight years old. After she released her debut single, Get It, in February this year, it wasn’t long before she reached the one million fans mark. Staggeringly, when she covered Heather by Conan Gray, she graced Spotify’s Top Viral 50 playlist and surpassed the streaming count of the original, which tells you all you need to know about her ability to breathe life into explorations of emotion.

Afterglow lit up the airwaves on August 11th; bask in it yourself by joining EMA’s 30k monthly listeners and heading over to Spotify.

Review by Amelia Vandergast

Laney Ryan visualised an indie-folk dream for her latest single, This Path

Posted on 5 September 2023

‘This Path’ is the latest dreamy indie-folk single from the Boston-based singer-songwriter Laney Ryan, whose superlative ethereal atmospheres are always haunted by soulful possession.

With This Path, she delivered the reminder that what is lost will always be found; regardless of how lost and directionless you feel on your path, if you are moving forward, you will always find a way to find your way. The lush with choral reverb shoegaze guitars and the desert folk rhythm section create a captivating soundscape to contemplate the trajectory of your own journey while Ryan’s vocals deliver all of the assuring sanctity you could expect to soak up from a single.

Even though she sounds right at home in her indie folk sound, as a teen, Ryan had heavier music tastes; she eventually joined the LA alt-rock band The Brink, which became well-known in the Hollywood touring circuit. After five years of crafting high-octane hits, Ryan moved back to her hometown and started experimenting with a more acoustic sound that rings through in her contemporary material.

This Path will hit the airwaves on September 5; stream it on SoundCloud.

Review by Amelia Vandergast

Alexander Joseph illuminated the airwaves with his elevated folk-pop single, Guiding Star

Posted on 3 September 2023

If your folk-pop playlists need a boost, the evocatively uplifting latest single, Guiding Star, from Alexander Joseph will elevate them until they reach a new plateau of accordant soul.

If you know all too well how it feels to fear fading into obscurity, Guiding Star will deliver illuminating resonance. Traversing themes of desperation to escape while having no sense of direction was the ultimate affirmation that the singer-songwriter crafted this compassionately melodic single straight from his jaded soul.

There may not be any way to abstract the complexities and uncertainties of life, but hitting play on a track and knowing you’re not the only dog in the disjointing fight is as close to a sanctuary this society can provide.

If you can’t get enough of Alexander Joseph’s consoling lyricism, you don’t have long to wait for the UK artist’s EP, Stop and Breathe, which is due out in October. The EP will be used to raise funds for the charity One Tree Planted, which is combatting the impact of global warming through vital reforestation work.

Guiding Star was officially released on August 25; stream it on Spotify.

Review by Amelia Vandergast

Skittish became the ultimate purveyor of folk-rock nostalgia with ‘Mannequin’

Posted on 2 September 2023

The LA-residing indie folk-rock artist Skittish is fresh from the release of their eclectic era and genre-spanning seventh LP, Midwest Handshake. Genre-fluidity may have become the default position for artists in the 21st century, but few succeed in making a smorgasbord of style as cohesively electrifying as Skittish.

Midwest Handshake is a route back to the golden era of emo via a road never taken. Jeff Noller’s vocation in film sound production in recent years allowed him to sonically visualise his concept in panoramic colour.

This time, Skittish enlisted Ben Etter (Deer Hunter, Kaiser Chiefs) to mix and master the album in his analog-centric studio, resulting in a project that draws you in with nostalgia and quells modern malaise with lyrical resonance that could have only been rendered in our blighted with dystopic blues era.

With the Weezer-esque guitars lending themselves well to the earwormy hooks and the drawling with deadpan attitude vocals in the verses evolving into adrenalized harmonies in the standout track, Mannequin, you couldn’t ask for more serotonin from a single. The raucously riled deliverance of unity is the ultimate olive branch to the disenfranchised by ennui outliers. After one hit, you will want to devour the cinematic album whole.

Mannequin hit the airwaves on August 25; stream it on Spotify.

Review by Amelia Vandergast